Wifi ads marketing 103
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WIFI ADS FOR BUSINESS
Updated 1/2015
INTRODUCTION
KEY POINTS:
OPPORTUNITIES:
• 36,1+ millions VN netcitizen (42% VN
population)
• Wifi become a media channels
• 20+ Millions smartphone users (May
2014)
• Mobile Devices become second
touchscreen beside desktop
• Devices can access internet via wifi.
• Advertiser can target audience who are
similar with wifi location.
• Ad can delivery directly with audience
who come to specific location
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTION
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
DIGITAL OVERVIEW
Source: nielsen 2014
DIGITAL OVERVIEW
Source: nielsen 2014
WHAT DEVICES THEY USE USE
Source: nielsen 2014
WHO THEY ARE – AGE GROUP
Source: nielsen 2014
WHERE THEY GO ONLINE
Source: nielsen 2014
INTERNET ACCESS LOCATION HAS INCREASED PAST 3 YEARS
WHO ENJOY LOCATION INTERNET ACCESS
Source: nielsen 2014
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
SPECIFIC LOCATION
University
Hospital
Café Shop
Airport
Bus/Train Station
WHO MAY THERE
University
Youth – Student
Age: 18 - 22
Hospital
Doctor/ Patient/
Patient’s Home
Age: Un-define
Café Shop
Youth/ Officer
Age: 16+
Airport
Bus/Train Station
Business
Person/Traveler
Age: 16+
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
WIFI USERS JOURNEY
Connect
Login
Click to Ad
Explore
Brand
Platform
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
WHAT ADVERTISER CAN DO
SOCIAL LOGIN
• Create campaign awareness
• Create Engagement users to Brand’s fan page.
• Create brand’s social content go viral with the highest CTR (8,64%).
FORM FILLING
• User can take part in your promotion or the campaign directly
• Create engagement of users to brand
• Create conversion as a survey.
MOBILE APP INSTALL
• Create App awareness .
• Engaged users to download mobile App.
Mini Game Ad
• Create brand awareness
• Create engagement by a simple quiz game.
WIFI AD
• Create brand awareness
• Create engagement users click to site
• Create traffic for mobile site
WIFI AD ADD IN VALUE – CUSTOMER DATABASE
User can chose to leave personal contact as below:
Survey
Phone number
TABLE OF CONTENTS
DIGITAL LANDSCAPE
LOCATION TARGETING
WIFI USERS JOURNEY
AD PRODUCTs OVERVIEW
WHICH BRANDS MAY SUITE
HOW TO TRACK CAMPAIGN PERFORMANCE
CASE STUDY
BRANDS MAY SUIT
FMCG
F&B
Education
Pharmacy
Heath care
Medical Service
FMCG
F&B
Real Estate
Automobile
Banking
Game
Banking
Real Estate
Automobile
Tourism
Hotel&
Restaurant
Game
