ĐẠI HỌC NGOẠI THƯƠNG
KHOA ĐÀO TẠO QUỐC TẾ

BÁO CÁO KIẾN TẬP MÔN HỌC
Tên đề tài: Thực hành thực tế kinh doanh qua Công ty CP sơn JYMEC Việt Nam
Sinh viên: Nguyễn Nam Khánh
Lớp: F-UOB-13B
Khóa học: 2021 – 2024
Mã sinh viên: 2105002149
Giảng viên giảng dạy: TS Vũ Thị Bích Hải Hà
Nội 2021

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FOREWORD
There are around 600 paint production and trade businesses in Vietnam.
According to a survey by the Vietnam Paint and Ink Association, although few
firms engaged in foreign paints in the previous five years, they accounted for 65 %
of the Vietnamese market, while local paints accounted for just 35 %. Foreign
companies have an edge when it comes to branding and communication
initiatives. However, this does not imply that the inside paint is of poor quality.
Domestic firms have significant potential to enhance product diversity, production,
and sales by taking advantage of competitive prices and the capacity to
comprehend the characteristics of the climate. Furthermore, given that the market
still has a lot of potential, the rising number of domestic firms engaged in the
market is helping to develop the domestic sector in order to anticipate market
expansion in the future. Firms consistently invest in and develop the market, and
many businesses, such as Jymec, have quickly thrived, which is why I decided to
collaborate with them on my learning program.

My report based on 6 units: unit 4, unit 5, unit 6, unit 8 and unit 9 and consists of
2 chapters
Chapter I: About Jymec Vietnam Paint Joint Stock Company and
intership position
Chapter II: analyze the company
Table of Content
FOREWORD

2

Chapter I: Jymec Vietnam Paint Joint Stock Company and intership position
3
Overview of Jymec Company 3
Good and services of company 5
Chapter II: analyze the company
Human Resource
Credit
Business results of Jymec
Buying Goods and Services
Acknowledgement

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Chapter I: Jymec Vietnam Paint Joint Stock
Company and internship opportunity
1. Overview of Jymec Company:
1.1General introduction

Company Name : VIET NAM JYMEC PAINT JOINT STOCK COMPANY

Trading name: JYMEC VN.,JSC
Tax code : 0101325942
Head office: BT4-A12, phố Bùi Xuân Phái, khu đô thị Mỹ Đình, Phường Mỹ Đình 2,
Quận Nam Từ Liêm, Thành phố Hà Nội, Việt Nam
1.2. History of establishment and development of Jymec Company:
JYMEC was formally founded in the 2000s, using a belt production line
brought from the United States. Customers have consistently selected the firm
as the most trusted paint brand for the past 15 years, from 2005 to 2020, and
it has been acknowledged by consumers with the certificate of
"environmentally friendly brand."
1.3. Types, functions and duties of the company:
a. Function:

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-

Investigating formulas and technological techniques for the manufacture of
chemical products is one of the
We organize the sale, distribution, and supply of technical devices and
services.

-

Improving the working environment and thereby contributing to the state budget

-

Plan the manufacture and consumption of paint goods.


-

Manufacturing and trading in paints for both domestic and international markets

-

To operate in line with the provisions of the law in order to promote the
company's capacity and efficiency in production and business.

b. Duties
-

Collaborating with domestic and imported agencies on product delivery
and consumption.
participating in and organizing the business plan.

-

Use the resources assigned by the state to the company for management
effectively, including investment capital and other enterprises, to develop
production and business, and to preserve and develop the allocated
capital and other sources.
- Paying debts directly borrowed by the company or loans guaranteed by the
city in accordance with the law.
- Do outstanding work in the areas of protection, labor safety, environmental
protection, socialist property protection, and defense security protection.
Product

