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<b>TAP CHi CONG THlAlNG </b>

DINH

H I J 6 N G P H A T

TRIEN SAN PHAM

DU LICH TINH BINH DlJdNG

<b>• N G U Y I N THj Hl/dNG </b>

<b>T 6 M TAT: </b>

Bai viet ban ve dinh hffdng phat tiien sdn phdm du lich tinh Binh Dffdmg. Vide phdt tiien
du lieh tinh Binh Dffdng tff nay dd'n nam 2020, tam nhin den nam 2030 se phia hdp vdi chie'n
Iffdc phdt trien kinh Id' - xa hdi cila tmh. Tren cd sd dd, Binh Dffdng can dinh hffdng dffng vd
san ph^m du lieh ddn nam 2020, tam nhin dd'n nam 2030 de cae td chffe, cd nhdn lidn quan cd
nhu cau tham gia trien khai thrfc bien vd giam sat vide thffc hien quy hoach. Bdn canh vide
khai thdc hidu qua, bdn vffng tiem nang du Uch ciaa Tinh, cdn dSc bidt chii trpng dd'n nhffng
Idi thd'vd vi tri dia ly, he thdng ke't cau ha tdng ky thudt va cac Idi thd so sdnh khde. Dinh hrfdng
phdt ttien san pham du lich tinb Binh Drfdng se la the' manh ttong viec phdt ttidn kinh ld - xa
hdi Viing kinh td' ttpng didm phia Nam, gdp phan nang cao chd't Irfdng cudc sd'ng cho cdng ddng
ddn erf cda Binh Dffdng, ddp ffng nhu cdu xa hdi vd cdc dinh hffdng phat tridn dd thi trd thdnh
thanh phd trffc thudc Trung rfdng.

Tff khda: Dinh hrfdng, phat tridn san phdm du hch, linh Binh Dffdng.

<b>1. Quan didm phat trien san pham du lich </b>
De phdt trien he thd'ng san ph^m du lich Binh
Drfdng ed gia tri gia tang cao, dam bao tinh ben
vffng va tinh canh tranh cao can phat huy va cd
tam nhin sau:

- Phat huy tdi da cdc Idi thd' tiem nang ve trf
nhidn vd van hda; hdi hda trong xdy drfng, phdt

trien sdn pham du lieh. Phat huy tinh trai nghiem,
dap ffng nhu cau da dang cua cdc thi trffdng khdch
du lich trong tffng loai hinh san pha'm; gia tang tmh
ha'p dan vd tinh ben vffng cua san pham du lich.

- Phdt trien sdn pham theo Id trinh, ed tinh rfu
tidn; dau trf cd trpng tam trong diem; phdt huy tinh
dae trrfng cua cdc vung du lich, xac dinh cae khu du
lich qudc gia Id cdc dia ban trpng diem phdt trien

san pham du lich; rfu tien phdt trien cac loai hinh
du lich cd gid tri gia tang eao. Chia trpng dau tff cac
didu kidn phat trien san phdm du Hch.

- Phat trien cac san phdm du lich dam bao tinh
canh tranh qud'c td' va khu vffc. San pham du lich
Id ye'u td cdt Idi xay dffng thrfdng hidu du lich qudc
gia, thrfdng hieu du lich vung va dia phffdng.

- Day manh phdt tridn cdc san pham mang tinh
dang cd'p, thu hut thi trffdng ngdch vdi khd nang
chi lieu eao.

<b>2. ThUc tr^ng va miic tidu phat trid'n san </b>
<b>pham du lich tinh Binh diftfng </b>

