Lecture E-commerce and e-business for managers - Chapter 17: E-Learning
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Chapter 17, eLearning
Outline
17.1
17.2
17.3
17.4
17.5
17.6
17.7
17.8
17.9
Introduction
eLearning Technologies and Infrastructure
eLearning Overview
eLearning Solution Providers
Training Marketplaces
Information Technology (IT) Training Online
Traditional Education Online
Studying Online
Educational Supplies and Resources Online
2001 Prentice Hall, Inc. All rights reserved.
17.1 Introduction
• Elearning
– The use of the Internet and related technologies for the
development, distribution and enhancement of learning
resources
• Provides students and professional with skills for
career advancement, enabling busy people to learn
new technologies
• Experts believe it to be the fastest growing
education industry, expecting it to double in size
between 2000 and 2002
2001 Prentice Hall, Inc. All rights reserved.
17.1 Introduction
eLea rning SWOT Ana lysis
Strengths
Ability to offer education to large numbers of students from distant
locations.
Lower costs (travel, instructor fees).
Shorter courses mean less time commitment necessary from corporate
students.
Lower cost means education is more accessible to people with limited
financial resources.
Use best instructors making best courses available to all.
Weaknesses Large commitment to technology needed from universities, corporations offering elearning courses.
Lack of face-to-face contact with students.
Current technology does not support low-cost, high-bandwidth, synchronous studentteacher interaction.
2001 Prentice Hall, Inc. All rights reserved.
17.1 Introduction
Opportunities
Ability to reach the world instantaneously with the latest news and
technologies.
Ability to train sales force and employees about product advancements.
Access to courses from a variety of universities.
Decrease long-term education expenses by shifting learning programs to the
Web.
Threats
Lack of student interest.
Equipment and technology requirements restrict adoption of e-learning.
Lack of human interaction deters the learning process.
Most corporate instructor-led courses last 4-5 days, comprehensive
coverage of some topics could be lost in a shorter e-course.
2001 Prentice Hall, Inc. All rights reserved.
17.2 eLearning Technologies and
Infrastructure
•
•
•
•
Videoconferencing technology
Streaming audio and video
Redundant storage space
Highbandwidth required to broadcast courses
over the Web
• Computerbasedtraining (CBT)
– Interactive educational software presented on floppy disks
and CDs
– Allows students to take a selfpaced course in any number of
subjects
– Since no downloading is necessary, bandwidth is not a
concern with CBT courses
2001 Prentice Hall, Inc. All rights reserved.
17.2 eLearning Technologies and
Infrastructure
• Webbasedtraining developers must consider that
their courses will be used on varying operating
systems and platforms
• Crossplatform
– Products are accessible by many different operating systems
• Asynchronous courses
– Can be taken any time, are selfpaced and will not have the
benefit of a live instructor
– Courses must minimize student confusion by providing a
basic interface and clear, concise content
– Students should have the ability to communicate with each
other using chat programs and message boards
2001 Prentice Hall, Inc. All rights reserved.
17.2 eLearning Technologies and
Infrastructure
• Storage space is a major concern for elearning
vendors
– Each course requires a database of information that can be
downloaded by the students
– Audio and video require additional server space
• Synchronous courses
– Occurring in real time
– Audio and video with live instructors will require even more
resources to ensure that systems function properly when the
courses are delivered
• Learning Management Systems (LMS)
– A database which can be accessed by employees and
students, providing course outlines, explanations, pre
requisite information and courses
2001 Prentice Hall, Inc. All rights reserved.
17.3 eLearning Overview
• Learning marketplace
– Connects students and teachers to courses on the Internet
• Businesses design elearning opportunities to
supplement their current products and services
• Online universities offer both accredited and non
accredited courses
• Online learning also includes classes for people
interested in developing new skills or entertaining
hobbies
2001 Prentice Hall, Inc. All rights reserved.
17.3 eLearning Overview
• Opponents of elearning
–
–
–
–
–
Fear of an increase in the digital divide
Copyright infringement
Online learning reduces social interaction among children
Lack the socialization aspects of a traditional education
Webbased training is not always designed by skilled
educators
2001 Prentice Hall, Inc. All rights reserved.
17.4 ELearning Solution Providers
• Build customized courses for businesses
• Monitor the success of the training to determine
the company’s return on investment (ROI)
– The ratio of cost savings and increased revenue to money
• Providers:
–
–
–
–
–
DigitalThink
Centra
Saba
SmartForce
THINQ.com
– Click2Learn
2001 Prentice Hall, Inc. All rights reserved.
17.5 Training Marketplaces
• Training marketplace
– A forum for companies that need training but do not want to
pay the development and implementation costs of designing
their own program
• Allow companies to select the material they need
and pay per course
2001 Prentice Hall, Inc. All rights reserved.
17.5 Training Marketplaces
eLea rning
So lutio n Pro vid er
Saba
URL
Fea tures
www.saba.com
Offers consulting services,
solutions implementation,
hosting services, scalable
corporate education services and
performance management.
