Chapter 1:
THE FORM OF A BUSINESS LETTER
PART I. Sample letters
1. Formal letter layout with fully-blocked letter, open punctuation
1.
RELIANCE HOLDING FINANCE GROUP
88 Martin Lane London EC2V 6BH United Kingdom
Telephone and Fax: 01-588 3782
2
TOCONTAP SAIGON
3 Your ref: LE/Inq.123
125 Nguyen Hue Street
Our ref: SC/RP
District 1
Hochiminh City
Vietnam
4 14 November, 20--
5
Attention: Mr. Nguyen Hong, Director
6
Dear Sirs
7
Re: Up-to-date list of addresses
1
8
We thank you very much for your letter of 11 November 20--,
asking for an up-to-date list of addresses of our branches.
We are pleased to enclose this brochure, showing the location
of all our branches and agencies at home and abroad.
We look forward to receiving your early reply.
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Yours faithfully
10
(For RELIANCE HOLDINGS)
11
(Signed)
12
S.S. Carson (Mr.)
13
Sales Manager
14
Encl.
+01 copy of brochure
2
2. Less formal letter
THE HANOI PRODUCTION-SERVICES-IMPORT-EXPORT
CORPORATION
HoChiMinh City Branch
149 Ly Chinh Thang Street
Tel &Fax: 84-8-8359276
District 3
Cables: HAPROSIMEX Co
HoChiMinh City
Telex: 343235 HAPRO
Vietnam
Mr. J King
Your ref: JK/034
Managing Director
Our ref: NS/tl
Shiptons Cross Country Ltd
359 Motting Road Greenwich
London SE02AF United Kingdom
20 December, 20--
Dear Mr. King
Thank you for your letter of 15 December enquiring about our
Rubber.
I am pleased to enclose our latest brochures and price list. Please note
that the prices are CIF Saigon Port.
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I hope that you will find our prices reasonable and our terms most
generous.
As we have received a large number of enquiries from all over Europe
in response to our advertisement, I would advise you to place an
immediate order due to limited supply.
I am looking forward to hearing from you.
Yours sincerely
(Signed)
Nguyen Sang
Sales Manager
Enc. Brochures & price list
4
PARTS OF A BUSINESS LETTER
1. Letter head
Included name, address, telephone number of the sender, and may
contain a description of the business, trade- mark, telegraphic /cable
address, telex, etc.
Note: if the letter is sent to the other country, the name of sender’s
country must be added
E.g.:
FOOTSTEP PRODUCTIONS LTD
8 Driscoll House 19 Southampton Street London WC2E 7QG United
Kingdom
Telephone: 071-836-990
Or:
The
Vietnam
National
Machinery
Export
Corporation
Head office: 8 Trang Thi Street, Hanoi, Vietnam
Cable address: MACHINOHANOI
Tel & Fax: 84-4-852265
2. References
5
and
Import
Initials, number or both. Addressee’s reference, where known, is
typed first.
The first initial is of the writer (usually in upper case) and the second
is of the typist. A file or department reference may also be included.
E.g.:
-------------------------Your Ref: JS/ mk
Our Ref: GBD/526
--------------------------
3. Date
Abbreviation may be used for Jan. Feb. Aug. ................... but do not
write the month in figures. No mention of town.
-------------------------------------------------E.g.: 14 January 2000; or September 2, 20--------------------------------------------------Note: using the comma: e.g: don’t use: “1 September 2001”, use:
“1 September, 2001”
4. Inside address
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The name of receiver, his/her position (if known) name of his/her
company, company’s address (street, district, area, city/province,
country).
E.g.:
----------------------------------Mr. James Leighton
General Manager
Leighton Engineering Co Ltd
12 Bracken Hill
MANCHESTER M60 8AS
The United Kingdom
--------------------------------------
5. Attention line
may be used if you wish to address the letter to a particular member of
the company. This should be placed one clear line space above or
below the inside address, as preferred.
E.g.:
----------------------------------------------------------------For the attention of Mr. John Tyler, Sales Manager
Garden Supplies Ltd
7
24 Audrecia Street
Rotterdam
R45 9JT
Great Britain
----------------------------------------------------------------6. Salutation
British
American
Formal
Dear Sir (unknown man)
Dear Sir:
(unknown
Dear Madam (unknown woman)
Gentlemen:
person)
Dear Sir or madam or Dear
Sir/Madam (unknown sex)
Dear Sirs (to a department or a
company)
Less formal
Dear Mr./Mrs./Miss/Ms +
Dear Mr.