<i>2.1. ThUc trqng du lich Binh BUdng tii ndm </i>
<i>2013 - 2018 </i>

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<b>QHANTRj-qUANLV </b>

<i>a. Thudn lai </i>

Thudn Idi vd tdi nguyen thidn nhidn nhff: Vi tri
dia ly thudn Idi, kh! hau dac ttrfng khdng bi ngdp
lut, bao, lia, mdi trrfdng dau trfhd'p ddn, tdc dp lang
tnfdng kinh td' cao, ddn erf ddng dffng thff bay ed
nffdc vd cdng nghiep nang ddng, he thd'ng ha tdng
ky ihudt phdt tridn tffdng dd'i ddng bo ed luye'n
dffdng qudc Id 13 chay thang bidn gidi de'n cffa
khau Lao, Campuchia, Thailand va dffdng hdn linh
741 di cac tinh Tdy Nguyen, Binh Dffdng nam
trong tieu vung du lich Ddng Nam Bp cd kha nang
ket nd'i vdi cac trung lam du lich quan trpng nhrf
Ihanh phd Hd Chi Minh, Ba Ria - Vung Tdu, Dong
Nai hay cac tinh ddng bang sdng Cffu Long, drfde
thien nhidn ffu dai vdi cdc vung iff nhidn dd khai
thdc du lieh nhff sdng, hd, nui nhff hd Dau Tie'ng,
hd Than Thd, hd Can Ndm, hd Da Ban, hd Thuy
Idi Phrfde Hda, eCing cdc song nhff sdng Sai Gon,
sdng Dong Nai, sdng Be, sdng Thi linh vd cdc
kenh, rach. Phat trien du lieh ddi nui trong qudn
thd khu vrfc ndi Cdu - Ho Ddu Tie'ng, bdn dao Tha
La, nui ed chiaa Thdi Sdn, chua Chau Thdi tpa lac
trdn dinh nui Chau Thdi Id di lich lich sff - van hda
vd danh thang ca'pQude gia.

Thuan Idi ve tai nguyen nhdn van, mac dii
khdng cd nhffng lai nguyen cd gia tri Idn de thu
hut nhieu du khdch nhff cdc di san van hda the'

gidi, nhu'ng Binh Dffdng ciing cd 12 di tich cd'p
qud'c gia va 41 di lieh cap tinh cd kha nang khai
thac phdt trien du lich phuc vu du khdch dd'n
tham quan, trong dd ndi tie'ng nha't la Di tich Nha
tu Phu Ldi dffdc cdng nhan va xe'p hang di tich
lich sffca'p Qud'c gia. Cae cdng trinh kid'n true
nghd thudt cd nhff Chua Hdi Khdnh, ciang cac di
tieh lieh sff van hda, cac cdng trinh kid'n true
<i>nghe thudt cd, Binh Dffdng c6 cac lang nghe </i>
truydn thd'ng ndi tie'ng nhff: Lang sdn mai Tffdng
Binh Hidp; lang nghd gdm sff Tdn Phffdc Khdnh
(Tan Uyen), lang nghe gd'm sff Hffng Dinh
(Thuan An),... Cdc ldng nghd iruyen thd'ng ndy
sdn xua't ra nhffng san pham dac trffng thdi gian
qua, ddy Id didu kidn thudn ldi de bdo tdn, khai
thac vd phdt trien lang nghe truyen thd'ng gan
vdi phdt trien du lieh phuc vu du khach de'n tham
quan kd'l hdp mua sdm, Binh Dffdng da va dang

khai thdc ldng nghd gd'm phuc vu khach den
tham quan, tim hieu vd gd'm sff vdi cdc diem nhff:
Trung tam Thffdng mai Minh Sang Plaza, Ld Iu
Dai Hffng, ldng gd'm Tan Phffdc Khdnh hay cac
cd sd sdn xud't hang sdn mdi nhff: Sdn mai Tff
Bd'n, sdn mdi Dinh Hda, sdn mdi Thanh Long,...;
hoac cac ed sd dieu khac gd nhff: Phi Le, Dffc
Khanh,... dae biet Ldng sdn mai Tffdng Binh
Hiep dffdc Uy ban nhdn ddn tinh edng nhdn
"Ldng nghe truydn thd'ng" va Bd Van hda. The
thao vd Du lich cdng nhdn lang nghd Sdn mai

Tffdng Binh Hiep la "Di san Van hda phi vdt the
cd'p Qud'c gia". Phat trien du lich gan vdi tham
quan Idng nghe iruyen thd'ng la hffdng di dung,
gdp phan bao ton, phdt huy ban sac van hda
ridng cua Binh Dffdng ddp ffng nhu cau tham
quan cua du khach irong va ngodi nffdc.