Model


Decorative
paints

Waterproof
paints

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Industrial paint

Powder Putty

2. Good and services of company
2.1. product
JYMEC paint & waterproofing products have been confirmed for top quality by
gold medals at international trade fairs. The computerized color mixing system
with more than 1010 colors meets all colors for projects. Quality management
system follows international standards ISO 9001:2015, which has been
recognized by QUARCERT. The Vietnam Industrial Property Association has
certified it as a distinguished quality brand, and customers have voted for high
quality Vietnamese items.
Furthermore, the integration of the ISO 14001:2015 environmental management
system and the ISO 9001:2015 quality management system has confirmed that
the company has appropriate policies and has also determined a direction for
continuous product improvement, meeting the increasing demand for decorative
paint products in the domestic market. JYMEC paint addresses the domestic
market's growing need for ornamental paint products. The company has adequate
procedures in place and a clear direction for product improvement. Professionals,

architects, engineers, investors, and professional contractors always utilize and
appreciate JYMCEC paint.

2.2 Distribution system
JYMEC has procedures in place to assist and manage distributors and agents.
Startups are always given the best possible support by the organization.
Customers can become JYMEC's official distributors and agents with just a small
amount of capital and enjoy exclusive support policies for agents; they not only
have a high discount rate, but also

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have a customer care policy such as holding customer conferences, traveling,
and monthly, quarterly, and yearly bonuses. Customers, in particular, will be
schooled in procedures and know-how. Trade in paint materials, technical support
24 hours a day, seven days a week, and paint color matching for projects.
Currently, the firm is expanding its agent network throughout provinces and cities.

• Benefits and incentives for becoming an agent
- The company will work with the customer to open a paint agent, a level 1 and a

level 2 distributor for exclusive business in the region.Highest order discount.
- Consulted on the design of the showroom in accordance with the

standards.
- Agents benefit from enticing incentives such as items, cash gifts, and valuable

in-kind presents.
- The firm provides excellent incentive programs for partners, including prizes like


motorcycles, vehicles, and trips to European and Asian nations.
- While operating as an agent, the firm provides commercial and marketing

assistance to the agent.-Supported freight expenses based on order value.
- Assisting with freight expenses based on order value
- Improve sales agent abilities.
- Exchanging useful insights from people who have successfully launched a water-

based paint agent
- The procedures and conditions for opening an agent are simple.

Chapter II: analyze the company
1. Human Resource:
- Recruitment program:
During the economic downturn caused by the epidemic two years ago, Jymec
Company had a relatively basic recruitment need and little changed in recruitment
requirements.
Jymec Company has a relatively basic recruitment need and hardly changes with
recruitment requirements. Since it is still a company operating mainly in the
Vietnamese domestic market, Jymec is not very demanding in terms of language.
Jymec is a company with a large number of employees and diverse recruitment
communications but

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mainly on the Company's main website and through employees in the Company.
The general characteristics of an employee are a necessary requirement, but
depending on the nature and work factors, it can be flexibly changed. Overall, the

company's hiring requirements are basic. The company has appropriate
remuneration for the work and characteristics of employees. In particular, salaries
and bonuses based on sales, to encourage employee performance, can be flexibly
changed.

-

New employee training program:

The training program of Jymec Company is very specific and has clear topics.
The company's new employee training program is divided into three specific
phases.

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Phase 1 (1 week): New workers will be provided with basic
information on the firm's history, nature of work, corporate goals,
and sorts of items it offers.
Phase 2 (1 month): Employees will be moved to the specialist training
department. Under the guidance of existing employees, the new workers
will learn the necessary skills for the department in which they work.
Direct practice will be sprinkled throughout the apprenticeship sessions,
but the mentors' supervision and approval will always be present.
Phase 3 (2 months): employees will start working as full-time
employees. Employees still have mentors while working at this stage,
but they can work directly with the department. The length of this phase
is set by the department, however the majority of them last two months.
During the training process, the mentors provide specific guidance and
enthusiastic support. This is a dynamic and positive working environment, which

brings a comfortable feeling when working for employees. The state of tension
rarely appears in the space of the company. Mentors are enthusiastic and
provide specific guidance and enthusiastic support.