(known
Surname
Brown:
person)
E.g.:
Dear Mrs./
Dear Mr. Brown
Miss/ Ms/
Dear Mrs./ Miss/ Ms Smith
7. Subject line (heading)
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Smith:
This gives a brief indication of the content of the letter. It is usually
placed on clear line space after the salutation. It may also be omitted
E.g.:
Dear Mr. Leighton
ORDER NUMBER 4564
8. Letter body
Divided into 3 main pares: Opening/ main/ ending
9. Complimentary Close
Salutation
British
Dear Sir
Yours
Dear Madam
(formal)
American
faithfully Very truly yours
Yours very truly
Dear Sir or madam
Dear Sir/Madam
Dear Sirs
Dear Mr. Brown,
Yours
sincerely Sincerely yours
Dear Mrs./ Miss/ Ms (informal)
Cordially yours
Smith
10. For
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When signing on behalf of an employer it is usual to write “For”; For
the letter to a person the first time you deal with, “FOR” should be
highly recommended It means on behalf of your firm
E.g.: For ABC Co./ for HOANGANH Ltd.
11. Signature
This is for the hand written signature of the writer
12. Typed signature
After leaving 4/5 blank lines for signature, the name of the sender
should be shown. “Ms/Miss/Ms” must always be added in brackets
after a woman’s name, “Mr.” may be added only for the first time.
E.g.: Nguyen Thao Van (Ms.); John Lennon (Mr.)
13. Position /Title
This shows the position or title of the writer
E.g.:
----------------------------
-------------------------
Yours faithfully
Yours sincerely
GEORGE RAINE
MAI LAN (Miss)
Chairman
Sales Manager
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----------------------------
--------------------------
14. Enclosure:
This indicates that an enclosure is being sent along with the letter.
(Enc. / Encl.)
E.g.:
Enc. A price list
15. Copies to be circulated
When a copy of a letter is to be sent to a third party (perhaps someone
in the same organization), it is usual to indicate this by typing “cc”
(carbon copy) followed by two spaces and the name of the recipient of
the copy. The usual position for this is at the foot of the letter after the
designation or after any enclosure indicated.
E.g.:
------------------------------------------cc Miss Thao Van, Chief Accountant
------------------------------------------If the writer does not wish the recipient of the letter to know that a
third person is receiving a copy of the letter, then “bcc” (blind copy
circulated) must be typed. This should be shown only on copies of the
letter and not on the original (top) copy.
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E.g.: Bcc Mr. Keith Lawson, Managing Director
PART II. Vocabulary
1. Business glossary
Apologize
verb
say "sorry"
approach
noun
method or style of doing something
attitude
noun
outlook on life
by invitation
only
only those who are asked to come will be allowed
in
commence
verb
start
complimentary
adjective
free
concerns
noun
problems, issues
confidential
adjective
private
conscientious
adjective
cares about quality of work
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contribution
noun
individual effort or support in a group
convenient
adjective
suitable, favourable, makes life easy
cooperation
noun
the act of working together
coordinator
noun
person who organizes something
dedication
noun
a lot of effort put into something
dependable
adjective
can be trusted
disregard
verb
ignore, pay no attention to
do not hesitate
phrase
don't wait
dropped
verb
fell to a lower amount
effective
adjective
produces a positive response
efficient
adjective
performs well
enclosed
included inside
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adjective
encouraged
verb
persuaded or inspired
enquire (BrE)
inquire (AmE)
verb
looking for information
extravaganza
noun
exciting and rare event
formal
adjective
following set requirements
grateful
adjective
thankful
guarantee
verb
promise
impact
noun
effect
indicates
verb
shows
invoice
noun
document detailing purchases and money owed
latest
adjective
most modern
lay-off
take a job away from an employee (when
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verb
employee is not at fault)
notice
noun
document that indicates a change or event
outstanding
balance
adjective
money still owed
pleasure
noun
enjoyment
postpone
verb
delay until later
preferred
customer
buyer who comes back often
present
verb
award something to someone
professional
adjective
exhibits suitable behaviour on the job
profound
adjective
deep
punctual
noun
always on time
reach me
verb
find and talk to me
records
files that keep track of business matters
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noun
regarding
verb
being about
regret
verb
feel bad
reliable
adj
dependable
replacement
noun
someone who fills the position of another
representative
noun
a person who acts on behalf of another person,
company, policy...