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<b>lAP CHi CONt IHIflfNC </b>

<i>b. Khd khdn </i>

Ridng vd ngdnh Du lich, khd khan nhd't hidn
nay la ngudn nhdn life dinh hrfdng, xdy drfng, phdt
trien san phdm va phuc vu du Hch cdn non yeu,
ngudn nhdn life hidn tai it, trinh dp hidu vd du lieh
edn lac hdu. Cdc khu di tieh chffa dffdc ttiing tu,
ndng cd'p. Chffa phdt hdnh vd nghidn cffu cdc eau
chuydn nham qudng bd cac diem du lich, cae san
pham du lich, Chffa nghidn cffu, xay dffng vd phdt
hanh ban do du lich didn tff dd chung tay xay drfng
thanh phd' thdng minh. Cac diem dd'n du lich hidn
nay chu yd'u la do cac thanh phan kinh te tff nhdn
tff phdt, chffa thu hut dffde dau iff vdi quy md Idn va
chffa khai thdc dffdc tiem nang, tai nguyen du Hch
hidn dang cd ddn dd'n Nha nffdc khd kidm tra,
gidm sdt. Cdc dich vu du lich nhff nhd hdng, khach
san, cac diem dd'n cdn rdi rac chrfa kdl nd'i dffdc
vdi nhau thanh chudi cung ffng de ciang nhau phdt
ttien du lich ben vffng.

Doanh thu du lich qua cdc nam edn thd'p, phan
bd' chrfa ddng ddu, qudn 1^' ehffa ddng bd. Doanh

thu tff nam 2013 dd'n 2017 tang cao nhd't dat 7%
cdn lai tang cb^m deu. Tap trung chu yeu la doanh
thu du lich lai Khu du hch Dai Nam va dich vu Iffu
tru, dn ud'ng. Vide thu hut dffdc ddng dao du khach
khdch qud'c td' va dau tff nffdc ngodi vdo du lich
<i>chffa kha thi. (Xem bdng so lieu thong ke ngdnh </i>

<i>Du lich qua hdng ndm) </i>

Qua khao sat thffc te' 30 diem du lich trdn loan
tinh thi tdc gia cd nhdn xet tdng quan nguydn nhdn
ve du lieh Binh Dffdng nhff sau: San pham du lich
trdn dia ban edn triang lap, ddn didu, gdy ra nham
chdn cho khach du lich; chd't Iffdng san pham du
lich khdng cao chffa du sffc hut khdch du lich vd
canh tranh vdi san pham du lich ttong khu vffc. San
pham la dich vu vui chdi gidi tri tai tinb chffa chffa
dffdc dau Iff xay drfng ndn mffc do ldi keo khdch du
lich keo dai ngay tham quan ttdn dia ban rd^t han
che', chffa ed san pham du Hch ndo mang thffdng
hidu cho du lieh Tinh.

Cdng lac dao tao va bdi dffdng ngudn nhdn lffc
tuy da ed ed' gang nhieu song van chffa theo kip
So lidu thong ke nganh Du l|ch qua hang nam

Nim

Dien giil/tj' dong
<i>1. So bKft khich (l.OOOht^t) </i>
Noi dia

Quoc te
2. Doanh thu du Uch
N $ i ^

<i><b>Qaocti </b></i>

3. Doanh thu cua cac ctf sor hiu tni
Mia nude

Ngoai Nha nude

Khu VUC CO vdn diu tu nudc ngoai
<i>4. Doanh thu cua cac cff sd ]A hanh </i>
Nha nudc

Ngodi nha mrdc

<i>5.Doanh thu d(ch yif Itiu tru va i n ndng </i>
Nha nudc

Ngoai Nha nirdc

Khu VUC CO von dau tu luldc ngoai

<i>6. Phan theo lo^i djch \Tf </i>

Dicbvuhrutiu
Dichvudnudiig
2013
Sdtien
4.1i>l
4.130
dl
1.084.000
1-068-000
ld-000
1SI2.941
16.533
176-408
198.734
36.067
162 667
11.915.570
65.08
11.762-610
87.88
192.94
11.722.630
2014
Sdtien
4.200
4.010
190
1.100.000
1.050.000
50.000

