VIETNAM KOREA UNIVERSITY OF
INFORMATION AND COMUNICATION
TECHNOLOGY
FACULTY OF DIGITAL ECONOMY &
ELECTRONIC COMMERCE

HOANG MINH THUY
Student ID: 17BA084

ANALYSING SOCIAL MEDIA MARKETING
ACTIVITIES OF
BICI CENTER COMPANY LIMITED

THE ABSTRACT OF GRADUATION THESIS
MAJOR: BUSINESS ADMISTRATION

Instructor: Master Vu Thu Ha

Da Nang - 06/2021


Analysing Social Media Marketing Activities Of Bici Center Company Limited

ACKNOWLEDGEMENT
I would like to sincerely thank all the management, departments of BiCi Center
Co., Ltd. and especially you in the Marketing department. Thanks to the dedicated
guidance and help of everyone, I have given myself the opportunity to learn about the
activities in the company, from which this knowledge will be the basis for the
implementation of the report. And moreover, it helps me strengthen my knowledge and
get used to the work later, making an important step forward so that I can take on the
job in the future.

While studying at The University of Information and Communication
Technology in Korea, I was trained in marketing basics and expanded my knowledge
in a number of other fields to help me improve my understanding even more. It is
these things that will make it possible for me to do a good job after graduation.
I would like to sincerely thank the teachers and the school for enthusiastically
conveying knowledge to me during my time at the school so that today I can apply this
graduation essay. And I would like to express my deepest thanks to Ms. Vu Thu Ha,
who has dedicatedly guided me from the initial concepts to the selection of topics and
the completion of the report.
And I would like to wish the Board of Directors, teachers and brothers and sisters
in the Company good health and reap many successes in work as well as in life.

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

ABSTRACT
1.

Purposes of topic

Currently, we have been living in industrialization and modernization with the
outstanding development of science, technology, and technology. In particular, social
network is a platform that develops quickly, it attracts a large number of participants to
use everywhere in the world with many different ages. In a relatively short time in the
last 2-3 years, it is becoming an indispensable tool for the life of each person. It helps
us connect people with people from anywhere in the world, regardless of time and

geographical gaps.
In Vietnam, social media is a place for participants to share their feelings, status,
mood, provide information, contact friends and besides it is also a tool to consult and
search for information about services, goods, and products before making a decision. It
can be seen that the number of social media users is quite large with more than 3.5
billion people, accounting for about 46% of the total population in the world.
1
According to where social report in April 2018, the number of social media users in
Vietnam is quite high with 58 million people, ranked 7th in the world, up 16%
compared to last year. 2It is expected that this number will continue to increase sharply
in the following years. Social media users say that they will often track the brand's
products and services, and of course, they will also unfollow the brand on social media
if the brand does not provide the correct and necessary information to them. And
customers also often use social networks to message, communicate thanks to search
support, brand information advice rather than direct communication to the customer
care department of the brand. And so, social networks have also completely changed
the way domestic enterprises operate in particular and businesses around the world in
general. More and more people are using social networks as an indispensable support
tool in their purchase process. And social media is a way to help businesses convey
1Theo
Brands
Vietnam
(2019).
/>Xu-huong-ve-Social-Media-nam-2020-danh-cho-cac-Marketers

Theo Báo Nghệ An (2018). />2

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

messages quickly, accurately, and reach a large number of potential customers at
optimal costs.
Knowing that many businesses have been implementing programs, advertising
campaigns, social media to grow revenue effectively. And the traditional form of
marketing from there is also less popular. Therefore, to increase the competitive
advantage in the market, businesses need to take social media seriously because of the
benefits and potential it brings.
For BICI Center – a company doing business in the field of layers, uniforms,
magazines for businesses, it is also impossible not to pay attention to social media.
This is evident through the desire of businesses to reach out to target customers, but
here is the group of young customers - the audience that the company wants to target is
also the object of using social networks the most. The company has been
implementing social media activities by building and developing its fanpage on
Facebook and other social networking sites such as blogs and forums. The
implementation of the activity also attracted quite a lot of interest with more than 10
thousand followers on the Facebook social channel3. The number of orders generated
from the company's social media channels is quite relative to the rate of about 31% of
the total number of orders, including adding other direct sales channels. 4However, the
implementation and development of this communication strategy of the company have
not worked due to difficulties. Posts are posted quite ins not often, according to
statistics only about 1 post per day on Facebook and other social networks are much
lower, in not often from which the number of users interacting with the company's
fanpage also decreases. At the same time, media content is not attractive and creative,
not reaching the right audience for each type of product. Embracing the increasingly
popular trend in the development of social media, especially Facebook along with the
outstanding difficulties at the company during the practice, the dismay is named: "

