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Copyright
by Dan Ariely.
This edition published by arrangement with
Dan Ariely Family LLC c/o Levine Greenberg Literary Agency, Inc.,
All rights reserved.
Ban quye'n tieng Vi�t
Cong
Sach Alpha
Khong pha'n nao trong xuat ban phiI'm nay dU<;Jc phep sac chep
hay phat hanh dum bat ky hinh thuc ho�c phucmg ti� nao
ma khong co SI! cho phep truoc biing van ban aia Cong
Sach Alpha.
Thiet ke'bia: Tran Van Phu<;Jng
Theo d6i ban thao: Hoang
Lien h� ve dich V\I ban quyen sach
HUOng
van hoa pham: Email:
Lien h� h<;Jp tac ve ban thao ho�c nh3n cac ban dich: Email:
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a
a
a
S
S
S
n
n
n
can toi seSke
cancho cac Sb�n
canve nguon
Sca ciIa dmSsong,
Scagoc the gioi
Sca
quanh co phan phi
h chinh thong
h ciIa minh
h - va cling
hla cua ach
c
c
c
c
c
a
a
a
a
a
S sachanay.
S mot taiann�n
S xay raanS
ncuon
nS MQi chuyen
nS bat Gaunkhi
Sca v&i toi nhieu
Sc nam trU'dC
Sca day. Sca
Sc
Sc
ch
ch
ch
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
n
n
n
n
an Sau, nlQi
can doi trong
Sca V ao mot
Scabuoi chi'eu
Scthu
Sca thu aa Sthay
Sca
cuochdoi chang htrai Israel 18h tuoi. Mot hquit phao sang
h ca ach
c
c
c
c
c
a
a
a
a
a
S lo� dung
S de chieu nsang
S chienatrU'ong
nIOn,
nS vaocaban
nS dem, aa
anS
can 70% Scdcathe
c
c
Sca phat noSkhien
S
S
S
toi bi b6ng do 3.
h
h
h
c nam tiep
cdo, toi luon
chphai bang
cbo
chtrong Sach
a
a
a
a
a
Ba
va
i:J suot
S
S
S
S
S
n
n
n
n
n
an ao lam
Sca benh vien.
Sca Trong bOScquan
Scatit sQ'i tong
ScahQ'p bo ch�t
Sca
va chiec
h nhtt amot
ch m�tSn�,
ch trong toi
cgiono
ch di banSacua
ch Sieu Sach
a
a
a
S
S
S
nnhan. Khong
n the tham
cangia cac ho�t
canGong thttang
can nh�t nhtt
can
Sca b� be va
Scagia Ginh,Stoi
S
S
S
cam thay minh bi tach kh6i xa hOi.
h
h
c
c
ch quan Ssat
chnhiing ho�t
ch Gong Sach
He
qua tat yeu
la toi bat
Gau
a
a
a
a
a
S
S
S
S
n
n
n
n
n
an nhtt mot
Sca trU'dC day
Scaminh vanSclam
Sca ngu'm ngoai
Sca cuoc. Toi
Sca
batcOau
h suy nghi
h ve m\lC atieu
h cua cacahanh
h vi khac
hnhau, ach
c
c
c
c
a
a
a
S toi vaacua
S
ngttoi.
nciIa
nS saD toicl�
anS Vi dl),
at�
anSdem long
anS
c nnay mQi
c
c
c
Sca yeu co Sgai
S
S
S
S
chu khong phili mot co gai khac; t�i saD
h
h
nhiing
c hanhSGong
c hang ngay
ch ciIa toiSchi
chde thu�nSatien
ch cho Sach
a
a
a
a
S
S
n
n
n
n
an lea Snui
can
Sca cac bacSsycachu khong
Scaphili cho toi;
Sca t�i sau t6i
Scthich
ma khong phili la hQc Iich sit; t�i saD toi l�i quan tam den
h
chngttai khac
chnghi ve toi
cnhtt
c...h
ch
ch
a
a
a
a
a
a
viec
the
nao,
S
S
S
S
S
S
n
n
n
n
n
n
Sca
Sca
Sca
Sca
Sca
Sca
ch
ch
ch13
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
n
n
n
n
n
can
Sca
Sca
Sca
Sca shared bySScanSach
Sca
ch
ch
ch
ch
ch
ch
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
h
ac
S
n
a
Sc
ach
h
Sc
ac
S
n
a
ach
h
Sc
ac
S
n
a
c
S
PHI LYTRi
ach
h
ac
S
n
a
ach
h
Sc
ac
S
n
a
ach
h
Sc
ac
S
n
a
ach
S Trong asuot
nS thOi gian
nSnam vien,
nStoi Qa trru
nSqua nhfeu
nS
a
a
a
a
c
c
c
c
c
S
S
S
S
S
cO'n dau dan. Khoang thOi gian giii'a nhii'ng lan meu tn va .