resignation
noun
the act of leaving a job position
respected
adj
considered good and honest
retirement
noun
a permanent leave from the workplace (usually due
to aging)
senior staff
noun
employees who hold high positions or have been
working at the same place for a long time
severance
noun
money paid to make up for a separation
sharp
adverb
exactly (in reference to time)
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skyrocketed
verb
went up higher very quickly
stock
noun
share in ownership
struggle
verb
work at with difficulty
sufficient
adj
enough
support
noun
financial help
T.B.A
To Be Announced
versatile
adj
with a variety of skills and abilities
welcome
adjective
(happily) permitted to do something
2. Punctuation
Apostrophe
Dấu móc lửng
Exclamation mark
Dấu chấm than
Semicolon
Dấu chấm phẩy
Dash
Dấu ngạch ngang
Hyphen
Dấu gạch nối
Asteric
Dấu hoa thi
Ellipsis
Dấu ba chấm, three dots ( … ) used to show that
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a word or words have been left out
Quotation marks
Dấu ngoặc kép
Inverted commas
Dấu ngoặc kép
Speech marks
Dấu ngoặc kép
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PART III. Exercises
I. Fill in the blanks the missing words about parts of a letter
1. -------s are referred to those paper, document, price-list, catalogues,
samples etc that are enclosed or attached with the business letter. The
-------s should be clearly indicated in the letter as to how many paper
or documents have been enclosed in the letter.
2. .------- refers to the left over information to be incorporated in a
letter and can be written at the end of the letter in a blank space
available on a paper or letter head. It should be done by writing words
‘P.S’ and should be signed by authorized signatory. It is advisable to
avoid writing the .-------in a business letter.
3. If sender prefers to specify any specific .------- of posting a letter
like ‘Registered Mail’, ‘Registered A.D’, ‘Urgent’, ‘Confidential’ or
‘Express’, then it has to be written or typed at the top of the letter
heading or in blank space available on the right hand side after the
date. These notations or mailing .------- should bear prominence in a
letter and should be written with red ink or with bold letters.
4. If the sender wishes to draw .------- of a particular person or officer
then it can be addressed as “FOR PERSONAL .------- OF…” at the
top of the letter or in the blank space available after the date.
5. If we prefer to deliver the same letter to other person or office then
we prefer to take out its .------- .-------and write the notations as
under:
Copy to --Or
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C.C. to --Or
Copy forwarded to ---
6. The business letter is closed with a suitable and fitting .------sentence and consists of a .------- suggestion from sender’s side about
future course of action. It should be impressive, congenial and friendly
so that it leaves a good impression on the reader.
7. The .------- sentences consists of few words in the beginning of a
letter and they are of great importance to both sender and receiver of
the letter.
8. The ------ of a letter refers to collection of lines or paragraphs of
information included in a business letter.
9. ------ heading is referred to giving short title given to the
--------matter of a business letter. ( the same word for the 2 blanks)
10. Two spaces below the final paragraph of the letter, a traditional
------- line, generally "sincerely" or "respectfully," ends the letter. If
the situation calls for a warmer tone, the ------- might be "cordially,"
"best wishes," or "regards." ( the same word for the 2 blanks)
11. A four-line space allows room for a written ------- immediately
below the closing, then the sender's full name is typed, with the full
business title (sometimes with the department or division as well) on
the next line.
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12. The typical letter uses one to three ------s to provide the
information relevant to its purpose. Each ------ should cover a single
topic or point. ( the same word for the 2 blanks)
Key 1. enclosure . 2.postscript 3.direction 4.attention 5.carbon
copies 6. closing, closing 7.opening 8.body
9.Subject 10.closing
11.signature 12. paragraphs
II. Translation: Vietnamese – English translation
1. Hàng cần được đóng trong
1. The goods should be packed in
thùng carton 3 lớp thích hợp
seaworthy 3-layer/ply cartons
cho vận tải xa bằng đường biển. suitable for long sea voyage.
2. Mỗi mặt hàng cần được bọc
2. Each item should be wrapped in
trong giấy cứng tách riêng bằng
strong paper/ by hard material,
lớp phân cách. 12 chiếc được
separated by dividers , 12 pieces are
đóng trong một thùng hàng thưa packed in a steeled-hooped wooden
bằng gỗ được nẹp sắt ở gốc.
crate.
3. Trên mặt đối diện của mỗi
3. On both opposite side of each
kiện hàng, những chỉ dẫn sau
case, the following
phải được ghi bằng mực không
indications/markings should be
phai: trọng lượng cả bì, trọng
marked in weatherproof ink: gross
lượng tinh, kích cỡ của kiện
weight, net weight, measurement
hàng.
(the size, length or amount of sth)
/dimension (a measurement in
space, for example the height, width
or length of sth: )
4. Những mã hiệu sau phải
4. On both consecutive sides of
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được ghi trên hai mặt liền nhau
each case, the following symbols
của mỗi kiện hàng: hình mũi
should be marked the arrow for
tên để chỉ chiều đặt đúng của
right laying of the goods, the glass
kiện hàng, chiếc li chỉ hàng dễ
indicating the fragile nature.
vỡ.