Annalysing Social Media Marketing Activities Of Bici Center Company Limited"–
based on the study of the theoretical reasoning and the reality of social media

3 According

to statistics on BICI Uniform Fanpage (05/2021)

4 According

to BiCi Center Co., Ltd. (2020)

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

activities. , and proposed some solutions aimed at improving BiCi Center's social
media activities.
2.

Topic objectives

-

Synthesis and system of concepts and theories about social media, tools in social
media, and activities in social media.
Analyzing the situation and thereby evaluate social media activities at BiCi in
recent years.

Providing solutions to improve the effectiveness of social media activities for
BiCi.

-

3.

Subjects and scope of research

Object: Social media activities at BiCi Center Co., Ltd.
Scope:
• Time:
+ Collect company's second-class data from 2018 to 2020
+ Information collection period from 3/2021 – 5/2021..
• Space: BiCi Center Company Limited - 67 Le Dinh Ly, Da Nang.
4.

Research method

In order to achieve the research objectives presented above, the topic combines
the synthesis of scientific documents, the collection, and analysis of second-party data
and information.
-

Synthesis of scientific documents: On the basis of textbooks, reference books,
scientific articles will form the basis of the reasoning of online advertising of
enterprises in the topic.

-


Collecting and analyzing second-party data: To analyze and assess the current
situation of social media marketing activities of BiCi Center Co., Ltd., the topic
of analyzing the company's documents on this activity. From the data in these
documents, by the method of synthesis, descriptive statistics, comparative
statistics will allow analysis, clear assessment of the situation and thereby

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

identify the pros and cons of social media marketing activities of BiCi Center
Co., Ltd.
5.

Structure of the Thesis

CHAPTER 1: THEORETICAL BASIS OF SOCIAL MEDIA MARKETING
CHAPTER 2: ANALYSING SOCIAL MEDIA MARKETING ACTIVITIES OF BICI
CENTER
CHAPTER 3: SOLUTIONS TO IMPROVE THE EFFICIENCY OF SOCIAL MEDIA
MARKETING ACTIVITIES AT BICI CENTER CO., LTD.
CONCLUSION
REFERENCE

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

CHAPTER 1
. THEREOTICAL BASIS OF SOCIAL MEDIA
MARKETING
1.1.

OVERVIEW OF MARKETING

1.1.1. Concept of marketing
1.1.2. Role of marketing
1.2.

OVERVIEW OF SOCIAL MEDIA MARKETING

1.2.1. Social Media Marketing definition
1.2.2. Role and benefit of Social Media Marketing
1.3.

SOCIAL MEDIAL MARKETING TOOLS

1.4.

6 STEPS TO DEPELOPING A SOCIAL MEDIA MARKETING PLAN

1.4.1. Target customer
1.4.2. Communication objectives
1.4.3. Design communication message

1.4.4. Communication channels
1.4.5. Determining the budget
1.5.

FACTORS AFFECTING SOCIAL MEDIA ACTIVITIES

1.5.1. Internal factors
1.5.2. External factors
1.6.

SUMMARY OF THE CHAPTER

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

CHAPTER 2
. ANALYSING SOCIAL MEDIA MARKETING
ACTIVITIES OF BICI CENTER
2.1.

INTRODUCTION OF BICI CENTER COMPANY LIMITED
Company name: BiCi Center Company Limited
Abbreviated name:

BiCi Co., Ltd


Logo:

Business code:
Headquarter:

0401550811
67 Lê Đình Lý, Hải Châu, Đà Nẵng

Hotline:

0905.01.68.01

Website:

/>
Emai:



Fanpage:

www.facebook.com/dongphucBICI

Business field :

May mặc, thiết kế và in ấn

Charter capital: 300.000.000 đồng
2.1.1. Introduction of BiCi Center Company Limited
BiCi Center Co., Ltd. is the main enterprise operating in the field of apparel,

design, and printing. BiCi.vn brings to Da Nang market as well as the whole country
the products and services of uniforms and brand recognition.