h
h
h
h
h
c thu�t
cngbi ve meu
c nay. Ban
cGau, s\1' Sach
a
a
a
a
a
phau
S
S
S
S
S
n
an ngaySdien
an khiStoi
can ra chuSyeu
can vao lucSc"tam",
can
Sca dau danSchang
h trUng,athao
dU'Q'c
ch ngam vao
chdung cijch
ckhir
ch bangSavachlay te . Sach
a
a
a
S
S
S
S
n
n
n
n
an l�, chat
can Neu daScIAnh
Sca bao da Sche'!.
Sca khir trung
Scachi gay cam
Sca
giac te te va viec thao bang dien ra de dang. Nhung khi chi
h
ch it ho�c
ckhong
ch da naoSanhU'
ch trU'angSahQ'p
ch cua Sach
a
a
a
co
mot
co
chut
S
S
S
n
n
n
can trung Skhien
can toi voScUng
can dau dan.
Sca toi, chatSkhir
Sca Nhii'ng tam
Sca
h
bang
dU'Q'c
ch � ch�t
ch vao daSathit
ch va khiSacchung
chgo ra Sach
a
a
a
S
S
S
n
n xe), khien
n
n
an noi. Scan
caphai
Sca (thU'angSla
Sca toi khong
Sca the chiuScd\1"Ilg
Toi
h chuyenacvm
h cac y taacph\1
h trach aviec
ch bat diu
cnoi
ch tarn Sach
a
a
S
S
S
S
S
nrira hang angay
n de timcahieu
n phU'O'ng
can phap meu
cantri ctia ShQ.
can
Sca Cac y taScthU'ang
S
S
S
gift mieng bang va keo ra cang nhanh
h
h
h cung. HQ
c
c
ch dan den
ctot
chl�p l� Sach
a
a
a
a
a
cang
tot khien
benh nhan
dau
S
S
S
S
S
n
n
n
an
can khi goSbe
can
mot
Sca qua trinh
Scanay trongSckhoang
Sca gia, choStoo
dU'Q'C
ch tat ca Scac
chmieng bang.
ch Khi hoan
chtat, toiSdU'Q'c
ch boi Sach
a
a
a
a
a
S
S
S
nthuoc moava
n quan bang
an mQi chuyen
can mm, deScroi
can se l�pSl�
can
Sca vao ngaySctiep
S
S
theo.
h
c
ch
ch
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
n Toi nh�n
n dl)'a tren
can ra rangScac
cany ta hAnh
cadong
can ly thuyet:
can
Sca mot cu Sgiat
S
S
S
m�nh tot hdn viec go ra tit tit, no co the khong
h
c
ch khtingSkhiep
ch cho henh
chnhan, nhung
ch neu Sach
gay
ra s\1' dauSdOn
a
a
a
a
a
S
S
S
n
n
n
n
n
canxet ve tong
Sca keo daiSva
Sca the, thiScsea gay ra nhieu
Sca dau dan
Sca
hdn.h Cac y ta cho
h biet agitra
c
ch rangSkhong
ch co S\1'
ckhac
ch hai Sach
a
a
a
a
S
S
S
S
nphU'dng phap:
n vUng dau
an bat Gau
an cd theSva
catit
candan nbitSccua
can
Sca �en aanSctoo
S
S
wng it dau nhit; ho�c bat Gau d wng it dau
h
c
chtoi wngSdau
ch dan nhat.