<i><b>266.9 </b></i>
29.7
237 2
30.9
23 3
7.6
14.293.000
84
14 160.000
49
267
14.027.000
2015
<b>So tiln </b>
4.200
4.0OO
200
I.IOO.OOO
1.048.000
52.000
351.247
39
311.522
725
193.93
104.7
89-23
17.587.000
121
17.350.000

116
351
17 235.000
2016
So tien
4.390
4-185
205
1.200.000
1.144-000
56000
424.342
47.496
376.846
251.36
136.92
114.44
20.871.000
106
20.586.000
179
424
20.44d.000
2017
So tien
4.550
4.310
240
1.280.000
1.212.000

68.000
469.40<
57.985
411.421
331.392
193.032
138.36
24.892.000
119
24.542.000
231
469
24.422.000

f d c 2018
Sdtien
4.750
4.450
3(KI
1J60.000
1.274.000
86.000
516J47
63.784
452.563
364.531
212.335
152.196
29.870.400
142.8

29.450.400
277J
562.1
29.306.400

<i>Nguon: Sd Viin hoa. The thao vd Du lich Binh </i> <i>Vietdata vd tinh todn tdc gid </i>

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<b>QUANTRj-qUANLV </b>

yeu cdu dat ra cd vd sd Irfdng vd chd't Iffdng; tnnh
dp nang life ciia can bd quan ly nha nffdc va doanh
nghiep cdn thid'u vd yd'u; chffa cd dpi ngu chuydn
gia gidi nghe, gidi ngoai ngff tten dia ban.

Cdng tdc quy hoach chi tie't mdt so' khu du Hch
trdn dia ban tinh chffa kip thdi, dnh hffdng tdi
vide trien khai ede dff an dau tff xdy dffng san
phdm du lieh mdi ha'p ddn hdn. Ddu tff van cdn
ddn trai, thie'u trpng tam, ttpng didm nen chffa
dinh hinh dffdc khu diem du lich cd day du cac
yeu to' can thid't cho vide thu hut khdch du Hch.
Mdt sd khu, didm du lich cd tidm nang tdi
nguyen du lich ndi trdi chrfa dinh hrfdng ddu trf vd
rfu tidn dau trf rd ret ndn san pham du lich ndy
van drfdi dang dem nang.

Chrfa khai thdc dffdc ngudn vd'n ddu tff nffdc
ngodi dau iff vao du Ijch. Cae doanh nghidp kinh
doanh du lich ttdn dja ban phan Idn la cdc doanh
nghidp vffa va nhd kinh doanh ehu yeu la cd sd Irfu

tru, nhd hang; ehd'l Iffdng dich vu chffa dat lieu
chuan quy dinh. Mat khde, cdng ty Iff hdnh cua dia
phffdng cdn thid'u vd so Iffdng, chrfa du khd nang vd
trinh dd dd canh tranh, vffdn ra thi trrfdng khu vrfc
va qudc td'. Lidn kd't eung phai trien du lich chrfa
hidu qua rd ret, chrfa ro khd nang lien ke't cua cac
doanh nghiep du lich.

Chrfa xdy drfng drfde ban dd so' du lich ndn cdng
lac xuc tien, qudng b^ du lich cua tinh, doanh
nghiep chffa du tam vrfdn ra thi trffdng; ndi dung
tuyen truyen quang ba cdn ddn didu; kinh phi dau
tff cho edng tdc quang ba, xuc tid'n chffa nhieu, npi
dung xuc tie'n quang ba chffa hieu qud trong vide
tim kiem thi trffdng khach du lich...; mot sd' diem
du lieh edng tac xuc tie'n, qudng bd du lich trffc
thudc Trung lam Xuc tie'n, Dau tff Thffdng mai va
Du lich eua Tinh nen phan nao bi ban chd'.

vd bdo ve mdi trffdng, dam bao an toan thffc
phdm, xay difng sdn pham du lieh ke't hdp chie'n
Iffdc dn dinh gia, xdy dffng van boa du lich cdn ban
che. Tai cae diem du lich edn nhidu rdc, chat thai
ddn cff va cha't thdi cdng nghiep...