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2.1.2. Organizational structure and business functions

2.2.

ACTIVITIES, PRODUCT, CUSTOMER

2.2.1. Main activities
- Provide garments, uniforms.
- Design and print branded products (hats, aprons).
- Provide gift products (badges, porcelain cups, ...).
2.2.2. Product








Company uniform

Class uniform T-shirt
Family uniform
Apron uniform
Cap uniform
Badge
Printed porcelain glass
2.2.3. Customer market

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2.3.

BUSINESS OPERATION SITUATION OF BICI CENTER CO., LTD
(2018-2020)

2.3.1. Income statement
2.3.2. Human resources annalysis
2.3.3. Conduction of the capital, property.
Conclusion: Through the analysis of human and financial resources, some
strengths and weaknesses are drawn as follows:
 Strengths:
Human resources increased in both quantity and qualifications: Not only
increased in the number of employees. labor quality has also increased significantly
over the years. Specifically, the proportion of workers with university and college
degrees increased and the rate of intermediate education decreased.

 Weaknesses:
The allocation of resources at the company is not reasonable. The increase in
fixed assets and long-term investment during this period shows that the company has
no new development plan. This reduces the company's competitiveness in the market.
2.4. ANALYZING THE ENVIRONMENT AFECTING SOCIAL MEDIA
MARKETING ACTIVITIES OF BICI CENTER CO.,LTD
2.4.1. Macro enviroment






Social environment
Political and Legal environment
Infrastructure environment
Economic environment
Technology
2.4.2. Micro environment

 Organizational culture
 Management level, the capacity of the staff
 Financial capacity
 Competitors

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

2.4.3. SWOT
2.5.

ANALYZING SOCIAL MEDIA MARKETING ACTIVITIES OF BICI
CENTER CO.,LTD

2.5.1. Target customer
2.5.2. Communication objectives
2.5.3. Communication message
2.5.4. Communication channels
2.5.4.1.
The

Facebook
company

builds

the

BiCi

Uniform

Fanpage

In addition to the main Fanpage pages, the
company also has set up many sub-Fanpage pages corresponding to many different

markets such as Hue Uniform, Quang Nam Class Shirt, Central Uniform,... to easily
Approach each customer in each market.

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a.

General media plans on facebook
Company: BiCi Center Co.,Ltd
Fanpage: />
A.

Overview
- Objectives: Create outstanding growth for your business, build bici brand

image style yourself, drive sales.
- Product: Football uniform products, 3D printing jackets, Family shirts.
- Target customer: Age: 13 - 34 years old, this age will be students who require
booking class shirts for collective activities, and a few in the family who want to put
on uniforms for their families, small and medium-sized business owners.
- Features: The most social media usage time of this audience is about 2 times of
the day: 06:00-08:00 and 20:00-23:00 .
B. Ideas

Idea/ Content direction:

Stream 1: BiCi Center's brand image
Stream 2: Brand image comes into the minds of customers: Customers know
How to implement:
Stream 1: Build BiCi center brand image
Stream 2: Brand image associated with customer's thoughts
C.

Deploying
Content marketing:
(1) Purpose: To develop BiCi Center brand
(2) Content: Build a more efficient Facebook communication channel.
Paid ads:

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(1) Purpose: to reach customers with energy money to introduce products and
services
(2) Content:
b.

Some activities have been implemented and evaluated
When operating on Facebook, BiCi Uniform Fanpage - and always focus on

posting, posting status is content about sharing experiences of using, preserving,
washing uniforms properly or information about the product. The post begins on the

issue as written for whom, what is the pain of the customer? What do customers need?
The company's product post-template always attaches illustrations, information about
the company is provided.
In the past year, the company has launched an advertising campaign with the
message "Dat ao du lich – Nhan qua cuc soc" on the holidays of April 30th to May 1st.
The campaign aims to stimulate the need to book coats and family shirts for long-term
holiday travel of customers. The campaign reached more than 10,000 people and more
than 300 people who responded and sent a direct message to the fanpage about the
content of the post. It can be seen that promotions always attract users, especially the
target customers that the company holds at a low cost, showing that the promotional
content and viral marketing should be enhanced and improved in the future that the
company should pay attention.
Campaign