ch
ch
ch
nhit
va
tien
clan
a
a
a
a
a
a
S
S
S
S
S
n
n
n
n
n
n
Sca
Sca
Sca
Sca
Sca
Sca
ch
ch
ch14
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
n
n
n
n
n
can
Sca
Sca
Sca
Sca shared bySScanSach
Sca
ach
ach
ach
ach
ach
ach
n
Sca
S
S
S
S
S
S
S
S
S
S
S
S
S
S
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
h
ac
anS
Sc
h
Sc
ac
anS
h
Sc
ac
anS
c
S
GUll THI�U
h
ac
anS
h
Sc
ac
anS
h
Sc
ac
anS
ch
ch
ch
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
n La ngU'ai
nda trai qua
nnhii'ng cancadau
n dan khi
canthao bang,
can
Sca toi khong
Scadong '.I vm
Scaniem tin S(chtta
S
S
baD gia dU'O'c khoa
h
h
h
c
c
c
ch khongStinh
ch den Sach
. hQc
kiem nghiem)
nay. Ly
thuyet cua
hQ
a
a
a
a
a
S
S
S
S
n
n
n
n
an ma benh
an m�t, kho
Sca tam ly sO'Schai
Scanhan phaiScdoi
Scaco the phan
Sca
doan
h nao can
chchinh xac
ckhi
chdau se bat
chGaU va giam
ch aan, Sach
a
a
a
a
a
S
S
S
S
S
nho�c khong
nnghi tm viec
n an ui se cgiup
n benh nhan
n giam bencan
Sca S\1' dau dan.
Sca
Sca
Sa
Sca
S
ch
ch
ch
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
Mot
thai
gi
an
dai
sau
khi
rai
benh
vien,
toi
bat
GaU
hQc
n
n
n
an
can
can
Sca t� D� hQc
ScaTel Aviv,SIsrael.
SchQc
Sca
Trong
IcY claUS tien, toi theo
h lap veacchtrc
h nangasinh
cmot
ch ly cuaSanao
ch bO, doSaGiao
ch sU' Sach
hQc
a
S
S
S
n
n
n
an thay doi
can ChinhSmeu
can nay OaSclam
Sca Han an Frenk
Sca giangSd�y.
Sca
saucsac
h quan diem
h ve nghien
h ctru va quyet
h dinh phan
h lan ach
c
c
c
c
a
a
a
a
a
S lai cua
S
S
S
S
ntuang
anStoi. Ngoai
can eac tai Slieu
canthu vi, SGiao
can sU' Frenk
can
Sca con trinhScbay
S
S
ve ca che ho�t dong cua nao bO. Dieu gay an
h
h doi vaiaeac
c vai toiSanhat
ch la thaiSado
ch cua giao
csU'
ch cau Sach
tU'O'ng
a
a
S
S
S
n
n
n
n
n
n
Sca h6i va cac
Scay kien khac
Scanhau. Nhieu
Scaran, khi toi
Scadua ra gO'iSc'.Ia
ve each
h dien gicii
hkhac choamot
h soket qua
hong Oa trinh
h bay ach
c
c
c
c
c
a
a
a
a
S do, ong
S
S
S
ntnrac
nS rang yckien
anS cua toi
can deu tril
calai
calan mot khil
can
Sca nang vaSsau
S
S
S
S
do thach thtrc toi tien hanh th\1'C nghiem de so
h
c
ch truyenSthong.
ch
ch
ch
ch
sanh
vm ly thuyet
a
a
a
a
a
a
S
S
S
S
S
n
n
n
n
n
an
Sca Xuc tien
Sca th\1'c nghiem
Sca khong phai
Sca la viec de
Scdang,
Sca
nhung
h hQC laacmot
h no l\1'Cath\1'c
ch cho rang
ckhoa
ch nghiem,
chtrong Sach
y nghi
a
a
a
S
S
S
S
S
n
n
n
an agU'O'i
can ca motSsinh
can vien mm
Sca do tat caScnhiing
Scatham giaS(ke
Sca
nhU' htoi) co the dem
h tai nhii'ng
h 1'.1 thuyctacmm
h me, da
hmd ra ach
c
c
c
c
a
a
a
a
S the giai
Smm cho atoi.
