TABLE OF CONTENT
LIST OF STUDENT......................................................................................................................15

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A. INTRODUCTION
Hello everybody !
Let me introduce about me group. We are Group number 3.
Today we are talking about “ Product “. Have you ever try to eat KFC ? I guess
yes. Have you known anything about KFC ? So we choose commercial products of
KFC as presentation topics.
My presentation is in four parts. To start with something about KFC and aspects
of the development of KFC. Then main product: Kentucky Fried Chicken. Next
controversy and impact on human health of KFC. Finally KFC’s responsibility. We
plan to keep sometime for question after the presentation.
I represent their group presentations about the products of KFC Surely someone
probably had once tried KFC's fried chicken , then is not it ?? Because of this, his team
decided to choose the topic of commercial products of KFC as presentation topics.

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B. BODY
1. Introduce something about KFC and Aspects of the development of KFC.
1.1. History of KFC
KFC (Kentucky Fried Chicken stands, Vietnamese: KFC) is a chain of fast
food restaurants specializing in fried chicken.
KFC was founded by Harland Sanders, a businessman who sells fried
chicken in Corbin, Kentucky, during the Great Depression.
KFC is headquartered in Louisville, Kentucky, United States. This is the 2nd

largest restaurant chain in the world (estimated based on sales) after McDonald's,
with 18,875 outlets in 118 countries and territories, as of December 2013. It is one
of the brands belonging to Group Yum! Brands, next to Pizza Hut and Taco Bell.
KFC is one of the fast food chain's first international expansion of market share,
with many stores in Canada, the UK, Mexico and Jamaica in the mid 60s.
During the 70s and 80s, KFC to undergo many changes in ownership of the
company owner or difficulties in the restaurant business. In the early 70s, KFC sold
to Heublein, before transferring back to PepsiCo. In 1987, KFC became Western
restaurant chain first opened in China, and immediately expand market share here.
1.2. Aspects of the development of KFC
1.2.1. Development of KFC
As of year end 2014, there are 18,875 KFC outlets in 118 countries and
territories located across the world. The first KFC franchise opened in the United
States in 1952, and in Canada a year later. The first overseas franchise was
established in the United Kingdom in 1964. A large number of Caribbean and
developed Western markets had been entered by the early 1970s. This was
followed by expansion throughout the Middle East and developed Asian markets
from the mid-1970s and into the 1980s. China was entered in 1987. Expansions
were made into most of Europe countries and South America in the early 1990s.
The most recent area of expansion is Africa, where the company is targeting that
continent's growing middle class.
The major markets for KFC include China (4,563 units), the United States
(4,491 units), Japan (1,181 units), the United Kingdom (784 units), South Africa
(736 units), Canada (663 units), Australia (618 units), Malaysia (579 units),
Thailand (531 units), Indonesia (465 units).
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The global operations are overseen by Yum! International, which is
headquartered in Louisville, Kentucky. Yum! typically grant a master franchise to a

local operator, or take a stake in a joint venture between such a company and itself.
In 11 locations, Yum! International manages KFC directly, including China, Russia
and India. Worldwide, major franchise holders range from large
localconglomerates such as Jardine Matheson and Doosan Group, to companies
specifically established to run restaurants franchises, such as AmRest. In Japan,
Malaysia and Indonesia, the major franchise holders are publicly listed companies.
On the other hand, in smaller markets such as some Caribbean islands, the
franchises may be operated by a single individual.
Most restaurants are furnished with images of the company founder, Colonel
Harland Sanders. As well as dine-in and take-out, many stand-alone KFC outlets
offer a drive-through option. KFC offers a limited delivery service in a small
number of markets. Units include express concessions and kiosks which feature a
limited menu and operated in non-traditional locations such as filling
stations, convenience stores, stadia,theme parks and colleges, where a full scale
outlet would not be practical. Average annual sales per unit was $1.2 million in
2013. Worldwide, the daily average number of food orders at an outlet is 250, with
most occurring within a two-hour peak-period.
1.2.2. KFC in VietNam’s Market
KFC stores appeared first in last out Vietnam in 1997,at the Saigon Trade
Center Super Bowl. Although facing many difficulties when the concept of " fast
food " is still totally alien here , and constantly suffered losses during the first 7
years of business ( 17 stores in 7 years ), but with reasonable access strategy , the
KFC restaurant chain Vietnam so far has grown to more than 140 restaurants ,
available in more than 19 provinces / cities across the country. KFC annually
attracts about 20 million visitors in the country , accounting for about 60% of the
fast food market in Vietnam and employs over 3,000 workers.
Under pressure from increasingly aware business conglomerates in particular
fried chicken and fast food in general similar to Vietnam, such as McDonald's ,
Lotteria , Burger King , Jolibee ... besides the traditional food systems such as
omelets and hamburgers , to the Vietnam market , KFC has added some food

