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Mã đề thi
001

Giám khảo 1 Giám khảo 2 Số phách

Điểm bài thi

Bằng số Bằng chữ

I. READING COMPREHENSION

A. Read the article and answer the questions below. (2 ms)
All consumer problems solved

One of these days, I will summon up the courage to telephone my broadband
service provider to find out why I am unable to read my office e-mail from home. I am
not looking forward to it; my last call was answered by someone who clearly could not
wait to get rid of me.

Why is everything so difficult? We can now buy a huge range of electronic
products at ever-lower prices. We can read independent consumer reviews, compare
prices online and have goods delivered to our door. And we can do all that in the
certain knowledge that what arrives will not work.

At least I know I am not alone in these problems. James Womack and Daniel
Jones in the March issue of the Harvard Business Review, ask: ‘Why does consumption
– which should be easy and satisfying – require so much time and hassle?’

The answer to all these problems, they say, is lean consumption. Their idea is an
extension of lean production, as first practised by Toyota, the Japanese car
manufacturer. Toyota employees were encouraged to eliminate faults during the

manufacturing process. Workers who saw faults occurring could stop the assembly line
to ensure they were corrected. Toyota workers used the information from the
shutdowns to solve the faults permanently, which meant that the assembly line had to
be stopped less frequently as time went by.

Toyota also adopted a different attitude to suppliers. Instead of drawing up
specifications for components, asking potential suppliers to bid and then selecting the
cheapest, Toyota has developed deep relationships with suppliers. The company took
the same attitude with dealers. Toyota’s close ties with retailers – and their links, in
turn, with customers – have helped the company forecast demand.

Mr Womack and Mr Jones argue that the same principles can be applied to
solve consumers’ problems today.

How would it work? Take helplines, for example. At present, they try to solve
problems after they have occurred. They do not do it very well, either. Helpline
workers are rewarded for their ‘efficiency’, in other words how many callers they deal
with – which is why they are so eager to move on to the next one. Helplines should do
more than help people with problems, the writers say. The helpline staffs should use the
calls to identify common problems, which can then be solved – the equivalent of the
stopping of the Toyota line.

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applied to the process of consumption,’ the writers say. ‘For example, why can’t a
single provider solve your computation and communication problems by evaluating
your specific needs and then determining the best equipment, software and services?
The provider could then obtain, install, maintain, upgrade and replace the required
items for a standard fee, with no unpaid work or hassle for you.’ The integrators they
are advocating could improve the processes eliminate problems and lower the cost of
consumption. Let us hope it happens soon.

1. The author doesn’t want to call his broadband service provider because …
A. it will take a long time.

B. he doesn’t expect them to be helpful.
C. it will be difficult to explain the problem.
D. he is afraid they will think he is stupid.

2. According to the author, the main problem facing consumers nowadays is …
A. there is too much choice.

B. it is difficult to make comparisons of different products.
C. delivery is often delayed.

D. products and services are often unreliable.

3. The author refers to an article in Harvard Business Review. Does this article …
A. support the author’s point of view?

B. contradict his point of view?

C. neither support nor contradict his point of view?
D. either support or contradict his point of view?
4. What is the meaning of hassle?

A. annoying problems

B. disagreement about a problem
C. thought

D. planning

5. How did Toyota deal with manufacturing faults?

A. Workers were told to criticise each other’s mistakes.
B. The assembly line was shut down more and more often.

C. Problems were identified and corrected during the production process.
D. Faults were dealt with after manufacturing.

6. Which sentence best describes Toyota’s relationship with its suppliers?

A. The supplier offering the lowest price is chosen.
B. Toyota is constantly looking for new suppliers.

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7. What is the author’s opinion of helplines?

A. They are ineffective in solving recurrent problems.
B. Helpline staffs are badly trained.

C. They do an efficient job.
D. They are too slow.

8. What kind of relationship does Toyota have with its dealers?

A. The company dictates to dealers which models they should stock.
B. Dealers provide little feedback on customer needs.

C. They work together to find out what customers want.
D. Dealers have a high degree of independence.

9. Lean consumption means …

A. buying fewer material things and leading a simple life.
B. buying products according to specification.

C. buying only reliable products that will last a long time.
D. buying related products and services from one supplier
10. The author believes that lean consumption would …

A. only benefit the manufacturers.
B. make life easier for consumers.
C. result in consumers spending more.

D. be more time-consuming for the customer
> Write your answer here

Câu / PA A B C D

1
2
3
4
5
6
7
8
9
10

B. Read the article and decide whether these statements are true or false. (1 m)

DOWNTURN WILL STOP MARCH OF ARAB WOMEN

The women gathered in a splendid hotel in the heart of Paris on a recent
rainy day. They had arrived in style, some sporting fur coats, others clutching
Hermès bags.