S phonganS
nmot
nS Trong !an
anStm tham
anvan
can toi era
c
Sca Giao sU'SFrenk,
Sc trlnh bayScvO'i
S
Sc
ong ve 1'.1 thuyet gicii
thieb
ch S\1' phatSatrien
ch cua Schll'ng
ch dQngSkinh
ch trongSmot
ch giai Sach
a
a
a
a
S
n
n
n
n
n
canra '.I tU'dng
Sca do� vaSdtra
Scathi nghiem
Scatren lom chuot.
Sca
Sca
ch
ch
c1h5
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
n
n
n
n
n
can
Sca
Sca
Sca
Sca shared bySScanSach
Sca
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
ach
h
ac
S
n
a
Sc
h
Sc
ac
S
n
a
h
Sc
ac
S
n
a
Sc
PHI LY TRi
h
ac
S
n
a
h
Sc
ac
S
n
a
h
Sc
ac
S
n
a
ch
ch
ch
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
n
n
n
n
canFrenk thich
can
Sca GiaoSstt
Sca thu vOiScYattrong nay
Scava tro�gSba
thang sau do, toi era tien hanh phau thu�t tren 50 con
h
ch d�t ong
cthong
ch song va
ch cho Schung
ch cac Sach
a
a
a
a
a
chuQt,
vao
my
tiem
S
S
S
S
n
n
n
n
n
can cac cdn
Sca chat khac
Scanhau deSgiam
ScadQng kinh.
Sca Ket qua,Sclya
thuyet
h la sai, anhung
ch toi dU'a
cra
ch meuSanay
ch khongSalam
ch suy Sach
a
a
S
S
S
ngiam longcanhi�t
n tinhcactia
n toL Toicacon the hQCcadtrQc
n meu cgian
Sca do ru-IySthuyet
S
S
S
S
cua minh, ngay ca khi chung khong dung.
h
h
h
h
h
cluon dijtSra
cnhieu cau
c ve cach
c ho�tSdQog
c ctia Sach
a
a
a
a
a
Toi
h6i
tht'rc
S
S
S
n
can quanhScvaanhanh viSU'ng
can xir ciIaSmQi
can ngum. SToi
can
Sca mQi tht'rSxung
hieu
la
.ccd
h hQi de akiem
chdU'Qc rang
chkhoa hQc
ch cong C\l,
ch tra Sach
a
a
a
a
S
S
S
S
S
nmQi kiencthuc
n chinh claan
an va caSsuy
an minh.
cannghi ciIaScchinh
caDay
Sca meu diiSdan
S
S
toi tOi vi�c nghien cUu con ngum cU' xir nhtr
h
h
h
h
h
cnao. Sac
c
c
c
ch
the
a
a
a
a
a
S
S
S
S
S
n
n
n
n
can tim hieu
canqua S\1" dau
Sca Toi t�p
Scatrung vaoSvi�c
Scachung ta Strai
Sca
don
chra sao vaSad�c
ch bi�t quan
chtarn taiSnhiing
ch tinhShuong
ch C\l Sach
a
a
a
a
S
S
n
n
an ToiSd�t
can tarn khir
canra cau h6i:
can
Sca the nhl1Svi�e
SctrUng.
