Hanoi, 18/07/2021


International School of Banking Academic freshmen's preferences on shoes

Hanoi, 18/07/2021
2


International School of Banking Academic freshmen's preferences on shoes

ABSTRACT
The hobby of wearing shoes has become popular all over the world, creating interest and
love for Vietnamese people in particular. The purpose of this paper is to find out the shoe buying
habits of first-year students at the International University of Banking Academy (ISBA) in
Vietnam, about the popularity of shoe shopping, and the determinants related to shoe shopping,
regarding the purchase and repurchase intentions. A survey in the form of a questionnaire was
conducted, including 200 first-year students who will be randomly selected to participate in the
survey. The pattern of choice among ISBA first-year students of both genders. The paper
questionnaire was distributed to participants with fourteen questions and then classified based
on background into two groups: male and female ISBA freshmen. The results show that both
survey groups are familiar with buying shoes with the highest frequency from 6-12 months. In
addition, when finding the right websites, respondents mainly focused on promotions, sales and
product features including quality and price. Furthermore, shipping and customer service, in
addition to the product aspect, can determine whether a purchase is made or not. It also shows
that product quality and price are two factors that influence participant is repurchase intention.
For the sake of the paper, these findings not only develop a refined understanding of subjects'
habits when making purchases, but they also provide useful knowledge for those involved in
online shopping industry where the target customers are university students.

3

International School of Banking Academic freshmen's preferences on shoes

TABLE OF CONTENTS
ABSTRACT....................................................................................................................................1
LIST OF FIGURES.........................................................................................................................3
1.

Introduction:.........................................................................................................................5

2.

Preliminary Literature Review:............................................................................................6

3.

Methodology:........................................................................................................................8

4.

Findings:...............................................................................................................................9

5.

Discussion of findings:.......................................................................................................13
5.1 The popular shoe brands among ISBA newcomers:.........................................................14
5.2. The frequency of buying shoes among ISBA freshmen in both genders:.......................14
5.3. The motivating factors that affect ISBA freshmen’s their choice of brand shoes...........15
5.4. The amount of money a freshman in ISBA spent on their shoes....................................16

5.5. The place where ISBA freshmen bought their brand of shoes........................................16

6.

Recommendation:...............................................................................................................17

7.

Conclusion:.........................................................................................................................18

References......................................................................................................................................19
APPENDICES...............................................................................................................................20

4


International School of Banking Academic freshmen's preferences on shoes
LIST OF FIGURES

Figure 1: Popular shoe brands that ISBA freshmen liked..............................................................12
Figure 2: The frequency of buying shoes among ISBA freshmen in both genders.......................13
Figure 3: The motivating factors that affect their choice of brand shoes.....................................14
Figure 4: The amount of money a freshman in ISBA spent on their shoes...................................15
Figure 5: The place where ISBA freshmen bought their brand of shoes.......................................16

5


International School of Banking Academic freshmen's preferences on shoes


6


International School of Banking Academic freshmen's preferences on shoes
Research Proposal
International School of Banking Academic freshmen's preference for shoes

1. Introduction:
Brand or trademark - defined as “is the distinguishing symbol, icon, slogan, term, phrase,
and/or sentence used by businesses to differentiate between their products and others. Companies
have a strong, if not synonymous association with their name. Trademarks are very common in
all industries, but increasingly important in fashion, as designers and brands vie for the most
desirable names. The trademark status is very important for companies; only by displaying a
clear trademark and its legal protection can a company distinguish their product from a similar
one.” The higher the value of the item, the higher the market share” (WILL KENTON, 2020).
Brand names are often used to promote a new item or product by adding an association to
something that is already popular. This can help it to become more popular. A brand name also
acts as an indicator of quality when deciding if the item is worth the price or not. Branded items,
it has become memorable and attractive to consumers. It is likely to lead to an increase in sales
for the particular product being sold. Brands have long been used to distinguish brands and have
taken various types. For example, the oldest known brand still in use today is the American shoe
company Converse (Top 10 Best Shoe Brands in The World 2020, Famous & Highest Sellers |
Trendrr, 2021). As a result, a good brand of shoes generates trust among consumers, and after
having a good experience with a product, consumers are more likely to try another product that is
related to the same brand of shoes. This phenomenon is commonly known as brand loyalty.
Nowadays, the demand aimed at buying shoes and the ability to access the brands of
consumers increase the number of purchases. Among the many consumers from different age
groups, a large proportion are college students who have new ideas, find new things and above
all have a source of income to buy on their own. According to a Nielsen report on the demand for
branded products, 56% of Vietnamese young people are willing to spend money to buy branded

products. The number of Vietnamese people who love brand-name goods ranks third in the
biosphere, only behind China (74%) and India (59%). This figure has proved that the need to buy
7


