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Copyright © 2011 Terje Sannarnes Consulting


By Terje Sannarnes


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Copyright © 2011 Terje Sannarnes Consulting

About the Author
My name is Terje Sannarnes. Born in 1975 and live in Kristiansand, Norway, together with
my wife and 3 kids.
I am a self-trained and self-claimed expert in Search Engine Optimization and Article
Marketing. I add quality content to the World Wide Web throughout my several web pages
and my increasingly popular FaceBook fanpage.
I’m truly thankful and humble for the honor, you show me, just my being a reader of this e-
book. Thank you!
If you want to get to know me better, I have made a hub about me
To your success
Terje Sannarnes
Professional Internet Marketing Coach
+47 40220966
Skype ID: marketingroyalties
Connect with me:

Find the latest entrepreneur training at my blog and
Remember to subscribe to the RSS Feed to stay updated.







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202 Tips to Become a Successful Entrepreneur Online
It is not a surprise that a lot of people think about possessing their own online business to
become a successful entrepreneur. Even if you have already launched a web project, just be
sure that it is very important to manage it properly. In this e-book I would like to give you 202
tips for an upcoming entrepreneur. It is very important to take into consideration all these
recommendations to avoid various difficulties in the future. Hope that my instructions will be
helpful both for beginning and experienced online entrepreneurs! So, let’s start!

successful entrepreneur
1. Have a dream. As a rule, everything begins with a dream. Then the next task of an
entrepreneur is to turn a dream into reality. A common mistake of many beginning
entrepreneurs is that they often even don’t try to realize their dreams. So, just try to launch
your business. Who knows may be it will become your first step on the way to success. Don’t
lose your chance then!

2. Have a business idea. If you feel that you have many brilliant business ideas, be sure that
there is not a moment to be lost. Just stop hesitating and go ahead! Remember, you business
idea has to be unique and innovative.
3. Create a business plan. An online entrepreneur is recommended to perform the detailed
marketing research before to launch any business. Don’t hurry up! Study your market
properly in advance. Try to understand your potential buyers and their needs. Estimate the
level of competition that takes place in your business.
4. Product quality and customer service. These two important parameters should play a key
role in your online business. Remember, your customers will agree to pay even more if you
provide them with premium quality of products and great customer service.
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5. Hard work. Even if you have a brilliant business idea, be sure that your project will never
be effective unless you work hard. Do the best to promote your online business and develop a
brand name effectively. If you are an industrious entrepreneur, who likes his business, be sure
that all your efforts will definitely be crowned with success.
6. Be up-to-date! If you wish to succeed in your online business and leave all major
competitors behind the scene – always go ahead! Improve your entrepreneur’s skills and
implement the most innovative solutions into your business! Make your online business as
competitive as possible!
7. Hobby is not a business! If you are going to become a successful entrepreneur you should
know the difference between hobby and business. If your web project is just a hobby for you
it will bring just a pleasure. However, if your website is online business it has to provide you
with a good income.
8. Responsibility! When working for somebody your responsibility is restricted. But
everything will change when you start online business and become an entrepreneur! Get ready
to take additional responsibility for employees, business development and marketing

strategies. Business is a freedom and flexibility. However, it is additional responsibility as
well!
9. Don’t stay at the same place! If you manage to achieve some results in your business –
don’t stop! Try to make your business more competitive by realizing new ideas! Make
experiments and strengthen your business positions regularly!
10. Never give up! Of course, you will have certain difficulties in your online business. But
don’t get into despair. Analyze your mistakes, make the correct conclusions and change your
business development strategy. Acting in such a way, you will manage to achieve your goals!
11. Be patient! Such entrepreneur’s quality as patience is highly appreciated! It may take
some time before you master an art of doing online business. So, just be patient and you will
see that results will not keep you waiting for a long time.
12. Search engine marketing. Search engines are the main source of targeted traffic.
According to independent internet marketing researches, more than 70% of targeted audience
comes to a website from search engines. There are two ways to get traffic from search
engines: search engine optimization and pay-per-click advertising.
13. Search engine optimization. The process of website’s optimization includes the
following stages: keyword research, onsite optimization and link development.
14. Keyword analysis. The procedure of keyword research plays a key role in a search engine
marketing strategy. When performing analysis of keywords it is important to take into
consideration the specificity of website and the level of competition. When your list of
keywords is ready it is time to start the process of onsite optimization.
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15. Onsite optimization. The process of internal website optimization includes the following:
the work with Meta tags, building an internal link structure, html code validity checking and
writing keyword rich texts for web pages.
16. Meta tags. The work with website’s Meta tags is very essential for SEO purposes.