Sca Li�u co Sthe
lam giam mue dQ dau don khong? De Idem nghi�m cau
h toi Oaatien
h
clai,
ch hanhShang
ch lo�t thi
cnghi�m
chchinh Sach
a
a
a
a
tra
tren
S
S
S
S
n
n
n
n
n
cantinh nguy�n
Sca ban than,
Scab;p1 be vaScac
Sca vien - Ssircad\lng sl1 dau
Sca
danchve the chatchgay ra do bi
ap
chnong, l;p1h,
chdo nU'oc,
ch suat, Sach
a
a
a
a
a
S
S
S
S
S
ntieng on cIon,
n va th� chi
n ca noi cdau
n tarn ly do
nmat tien cvian
Sca chdi cht'rng
S a khoan. Sca
Sa
Sca
S
h
h
h
h
h
c sap hoan
c thanh, toi
cnh� ra rang
c cac y taScua
c khoa Sach
a
a
a
a
a
S
S
S
S
Khi
n
n
n
n
n
can ngl1m
Sca bang laSnhii'ng
Scatot b\lDgScvaa rQng lU'Qng
Sca vOi nhieu
Sca
kinh
chnghiemStarn
ch va gO' Sbang,
ch nhungSahQ
ch khong Scoaclyh lu� Sach
a
a
a
S
n
n
n
n
an giam S\1"
can lam theScnao
Sca dUng veSviee
Scadau dan cho
Scabenh nhan.
Sca
HQ la n� nhan ciIa nh�n thuc thanh kien co hii'n ve s\1"
chdan cuaSabenh
ch nhanSa-chnhiing Sthanh
ch kien Skhong
ch he Sach
a
a
a
dau
S
n
n
n
n
n
an cho kinh
Sca thay doiScmije
Scanghiem cua
ScahQ rat phong
Sca phu. Sca
ch
ch
ch16
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
n
n
n
n
n
can
Sca
Sca
Sca
Sca shared bySScanSach
Sca
ach
ach
ach
ach
ach
ach
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
ch
h
ac
anS
Sc
h
Sc
ac
anS
h
Sc
ac
anS
c
6101 THI�US
h
ac
anS
h
Sc
ac
anS
h
Sc
ac
anS
ch
ch
ch
ch
ch
ch
a
a
a
a
a
a
S
S
S
S
S
S
n Vi nhii'ng
n da rat haD
an l� khoa
canly do nay,
catoi
canhU'ng khi
ctrO'
can
Scabang va Strlnh
S
S
S
S
bay cac ket qua nghien cUu cua minh vqi hy
h
c
chthay doiSacach
ch hQ thao
ch bang cho
chb�nh Sach
a
a
a
a
vQng
co the S
lAm
S
S
S
n
n
n
n
an rang th11c
an dO' dau
Scanhm. ToiScnoi
Sca te mQi ngU'm
Sca se camScthay
Sca
ddn cho'n
h neu cac
h (vi d\1: avi�c
chbU'dc dieu
ctrj
ch thao bang
ch sau Sach
a
a
a
a
S
S
S
S
S
khi
tam
dung
djch
khir
trung)
dU'<;1c
tien
hAnh
Vdi
n
n
can
can
can
can Cltdng
ScadQ thap Shan
S
S
S
Sca
vA trong thdi gian dAi han. Noi each khac,
h
h dan han
cngttai
ch thay dO'
cdau
ch neu nhii'ng
ch tarn Sach
mQi
seScam
a
a
a
a
a
S
S
S
S
n
n
n
n
n
n
Scabang dlt<;1C
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h
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ch the nao?
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n Gau bang
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n
n
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chdi?u thaySalachcon nguUi!
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h
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chlien, Ir; lu�
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can
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h
c
ch cd theSctia
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chco the lam
chdttQ'c Sach
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tue
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a
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n
n
n
an KhiSnhin
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Scadang kinh
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nem htU xa, chiing
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ch
ch
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ch
a
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n Shakespeare
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ch nhtt Shakespeare
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a
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cap
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khong
h moi chUng
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crang
ch ta coSathe,
ch mQt Scach
ch ban Sach
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n phatatrien
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h
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ch ve Sach
ma
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la
chung
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n
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a
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ra
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h
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h
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chung
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n tro ctiacangum
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n doanhcan
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vai
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ch
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h
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phat
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n
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ch nay Qa
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ch the Shakespeare
ch
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h te hQc
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ch gi do Sach
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gi seSxay
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n
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"Cacchl11C Ittqng cthi
h trttang"acse
h lao nhanh
ch vao chung
chta va Sach
a
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c
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ch cac ket
ch co Sach
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dttqc.
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ch weu Sach
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c sachSacoch gang Sach
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ca theo, moi
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n
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ta kiem tra
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hto do. Chung
h cho phepacchung
h
c
c
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