processing to serve the food as the Vietnamese palate : Roasted chicken with foil ,
crispy chicken No bones , crispy Basil chicken , chicken rice , fish bar ... some new
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items have been developed and introduced in the market of Vietnam , contributing
to increase the diversity of the menu categories , including mixed cabbage , mashed
potatoes , Tartalettes , cake baked eggs and many specific meals groups .
1.2.3. Development potential.
During the current market economy , life happened so fast that people do not
have time to prepare home-cooked meals at home. So fast-food industry with the
convenience , quick , tasty , beautiful space ... has led many people choose to eat
these foods. So consumer demand is increasing and this is the first chance for KFC
to increase sales , brand development.
KFC often build and develop the business establishments in major cities ,
economic centers , where consumers have higher incomes. In particular, the per
capita income in these places is strong , with high life , consumer demand
increases. So increasing people's income would be 1 chance for KFC to attract
customers to develop products and improve sales.
- Customer service : a variety of attractive promotions , facilities and
equipment in the shop is always clean , the staff attentive , polite and attentive and
specifications currently university system to make up one class services. Because
of this that consumers feel comfortable and secure when to KFC stores.
- Financial resources : The entire KFC is owned by Yum active group with
more than 33,000 restaurants in over 100 countries around the world . Four
companies KFC , Pizza Hut , Taco Bell and Long John Siver is the flagship brand
of the group Yum ! in the world. With strong financial resources , can deploy
business large -scale financing , as well as easily compete with other rivals. This is
a strong point of KFC Vietnam with the backing of Yum.
2. Product : Kentucky Fried Chicken

2.1. Main product: Chicken of KFC
KFC Original Recipe

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Their famous Original Recipe is the big hit. The great taste of their Original
Recipe is made from fresh chicken and seasoned with the original 11 herbs and
spices. They hand breaded it throughout the day. They serve this menu with
perfection to their customers.
KFC Extra Crispy

Another great fried chicken is the Extra Crispy. This menu is made up of
fresh chicken coated in KFC’s signature breading mix and sifted 7 times (and doing
it all over again). Every bite has a amazing feeling.
KFC Kentucky Grilled Chicken

KFC Kentucky Grilled Chicken is marinated, seasoned and slow grilled to
juicy perfection for a taste so good. It’s a perfect meal all year round.
KFC Popcorn Nuggets

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KFC Popcorn Nuggets are 100% white meat, extra crispy and made from the
world's best chicken: the way chicken nuggets should be.All white meat, like every
nugget should be.
KFC Go Cup

KFC understands the difficulties of balancing an on-the-go lifestyle with

eating fried chicken, so the company has released "Go Cups" which fit into car
holders. With KFC Go Cups there are five different ways you can enjoy the great
taste of KFC on the go. Fill your Go Cup with Chicken Littles, Original Recipe
Bites, Hot Wings, Original Recipe Boneless or Extra Crispy Tenders.
KFC Extra Crispy Tender

KFC Extra Crispy Tenders are marinated strips of all breast meat, hand
breaded twice with the Colonel's unique blend of seasoning for an extra crispy
outside and an extra juicy inside.
2.2. Other products of KFC
Sandwich

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Doublicious

Chicken Littles

Bucket meals

Big box meals

Combos

Kids meal

Green beans

Mashed Potatoes & Gravy


Cole Slaw

Seasonal Potato Wedget

Mac and cheese

Biscuits

Meals

Sides

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Whole kerner corn
Classics

KFC Famous Bowl

Pot pie

Cake

Cookies

Desserts

Drinks


Soft drinks

Iced tea

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Lemonade
Sauces

2.3.

