ĐẠI HỌC NGOẠI THƯƠNG
KHOA ĐÀO TẠO QUỐC TẾ

BÁO CÁO KIẾN TẬP MÔN HỌC
Tên đề tài: Thực hành thực tế kinh doanh qua Công ty CP sơn JYMEC
Việt Nam
Sinh viên: Nguyễn Nam Khánh
Lớp: F-UOB-13B
Khóa học: 2021 – 2024
Mã sinh viên: 2105002149
Giảng viên giảng dạy: TS Vũ Thị Bích Hải
Hà Nội 2021


FOREWORD
There are around 600 paint production and trade businesses in
Vietnam. According to a survey by the Vietnam Paint and Ink
Association, although few firms engaged in foreign paints in the
previous five years, they accounted for 65 % of the Vietnamese
market, while local paints accounted for just 35 %. Foreign companies
have an edge when it comes to branding and communication
initiatives. However, this does not imply that the inside paint is of poor
quality. Domestic firms have significant potential to enhance product
diversity, production, and sales by taking advantage of competitive
prices and the capacity to comprehend the characteristics of the
climate. Furthermore, given that the market still has a lot of potential,
the rising number of domestic firms engaged in the market is helping
to develop the domestic sector in order to anticipate market expansion
in the future. Firms consistently invest in and develop the market, and
many businesses, such as Jymec, have quickly thrived, which is why I
decided to collaborate with them on my learning program.

My report based on 6 units: unit 4, unit 5, unit 6, unit 8 and unit 9 and
consists of 2 chapters
Chapter I: About Jymec Vietnam Paint Joint Stock Company and
intership position
Chapter II: analyze the company
FOREWORD

Table of Content

2

Chapter I: Jymec Vietnam Paint Joint Stock Company and intership
position 3
Overview of Jymec Company 3
Good and services of company

5

Chapter II: analyze the company
Human Resource
Credit

6

6

8

Business results of Jymec


9

Buying Goods and Services 10
Acknowledgement

14


Chapter I: Jymec Vietnam Paint Joint Stock
Company and internship opportunity
1. Overview of Jymec Company:
1.1General introduction

Company Name : VIET NAM JYMEC PAINT JOINT STOCK COMPANY
Trading name: JYMEC VN.,JSC
Tax code : 0101325942
Head office: BT4-A12, phố Bùi Xuân Phái, khu đô thị Mỹ Đình, Phường
Mỹ Đình 2, Quận Nam Từ Liêm, Thành phố Hà Nội, Việt Nam
1.2. History of establishment and development of Jymec Company:
JYMEC was formally founded in the 2000s, using a belt production
line brought from the United States. Customers have consistently
selected the firm as the most trusted paint brand for the past 15
years, from 2005 to 2020, and it has been acknowledged by
consumers with the certificate of "environmentally friendly brand."
1.3. Types, functions and duties of the company:
a. Function:


- Investigating formulas and technological techniques
manufacture of chemical products is one of the


for

the

- We organize the sale, distribution, and supply of technical devices
and services.
- Improving the working environment and thereby contributing to the
state budget
- Plan the manufacture and consumption of paint goods.
- Manufacturing and trading in paints for both domestic and
international markets
- To operate in line with the provisions of the law in order to promote
the company's capacity and efficiency in production and business.
b. Duties
- Collaborating with domestic and imported agencies on product
delivery and consumption.
- participating in and organizing the business plan.

-

Use the resources assigned by the state to the company for
management effectively, including investment capital and other
enterprises, to develop production and business, and to preserve
and develop the allocated capital and other sources.
- Paying debts directly borrowed by the company or loans guaranteed
by the city in accordance with the law.
- Do outstanding work in the areas of protection, labor safety,
environmental protection, socialist property protection, and defense
security protection.