Descriptions of Meta tags should be created correctly and include the necessary keywords.
Special attention should be paid to such Meta tags as Title, Keywords and Description. The
length of Title should be 50-80 symbols, the length of Keyword should be up to 250 symbols
and the length of Description should be about 150-200 symbols. Try to put the most
perspective key phrases at the beginning of Meta tag’s text.
17. Internal link structure. When building internal link structure it is very important to
insert key phrases into anchor text. Remember, each web page has to be available within 2
clicks.
18. Html code errors. It should be noted that errors in html and programming codes may
have a negative impact on search engine rankings of a website. So, it is better to find and
correct them as quick as possible.
19. Writing website content. Keyword rich texts and articles placed on web pages of your
website may help your online recourse more relevant to its main topic. This will definitely
result in getting additional targeted traffic from search engines. The length of texts should be
between 300 and 500 words. The most optimal keywords density should be about 3-5% for
phrases and up to 6% for separate words.
20. The number of keywords. It is impossible to optimize a website for all keywords and
key phrases. Thus, choose the most perspective 10 keywords for beginning and when your
website gets in top for them in search engines this list can be expanded.
21. Local requests. When performing onsite optimization for websites it makes sense to
specify all the names of cities, countries and states related to your business. So, for example,
you are not ranked in top 10 for "web hosting services" phrase you may get top positions for
"web hosting services NY" or "US web hosting services" keywords. Thus, don’t forget about
using locations.
22. Pay-per-Click advertising. There are highly competitive keywords for which it is
difficult to get top website rankings quickly. The process of search engine optimization for
these phrases may take several years. Also, SEO services are an expensive solution. However,
PPC advertisement solutions like Google AdWords and others can be always considered as a
good and cost-effective alternative.
23. Offsite optimization. This process of offsite optimization implies increasing link

popularity of a website. There are two main types of incoming links – one way and reciprocal
links. Of course, it is better to get one way incoming links for a website.
24. Link development techniques. Selecting among the most popular and effective link
building methods a special attention should be paid to the following: article, press release and
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web link directory submission, link submission to social bookmarking sites, social media,
social networks, forum posting, commenting blog posts and reciprocal link exchange.
25. Article marketing. Write an interesting article related to the specificity of your website,
rewrite it a little and submit to numerous article directories. For better SEO effect, it is
recommended to focus an article on potentially profitable keywords and provide an incoming
link to a website in the Recourse box section.
26. Article directories. Some article directories allow authors to provide incoming links to
websites in article body. Don’t lose this splendid opportunity! When selecting article
directories online entrepreneurs should make sure that these sites are indexed by major search
engines. Also, put a key phrase into incoming link text.
27. Press release submission. Write an interesting press-release connected with your online
business and distribute it among numerous press-release directories. Acting in such a way,
you will manage to get incoming links and targeted traffic for a website.
28. One-way web link directories. There are thousands of web link directories available
today. They can be perfectly used by online entrepreneurs to increase link popularity for an
online recourse. Just submit your website to numerous directories and receive high quality
back links in the end. Provide keywords in website title and description fields.
29. Social bookmarking sites. Submit links of your web pages to numerous social
bookmarking sites. Thus, you will manage to speed up the procedure of indexation and get a
lot of incoming links for a website.
30. Social media. Launch an online blog and provide users with interesting, informative and

SEO-friendly content. Online blog is an ideal way to interact with public. So, provide your
potential clients with valuable tips, keep them updated with the latest news, etc.
31. Social networks. Popular social networks may provide your website with additional
incoming links and become a powerful source of traffic. Develop your online community by
adding friends to a profile, participating in various groups, etc.
32. Forum posting. You can increase link popularity of a website by participating in
interesting forum discussions. Members of some online communities are allowed to add link
in the signature of a profile. You can also insert a link to your website within a forum post
when giving helpful recommendations to users. Also, it is a good idea to insert key phrases
into incoming link text. Choose interesting and topic-related threads which are relevant to
your online recourse.
33. Commenting blog posts. High quality incoming links to a website and targeted traffic
can be obtained from commenting posts of popular blogs. Select interesting posts which are
actively discussed by users and leave valuable comments on it. Don’t insert keywords into
Name field! As a rule, such comments are usually considered as spam and deleted by
moderators of a blog. Provide users of your blog with valuable information only – helpful tips
and recommendations.
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34. Reciprocal link exchange. Link popularity of a website can be increased by the help of
mutually beneficial reciprocal link exchange. So, if you see topic related online resource with
high Google PR and good SEO parameters it makes sense to offer its owner reciprocal link
exchange. However, doing reciprocal link exchange you will give the part of your website’s
popularity to other online recourses.
35. Keywords in title. Keywords and key phrases provided in title of website play a key role
in the process of search engine optimization. The point is that title is displayed in search
engine request. It is the first thing that people pay attention to. Reading the text provided in

