Content Brainstorming Tools for 2013
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Content Brainstorming Tools for 2013
When it comes to content marketers, there is one question that always piques our
interest – Where do others get their ideas? And with more brands creating content th an
ever before, it can be challeng ing to continually keep ahead of trends, churn out fresh
concepts and repurpose ideas – let alone do so across multiple platforms. To inspire the
creation process, I’ve highlig hted a few resources to h elp g uide your brainstorming and
idea gen eration efforts for 2013.
Whether it’s a long -form blog post, a resource article, an infog raphic or video, a g ood
brainstorming process sh ould be your jumping off point to fuel ideas. Not on ly is it
helpful in uncovering new topics or trends, but also in tapping into the perspective of
others and steering creative direction.
Here are a few brainstorming tech niques to try out for your next g roup session:
…but first a few g round rules as a good reminder:
Encourage Free-Th inking, No Boundaries
No Criticizing or Dismissing
Keep the Process Moving
Let Ideas You Don’t Understand Go
Mapping
A simple, g raphic form of listing ideas by jotting down thoughts on a larg e writing area
and making connections by associating ideas with color-coded circles or lines,
indicating other relationsh ips by linking .
1. Write down an idea or topic in the middle of your space.
2. Start adding words, in no particular order, that relate to the main idea.
3. Once you’ve exhausted ideas, ask who, what, when, where and why to prompt new
though ts.
4. After the space is filled, look for any patterns among words.
5. Group thoug h ts that are related or repeated by color.
Source: mtime.c o m/6-tips -o n-ho w-to-create-an-online-mind-map-with
Source: yeklund.c om/c reatives treak/2009/11/brain-writing.html
6. Use th e grouping s to provide areas of focus for your concepts.
Brain
Writing
An alternative
method to
brainstorming
that tries to
encourage
uniform
participation
with in a group is
brain writing.
Like
brainstorming , it
is designed to
generate lots and
lots of ideas in a
sh ort amount of time and typically follows a 6-3-5 method: 6 in group/3 ideas per
round/5 minutes per round.
1. Give everyone a brain writing sheet.
2. Hand out sheets with space for a topic or keyword at the top of the page and space
wh ere ideas can be written.
3. It can be a different topic for each person or the same for everyone.
4. Write ideas.
5. Pass the sheet to the next person, wh o adds more ideas, using the existing ideas to
build off wh ere possible.
6. Keep going until your done.
Trigger Method
Th is method involves
brainstorming as many
ideas as possible, then
selecting the best ones
as “trigg ers” to expand
on. Th is is also
referred to as the “Idea
Purg e Ph ase.”
1. State the objective
or topic.
2. Have th e group
write many ideas
rapidly on a sh eet
of paper.
3. Take a two minute
break.
4. Continue the
Source:
bo euro pe.c o m/BlogEN/?
tag=/Brainstorming-tips
Source: m/
4. Continue the
exercise for an another minute.
In some cases, tradition al brainstormin g methods
may best suit your team environment and goals. For
those who prefer virtual collaboration, there are a
variety of online brainstorming tools available th at
can h elp you move past a topic or idea that seems
stuck.
Online Mind Mapping Tools
Bubbl.us h elps to org anize thoughts or jumbled
information through the use of text bubbles – making
it easier to sort ideas and start planning.
Mindjet is a g reat way to
expand your ideas in a
graph ical way and lead your
imag ination in new directions.
You can download the software
for free with a 30-day trial
offer. Th e application will walk
you throug h the process of
creating a sample mind map
and familiarize you with the
various features.
Word Storm visualizes the
association between words by
creating a map of closely
related words. Start with a
keyword to use as a jumping off
poin t for this word association tool. You can also
tailor the search to be narrow or broad by selecting
the number of words returned. Scroll over each word
for various definitions.
And if you still find yourself at a dead end…Just
Google it! As one of my colleagues likes to say, “it’s
worth a Goog in .” Type in a keyword and let Goog le’s
automatic search do the work by filling in sug gestions
based on relevant topics.
I hope the creative tools and resources in this article
will help you to start 2013 with a focused mindset.
How does brainstorming
work with your team? Please
let me know in the comments
below.