International School of Banking Academic freshmen's preferences on shoes
branded products among students in general and freshmen at university in detail is huge.
According to some research surveys, the main factors of students purchasing a product are brand
and logo. It is quite obvious that these things are important for many consumers, especially when
it comes to choosing a pair of shoes. After all, it is known that wearing shoes is an important part
of life and it is very nice to have a choice in the selection of beautiful shoes. Thus when choosing
a pair of shoes with brand names that belong to famous companies, is a very natural and joyful
thing for consumers especially under the influence of social media. The statistics for this study
will be gathered from students at ISBA of Banking Academy's ISBA. In the study, 200 first-year
students will be chosen at random to participate in the survey. The pattern of future profession
choice among ISBA first-year students of both genders.
Thus, to find a relationship between the frequency of purchase of shoe products in
different brands and the acquisition intent of college students, especially those studying at ISBA
like me. This is study is done to answer the following five questions: “What brand of shoes do
ISBA university students like?”, “How often do they buy shoes?”, “What are the key factors that
affect their preferences in this brand?”, “How much money do they spend on this brand of
shoes?” and “Where do they buy this brand of shoes?”.

2. Preliminary Literature Review:
The type of shoes that freshmen prefer to wear are different; for example, girls prefer
heels. As a result, the study of freshman shoe preferences, including the type that they prefer as
well as how their opinions on shoes might change over time needs to be dealt with. In contrast,
males mostly choose sneakers and basketball boots. They usually like the trendy rather than
practical style of footwear and don’t even try to match them up with their clothes. Therefore,
wearing sneakers should not be underestimated regardless of gender; freshmen always like them

because it is young people's style that distinguishes them from adults or seniors.
Generally speaking, there has been little research on shoe preferences, and almost all are
articles and some information on numerous websites. Among them, Dane Marie Lacap (2015)
examined the preference of CFAD Students on different brands of shoes. The purpose of this
analysis is the identification of CFAD students' favorite brands. Thus, the information gathered
8


International School of Banking Academic freshmen's preferences on shoes
provides the benefits and drawbacks of the students' favorite brands by ranking their
convenience, style, longevity, affordability, and overall efficiency.

In fact, pretty much all

aspects of shoe preference are different in Southeast Asia compared to the US. For instance,
footwear producers are only a few in the US but a significant number in Southeast Asia and the
difference of price between different shoes make some foreign students buy cheaper ones instead
of more expensive shoes. Furthermore, education level and cultural difference should both be
taken into consideration to choose appropriate brands in everyday life. To elaborate on these
reasons, this study uses a qualitative approach to focus on the freshman's shoe preference from a
personal perspective. In addition, there is no significant data available for this research topic
which is why we would like to encourage further studies for the sake of reference. However, the
participants only came from students of a university called CFAD, but the result of this research
is not representative of all young people, especially university freshmen coming from an
international school in developing countries in South-East Asia like VietNam.
On the other hand, in another research, (Mulugeta Girma, 2016) the author has explored
consumers' footwear brand preference. The goal of the study was to investigate the trend of
brand preference for domestic and international shoe products and their history of age and gender
in Dire Dawa. Besides, students' economic circumstances, personal sporting specialties, personal
tastes, commodity costs, consistency and attractiveness, people around them, and environmental

effects are all factors influencing their use of sports clothes, boots, and bags in physical
education institutes. And the results show that both as branding takes an increasing period, the
emotional importance of your brand and normative factors are the most relevant and the least
important antecedents, while the preferences for the local brand are enhanced, while the brand's
emotional value has an impact on male and female people as a whole. Despite this, the subject
that the author mentions here is not specified, but the author only generalizes without specifying
age, boy or girl.
In addition, (Endalew Adamu, 2011) has reviewed Factors Affecting Consumers’ Shoe
Preference: the Case of Addis Ketema Sub-city on Domestic versus Imported Leather Shoes.
Specifically, to demonstrate how consumers judged both domestic and imported leather shoes in
terms of product quality, design, and price, to investigate the degree to which these factors
affected the consumers' shoe choice, and to determine whether or not there was a disparity in
9


