Contents
Overview 1
Lesson: Introduction to Remote Shopping 2
Lesson: Designing a Remote Shopping
Solution 11
Summary: Designing Remote Shopping 20
Review 21
Lab A: Enabling Remote Shopping 23

Module 6: Designing a
Remote Shopping
Solution



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Module 6: Designing a Remote Shopping Solution iii


Instructor Notes
This module introduces students to the process of remote shopping and the
considerations for the implementation of a remote shopping solution. By using
remote shopping, students can provide enhanced information and functionality
to buyers when they shop on public or private marketplaces. After completing
this module, students will be able to:
!
Describe the process of remote shopping and the business challenges that
remote shopping solves.
!
Identify the design decisions for a remote shopping solution.


To teach this module, you need the following materials:
!
Microsoft
®
PowerPoint
®
file 2420A_06.ppt
!
Module 6 demonstrations, Browsing a Catalog at a Trading Partner
Procurement Web Site, 2420A_06d005.avi, and Using a Remote Shopping
Catalog from a Trading Partner Procurement Web Site, 2420A_06d010.avi

To prepare for this module:
!
Read all of the materials for this module.
!
Preview the Module 6 demonstrations Browsing a Catalog at a Trading
Partner Procurement Web Site, 2420A_06d005.avi, and Using a Remote
Shopping Catalog from a Trading Partner Procurement Web Site,
2420A_06d010.avi.
!
Read the white paper, Open Catalog Interface, under Additional Reading
on the Web page on the Student Materials compact disc.
!
Read the white paper, MSSE Architecture Guide, under Additional
Reading on the Web page on the Student Materials compact disc.

Presentation:
45 minutes


Lab:
45 minutes
Required materials
Preparation tasks
iv Module 6: Designing a Remote Shopping Solution


How to Teach This Module
This section contains information that will help you teach this module.
Lesson: Introduction to Remote Shopping
This lesson introduces students to the process of remote shopping. Students will
examine the challenges of using marketplace Web sites and discover how
remote shopping solves those challenges. Emphasize that remote shopping is
most commonly used with public marketplaces, but is becoming increasingly
more important as a way to add value to buyer procurement applications,
private marketplaces, and direct trading partners. Ensure that students
understand that in this course, the term marketplace refers to both private and
public marketplaces, which include buyer-sponsored hubs.
The following information is specific to individual pages in this lesson.
Use this opportunity to describe the process of remote shopping at a high level.
It may be helpful to describe the process from the buyer’s perspective. Avoid an
in-depth discussion of this slide because the details of a remote shopping
session are covered in the next lesson.
This slide highlights the challenges that suppliers face when they place their
products or services on a public or private marketplace. Discuss these points
without discussing remote shopping. Then, on the next slide, discuss the
specifics of how remote shopping can solve these issues.
Lesson: Designing a Remote Shopping Solution
This lesson introduces students to the design of a remote shopping solution.
Students will learn how to choose a protocol for remote shopping, an

authentication method, and a data security method. Students will learn how
Microsoft BizTalk
™
Accelerator for Suppliers (AFS) can simplify the
implementation of their remote shopping solution.
The following information is specific to individual pages in this lesson.
Use this build slide as the basis of a discussion on the technical details of
remote shopping. It may be helpful to describe the process from the supplier’s
perspective. Depending on the background and expectations of your students,
this page could be a quick overview or an in-depth discussion. Be prepared for
either. Consider leading a demonstration in which you open a marketplace Web
site and perform a shopping session that uses remote shopping. A business-to-
consumer (B2C) marketplace will be adequate for this demonstration.
Please keep this practice as brief as possible. Students will make similar design
decisions in the lab.
This summary page highlights the main design elements of the module. It is
meant as a simple module review and as a tool to help students prepare for the
final module and lab, where they analyze a new trading partner scenario and
create a business-to-business B2B design plan.
How Remote Shopping
Works
Business Challenges of
Marketplace Web Sites
Process of Remote
Shopping
Practice
Summary: Designing
Remote Shopping
Module 6: Designing a Remote Shopping Solution v