the title of a website people should clearly understand what a website is about. The text in title
should stimulate users to click on a website.
36. Keywords in URL. This important factor has a positive impact on search engine rankings
of a website. However, keywords shouldn’t be contained in URL only. These keywords
should be repeated in the text of web page as well.
37. Keywords in headings. It is another important factor for SEO. The usage of keywords
and key phrases in H1 – H3 headings is recommended by all major search engines. However,
in addition to headings, keywords should be also provided in the text of a web page.
38. Keywords at the beginning of webpage. These keywords are suggested to be less
important comparing with keywords provided in headings and titles. However, it doesn’t
mean that your keyword should be placed first in text of a webpage. It is quite enough to put it
at the beginning.
39. Keywords in <Alt> Tag. Search engines don’t recognize the text written on website
images. But they definitely take into consideration keywords provided in descriptions of
<Alt> Tag. So, simply use images to increase keyword density of a web page.
40. Keywords in Meta Tags. They have almost no positive impact on search engine
rankings of a website. Keywords provided in Meta Tags are helpless for Google, but Bing and
Yahoo take into account these keywords.
41. Quantity of referring websites. A rule is quite simple indeed. The more online recourse
refers to your website – the better. So, the task for online entrepreneur is to get incoming links
to a website from numerous online recourses.
42. Quality of referring websites. The algorithms of search engines take into consideration
the text on incoming links and quality of referring websites. The higher quality of a referring
online recourse is – the higher value of its incoming link for search engines is.
43. Links from topic-related sites. Incoming links provided to your website from topic-
related online resources may serve as a good indicator of high quality. Be sure that search
engines will value such links very much!
44. Links from .edu and .gov websites. As it is known, only special organizations are
allowed to register domains with such extensions. That’s why incoming links provided by
such websites are more valuable for search engines comparing with incoming links from .biz,

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.net, .info and .com websites. However, it is very difficult to get an incoming link from such
online resources.
45. The number of incoming links. The more incoming links your website has – the better!
But special attention should be paid to incoming link text and the quality of referring sites.
Sometimes 10 incoming links from high quality topic related online resource provide better
effect than 1000 incoming links from randomly chosen websites.
46. Text surrounding an incoming link. Words surrounding your incoming link are also
very important for search engine optimization of a website. This text helps search engines to
make a conclusion on relevance of website’s back links. Also, some search engine bots
analyze this text to distinguish natural incoming links from purchased ones. It should be noted
that 2-3 words before and after incoming links are suggested to be the most important for
search engines.
47. The age of incoming links. The older incoming link is – the better! Also, search engines
treat suspiciously to a quick increase of incoming links to a website. This factor may signalize
either about purchase of links or spam.
48. Affiliate programs. If you are an online entrepreneur doing your own online business you
can benefit significantly from launching an affiliate program. At first, you pay for generated
sales only. At second, you have an opportunity to obtain high quality incoming links from
topic-related sites for free. If you are an owner of popular web resources it is also possible for
you to benefit from affiliate programs. Just chose online businesses related to your website
and start getting additional income!
49. Mutually beneficial partnership. It makes sense to establish mutually beneficial
partnership with similar businesses. If, for example, your company offers domain name
registration services you can establish mutually beneficial partnership with a web hosting
provider. So, you can benefit from reselling somebody’s hosting services and your partners

can benefit from reselling your domains. Everything sounds perfectly! Doesn’t it?
50. Domain name selection. Any online business starts with process of choosing a domain
name. Do the best to select a domain containing profitable keywords or key phrases.
Remember that registering or purchasing a domain with the certain number of incoming links
and good history online entrepreneurs can simplify the process of search engine optimization
significantly.
51. Google Ad Sense is an additional source of income. Unfortunately, many online
entrepreneurs neglect such a great solution as Google Ad Sense. As a result, they begin to lose
their money from the very beginning. Despite the fact Google Ad Sense earnings may seem to
be minimal this money is often enough to pay hosting expenses of a website. So, if a blog is
just a hobby for you – feel free to implement Google Ad Sense and get free hosting right now.
52. Always be creative! The common mistake of many online entrepreneurs and internet
marketers is that they know only two types of online advertisement – free and paid online
product promotion. Free online advertising implies the following: links exchange, article
marketing, forum posting etc. While paid advertising includes purchasing links and banner
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advertising. Don’t restrict yourself with standard marketing techniques. Be creative! Create a
popular blog and forum for your existing website or launch an affiliate program. Launch
email marketing campaign, create mobile version of a website or try something new. Do the
best to realize innovative business ideas and stay ahead of your competitors!
53. Expand your product range! Wide product selection is a key factor that makes any
online business more competitive. So, by expanding your assortment you will manage to
increase your revenue in times. So, if, for example, you company offers website development
services than your clients may be also interested in PPC campaign management, SEO and
internet marketing services, domain registration or web hosting solutions. Make use of this
fact and begin to earn even more. Remember, the wider range of your products is – the better!