<i>2.2. Muc tieu phdt trien sdn phdm du lich tit </i>
<i>nam 2020 den nam 2030 </i>

Xay dffng hd thd'ng san pham du lich dac sac,
da dang, ddng bd, cha't Iffdng cao, gia tri gia tang

cao. Thu hut them nhidu thi trffdng khach du Hch
va thu bdt nhieu dau tff vdo du lich. Xdy dffng du
lieh trd thdnh nganh kinh td'cd vi tri quan trpng
trong cd cd'u kinh le', gdp phan vdo qua trinh
chuyen dieh ed ca'u kinh td' eua Tinh; ddng thdi
la mdt cdng cu nang cao cha't Iffdng ddi sd'ng
nhd n dan, dap ffng nhu ca u nghi ngdi, hrfdng thu
linh than cua nhdn dan dia phrfdng. Khai thdc
hieu qua ldi the' vi tri dia ly vd tiem nang du Hch
de hinh thanh eae san pham du lich cd thrfdng
hidu vd mang dac trffng van hda dia phffdng.
Phat trien san pham du lich, sff dung ngudn thu
tff boat ddng du lich de gdp phan bao ton, khai
thdc hieu qua cdc di lich lich sff, eae gia tri di
san van hda, cac gia tri mdi trffdng sinh thai,
dam bao phdt trien ben vffng ca du Hch va mdi
trffdng sinh thdi.

Phdn dd'u dd'n nam 2020 ddn 7 trieu Iffdt khach
doanh thu dat khodng 5.000 ty ddng, trong dd dat
65 ngan Iffdt khach qud'e te. Nam 2025 dff bdo thu
hut khoang 10 trieu Iffdl khdch doanh thu dat
khoang 9.000 ty ddng, trong dd dat 80 ngan Iffdt
khdch qud'e te'. Nam 2030 dff bdo thu hut khoang
15 trieu Iffdt khach doanh thu dat khoang 12.000
ty ddng, trong dd 200 ngan Iffdt khdch qud'c td'.

- Muc lieu de'n nam 2020: Hinh thanh cdc
ddng sdn phdm du lich mang linh hd thd'ng. Tffng

bffdc dinh vi hinh anh cdc ddng sdn pham du lich
dac trffng cua Binh Dffdng, trong do san pham du
lich van hda, lieh sff, lang nghd, sinh thai, edng
nghidp, MICE, homestay, trdi nghiem, khdm
phd... trd thdnh sdn pham cd thffdng hieu, cd sffc
eanh tranh trong khu vrfc. Hinh anh bidu tffdng
eho du lich Binh Drfdng vdi nhffng gid tri ndi bat
mang dam tinh dia phffdng. Dong thdi, dinh vi cac
san phd'm du lich dac trrfng cua vung du lich. Xdy
dffng quy hoach va tap trung dau tff phdt trien cho
1/3 cac khu vrfc cd tiem nang phat trien thanh khu
du lich trong diem cua Tinh tao diem nhd'n de
phat trien san pham du lich eho cac viang du lich.
Phai Irien cac dich vu vui chdi gidi tri tao sff da
dang cho san phd'm du Hch. Xay dffng va hoan
thien he thdng quan ly chd't Iffdng san phd'm du
lich mdt edch toan dien.

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<b>TAP CHl CONC THHdNC </b>

ddng san pham du Itch Binh Dffdng gan vdi ede
vung du lieh, trong do, cung vdi du lich lang nghe
truyen thd'ng, MICE, homestay, cong nghiep, ddng
san pham du lich van hda se la nhffng san pham
thffdng hieu, thu but manh me khdch du lich qud'c
te' va ndi dia. Tid'p tuc phdt trien cac ddng san
phd'm du Hch sinh thai va du lich dd thi. Dd'n nam
2025, 2/3 cae khu vrfc cd tidm nang phdt tridn
thanh khu du lich ttpng diem eua Tinh hoan thanh
lap quy hoach vd tap trung dau trf phdt ttien.

- Muc tieu de'n nam 2030: Phdt trien ddng bd
cdc ddng san phd'm du lich Binh Dffdng gan vdi
cdc vung du lich. Hoan thanh xay dffng quy hoach
va dau trf cho cac khu vffc tidm nang, irong diem
phat irien thanh cdc khu du lich qud'c gia. San
pha'm du lich Binh Dffdng drfde ghi nhan trdn thi
trrfdng khu vife va qud'c id'.

