Tài liệu Social_Media_Marketing[1] ppt
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Social Media Marketing
Laura Carrigan and Alanna Swarup
Defined: process of promoting a product,
business, or another website through social
media channels in an interactive way
Why?
High traffic, mass-concentrated audience
Targets the lucrative youth market big
online spenders
Build client relationships & improve
customer satisfaction
Low Cost – High Return
–
Recession-proof
Why Not?
Conservative customers and management
Controversy and privacy issues can lead to
lawsuits
Viral reactions – no guaranteed results
Not suitable for all industries
YouTube
Website where users can upload, view,
and share video clips
Companies post television
advertisements, viral feeds, video blogs
In an ABSOLUT world...
–
www.youtube.com/watch?v=EnmZhfZu9DM