International School of Banking Academic freshmen's preferences on shoes
preference between age groups in the Addis Ketema sub-city shoe sector. Furthermore, the
study's findings revealed that there is a disparity in interest based on the age ranges of users.
Based on the studies above, it is suggested that the preferences of consumers change over time
and as they grow older. Similarly could be said about brands. The preference of consumers also
changes according to economic status. Nevertheless, like the two studies above, this article also
only mentions age groups but does not specify at what age, but in general, at different ages.
Despite the encouraging results, all prior research has not looked at the similar tendencies
of individuals coming from emerging countries like Viet Nam, particularly university students.
This is what motivates me to do my own study on these constraints.

3. Methodology:
This research project aimed at investigating the trends of International School of Banking
Academic freshmen's preference on shoes among university students on International School of
Banking Academic freshmen's preference on shoes, as a result, the study was chosen to be

carried out in order to obtain answers to the research questions. On the one hand, qualitative
research was the primary approach employed in this study. Denzin and Lincoln (1994, p.2)
define qualitative research as “multi-method in emphasis, with an interpretative, naturalistic
approach to its subject matter.” Thus, it appears to be an overarching idea under which a range of
situations might be seen positively. A qualitative research technique is thought to create a dense
(depth) account of participants' thoughts, views, and experiences, as well as evaluate the
significance of their actions (Denzin, 1989). Furthermore, Chalhoub-Deville and Deville (2008)
claimed that qualitative techniques are used to study the favorite brands of shoes chosen by ISBA
freshmen of both genders. The trends achieve deeper insight into issues. However, each coin has
two sides, so the quantitative method was applied in order to improve the weaknesses of
qualitative research. According to Payne and Payne (2004, p. 180): “Quantitative methods seek
regularities in human lives by separating the social world into empirical components called
variables which can be represented numerically as frequencies or rate”. As a result, the
quantitative findings are likely to be generalizable to a complete population or a sub-population
because they involve a bigger sample that was chosen at random (Carr, 1994).

10


International School of Banking Academic freshmen's preferences on shoes
The data used in this report is carried out within ISB of Banking Academy. In the
beginning, a questionnaire consisted of fourteen questions divided into 3 parts: the first part was
personal information, the second part was preference on shoes, and lastly factors affecting their
intention of the purchase, it were designed based on my five research questions. In the next step,
200 first-year students from the aforementioned university were chosen at random, and each of
them was asked to answer all of the questions in it by filling in and circling the alternatives that
were appropriate for them. In reality, the survey approach might assist the researcher in gathering
information from huge groups of individuals. Furthermore, surveys are broad in terms of the
sorts and amount of variables that may be investigated, require little cost to create and run, and
are very simple to generalize (Bell,1996, p.68).


4. Findings:
This study project is participants were divided into two groups: 100 first-year female
students and 100 male freshmen coming from ISBA of Banking Academy. As predicted, the
obtained results perfectly represent the variations in ISBA freshmen's shoe preferences of both
groups.

11


International School of Banking Academic freshmen's preferences on shoes

45
40
35
30
25
20
15
10
5
0

Vans

Adidas

Nike

MLB

Female

Dr.Martin

Bitis

Other

Male

Figure 1: Popular shoe brands that ISBA freshmen liked
As can be seen in Figure 1, the highest percentage of male freshmen choosing the Vans
brand was 39 out of 100 participants surveyed. On the other hand, the number of females in the
same school who liked the Nike brand was the highest at 24%.

45
40
35
30
25
20
15
10
5
0

1-3 months

4-6 moths
Female


7-12 months
Male

12

2-3 years


International School of Banking Academic freshmen's preferences on shoes
Figure 2: The frequency of buying shoes among ISBA freshmen in both genders
Looking at Figure 3, we can see that the highest frequency of shoe purchases by freshmen
in ISBA was between 4 and 6 months of both genders at 32% for females and 42% for males.

60

50

40

30

20

10

0

Prices


Color

Design
Female

Fame

Male

Figure 3: The motivating factors that affect their choice of brand shoes
As shown in Figure 4, first-year female students often chose price and design as the
important factors for their purchase of shoes, with 36% and 41% of female students choosing
price and design, respectively. However, for men, it was different when the majority of first-year
male students chose design, accounting for 50 out of 100 freshmen participating in the survey.