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They were letting themselves be charmed by the French government, which
has suddenly discovered that the wealth of Arab women and their rising profile in
the business world represents a good source of capital.

Paris, the businesswomen were told, was now a financial centre. Its
important contribution to the asset management business, they said, had turned it
into the ‘Boston’ of Europe. ‘It is time to invest with us,’ declared Anne-Marie
Idrac, minister for foreign trade. ‘You are welcome, you are welcome,’ she added.

The Paris conference, organised by the Arab International Women’s Forum,
would have been inconceivable a decade ago.

True, many Arab women, particularly in the oil-rich Gulf, have always
controlled big fortunes, largely gained through inheritance. But it is only more
recently that they have sought to make their own investment decisions.

It is also in recent years that the club of Arab businesswomen has expanded,
creating a new class who have worked their way through family businesses or
started their own companies. More confident and determined, Arab businesswomen
today are better organised – and more widely heard.

As Fayza Aboulnaga, Egypt’s minister of international cooperation, told the
conference, the number of women’s business associations in her country has grown
from a single one in 1995 to as many as 22 today. Higher levels of education as

well as economic need have sent more and more women into the workforce. Islamic
law, meanwhile, allows women to own property and maintain control over their
wealth when they marry.

1. The meeting in Paris was about opportunities in the fashion business.
2. The French government hopes to bring Arab money to France.
3. Anne-Marie Idrac is a French investment banker.

4. The first time a conference like this was held was ten years ago.
5. Arab women have traditionally had a lot of control over money.
> Write your answer here

PA/Câu 1 2 3 4 5 6

True
False

C. Complete the text with appropriate words from the box. There are two words you will
not need. (2 ms)

speak direct recruit overworked tight rise
workload lifestyle under negotiating complaint bargain

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presentation to a senior executive can cause stress, especially the first time. In fact, all
kinds of situations are more stressful when you have never found yourself in them before.
However, experience does not always solve the problem. Indeed, many people

say that they always feel under stress when (3)______________ a valuable contract or
meeting important visitors from aboard, or even just when working
to(4)______________deadlines. Other situations that employees generally find difficult
to cope with include dealing with a customer who has a(5)______________, or asking
the boss for a pay(6)______________.

All the situations mentioned above are examples of short-term stress. Experts
agree that this kind of stress is less damaging to health than long term-stress, which
happens when employees constantly work (7)______________pressure or have to cope
with an ever-increasing(8)______________.In such cases, a complete change of
(9)______________can of course be a solution, but companies should try to reduce
stress levels before their employees are severely(10)___________. Otherwise,
absenteeism may increase, and some staff may even decide to resign.

> Write your answer here

1 .____________________ 6 .____________________
2_____________________ 7.____________________
3 .____________________ 8 .____________________
4_____________________ 9.____________________
5.____________________ 10.____________________

II. WRITING

A. MULTIPLE CHOICE (2 ms)

Choose the sentence that is the most clearly written and has the best construction.

1. A. All the children got out their rugs and took a nap.

B. All the children have gotten out their rugs and took a nap.
C. All the children got out their rugs and have taken a nap.
D. All the children gotten out their rugs and taken a nap.

2. A. At first I was liking the sound of the wind, but later it got on my nerves.
B. At first I liked the sound of the wind, but later it has gotten on my nerves.
C. At first I like the sound of the wind, but later it got on my nerves.

D. At first I liked the sound of the wind, but later it got on my nerves.
3. A. I became ill from eating too many fried clams.

B. I became ill from eaten too many fried clams.
C. I ate too many fried clams and becoming ill.
D. I ate too many fried clams and become ill.
4. A. As the old saying goes, a cat may look at a king.

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C. The old saying being, a cat may look at a king.
D. A cat looking at a king, in the old saying.

5. A. A longer happier life, caused by one's owning a pet.
B. Owning a pet, for one to live a longer, happier life.
C. To live a longer, happier life by one's owning a pet.
D. Owning a pet can help one live a longer, happier life.

6. A. One of the first modern detectives in literature were created by Edgar Allen
Poe.

B. One of the first modern detectives in literature was created by Edgar Allen Poe.
C. Edgar Allen Poe having created one of the first modern detectives in literature.

D. In literature, one of the first modern detectives, created by Edgar Allen Poe.
7. A. My brother and I going to see the ball game.

B. My brother and I are going to see the ball game.
C. My brother and I seeing the ball game.

D. My brother and I to the ball game.
8. A. I don't like fish as well as my sister does.

B. I don't like fish as well as my sister.
C. Fish isn't liked by me as well as my sister.
D. My sister likes it, but I don't like fish as well.

9. A. After renting him the room, Alvin discovered Mr. Morris owned a cat.
B. After renting him the room, a cat was discovered to belong to Mr. Morris.
C. A cat belonging to Mr. Morris was discovered by Alvin after renting him a
room

D. After renting him a room, Mr. Morris was discovered by Alvin to own a cat.
10. A. We ate the popcorn and watch the movie.