Lab: Enabling Remote Shopping
In this lab, students will read a scenario that describes how Adventure Works,
an online supplier, plans to implement remote shopping. Students will identify
the company’s business drivers and choose a transport protocol. Ensure that
students make progress toward the end design as they work in their design
teams; do not let them belabor a single question.
The design lab is scheduled for 45 minutes. Divide students into pairs or small
teams, and ask them to spend 20 minutes reading and discussing the scenario.
Then, have each pair or team present its answers to the class.
Students will examine Adventure Works’s business drivers and motivations for
engaging in B2B e-commerce and for using a marketplace. Although the lab
scenario provides a clear path to certain design decisions, it contains enough
ambiguity to encourage student discussion and debate. Students may disagree
with the answers that are provided in the Delivery Guide and the Student
Materials compact disc. Disagreement is acceptable if students can provide
adequate business or technical justification. To increase student involvement,
ask a representative of each team to present the team’s answers to the class and
then defend the design.
Customization Information
This section identifies the lab setup requirements for a module and the
configuration changes that occur on student computers during the labs. This
information is provided to assist you in replicating or customizing Microsoft
Official Curriculum (MOC) courseware.
This module contains a single paper-based design lab. There are no hands-on
labs in this module, and as a result, there are no lab setup requirements or
configuration changes that affect replication or customization.

Timing
Discussion


Module 6: Designing a Remote Shopping Solution 1


Overview
!
Introduction to Remote Shopping
!
Designing a Remote Shopping Solution
Trading
Partner
Trading
Trading
Partner
Partner
PO
Supplier
Supplier
Catalog
Management
Catalog
Management

*****************************
ILLEGAL FOR NON
-
TRAINER USE
******************************
Marketplaces enable buyers to select products and services from suppliers
around the world. Marketplaces compile product information from numerous

suppliers. Because each marketplace controls the scope and format of the
information that appears on the site, suppliers have limited control over the
shopping experiences of buyers.
To compete with other suppliers, you must be able to influence buyers by
highlighting the unique strengths of your products and services. You can
overcome the limitations of using a marketplace by implementing remote
shopping.
After completing this module, you will be able to:
!
Describe the process of remote shopping and the business challenges that
remote shopping solves.
!
Identify the design decisions for a remote shopping solution.

Introduction
Objectives
2 Module 6: Designing a Remote Shopping Solution


Lesson: Introduction to Remote Shopping
!
Business Challenges of Marketplace Web Sites
!
What Is Remote Shopping?
!
How Remote Shopping Works
!
Benefits of Remote Shopping
!
Practice: Determining the Benefits of Remote Shopping


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ILLEGAL FOR NON
-
TRAINER USE
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Before you design a remote shopping solution, examine the challenges of using
a marketplace Web site and the benefits of remote shopping. Then, you can
design a remote shopping solution that best meets the requirements of your
organization and your buyers.
After completing this lesson, you will be able to:
!
Describe the business challenges that may necessitate remote shopping.
!
Define remote shopping.
!
Describe the process of remote shopping.
!
Describe how implementing remote shopping benefits suppliers and buyers.

Introduction
Lesson ob
jectives
Module 6: Designing a Remote Shopping Solution 3


What Is Remote Shopping?
Buyer
Buyer
Buyer

marketplace
marketplace
Supplier
Remote shopping is a process that
overcomes marketplace limitations by
providing product information and
functionality directly from suppliers

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ILLEGAL FOR NON
-
TRAINER USE
******************************
Remote shopping is a process by which suppliers provide enhanced
functionality and product information to buyers who use a marketplace Web
site. You can use remote shopping to control how a marketplace represents your
products, prices, and product configurations throughout the buying process.
During remote shopping, buyers gain access to information and functionality
directly from your Web site without leaving the shopping session on a
marketplace. As a result, you can control buyers’ shopping experience and
provide detailed and dynamic product information.
The term marketplace describes organizations that aggregate the catalogs of
multiple suppliers. Examples include public marketplaces, such as Ariba and
Commerce One, and private marketplaces, such as the buyer hubs in Microsoft
Corporation and The Boeing Company. Marketplaces compile product
information from numerous suppliers and present that information on a Web
site. Because the marketplace controls the type, amount, and format of the
compiled information, suppliers have limited influence over how their product
information is presented to buyers.


Remote shopping is a Microsoft term that is also known as RoundTrip by
Commerce One, Inc., PunchOut by Ariba, Inc., and TapOut by Clarus, Inc.