Product
Decorative
paints

Waterproof
paints

Model


Industrial paint

Powder Putty

2. Good and services of company
2.1. product
JYMEC paint & waterproofing products have been confirmed for top
quality by gold medals at international trade fairs. The computerized
color mixing system with more than 1010 colors meets all colors for
projects. Quality management system follows international standards
ISO 9001:2015, which has been recognized by QUARCERT. The Vietnam
Industrial Property Association has certified it as a distinguished quality
brand, and customers have voted for high quality Vietnamese items.
Furthermore, the integration of the ISO 14001:2015 environmental
management system and the ISO 9001:2015 quality management
system has confirmed that the company has appropriate policies and
has also determined a direction for continuous product improvement,
meeting the increasing demand for decorative paint products in the
domestic market. JYMEC paint addresses the domestic market's growing
need for ornamental paint products. The company has adequate

procedures in place and a clear direction for product improvement.
Professionals, architects, engineers, investors, and professional
contractors always utilize and appreciate JYMCEC paint.

2.2 Distribution system
JYMEC has procedures in place to assist and manage distributors and
agents. Startups are always given the best possible support by the
organization. Customers can become JYMEC's official distributors and
agents with just a small amount of capital and enjoy exclusive support
policies for agents; they not only have a high discount rate, but also


have a customer care policy such as holding customer conferences,
traveling, and monthly, quarterly, and yearly bonuses. Customers, in
particular, will be schooled in procedures and know-how. Trade in paint
materials, technical support 24 hours a day, seven days a week, and
paint color matching for projects. Currently, the firm is expanding its
agent network throughout provinces and cities.

• Benefits and incentives for becoming an agent
- The company will work with the customer to open a paint agent, a level
1 and a level 2 distributor for exclusive business in the region.Highest
order discount.
- Consulted on the design of the showroom in accordance with the
standards.
- Agents benefit from enticing incentives such as items, cash gifts, and
valuable in-kind presents.
- The firm provides excellent incentive programs for partners, including
prizes like motorcycles, vehicles, and trips to European and Asian
nations.

- While operating as an agent, the firm provides commercial and
marketing assistance to the agent.-Supported freight expenses based
on order value.
- Assisting with freight expenses based on order value
- Improve sales agent abilities.
- Exchanging useful insights from people who have successfully launched
a water-based paint agent
- The procedures and conditions for opening an agent are simple.

Chapter II: analyze the company
1. Human Resource:
- Recruitment program:
During the economic downturn caused by the epidemic two years ago,
Jymec Company had a relatively basic recruitment need and little
changed in recruitment requirements.
Jymec Company has a relatively basic recruitment need and hardly
changes with recruitment requirements. Since it is still a company
operating mainly in the Vietnamese domestic market, Jymec is not very
demanding in terms of language. Jymec is a company with a large
number of employees and diverse recruitment communications but


mainly on the Company's main website and through employees in the
Company. The general characteristics of an employee are a necessary
requirement, but depending on the nature and work factors, it can be
flexibly changed. Overall, the company's hiring requirements are basic.
The company has appropriate remuneration for the work and
characteristics of employees. In particular, salaries and bonuses based
on sales, to encourage employee performance, can be flexibly changed.


- New employee training program:
The training program of Jymec Company is very specific and has clear
topics. The company's new employee training program is divided into
three specific phases.


 Phase 1 (1 week): New workers will be provided with basic
information on the firm's history, nature of work, corporate
goals, and sorts of items it offers.
 Phase 2 (1 month): Employees will be moved to the specialist
training department. Under the guidance of existing employees,
the new workers will learn the necessary skills for the
department in which they work. Direct practice will be sprinkled
throughout the apprenticeship sessions, but the mentors'
supervision and approval will always be present.
 Phase 3 (2 months): employees will start working as full-time
employees. Employees still have mentors while working at this
stage, but they can work directly with the department. The
length of this phase is set by the department, however the
majority of them last two months.
During the training process, the mentors provide specific guidance
and enthusiastic support. This is a dynamic and positive working
environment, which brings a comfortable feeling when working for
employees. The state of tension rarely appears in the space of the
company. Mentors are enthusiastic and provide specific guidance
and enthusiastic support.

2. Credit
Many conferences and marketing programs have discussed the
relationship between companies and banks for years, but in fact,

getting financing remains challenging, especially for start-ups and small
and medium-sized firms. As a result, credit capital is critical in assisting
firms in increasing their short-term inventory reserves before each price
rise cycle, as well as allowing businesses more time to sell during price
decrease cycles. Jymec additionally uses a combination of loan capital
from a variety of banks and its own equity.