So, do the best to offer as many products as possible.
54. Invest money in your business. Many online entrepreneurs are afraid of investing money
in their business. As a rule, this slows down the process of launching a new business
significantly. If you feel that your business idea works effectively and all your investments
will be crowned with success – invest in your business right now!
55. Be the first means to be a winner. This rule works perfectly in online business as well.
As it is known, pioneers and innovators are provided with significant advantages in online
business. It is especially important to be the first in online business when it comes to such
things as website promotion and brand development. So, do the best to be the first in your
business and make it more competitive!
56. Customer reviews. When buying products many online shoppers prefer to check
company’s reviews in advance. It is very important to get respect of customers from the very
beginning. So, do the best to obtain positive reviews of clients and establish a stable brand
reputation at the market. Customer satisfaction is a key to success of any online entrepreneur!
57. Website usability. Your website has to impress its visitors with comfortable graphical
design, proper functioning and an easy-to-use structure. Your professional attitude to online
business and potential customers has to be obvious everywhere!
58. Work report. It is a good idea to provide clients with the detailed report on work
performed. Clients always like to see what they are paying for. If entrepreneurs can prove that
their services or products are really effective they will easily get customer’s satisfaction!
59. Brand development. It may take years for an online entrepreneur to create a well-
recognized brand for an online business. But once your brand becomes popular at the market
it will begin to work for your business.
60. Customer support! Fast operating and highly effective customer support may play a
crucial role in your online business. Remember that support system of a serious online
business is available 24/7. All questions and issues of clients must be resolved immediately!
Show your clients that you are always at their disposal and you will be rewarded for this!
61. WWW or without WWW. An online entrepreneur should understand that
www.yourdomain.com and yourdomain.com are different websites. So, once you launch a
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website it is better to wait some time and see, which of these websites is indexed by Google.
Afterwards, select the main website and perform 301 redirect. Build incoming links for the
main website only!
62. Regular competitor research. Each online entrepreneur has to perform the detailed
analysis of competitors on a regular basis. Study their products or service packages, pricing
policy, keywords and website promotion methods. This activity will significantly help online
entrepreneurs save time on marketing their online businesses.
63. Natural website promotion. Try to make your online advertising strategy as natural as
possible. When, for example, it comes to link building, develop your links in a natural way.
So, from time to time provide incoming links with anchor texts like "Click here!" or "this" to
your website. If, for example, you have found forum posts where interesting online resources
are discussed – don’t hurry up and don’t make a post with your link after registration. Wait a
few days or a week and make at least 10-20 posts participating in other discussions. The
efficiency of this work will be much higher!
64. Search engines change their algorithms! It should be noted that the algorithms of all
popular search engines are regularly updated. Online entrepreneurs should take into account
this fact. So, if some internet marketing method works perfectly today it may stop working in
the future. Thus, the next entrepreneur training tip is to use different website promotion
techniques!
65. Do you work regularly! Many upcoming online entrepreneurs make the same mistake in
their practice. They work from time to time and sometimes even forget about their web
projects! I would like to say that it is better to build 10-20 incoming links per week and
perform the work regularly. This works looks naturally. Nevertheless, many entrepreneurs
select the wrong strategy. They build 1000 incoming links during a month and then forget
about a web project for a long time! Remember, it is not an attitude to business!
66. Show the activity! This question especially concerns the owners of online blogs and

discussion forums. When new visitors come to your website and see no activity most likely
they will leave such an online recourse in a few seconds.
67. Negative results are also achievements! To err is human, but many online entrepreneurs
get into despair after failing their first web projects. Most mistakes made by entrepreneurs can
be explained by the lack of experience. All entrepreneurs make mistakes in their online
businesses. But the main benefit of these mistakes is practice. Just analyze your mistakes
properly, learn a lesson and make the correct conclusions. Acting in such a way, you will
manage to avoid the same mistakes in the future!
68. Stop in time! Sometimes it is very important for an online entrepreneur to stop in time. If
you work hard and your online business doesn’t bring desirable results it is better to stop! Try
to change your business strategy in the right way! If your new business plan doesn’t work as
well it makes sense to stop and try to realize a new idea!
69. Communication with successful entrepreneurs! For beginners it is very important to
talk with online entrepreneurs, who have already managed to achieve success in their business