13


International School of Banking Academic freshmen's preferences on shoes

80
70
60
50
40
30
20
10
0


1-2 millions

3-5 millions

5-7 millions
Female

8-10 millions

more than 10 millons

Male

Figure 4: The amount of money a freshman in ISBA spent on their shoes
In Figure 5, we can see the amount of money that freshmen in both genders purchased
for a pair of shoes was quite similar. Going into detail, almost all in both sexes, spent from 1 to 2
million on a pair of shoes with nearly 70% of females and 60% of males.

14


International School of Banking Academic freshmen's preferences on shoes

60

50

40

30


20

10

0

Retail sore in authorized

Supermarket
Female

Via online 

Male

Figure 5: The place where ISBA freshmen bought their brand of shoes
Looking at Figure 6, most freshmen of both sexes choose an authorized retailer and buy
online. Among male freshmen, we see that they choose to buy at an authorized retail store the
highest at 53%, and only 46% for women. In addition, the number of first-year students choosing
to buy online was also very high, 41 out of 100 among female students and 27 out of 100 among
male students.

5. Discussion of findings:
Because they originated from the university's single institute and had a very restricted
reach, the data provided above are in no way capable of addressing all elements of ISBA
freshmen's shoe preferences. On the other hand, ISBA of Banking Academy - is presently hosting
a pretty diverse range of students coming from various cities or provinces with varied, I firmly
promise that a certain level of generalization can be drawn from the questionnaire data.
5.1 The popular shoe brands among ISBA newcomers:

15


International School of Banking Academic freshmen's preferences on shoes
As a result of the findings, as depicted in Figure 1, page 7, the highest percentage of male
freshmen choosing the Vans brand. On the other hand, the number of females in the same school
who liked the Nike brand. This finding was not unexpected given that the proportion of male
students who choose to buy brand shoes is significantly greater than that of female students.
Going into details, guys often like to wear Vans shoes because these shoes are quite cheap. Not
only are they cheap and affordable for everyone, but Vans shoes are also loved by first-year male
students because of their distinctive features such as design, material. It can be said that cheap
Vans shoes are one of the favorite brands of freshmen male students. With a simple design, but
no less sophisticated in creativity. Vans shoes bring comfort to the wearer. Therefore, Vans shoes
will make an indispensable item for fashionistas. Thanks to this special feature, Vans shoes can
easily be combined with any outfit, to bring personality and dynamism to the user.
As for women, they prefer to wear Nike shoes because they are made with the highest
quality materials from Lunarlon technology. Not only that, with Nike sneakers you can
absolutely fly everywhere without worrying. Going out with friends, going to school, going to
work, or practicing sports, Nike women's sports shoes will accompany you. With no more heel
scratches or slippage, your steps will be full of confidence and comfort. Like the result of the
different studies, of the one hundred people who responded to Mr. DANE MARIE LACAP ET
AL's survey (2015), 2 out of 5 students are male and 3 out of 5 are female. According to the
findings, when it comes to school shoes, the majority of students (40%) prefer the Vans brand.
They say the brand they have chosen is Excellent in comfort (53%), Excellent in design (64%),
Excellent for durability (51%), Very Good for Affordability (39%), Excellent for Brand Impact
(58%), and Excellent for Overall Quality (58%). (53 percent).
5.2. The frequency of buying shoes among ISBA freshmen in both genders:
The frequency of buying from 4 to 6 months of male and female students is very high,
besides, the frequency of buying from 7 to 12 months of female students. Students' lives are
constantly being improved, requiring constant movement to integrate with modern life.

Therefore, the practice of sports is indispensable, to meet that they need a pair of branded,
suitable shoes to ensure that they always have comfortable training hours. Besides, not only to
meet health but it also contributes to more beauty when combined with clothes. For example,
according to his study findings (Endalew Adamu, June 2011), the majority of respondents (36%)
16


International School of Banking Academic freshmen's preferences on shoes
buy shoes once a year, while 16 percent achieve the maximum buy one or two times, and 13.4
percent make a minimum purchase less than once per year.
In addition, we can see the frequency of purchases based on student needs because the
number of pairs of shoes that they need (1, 2 or 3 pairs) to last for the year is taken into
consideration. Normally, 90% of freshmen students buy one pair of shoes; 9% buy two pairs, and
1% buy three pairs. Given the information above, it is clear that the pattern of sneakers'
consumption is due to the differences in the way each student or group of students will use them,
not necessarily the choice of style of each of them. For example, some students will use them for
school activities, others for sports, others for going out on the weekends, and others will not use
them for anything. That is why youth sneakers sales have different patterns.
Therefore, the shopping brand’s shoes frequency of students is quite high because each
person has a unique use for themselves.