2. Credit
Many conferences and marketing programs have discussed the relationship
between companies and banks for years, but in fact, getting financing remains
challenging, especially for start-ups and small and medium-sized firms. As a result,
credit capital is critical in assisting firms in increasing their short -term inventory
reserves before each price rise cycle, as well as allowing businesses more time to
sell during price decrease cycles. Jymec additionally uses a combination of loan
capital from a variety of banks and its own equity.
-

Credit relations
As a result, Jymec Company employs medium-term credit, which is
widespread in the business world. Medium-term credit is defined as credit
with terms ranging from more than 12 months to 60 months. The company's
credit capital is used to develop the market, enhance goods, explore new
technologies, and acquire fixed assets to carry out corporate initiatives.
Trade credit is the company's credit connection. Trade credit is a credit
connection that exists between manufacturers and companies and is
manifested in the form of items acquired and sold on credit.
The company's credit link is trade credit. A trade credit relationship is a credit
link that exists between businesses and manufacturers

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and manifests itself in the shape of products obtained and sold on credit.

Commercial credit generation and development are linked to the movement
and growth of the reproduction process. Trade credit enables capital to
reproduce indefinitely. With Jimec, you're getting a safe and dependable
solution. The company's credit activities are limited to the local market. As
previously said, Jymec has a presence in the Vietnamese market, but
exporting is too difficult for Jymec due to the market's abundance of large
rivals. Therefore, the company's working area is limited to the local market.

3. Business results of Jymec

Target
sales and
service
provision
Cost of
goods sold
Revenue
deductions
Net profit
from
business
activities

Gross profit

-

Revenue from sales and service provision:
In 2020, sales and service provision rose by 16%, and revenue was
89.280.275.772 VND, up from 76.687.430.231 VND in 2019. The

revenue level of the firm has gradually risen over the years,
demonstrating that the company's products are fit for market demands
and have a high degree of sales success.

-

Cost of goods sold:


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COGS grew by 72.747.371.565 VND (24%) by 2020, from
58.860.606.469VND in 2019. This suggests that net profit will decline.
This is because manufacturing activity has increased, which boosts
labor costs, depreciation charges, selling expenditures, and so on. This
product cost is a fluctuating percentage of overall sales. However,
revenue remains favorable with COGS in both 2019 and 2020.
-

Revenue deductions.
Jymec had no revenue deductions in the two years between 2019 and
2020, indicating that the firm conducted strong sales operations and
maintained the company's stability.

-

Net profit from business activities:
The company's net profit increased by 166 percent over the years,
indicating that it was run reasonably well. In 2019, the number was

significantly lower with an 862.432.450 VND loss, but in the following year,
this net profit increased by 166 percent to 573.488.175 VND,
demonstrating the company's efficiency in using labor, materials, and the
continuous efforts of the board of directors as
well as all employees in Grandcare company. Net profit over the years
increased by 166%, proving that the company has operated relatively
efficiently. Through this, we can see the efficiency of the company in
using labor and materials, as well as the continuous efforts of the board
of directors and all employees of the Grandcare company.

-

Gross profit
Gross profit fell by 7% in the two-year period from 2019 to 2020,
demonstrating that the company's products did not generate profits. This
is a critical financial indicator that serves as the foundation for assessing
and projecting the business's profitability and potential. We can see from
the above business results report that the company's business
performance is declining during the next two years (2019–2020). Looking
back, we can see that the pandemic had a significant influence on the
firm as well as the overall industry.

Overall, the company's profit in 2019 was better than in 2020, despite increasing
revenue.

4. Buying Goods and Services:
JYMEC paint products are evaluated using the most modern laboratory
equipment available today. Input material suppliers to JYMEC include firms that
specialize in making and importing reputed chemicals from


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across the world, such as Degussa (USA), Eliokem (France), Dow Chemical
(USA), Rohm & Hass (USA), Cray Valley, and Nuplex (Australia)
-

Company sales goals:

The company's sales aim is to grow unit sales while increasing profit margins.
Because Jymec firms do not deal with recurring income, they strive to increase
unit sales and profit margins. This will contribute to the company's overall revenue
and growth goals. Units also provide crucial information on which of the firm's
items generates the most profit, and if the price the company sells at is flexible, it
can be readily improved. Margin is also crucial. They determine how readily Jymec
can recoup its expenditures with each sale and how much of that money can be
reinvested.