5. Hàng cần được đóng kỹ
5. The goods should be carefully
lưỡng trong các thùng gỗ để
packed in wooden crates to avoid
tránh những thiệt hại có thể xảy
possible damage with full/ duly
ra với những chỉ dẫn đầy đủ ghi
indications marked on the surface
trên mặt ngoài của bao kiện.
of each case.
6. Để hạn chế tổn thất trong quá 6. In minimizing damage in transit (
trình vận chuyển đến mức thấp
to reduce to the minimum ), each
nhất, mỗi mặt hàng phải được
unit has to be packed in one
đóng trong một túi xốp kín khí,
carefully battened carton to avoid
12 chiếc được đóng trong một
the movement of the contents.
thùng carton có chèn lót cẩn
thận để tránh xô lệch bên trong.
7. Chúng tôi cho rằng thùng
7. We suppose slight carton boxes
carton nhẹ được gia cố bằng
strengthened with wooden liner will
ván lót sẽ đáp ứng yêu cầu của
meet your requirement and will be
chúng tôi và sẽ rẻ hơn thùng gỗ
much cheaper/ more economical
cứng nhiều vì thùng carton
than strong wooden cases because
không phải trả lại.
it’s not necessary to return it.
8. Mỗi chiếc bình được boc
8. Each pot is wrapped in soft paper
bằng giấy mềm trước khi đặt
before put in box with decorated
vào trong từng hộp có bìa trang
cover. These boxes, then, are
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trí. Những chiếc hộp này sau đó packed in strong carton boxes , 12
được đóng trong thùng carton
pieces are packed in one box.
cứng : 12 chiếc một thùng tách
riêng bằng lớp phân cách có
nếp gấp.
9. Những chiếc thùng thưa được 9. The crates are lined with
bao lót bằng giấy k thấm nước .
watertight (that does not allow
Nắp đậy được đóng chắc bằng
water to get in or out:) material.The
đinh và thùng hàng được đay
lids are secured with nails and the
nẹp bằng dây kim loại.
boxes are strapped with metal
band.
10. Để tiết kiệm cước phí,
10. To minimize freight, we suggest
chúng tôi đề nghi đóng hàng
that the goods have to be packed in
trong thùng thưa có gia cố, một
consolidated crates, such a tight
thùng kín bằng kim loại như quí case as suggested by you is not
ngài đề nghi sẽ không kinh tế.
economical.
III. Matching
Match words from box A with phrases from box B with the same
meaning. Then use the words in box A to complete the sentences
below.
1. Prospectus a. a complete list of items, for example of things that
people can look at or buy
2. Brochure
b. a statement of how much money a particular piece
of work will cost
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3. Booklet
c. a copy of sth, usually smaller than the original
object, something such as a system that can be copied
by other people
4. Catalogue d. a small magazine or book containing pictures and
information about sth or advertising sth
5. Quotation e. a formal offer to supply goods or do work at a stated
price
6. Tender
f. a public event at which things are sold to the person
who offers the most money for them
7. Model
g. a small thin book with a paper cover that contains
information about a particular subject
8. Auction
h. single example of sth, especially an animal or a
plant
9. Specimen l. a class or group of people or things that share
particular qualities or features and are part of a larger
group
10. Type
m.a book or printed document that gives information
about a school, college, etc. in order to advertise it
1.m 2d 3g 4a 5b 6e 7c 8f 9h
10.l
1. We are inviting ------- for the provision of training courses for staff.
2. The stores will be put up for ------- by the parent company.
3. The latest ------- will be on display at the motor show.
4. The first ------- you get is rarely the most competitive.
5. The company sells home furnishings through/via an online -------.
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6. The company has outlined its plans for expansion in its -------.
7. It is the first car of its ------- to have this design feature.
8. The aquarium has some interesting ------- of unusual tropical fish.
KEY:1.tenders 2.auction 3.models 4.quotattion 5.catalogue
6.prospectus 7.type 8.specimens
IV. Read the following statements and decide which are True and
which are Fault
1. If you do not know how a female recipient prefers to be
T
addressed, it is best to use "Ms."
2. Keep your sentences short, and try to use conjunctions F
such as ‘and, but, however as much as possible
3. If you feel your correspondent’s comments are unfair, try F
to respond quickly to protect your rights and save your face.
Try to to reply to a rude letter in the same tone.
4. Ignoring the tone could result in a message that sounds
T
aggressive, tactless, curt, rude, sarcastic, or offensive to
your recipient.
5. Your message should sound sincere, while written in the
F
most formal way. Write naturally as if you are having a
conversation.
6. Type the date of your letter one to eight lines below the
2 to 6,
letterhead. Three are standard.
F
7. List the names of people to whom you distribute copies,
T
in alphabetical order. If addresses would be useful to the
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