5.3. The motivating factors that affect ISBA freshmen’s their choice of brand
shoes
In answer to the study question "What are the key factors that affect ISBA freshmen’s
preferences in this brand?'' It is clear that first-year female students frequently picked price and
design as key criteria in their shoe purchase, while female students picked price and design. The
results are completely different between female and male freshmen. The reason is that female
freshmen have a wider range of shoes to choose from, relatively speaking, and they are mostly
attracted by price and appearance. The male freshmen, on the other hand, primarily choose the
quality and appearance of the shoes. It is an advantage to male freshmen that almost all of them

have good visual acuity.
In addition, that opposition is also reflected in many different areas, not through factors
for shoe selection. Because the two sexes are completely different, also compared to tastes in
clothing, shoes there will be big differences. For example, women usually wear a dark color or
gray-blue shoe, while men prefer to wear a silver shining shoe, in order to attract the opposite
sex. However, if the opposite sex is also wearing the same color, most of the time the other
person will be confused and feel very uncomfortable. However, this difference is not
17


International School of Banking Academic freshmen's preferences on shoes
encountered very often. If a person is wearing the color of the opposite sex, in order to avoid the
confusion, he/she will have to wear a color that is opposite to the color of the other person in
return, so that the other person does not feel ambiguous.
Therefore, through the above section, we can clearly see the difference between the two
criteria for full shoes of male and female students of ISBA.
5.4. The amount of money a freshman in ISBA spent on their shoes
Moreover, looking at Figure 4, we can observe that the amount of money spent by
freshmen of both genders on a pair of shoes was pretty similar. In particular, almost everyone in
both sexes paid between 1 and 2 million on a pair of shoes. This result is not beyond my
expectation because I don't think fashion is much different between sexes. For guys, they can
wear black shoes and they feel comfortable, but for ladies, they definitely need to wear shoes
more or less fashionably. That's why they pay more for their brands of shoes. Finally, when
choosing a pair of shoes, it is not so much the price, but what style you like. People wear style as
the first priority. As an example, some people wear out their favorite shoes, while others wear out
their favorite legio to last.
Consequently, let's see the results of the survey focusing on price. The amount of money
people spend on a pair of shoes was consistent between the two sexes. And the price from 1
million to 2 million is a moderate amount to be able to buy the shoes they like. But besides that,
there are still students who buy branded shoes from 3 to 5 million because they like the brand's

new models or have a need to collect limited shoes, which will have higher prices than normal.
Hence, to say that the price that students often spend money to buy a pair of shoes is from
about 5 million down but the number of male students who buy expensive shoes is more than the
number of female students.

5.5. The place where ISBA freshmen bought their brand of shoes
In answer to the research question “Where do ISBA freshmen buy this brand of shoes?”, it
is noticeable that the majority of freshmen, both sexes, chose an approved shop and purchased
online. As expected, seeing that 34 percent of the retail shops that complete the survey were
18


International School of Banking Academic freshmen's preferences on shoes
online-only businesses, online shopping was discovered to be a preferred method of acquiring
such necessities as shoes.
However, it was also observed that only 27 percent of all students mentioned preferred
brand or preferred look when asking for the preference on shoes or sneakers. This has however
been found to coincide with the high value placed upon shoes and ascribed to the desire that
students are inclined to buy something they know will maintain some kind of style. But as a
result of this research, it is to be seen as concerns have arisen over the appropriateness of buying
shoes online. Because online shopping is now more and more popular in domestic and foreign
markets, buying brand shoes online helps us save travel time. But it's also bad that I can't try on
the shoe to see if it fits or fits my foot.
In short, shopping in stores is still preferred by freshman students, although it takes time
to travel, but we will choose what we want. And buying shoes online is also being welcomed by
students of both sexes, but it is not really effective.