-

Company sales process:

The majority of salesmen like the independence that comes with their job. The
ability to inject personality into each cold call and adapt to changing discussions.
This is why Jymec employs a business-to-business sales methodology. The best
salesmen, on the other hand, aren't artists; they're scientists. Jymec employs
B2B data to generate insights and build a robust sales process. The sales
process gives a foundation for a salesperson to improve upon while also
delivering four extra benefits:
1. Having a more formal procedure in place makes it easier for new


employees to catch up.Breaking a sales strategy into stages makes it
easier to identify aspects which aren’t working, and adjust them.

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2. A more disciplined sales approach eliminates the possibility of

overlooking critical procedures.
3. Knowing where clients are in the sales process allows for more
accurate
forecasting.

1. Preparation/Research
At this point, Jymec identifies potential clients and analyzes if they have a
need for Jymec's product or service—as well as whether they can afford what
the firm has to offer. Qualifying is the process of determining if a consumer
requires a product or service and can afford it.
2. Prospecting
The firm is in the second stage, preparing for initial contact with a potential
consumer by researching the market and gathering all important information
about the product or service. At this phase, Jymec prepares their sales
presentation and tailors it to the specific demands of the target client.Needs
3. Assessment
The firm establishes the first contact with the client during the approach
stage. This can be a face-to-face encounter or an over-the-phone
conversation. There are three ways that are commonly used:
Premium approach: Presenting the potential client with a gift at the
beginning of the interaction

Question approach: Asking a question to get the prospect
interested

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Product approach: Giving the prospect a sample or a free trial to review
and evaluate the service

4. Presentation/Sales Pitch
Jymec actively illustrates how the product or service satisfies the demands of
the target client throughout the presentation phase. The term "presentation"
connotes the use of PowerPoint and a sales pitch to demonstrate that the
organization can actively listen to the customer's wants and then act and
respond accordingly.
5. Negotiation/Handling Objections
This is when Jymec listens to and resolves the prospect's issues. Handling
objections and easing fears successfully distinguishes good salespeople
from terrible and outstanding salespeople from excellent.
6. Closing
During the closing step, the firm receives the client's decision to proceed.
Depending on the nature of the firm, jymec may employ one of these three
closure approaches.
Alternative choice close: Assuming the sale and offering the prospect
a choice, where both options close the sale
Extra inducement close: Offering something extra to get the prospect
to close, such as a free month of service or a discount
Standing room only close: Creating urgency by expressing that time is of
the essence


7. Follow-up
The firm will proceed to the next level after the transaction has been completed.
The follow-up step keeps the company in touch with closed consumers, not just
for potential repeat business but also for referrals. And, because retaining current
clients is less costly than recruiting new ones, preserving connections is the
wisest move.
Acknowledgements
First and foremost, I want to thank Nguyen Nam Khanh, who is myself, for all
that has been accomplished with the assistance of my parents

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and their blessings. After completing my internship, I successfully finished
this report.
Next, I'd want to convey my heartfelt appreciation to my adviser, Ms. Vu Thi Bich
Hai, Lecturer at Foreign Trade University, for her failing aid and supervision.
Along with that, I need to thank Mr. Pham Van Phuong, Head of JYMEC VN.,
JSC, and Pham Van Phuong, under whose supervision I have completed my
internship. He provided me with so many learning opportunities to enrich my
knowledge.
I would like to thank my other colleagues from JYMEC VN.,JSC for their guidance
and support during the entire program and for teaching me to face the professional
world.
Last but not least, I am grateful to FTU University, which is the reason I am
standing here on the verge of successfully completing my bachelor's degree.
I made every effort to finish this report completely. Any feedback or
suggestions on this would be much appreciated.

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