- Credit relations
 As a result, Jymec Company employs medium-term credit, which is
widespread in the business world. Medium-term credit is defined as
credit with terms ranging from more than 12 months to 60 months.
The company's credit capital is used to develop the market,
enhance goods, explore new technologies, and acquire fixed assets
to carry out corporate initiatives.
 Trade credit is the company's credit connection. Trade credit is a
credit connection that exists between manufacturers and companies
and is manifested in the form of items acquired and sold on credit.
 The company's credit link is trade credit. A trade credit relationship
is a credit link that exists between businesses and manufacturers


and manifests itself in the shape of products obtained and sold on
credit. Commercial credit generation and development are linked to
the movement and growth of the reproduction process. Trade credit
enables capital to reproduce indefinitely. With Jimec, you're getting
a safe and dependable solution. The company's credit activities are
limited to the local market. As previously said, Jymec has a presence
in the Vietnamese market, but exporting is too difficult for Jymec
due to the market's abundance of large rivals. Therefore, the
company's working area is limited to the local market.


3. Business results of Jymec

Target

2020

2019

sales and
service
provision

89.280.275.7
72

76.687.430.231

Cost of
goods sold

72.747.371.565

58.860.606.469

sales and service
provision

Revenue
deductions


0

0

Cost of goods sold

Net profit
from
business
activities
Gross profit

Difference
2019 - 2020

Gross profit

573.488.175

(862.432.450)

Net profit from
business activities
Revenue deductions

16.532.904.207

17.826.823.762


- Revenue from sales and service provision:
 In 2020, sales and service provision rose by 16%, and revenue
was 89.280.275.772 VND, up from 76.687.430.231 VND in
2019. The revenue level of the firm has gradually risen over the
years, demonstrating that the company's products are fit for
market demands and have a high degree of sales success.

- Cost of goods sold:


 COGS grew by 72.747.371.565 VND (24%) by 2020, from
58.860.606.469VND in 2019. This suggests that net profit will
decline. This is because manufacturing activity has increased,
which boosts labor costs, depreciation charges, selling
expenditures, and so on. This product cost is a fluctuating
percentage of overall sales. However, revenue remains
favorable with COGS in both 2019 and 2020.

- Revenue deductions.
 Jymec had no revenue deductions in the two years between
2019 and 2020, indicating that the firm conducted strong sales
operations and maintained the company's stability.

- Net profit from business activities:
 The company's net profit increased by 166 percent over the
years, indicating that it was run reasonably well. In 2019, the
number was significantly lower with an 862.432.450 VND loss,
but in the following year, this net profit increased by 166
percent to 573.488.175 VND, demonstrating the company's
efficiency in using labor, materials, and the continuous efforts of

the board of directors as
 well as all employees in Grandcare company. Net profit over the
years increased by 166%, proving that the company has
operated relatively efficiently. Through this, we can see the
efficiency of the company in using labor and materials, as well
as the continuous efforts of the board of directors and all
employees of the Grandcare company.

- Gross profit
 Gross profit fell by 7% in the two-year period from 2019 to
2020, demonstrating that the company's products did not
generate profits. This is a critical financial indicator that serves
as the foundation for assessing and projecting the business's
profitability and potential. We can see from the above business
results report that the company's business performance is
declining during the next two years (2019–2020). Looking back,
we can see that the pandemic had a significant influence on the
firm as well as the overall industry.
Overall, the company's profit in 2019 was better than in 2020,
despite increasing revenue.

4. Buying Goods and Services:
JYMEC paint products are evaluated using the most modern laboratory
equipment available today. Input material suppliers to JYMEC include
firms that specialize in making and importing reputed chemicals from


across the world, such as Degussa (USA), Eliokem (France), Dow
Chemical (USA), Rohm & Hass (USA), Cray Valley, and Nuplex (Australia)


- Company sales goals:

The company's sales aim is to grow unit sales while increasing profit
margins. Because Jymec firms do not deal with recurring income, they
strive to increase unit sales and profit margins. This will contribute to
the company's overall revenue and growth goals. Units also provide
crucial information on which of the firm's items generates the most
profit, and if the price the company sells at is flexible, it can be readily
improved. Margin is also crucial. They determine how readily Jymec can
recoup its expenditures with each sale and how much of that money
can be reinvested.