B. While watching the movie, the popcorn was eaten.
C. Popcorn, while watching the movie, was eaten.
D. We ate the popcorn while we watched the movie.

> Write your answer here

1 2 3 4 5 6 7 8 9 10

B. Choose one of the writing tasks below, and write a complete paragraph with notes.

Then write the letter in about 300 words. (3 ms)

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- What greetings would you use?

- What is the main purpose for writing the letter?
- What is the additional purpose?

- What paragraph plan would you use?

- What useful expressions could you use as opening and closing remarks?
- How would you sign the letter?

2. A motor way is to be built near your house. As you think that it will destroy areas of
natural beauty, write a letter to the local authorities expressing your views. You should
explain what damage will be caused and suggest alternative routes.

- What greetings would you use?

- What is the main purpose for writing the letter?
- What is the additional purpose?

- What paragraph plan would you use?

- What useful expressions could you use as opening and closing remarks?
- How would you sign the letter?

Your writing :

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KHOA: TIN HỌC-NGOẠI NGƯ NĂM HỌC 2010-2012

ĐÁP ÁN & BIỂU ĐIỂM

Học phần:

TIẾNG ANH TM: ĐỌC + VIẾT

Lớp :

K14 THƯƠNG MẠI & DU LỊCH

Đề chính thức .

I. READING COMPREHENSION

A. 0.2m x 10 sentences = 2

Câu /
PA

A B C D

√

√

B. 0.2m x 5 sentences = 1 m

PA/Câu

1

2

3

4

5 True

√

False

√

C. 2 ms

No Content Marks

1
2
3
4
5
6
7
8
9
10
direct
speak
negotiating
tight
complaint
rise

under
workload
lifestyle
overworked
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.2

Total marks 2 ms

II. WRITING

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1 2 3 4 5 6 7 8 9 10

A D A A D B B A A D

1. A. The verbs got and took agree in tense.
2. D. The verbs liked and got agree in tense.

3. A. Became and eating are the correct forms of the verbs.
4 A. This is a complete sentence; the others are fragments.
5. D. This is a complete sentence; the others are fragments.

6. B This is a complete sentence; C and d are fragments; in a the verb does not
agree in number with its subject, one.

7. B. This is a complete sentence; the others are fragments.

8. A This sentence is clearest. In B, the speaker likes his/her sister better than fish.
Answer C is just plain confusing. Answer D has an unclear pronoun: it probably
refers to fish, but who cantell?

9. A. In answer B, the cat seems to be renting the room. In C, it's unclear whether
he refers to the cat or to Mr. Morris; answer D implies that Mr. Morris rented
himself a room.

10. D In A, the lack of agreement in tense makes the sentence unclear as to time;
B doesn't make it clear who ate the popcorn; C implies that the popcorn watched
the movie.

B. WRITING ( 3 ms )

(Suggested answer)
1.

- Dear sir/Madam,

- To express your opinion on the new supermarket/ fast food restaurant.

- To suggest ways in which it could be improved.

- E.g. I would strongly suggest…, I would like to offer one or two suggestions
concerning the …

- Suggested paragraph plan
Para 1 : reason for writing

Para 2 : give opinion ( e.g. competitive prices and reasonable quality but
too few trolleys/baskets; nowhere to park, ect)

Para 3, 4: make suggestions and comment on the expected results (e.g.
provide free parking – convenience would attracts customers, child care service –
mother could shop without distraction; fruit/ vegetable department – customers
could do all shopping in same place, ect)

Para 5: closing remarks

- e.g. I am writing to you with regard my recent visit to …
e.g. I hope that you will accept my suggestions

- Your faithfully + full name

2.

- Dear sir/Madam/ Dear sir,

- To express opinion on propose motor way.

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- Suggested paragraph plan

Para 1: reason for writing ( giving opinion)

Paras 2, 3 : explain damage which would be caused, giving reasons

( proposed route cuts through forest area ; would require large bridge over
beautiful river; would involve upgrade cuttings, visible for miles, on pretty
hillsides; would cross wildlife/ birds preserve, threaten rare species, etc)

Paras 4,5: suggest alternative routes (e.g. cheaper solution – short road
linking 2 existing motorways, causing minimum damage; different routes, to avoid
forest/ wildlife area; bypass near industrial area would reduce transport cost for
manufacturers, etc)

Para 6: Present opposing viewpoint and contradict it ( e.g. realize need
for motorway, but proposed route is neither best nor cheapest)

Para 7: closing remarks

- e.g. I am writing to express my disapproval on the plan to build a motorway
near …

e.g. I hope you will give this matter your urgent consideration.
- Your faithfully, + full name

8888888888888888888  88888888888888888888888

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