6. Recommendation:
Based on the statistics described above, it is clear that both men's and women's shoe
purchases are quite high, but how can you buy shoes that are both inexpensive and of excellent

quality? Therefore, the following solutions can help ISBA first-year male and female students to
buy shoes that are both cheap and quality. First, students when choosing shoes, you need to
consider the design of the product. First of all, need to pay attention to whether the design is
beautiful? A shoe with an extremely sophisticated, neat, and sure design will help you easily
overcome many different types of terrain with ease. In addition, you can refer to forums, shoe
exchange groups, and resell old shoes. These shoes, if carefully selected are not only good
quality but also affordable. To avoid risks, it is best to choose a reputable seller. Consult from
people who have purchased their products. If buying second-hand, ask students to check the
receipt. It is best to choose shoes that are still under warranty. Carefully check the signs to
distinguish the real goods to avoid buying fake and poor quality goods. At the same time,
students should also try on the shoes, making sure they fit and are comfortable before trading.
19


International School of Banking Academic freshmen's preferences on shoes

7. Conclusion:
To summarize, I really hope that the findings of my study would spark similar interest in
International School of Banking Academic freshmen's shoe preferences. As a result of the
limitations of my own research, I have discovered that these issues are very deserving of
additional and deeper inquiry. While researching International School of Banking Academic
freshmen's shoe preferences, I recognized that there will be a range of student age groups, which
will have an impact on the study's outcomes. Thus, extending the scope of the survey would be
likely to provide new and unusual results that would require rationale and explanation. As a
result, it is predicted that further research will be conducted in the future to properly investigate
various viewpoints on this issue.

20



International School of Banking Academic freshmen's preferences on shoes

References
Investopedia.2021. Brand[online]Available.at:
< [Accessed 7 June 2021].
Trendrr.net. 2021. Top 10 Best Shoe Brands in The World 2020, Famous & Highest Sellers |
Trendrr. [online] Available at: < [Accessed 7 June 2021].
(Author), D., 2021. GRIN - Preference of CFAD Students on Different Brands of Shoes. [online]
Grin.com. Available at: < [Accessed 7 June
2021].
Francis-press.com. 2021. Investigation on the Consumption Situation of Sports Goods of
Costumes, Footwear and Bags for Students in Sports College of Jiangxi Normal
University. [online] Available at: < [Accessed 7
June 2021].
2011. Factors Affecting Consumers’ Shoe Preference: the Case of Addis Ketema Sub-city on
Domestic versus Imported Leather Shoes. [ebook] Available at:
.pdf> [Accessed 7 June 2021].
Chalhoub-Deville, M., & Deville, C. (2008). Utilizing psychometric methods in assessment. In
E. Shohamy, & N. H. Hornberger (Eds.), Encyclopedia of language and education (2nd
ed., Vol. 7, pp. 211-224). New York, NY: Springer Science + Business Media LLC.
Denzin, N. K. (1989). Interpretive interactionism. Newbury Park, CA: Sage.
Payne, G., & Payne, J. (2004). Key concepts in social research. London: Sage.
Carr, L. T. (1994). The strengths and weaknesses of quantitative and qualitative research: What
method for nursing? Journal of Advanced Nursing, 20(4), 716721. />Bell, S. (1996). Learning with information systems: Learning cycles in information systems
development. New York: Routledge.

APPENDICES
21

International School of Banking Academic freshmen's preferences on shoes
I’m Pham Chau Anh, an ISBA student at Banking Academy. This questionnaire is
intended to assist me in gathering information for my research project. The purpose of this
questionnaire is to study the habits of buying shoes among first-year students. I value your
thoughts and reactions, which are critical to the completion and quality of my period. Please
return the completed form by Friday, June 18, 2021. Thank you for your assistance.
(Tôi là Phạm Châu Anh, sinh viên ISBA tại Học viện Ngân hàng. Bảng câu hỏi này nhằm
hỗ trợ tôi thu thập thông tin cho dự án nghiên cứu của mình. Mục đích của bảng câu hỏi này là
nghiên cứu thói quen mua giày của sinh viên năm nhất. Tôi đánh giá cao những suy nghĩ và phản
ứng của bạn, điều này rất quan trọng đối với việc hồn thành và chất lượng q trình nghiên cứu
của tơi. Vui lịng gửi lại biểu mẫu đã hoàn thành trước Thứ Sáu, ngày 18 tháng 6 năm 2021. Cảm
ơn sự hỗ trợ của bạn.)