The variety of Chicken in KFC in Viet Nam:
The first problem KFC and other fast food restaurants has to overcome is
Vietnamese tastes. Various delicious, attractive and eye-catching food such as pho,
rice vermicelli, pancake, hot pot all together make a colorful and abundant cuisine
in Vietnam. From the appetite, we can see that people here have diversified tastes;
however, they all have the same point of not being interested in greasy food which
is the characteristic of most fast food. Besides, most food in KFC is fried chicken
which mainly targets young population from preschool children to the early 30s.
Therefore, when parents go with their little children to a KFC restaurant, they are
reluctant to order because they are not used to have fried chicken instead of rice for
a meal. What they really want is rice. Recognizing these needs, KFC has tried to
diversify their menu by adding up some dishes or combos which contain rice.
Although these dishes/combos are used with fried chicken, parents feel satisfied
and easier to order when entering kfc restaurants.
Contrary to Western people desiring food with high calories, Vietnamese
consume more vegetables. Vietnamese people think fast and fat food is not good
for health. Also, the number of patients who catch heart attack, obesity, diabetes…

are growing. These diseases are becoming an obsession of almost citizens. And fast
food is accused of being one of the causes of these diseases. These are the reasons
why people feel more reserved and careful when choosing fast food for their meals.
As in Vietnam, KFC changed the taste, size, design products to suit the tastes
of the people of Vietnam. What is important in the product development strategy is
to create differentiation versus other products, from which consumers perceive new
products of the brand KFC, Lotteria and Jollibee ... The product itself KFC there
are differences in the mix of 11 spices, creating a special taste for fried chicken.
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Besides the traditional dishes such as fried chicken and hamburgers, KFC
has added a number of items processed with Vietnam tastes such as: Crunchy Leaf
Lemon Chicken, Original Recipe/ Hot & Spicy (1 Piece, 3 pieces,6 pieces, 9
pieces), hot wings (3 pieces,5 pieces),Black Pepper Foilicious,
Big 'N Juicy, Chicken Crispy No Bones, Soft Bread, Gravy Chicken Rice,
Cabbage Mix ... With the expansion into other materials, KFC has created
excitement and curiosity for domestic consumers.
2.4. Chicken
Besides the traditional dishes such as fried chicken and baked, when
penetrates Vietnamese market, KFC has processed add some fit the taste of
Vietnamese as: chicken crispy Boneless Chicken, Juicy Big'n ... Attractive menu
with the combo meals, burger-cooked rice ...
Weight of Chicken Thigh about 150gr, chicken wings about 100 g . It is
marinated with 11 secret herbs spices, the taste, the color characteristics of the
KFC. On pricing, KFC used the banner " Eat full of your stomach,not out of worry
about price" with the desire to bring the young American-style fast food dishes to
Vietnam which reviews Vietnam. KFC also has the dining portion for 2 people
with soft prices on average 69,000/parts.
3. Controversy and impact on human health of KFC.

3.1. Controversy
As a subsidiary of Yum! Brands with over 17,000 restaurants worldwide,
Kentucky Fried Chicken is an American tradition. Even though it removed the
“fried” from its name and rebranded itself as KFC, this eatery does not pretend to
be healthy – making a breakdown of its unabashedly, unhealthy menu items readily
available online.
The truth is, people line up at KFC for the taste - the name change and menu
diversification simply provide committed diners with the denial they need in order
to indulge. A case in point is the recently released “Double” – a sandwich
consisting of bacon and cheese wedged between two pieces of crispy fried chicken,
which advertises the health benefits associated with eliminating the bread.
3.2. KFC impact on human health
At this destination spot for fried chicken, very few natural ingredients – three
of 29 to be exact – go into the process of seasoning and battering. Moreover, the
chicken is raised with the benefit of both antibiotics and growth hormones. An
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obvious concern is the fat content which pervades KFC’s menu. Although a fried
chicken thigh may only have 290 calories, a full 189 of these come from fat. A
grilled chicken thigh doesn’t fare much better, deriving 90 of its 170 calories from
unhealthy fats.
However, the high fat content is only one unhealthy element of the food at
KFC. Perhaps the greater culprit is sodium, which finds its way abundantly into all
menu items, with the possible exception of the corn on the cob. In addition to
contribute to high blood pressure and kidney disease, the toxicity associated with
the heavy metal in refined table salt has been linked to Alzheimer’s disease. While
there are many menu items which weigh under 400 calories and 15 grams of fat –
including an original menu breast (minus the skin!), and grilled chicken wings,
drumsticks or thighs – all are extremely high in sodium, as are all side salads,