- Company sales process:
The majority of salesmen like the independence that comes with
their job. The ability to inject personality into each cold call and adapt
to changing discussions. This is why Jymec employs a business-tobusiness sales methodology. The best salesmen, on the other hand,
aren't artists; they're scientists. Jymec employs B2B data to generate
insights and build a robust sales process. The sales process gives a
foundation for a salesperson to improve upon while also delivering
four extra benefits:
1. Having a more formal procedure in place makes it easier for new
employees to catch up.Breaking a sales strategy into stages
makes it easier to identify aspects which aren’t working, and
adjust them.


2. A more disciplined sales approach eliminates the possibility of
overlooking critical procedures.
3. Knowing where clients are in the sales process allows for more
accurate

forecasting.

1. Preparation/Research
At this point, Jymec identifies potential clients and analyzes if they
have a need for Jymec's product or service—as well as whether they
can afford what the firm has to offer. Qualifying is the process of
determining if a consumer requires a product or service and can
afford it.
2. Prospecting
The firm is in the second stage, preparing for initial contact with a
potential consumer by researching the market and gathering all
important information about the product or service. At this phase,
Jymec prepares their sales presentation and tailors it to the specific
demands of the target client.Needs
3. Assessment
The firm establishes the first contact with the client during the
approach stage. This can be a face-to-face encounter or an overthe-phone conversation. There are three ways that are
commonly used:
 Premium approach: Presenting the potential client with a gift at
the beginning of the interaction
 Question approach: Asking a question to get the prospect
interested


 Product approach: Giving the prospect a sample or a free trial to
review and evaluate the service

4. Presentation/Sales Pitch
Jymec actively illustrates how the product or service satisfies the
demands of the target client throughout the presentation phase. The

term "presentation" connotes the use of PowerPoint and a sales pitch
to demonstrate that the organization can actively listen to the
customer's wants and then act and respond accordingly.
5. Negotiation/Handling Objections
This is when Jymec listens to and resolves the prospect's issues.
Handling objections and easing fears successfully distinguishes
good salespeople from terrible and outstanding salespeople from
excellent.
6. Closing
During the closing step, the firm receives the client's decision to
proceed. Depending on the nature of the firm, jymec may employ one
of these three closure approaches.
 Alternative choice close: Assuming the sale and offering the
prospect a choice, where both options close the sale
 Extra inducement close: Offering something extra to get the
prospect to close, such as a free month of service or a discount
 Standing room only close: Creating urgency by expressing that
time is of the essence

7. Follow-up
The firm will proceed to the next level after the transaction has been
completed. The follow-up step keeps the company in touch with closed
consumers, not just for potential repeat business but also for referrals.
And, because retaining current clients is less costly than recruiting new
ones, preserving connections is the wisest move.
Acknowledgements
First and foremost, I want to thank Nguyen Nam Khanh, who is myself,
for all that has been accomplished with the assistance of my parents



and their blessings. After completing my internship, I successfully
finished this report.
Next, I'd want to convey my heartfelt appreciation to my adviser, Ms. Vu
Thi Bich Hai, Lecturer at Foreign Trade University, for her failing aid and
supervision.
Along with that, I need to thank Mr. Pham Van Phuong, Head of JYMEC
VN., JSC, and Pham Van Phuong, under whose supervision I have
completed my internship. He provided me with so many learning
opportunities to enrich my knowledge.
I would like to thank my other colleagues from JYMEC VN.,JSC for their
guidance and support during the entire program and for teaching me to
face the professional world.
Last but not least, I am grateful to FTU University, which is the reason I
am standing here on the verge of successfully completing my bachelor's
degree.
I made every effort to finish this report completely. Any feedback or
suggestions on this would be much appreciated.