Time

Dat ao du

1/3/2021-

lich – Nhan

5/3/2021

Number of
people
reached

100860


engagement

Budge
t

384

600,00
0

qua cuc soc
(Source: BiCi Center Co.,Ltd)

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Promotional activities on fanpage:
The main sales promotion activities the company conducts through the form of
discounts, e-vouchers through social media by posting on fanpage during special
occasions, holidays,... The form of promotion is mainly focused on customers because
on occasions such as March 26, Christmas at the end of the year, the demand for
layered shirts often increases, or valentine's or holidays the demand for ordering shirts
for individuals and households also increases sharply.
Promotional activity budget:
The promotion is determined by the company in the form of a percentage of
revenue. The company now deducts 1% of its revenue for annual promotional

activities. With a turnover of VND 2,225,027,027,000 in 2020, we have:
Promotional operating budget = 1% x 2,225,027 = VND 30,185.87
thousand.
Based on statistics, the like growth rate of Facebook Fanpage is relatively stable,
up about 5% compared to last year's follower index. The development of fanpage helps
the company increase contact points with customers also through which customers can
easily update information about the company's products quickly.
Compared to the competitor in the same market, Vanda, BiCi has a relatively
more relative engagement than Vanda is 0.000135% and BiCi Is 0.0059% shows that
BiCi's posts are more attractive than competitors, creating attention and helping
customers stop interacting. The time to respond to customers on Facebook is rated as
quite fast (usually answered within 1 hour) than rival Vanda. Therefore, BiCi's revenue
from
consulting
and
interacting with customers through Fanpage is quite positive.

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

2.5.4.2.

Website

BiCi's website channel is now and also the main advertising channel for class
uniform products: BiCi Center Co., Ltd., the website is

always the foundation for social media marketing activities, especially Content
marketing - content marketing activities.
The website is run by 3 administrators, including 2 marketing staff and the
company's marketing manager. The content of the article will be undertaken by the
company's marketing staff, including trainees from topic ideas, article content,
accompanying images, headlines,...
With the company's website bici.vn, BiCi Center currently has no outstanding
activities in terms of both content and advertising. On the official website, we are
constantly updating articles with content around introducing the company's current
uniform models, the latest product lines, experience sharing articles,...
Advertising on the website shares the following Top1DaNang.com:
In addition, BiCi also has another website that also takes on the support for
advertising products of the following company: />The first form is a promotional template under the post, which aims to provide
information to readers about the company and the products it is offering.
The second form is to place ads in the form of banners and direct links to the
company's official website, banners that show the company's product information,
contact information that readers can contact if needed.
2.5.4.3.
a)
b)

2.6.

Other social media channels

Forum
Pinterest
CHAPTER SUMMARY

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CHAPTER 3
. SOLUTION TO IMPROVE THE EFFICIENCY
OF SOCIAL MEDIA MARKETING ACTIVITIES AT BICI
CENTER CO.,LTD
3.1. EVALUATING

THE

EFFECTIVENESS

OF

SOCIAL

MEDIA

MARKETING AT BICI CENTER

3.1.1. Achievements
For social media activities, there have been some notable effects as follows:
Firstly, social media activities help the company not create a social channel that
users – customers can follow, interact with but also help businesses increase brand
awareness and attract a new following interested in the company on social media sites.
Over the past year, the company has been constantly s working on social media,
especially Facebook.
Secondly, the Company has a customer care channel on the social insurance
environment, in order to best respond to customers about positive and negative
feedback. It not only helps customers adapt to new communication channels, but also
creates relationships with customers in the social community. BiCi collects customer
reviews about the product or about the village company through Chat tool, Rating
tool,.. thereby contributing closer to help the company make more appropriate
adjustments to the development strategy later.
Thirdly, the social media channel helps the company grow revenue by
stimulating the demand for customers' products by increasing the presence on social
media or fanpage content is built quite well to SEO.
Fourthly, BiCi has also built a professional and methodic official website for
itself to become a powerful tool to attract customers. This is a very important thing in
business, most customers often appreciate the performance of the most visible outside
of the company, then decide whether to stay in the company or not. Public products are