What is remote
shoppin
g?
What is a marketplace?
Note
4 Module 6: Designing a Remote Shopping Solution


How Remote Shopping Works
Marketplace
Marketplace
Marketplace
Web Site
Web Site
4
4
4
Steps:
1. The buyer selects a
product
2. The marketplace and
supplier create a remote
shopping session
3. The buyer is redirected to
the supplier’s Web site
4. The buyer checks out,

which returns the buyer
to the marketplace Web
site
Supplier
Supplier
Web Site
Web Site
Buyer
Buyer
Buyer
marketplace
marketplace
3
3
3
Remote Shopping
Session
Remote Shopping
Session
1
1
1
2
2
2
Supplier
Marketplace
Marketplace

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ILLEGAL FOR NON
-
TRAINER USE
******************************
The process of remote shopping involves a series of interactions between a
buyer procurement application or browser, a marketplace Web site, and a
supplier Web site. The process may be invisible to buyers because all of the
product information appears to originate from the marketplace.
Remote shopping involves the following steps:
1. The remote shopping session begins during a regular shopping session when
a buyer selects a product that is enabled for remote shopping.
2. The marketplace and the supplier create a remote shopping session.
3. The buyer’s browser or application displays the marketplace Web shell; the
supplier Web site supplies the product details.
4. After the buyer finishes shopping in the remote shopping session, the buyer
returns to the marketplace shopping session.

A buyer shops for a laser printer on a marketplace Web site. The buyer selects a
printer from a list of items. Because the printer item is enabled for remote
shopping, the marketplace requests a remote shopping session with the supplier.
The marketplace redirects the buyer to the supplier’s Web page, which contains
product information, configuration functionality, and dynamic pricing. When
the buyer is finished, the supplier sends a list of the selected products to the
marketplace and returns the buyer to the marketplace Web site. The buyer
purchases the printer on the marketplace Web site, which generates a purchase
order and confirms the purchase.
Introduction
Steps of remote
shopping
Example of remote

shoppin
g
Module 6: Designing a Remote Shopping Solution 5


Business Challenges of Marketplace Web Sites
Supplier business challenges include:
" Lack of control over the shopping experience
" Loss of supplier branding
" Lack of exposure of unique product attributes
" Inability of buyers to configure products
" Difficulty updating frequent product or price
changes
" Security concerns for external Web sites
" Restrictions on catalog attributes

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ILLEGAL FOR NON
-
TRAINER USE
******************************
Marketplaces compile simplified and standardized product descriptions from
multiple suppliers and provide them to buyers. These marketplace standards,
however, set limits on a supplier’s ability to influence buyers, which creates a
number of business challenges for the supplier.
Remote shopping can solve the following business challenges when suppliers
use a marketplace:
!
Lack of control over the shopping experience. Suppliers cannot recognize
and respond to buyers’ preferences when they sell a product on a

marketplace Web site. For example, suppliers cannot make product
recommendations based on the buyer’s purchasing history.
!
Loss of supplier branding. Marketplaces may present products as if they
were commodities. For example, if a supplier has developed a strong
reputation for quality or service, it typically cannot convey the value of that
reputation to potential buyers on a marketplace.
!
Lack of exposure of unique product attributes. Marketplace Web sites often
reduce products to a basic description and price. Complex products often
require explanatory information, which cannot be included on a marketplace
Web site.
!
Inability of buyers to configure products. Many products, such as
computers, have numerous interchangeable components that buyers must
choose. For example, it is impossible for a marketplace to describe every
possible combination of hard drives, processors, memory, and peripherals in
a list of computer line items.
!
Difficulty updating frequent product or price changes. Updating and
publishing frequent changes to product attributes, available quantities, or
prices can be time consuming. For example, it would be time consuming to
maintain daily market price fluctuations in a marketplace catalog.
Introduction
Supplier business
challenges
6 Module 6: Designing a Remote Shopping Solution


!

Security concerns for external Web sites. Most organizations want to keep
sensitive information inside their network firewalls. For example, if you
offer special rates to preferred buyers, you do not want to expose that
information to other customers.
!
Restrictions on catalog attributes. Marketplace Web sites often restrict the
amount and type of catalog data that you publish. Limitations on catalog
attributes may restrict your ability to represent some products accurately in a
marketplace catalog—for example, a product that requires sound or three-
dimensional rendering to view its attributes.