WBT Systems
www.wbtsytems.com
TopClass, WBT System’s
signature product, offers design
and development services for
Web-based training.
VCampus
www.vcampus.com
Provides e-learning platform
with customizing capabilities. A
tour of VCampus and a
demonstration course are
available through the site.
SmartForce
www.smartforce.com
Offers customized e-learning
solutions and support services.
THINQ
www.thinq.com
Provides customized Web-based
training through Thinq Learning
Consulting services.
2001 Prentice Hall, Inc. All rights reserved.
17.5 Training Marketplaces
Click2Learn
www.click2learn.com
A database of products and services
to help individuals and companies
find the courses they need. This site
also has a skills assessment feature
that helps customers evaluate their
e-learning needs. Companies
wishing to develop their own
training can use the Click2Learn
Toolbook product to develop and
sell courses on the Click2Learn
site.
Headlight.com
www.headlight.com
Design, development and
deployment of training courses
based on corporate needs.
Consulting services are also
available.
PBS Adult Learning
Service
www.pbs.org/adultlearning
Licenses and distributes online
learning courses to colleges,
universities, etc.
Caliber
www.caliberlearning.com
Builds online courses to meet
corporate needs, provides
distribution methods and consulting
services.
2001 Prentice Hall, Inc. All rights reserved.
17.6 Information Technology (IT)
Training Online
• Provides the advantage of handson experience
• Students can learn new languages and techniques
and apply them directly while at the computer
• Training Providers:
– Knowledgenet.com
– Wavetech.com
– Ameritrain
– CyberStateU
– CodeWarriorU
– Net-Scene
– Quisic
2001 Prentice Hall, Inc. All rights reserved.
17.6 Information Technology (IT)
Training Online
Quisic Corporate Programs. (Courtesy of © Quisic. All Rights
Reserved.)
2001 Prentice Hall, Inc. All rights reserved.
17.6 Information Technology (IT)
Training Online
Quisic Corporate Programs. (Courtesy of © Quisic. All Rights
Reserved.)
2001 Prentice Hall, Inc. All rights reserved.
17.6 Information Technology (IT)
Training Online
URL
www.knowledgenet.com
gocertify.earthweb.com
www.wavetech.com
www.ameritrain.com
2001 Prentice Hall, Inc. All rights reserved.
Pro d uc ts a nd Servic es
View demonstrations of KnowledgeNet including
KnowledgeNet Live (e-learning classroom setting, dual-band
communication, etc.); KnowledgeNet Express (experience
Microsoft and Cisco training sessions); KnowledgeNet
Custom (view custom designed training session);
KnowledgeNet Mentor and KnowledgeNet Labs.
Provides IT training and certification from a variety of
vendors.
Offers instructor-led training, self-paced study,
computer-based training, certification, etc.
Provides hands-on computer training.
17.7 Traditional Education
•
•
•
•
Elementary
High school
College and adult students
Accredited and nonaccredited universities over
degrees online
• In the future wireless applications may allow
classes to be taken while commuting to and from
work
2001 Prentice Hall, Inc. All rights reserved.
17.7 Traditional Education
University
University of Dallas
URL
imba.udallas.edu
Pro g ra m s Offered
e-Commerce,
Telecommunications
Management, Information
Technology and Sport
Management
Colorado State
www.biz.colostate.edu
MBA and Management of
Technology
East Carolina University
www.dcs.ecu.edu
MS Industrial Technology,
MS Occupational Safety,
graduate and undergraduate
courses
Concord University
bw.concordlawschool.com
Suffolk University
www.suffolkemba.org
Juris Doctorate,
Executive JDSM
MBA
Jones International
University
www.educationalbenefit.com
MBA
Kaplan
www.kaplancollege.com
Capella University
www.capellauniveristy.com
MBA, Paralegal Studies,
Legal Nurse Consulting,
Criminal Justice and Law.
MS, MBA, PhD
2001 Prentice Hall, Inc. All rights reserved.
17.8 Studying Online
Sc hool
URL
Purp ose
Stanford
eskolar.com
Designed for healthcare professionals, allowing them
to meet patient needs and continue their education.
NYU
NYUOnline.com
Delivers customized content packages to business
organizations.
Columbia
Fathom.com
Provides articles, interviews, lectures and additional
resources in technology, business, law, etc.
UCLA
OnlineLearning.net
Offers both accredited and nonaccredited continuing
education courses.
UPenn
Pensare.com
Hosts an e-learning center, now offering “Strategic
Business Plan Analysis.”
2001 Prentice Hall, Inc. All rights reserved.
17.8 Studying Online
Tutor.com’s whiteboard. (Courtesy of tutor.com, Inc.)
2001 Prentice Hall, Inc. All rights reserved.
17.9 Educational Supplies and
Resources Online
• Books, videos and other materials offered at a low
cost
• Financial aid applications
• Used book/ bookbuyback sales
• Online services:
–
–
–
–
–
–
eCampus.com
Varsitybooks.com
Bigwords.com
Addall.com
Bookfinder.com
FreeScholarships.com
2001 Prentice Hall, Inc. All rights reserved.