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also rated as having very good materials. In addition, the information provided by the

company is completely honest and objective, which ensures loyalty and trust from
customers.
With efforts to organize meetings with partners recently through celebrations, the
company's events have also promoted the company's image to spread more and more
to partners. Thereby, it has won the attention and satisfaction of partners in the
relationship. The company also tries to organize extra-social grant programs to receive
more public attention. This is also an effective way for the company to save beautiful
images.
3.1.1. Drawbacks
Besides the effects of social media activities brought to the company over the
years, this activity also faced many difficulties as follows:
Small engagement compare with follower ratio
Despite having a high following, fanpage engagement is still very limited
compared to the overall. With more than 10,000 fans, only a handful of loyal people
are regularly interested in the information. With an engagement rate of 1.8% of total
fanpage followers. In my view, the main reason for this can be from factors such as
posting time, content, and message posts that are not suitable because most Facebook
users are young people, they often visit Facebook mainly for entertainment, relaxing at
certain time frames; therefore, they often ignore articles with PR elements, product
information whether that article is good.
Customer feedback is still quite slow, there is no fight about automatic chat with
customers to improve response time
According to statistics on Facebook, the average response time of about 1 hour
42 minutes is considered a relatively long time, although BiCi has had a faster
response time than its rival Vanda but still needs to improve this point. This can lead to
customers feeling unsold answered quickly or they can choose a similar product in

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

another brand with a higher response speed when they are considering between
multiple brands. One of the golden principles of customer care is not to let customers
wait too long, especially when customers have actively come to you. According to
statistics, the 60s is a golden time for businesses to respond to customers when
chatting the first sentences because if they do not answer they will leave the
conversation and go refer to the competitor's product.
No customer engagement programs yet
Currently, the company's customers are mainly businesses and individuals who
put on coats and family shirts. However, the company shares communication activities
with these groups of customers. Therefore, it is possible that the communication
message that the company wants to send is not necessary for the reach. For each
targeted public, there needs to be a separate communication activity. Especially for
young people who are always potential customers of BiCi, it is necessary to have viral
creation programs to share a lot to increase brand awareness, improve the interaction
efficiency for Fanpage.
About the operation on the company's website
The company's website was built in 2013 with a fairly harmonious interface. The
website is designed in Vietnamese with information about the company such as the
history of formation and development, business objectives, domestic and foreign
awards achieved by the company, sample products, technology, company headquarters
address. However, there is a situation that exists that the company's website is not
updated through information about the company's products and the website also does
not have order through the website, has not taken advantage of the inherent advantages
of the Internet. Besides, there is not much problem with website traffic. After all, the
company does not have the SEO advantage in content attractive enough to maintain a
high live on-time rate, from which the company loses a lot of potential customers

because the content of product information is not too convincing.

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

3.2.

FUNDAMENTAL ANALYSIS FOR SOCIAL MEDIA MARKETING
EFFICIENCY AT BICI CENTER CO., LTD.

3.2.1. General basis
3.2.1.1.

Social media activities for consumers and business

3.2.1.2.

User’s Social Media habits

3.2.2. Seperate basis
 Orientation of BiCi Center Co., Ltd:

The company is oriented to become a company providing coated uniforms not
only in Da Nang but also in other provinces and cities in the central region. The
company has launched a 3D printed shirt and football shirt uniform in 2021 branded
BiCi Sport. Specific orientation in the company's plan:

- Continue to consolidate and maintain loyal customer care, maintain product
quality as well as the service quality of the company.
- Improve the quality of current staff, add new employees especially human
resources of the marketing department, creating a prem for the development of social
media plans.
- Pay attention to individual customers – especially coat-making customers who
always need products with a personal imprint. It is possible to recruit more design and
artistic staff to improve the quality of service with this group of subjects.
 Social Media Objectives
The company will continue to develop a social media system to convey a
message to customers in the social environment because the benefits of social
networks help the company easily reach a large number of customers from many
places, in many different geographical areas not only in the Da Nang market but also
in the provinces and cities in the Central region, Central Highlands.
We can see that BiCi Center's entire marketing communication strategy consists
of scattered promotions as well as promotions, which are less interested and have not
yet created high efficiency. The company hasn't fully exploited these tools. In the

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

coming time, the company will have a communication strategy focused on a product
and its customer audience. Especially, the new line of 3D shirts and football shirts
launched in 2021.
At the same time, the company's goal during this time is to continue to develop
the social media system and increase engagement through increasing the number of

followers interested in the company's products and services.
The use of communication tools, and when to use them at the right time will be
focused on strongly implementing activities that should also be calculated and planned
to suit the needs of customers at each time. Along with that is the coordination with
stakeholders to have a simultaneously combined communication campaign between
communication tools such as advertising, public relations, ...