dressings, and croutons.
If you like what KFC has to offer, confine your indulgence to a rare treat. If
you must eat there, let the “400 calories, 15 grams of fat” rule guide your choice remove the skin where necessary, and skip the soda and dessert.
3.3. Customers reviews
KFC is a fast food brands that the more popular in Vietnamese. Share on
products KFC, many people expressed interest in the product with this fast food.
Hong Hanh (Student Academy of Journalism and Communication) - a regular
customer eating KFC said: "I had liked KFC for delicious and quite comfortable,
beautiful space and cool, especially in summer". However, besides the opinions
expressed excitement and interest in the product, no less KFC netizens expressed
little satisfaction with the product for this fast food. Nguyen Minh Nguyet
nickname facebook share on your personal page: "Today there are promotional
package price shock 69k / 4 pieces of fried chicken any, I also worked 1 combo.
Finished, trying to call out to eat out unfortunately. It is then cooled chicken, beef,
bland, food was very sick. Marinated bland, my feeling is only lightly cooked and
fried chicken with flour only ... Make no second anymore "
4. KFC’s Responsibility
4.1. Responsibility for customers:
The success of KFC Vietnam today is to build and develop a global brand,
excellent product quality, and most importantly, the service attitude is very
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enthusiastic and professional young staff , dynamic, proactive. KFC always activity
a responsible way with their main customers:
- Create a joyful atmosphere, most comfortable with customers
- Always put the health problem on top of the customer
- To ensure food safety and health at all stages of production and processing
of chicken
- Consulting Services, to answer customers' questions are always ready

4.2. Social Responsibility:
KFC Vietnam is not only focused on serving great meals. Along with the
business, the company always pay attention to the activities of social responsibility
of businesses, with priority focus on education.
- KFC Vietnam is funding annual scholarships for students in Ho Chi Minh
City, Hanoi and the central region.
- On the occasion of its 100th restaurant opening, KFC Vietnam to spend $
100,000 scholarship for pupils and students across the country to overcome poverty
- KFC Vietnam has implemented programs Chicky teddy sale to raise money
for charities

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C. CONCLUSION
We have just talked about KFC. Nowaday, KFC has earned the trust and
confidence of their customers with high quality products. Recently you have also
heard about the KFC Yum owned by one of the world's largest corporations. I hope
that after our presentation you can know more about KFC.
That brings us to the end of my presentation. Thank you for attention !

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Number

Name

LIST OF STUDENT
Code

Mission

1

Mai Hải Nam

14D220030

2

Trần Thị Mai Lý

14D220166

3

Nguyễn Thị Mai

14D220097

4

Vũ Mai Ngân

14D220101

5

Nguyễn Kim Ngân


14D220031

6

Chu Thị Nhung

14D220487

7

Nguyễn Thị Mai

14D220027

8

Nguyễn Hữu Nhất

14D120246

9

Lâm Thị Nhung

14D220324

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I.Introduction
II.Conclution

1.1.History of KFC
1.2.1. Development
of KFC
1.2.2. KFC in
VietNam’s Market
1.2.3. Development
potential
2.1.Main product:
Chicken of KFC
2.2.Other products of
KFC
2.3. The variety of
Chicken in KFC in
Viet Nam
2.4. Chicken
3. Controversy and
impact on human
health of KFC
4. KFC’s
Responsibility

Mark