Personal information: (Thông tin cá nhân)

I.

1. What is your gender? (Giới tính của bạn là gì?)
- Male
- Female
2. Do you like to buy branded shoes? (Bạn có thích mua giày có thương hiệu khơng?)
- Yes (go to question 1, part II) (Có đi đến câu hỏi 1, phần 2)
- No (go to question 3, part I) (Không đi đến câu hỏi 3, phần 1)
3. Why don't you like to buy branded shoes? (Tại sao bạn khơng thích mua giày có thương hiệu?)
- Be expensive (Q đắt)
- Don’t like (Khơng thích)
- Not suitable (Khơng phù hợp)

II.

Preference on shoes:

1. What brand of shoes do you usually wear? (Bạn thường đi giày của nhãn hiệu nào?)
-

Vans

-

Adidas
22


International School of Banking Academic freshmen's preferences on shoes
-

Nike

-

MLB

-

Dr. Martin

-

Bitis

-

Others:

2. Why do you like that shoe brands? (Tại sao bạn thích nhãn hiệu giày đó?)
-

It’s suitable for all situations (Nó phù hợp cho mọi trường hợp)

-

It's worth the money (Nó vừa tiền)

-

It’s very durable (Nó rất bền)

-

It's beautiful (Nó đẹp)

3. How often do you buy a new pair of shoes? (Bao lâu thì bạn mua một đơi giày mới?)
-

One – three months (1-2 tháng)

-

Four - six months (4-6 tháng)

-

Seven - twelve months (7-12 tháng)

-

Two - three years (2-3 năm)

4. Who do you usually go shoe shopping with? (Bạn thường đi mua giày với ai?)
-

Parents (Bố mẹ)

-

Sister (Em gái, chị gái)

-

Brothers (Em trai, anh trai)

-

Alone (Một mình)

-

Friend (Bạn bè)

-

Your lover (girlfriend or boyfriend) (Người yêu của bạn)

5. How much can you spend on a pair of branded shoes? (Bạn có thể chi bao nhiêu cho một
đôi giày?)
23


International School of Banking Academic freshmen's preferences on shoes
-

One – two million (1-2 triệu)

-

Three – five million (3-5 triệu)

-

Four – seven million (4-7 triệu)

-

Eight – ten million (8-10 triệu)

-

More than 10 million (trên 10 triệu)

6. Where do you usually buy branded shoes? (Bạn thường mua giày ở đâu?)
-

Retail sore in authorized (Cửa hàng bán lẻ được thương hiệu ủy quyền)
In the supermarket (Trong siêu thị)
Via online (Mua trực tuyến)

7. When you go to buy shoes, what payment method do you usually choose to pay for? (Khi
đi mua giày, bạn thường chọn phương thức thanh toán nào để thanh toán?)
-

III.

On Cash (Tiền mặt)
By cards (Trả bằng thẻ)

Factors affecting their intention of purchase

1. What are the most important criteria that you pay attention to when choosing a shoe
brand? (Tiêu chí quan trọng nhất mà bạn chú ý khi lựa chọn thương hiệu giày là gì?)
- Prices (Giá)
- Color (Màu)
- Design (Thiết kế)
- Fame (Danh tiếng)
2. Are you satisfied with the brand of shoes you are wearing? (Bạn có hài lịng với thương
hiệu giày bạn đang đi không?)
-

Yes

-

No

3. If you could change your brand, which brand would you choose? (Nếu bạn có thể thay
đổi thương hiệu của mình, bạn sẽ chọn thương hiệu nào?)
-

Vans

-

Adidas
24


International School of Banking Academic freshmen's preferences on shoes
-

Nike

-

MLB

-

Dr. Martin

-

Bitis

-

Others:

4. Why will you choose this new brand? (Tại sao bạn sẽ chọn thương hiệu mới này?)
-

It's a brand that I like (Đó là một thương hiệu mà tơi thích)

-

Constantly updating new goods (Liên tục cập nhập mẫu mới)

-

It has a good price (Nó có một mức giá tốt)

-

That brand is famous (Thương hiệu đó nổi tiếng)
THANK YOU SO MUCH!
Pham Chau Anh, F14I, International school of Banking Academy

25