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3.3.

SOLUTIONS TO IMPROVE THE EFFICIENCY OF SOCIAL MEDIA
MARKETING ACTIVITIES AT BICI CENTER CO.,LTD

3.3.2. Solution for Facebook
 Using Facebook Ads in combination with Content Viral marketing

Therefore, I propose the use of Viral marketing, specifically games or contests
that are highly viral to keep the campaign heat. Specifically, the viral marketing plan
through the game, "Áo lớp xinh, rinh quà đỉnh" around June 2021 is as follows.


Target Customers:
- Age: 13 - 25 years old, this age will be students who require booking class


shirts for collective activities.
- The most social media usage time of this object is about 2 times a day: 06:0008:00 and 20:00-23:00.


Communication Objectives:
- Increase awareness of Fanpage and BiCi Uniform brand.
- Increase engagement per post by about 3%.
- Increase the number of followers to match the product that the company is

trading up to 12,000.
 Communication Message of Viral marketing:

� ÁO LỚP XINH - RING NGÀN QUÀ ĐỈNH �
Cuối cấp rồi mà lớp mình vẫn chưa có kỷ niệm với áo lớp, phải làm sao đây?
�
� Đừng lo, tham gia ngay chương trình " áo lớp xinh - rinh quà đỉnh" của BiCi
dưới đây để có cơ hội nhận được những món q vơ cùng hấp dẫn dành riêng cho
lớp mình các cậu nhé 😘😘😘 .

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THỂ LỆ CUỘC THI:
- Bước 1: Lớp gửi ẢNH/VIDEO CLIP với nội dung xoay quanh lớp mình( câu
chuyện của lớp, ảnh chụp/video của lớp,...) vào page (Đồng phục BiCi)
- Bước 2: Kêu gọi bạn bè Like + Chia sẻ bài viết CƠNG KHAI để trở thành

lớp thắng cuộc
CÁCH TÍNH ĐIỂM
1 Like = 1 Điểm
1 Share = 2 Điểm
CƠ CẤU GIẢI THƯỞNG:
1 Giải Nhất: Voucher giảm ngay 1,5 triệu đồng khi đặt áo lớp tại BiCi.
2 Giải Nhì: Voucher giảm ngay 1 triệu đồng khi đặt áo lớp tại BiCi
5 Giải Ba: Voucher giảm ngay 500.000 đồng khi đặt áo lớp tại BiCi
Hạn chót tính điểm vào 24h ngày 05/06/2021. Cơng bố kế quả thông qua
livestream trực tiếp trên page vào tối ngày 07/06/2021
-------------�------------� ��� �� ���� ���� ������
� 0905 01 68 01
� />� Add:

Tầng

2,

67

Lê

Đình

Lý

-

Đà


Nẵng.

#áo_lớp_đà_nẵng #áo_lớp_3D #áo_lớp_galaxy #bici #áo_lớp_hội_an #áo_nhóm_đ
à_nẵng #đồng_phục_nhóm
Figure 3.1 Viral promotional content

Hoang Minh Thuy – 17BA

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

(Source: Form of BiCi Center Co., Ltd.)

Figure 3.2 Form of post promotion.
(Soucre: BiCi Center Co.,Ltd)


Time to implement:

Hoang Minh Thuy – 17BA

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Analysing Social Media Marketing Activities Of Bici Center Company Limited

Table 3.1 Time to implement advertising and viral marketing.



Budget:
Table 3.2 Budget for facbook and viral marketing advertising.
Content

Facebool Ads

Photo Contest

Time

8 Days

12 Days

Budget

Based on the number of clicks
(about 1,000 VND / 1 click)

Budget for rewards

It is expected to increase by
about 400 – 500 followers.
Daily budget 50,000 VND
~400.000đ



~3.000.000đ


Evaluation and expected results:
Since posts will be uploaded directly to Fanpage by employees, using Facebook

insight tool will be able to analyze interactions for each post of each class, bringing the
most accurate results.
 Chatbot for Fanpage

Smart chatbots will assist the company in public relations activities with
automatic responses to customer inquiries based on available settings data. Or reply to

Hoang Minh Thuy – 17BA

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