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Supplementary feed partner tech discovery

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Supplementary Feed
8/27 Partner tech discovery


What problem are we trying to solve?

We need high quality & rich catalog data to power engaging and personalized
shopping experiences across the FB ecosystem.
However currently




Sellers can’t perform updates on a product from different sources
Sellers using ecommerce platforms such as Shopify or BigCommerce may be
limited to the attributes available from the platform
Sellers may need to maintain multiple catalogs for the same products in order
to use their product data from multiple sources across FB’s offerings









In our V1, only 1 Supplementary Feed will be allowed

Supplementary Feed is attached to a Primary Feed to enhance data for one or more Primary
Feed


Supplementary feeds can only add attributes that are missing in the primary feed or override
attributes in the primary feed.
Supplementary Feed cannot create or delete an item

Supplementary Feed

Primary Feed is the main data source for the products ingested into the catalog.
Primary feed ‘owns’ the Products.
■ Products can only be created by Primary Feed
■ Products can only be deleted by Primary Feed
■ Products can be updated by Primary Feed.

Primary Feed

Primary vs Supplementary







How Sellers can import a Supplementary Feed
Requires the seller to have access to a Feed url

1. Via commerce Manager - early Sep
a.

New attribute in the Feed API
New API endpoint


2. Via API - mid-Oct
a.
b.




Mid-Oct: go-live of the API support for Supplementary Feed

Early Sept: support of Supplementary Feed in Commerce Manager

Timelines





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