<b>3. Cac dinh hifd^ng phat trien chu ye'u </b>
<i><b>3.1. Binh hi^ng chung </b></i>

<i>- Phdt tridn hd thd'ng sdn pha'm du hch cha't </i>

Iffdng, ddc sdc, da dang vd ddng bd, cd gia tri gia
lang cao, dam bdo ddp ffng nhu eau, ihi hie'u eua
Ihi ttffdng khdch du lich ndi dia va qud'e te'; phdt
Irien sdn pham du lich "xanh", tdn trpng ye'u to iff
nhidn vd van hda dja phffdng.

- Quy hoach, dau trf phdt trien san pham du hch
drfa trdn the' manh ndi trdi va ha'p ddn ve tai
nguydn du lich; lap trung rfu tien phat tnen san
phdm du lich ldng nghd truyen thd'ng gan vdi du
lich van hda tdm linh, du lich tren sdng gan vdi du
lich sinh thai, du lich cdng nghidp gdn vdi du lich
dd thi thdng minh, du lich MICE gan vdi du lich
thffdng mai, du lich trai nghidm gdn vdi du lich
homestay; tffng brfdc hinh thanh he thd'ng khu,
diem du lich trong diem; khu, diem du lieh cae

vung, dia phrfdng vd cae dd thi du lich.

- Phai huy thd' manh vd tang crfdng Hen ket giffa
cdc vung, midn, dia phffdng, c^c cdng ty du lich Iff
hanh vd ede chudi cung ffng du hch kem theo
hrfdng tdi hinh thanh san pha'm du lieh dae trrfng
theo cac vung du lich.

<i><b>3.2. Dinh hiidng cu the </b></i>

<i>a. Dinh hudng quy hoach khong gian phia Nam </i>

Quy md khdng gian phia Nam bao gdm khu vrfc

thi xd Thu Dau Mdt, thi xa Thudn An, thi xa DT An
va mdt phan cua huydn Ben Cat: San pham du lich
chinh gdm: Du Hch sinh thdi (du Hch midt vrfdn, du
Hch sdng nrfdc), du Hch van hda (tham quan di lich
Hch sff van hda. Id hdi, lang nghd, du Hch tdm linh,
tin ngffdng), vui chdi giai tri, du Hch cud'i tuan, du
lich nghi drfdng, du lich mua sam, du Hch MICE, du
Hch thd thao cao cap; Khu vrfc rfu tien dau trf: Khu
vffc ven midt vrfdn Ldi Thidu (thi xa Thudn An),
khu vffc ven sdng Sai Gdn (thudc huydn Ben Cat).
Dd'y manh phdt tridn cdc sdn pham du lich trdn
<i>sdng gan vdi du Hch sinh thai, chu trpng khdm phi </i>
da dang sinh hpc, song, du lieh nui, du Hch sinh
ihdi ndng nghiep, ndng thdn. Phat trien manh hd
thd'ng san phd'm du hch lang nghd truydn thd'ng
gan vdi du lich van hda lam linh vdi di sdn. Id hpi,

tham quan de giff net dep truydn thd'ng, bdo tdn
gid tri lich sff mang ddm tinh ddn toe vd tim hieu
van hoda, Id'i sd'ng dia phffdng, phdt trien du lich
Idng nghd vd du lich cdng ddng ke't hdp nghi tai
nhd ddn. Bdo tdn, trCing tu va xay drfng khu du lich
<i>cd quy md, ldm cd, cha't Iffdng eao, khu giai tii cao </i>
cd'p thd thu hut vd niu chan du khdch.

<i>b. Dinh hudng quy hoach khdng gian phia </i>
<i>Tdy Bdc </i>

Quy md khdng gian phia Tdy Bac bao gdm
khu vffc bd Dau Tie'ng, niii Cau, hanh lang sdng
Sai Gdn va khu vffc phu can thudc huydn Dau
Tid'ngvd huyen Ben Cdt. San phd'm dulich chinh
gdm: Du Hch nghi dffdng, du lich van hda, du Hch
sinh thai, du lich thd thao cao cd'p; Cae khu vffc ffu
lien dau trf: Khu vffc hd Ddu Tie'ng, khu vffc ven
sdng Sai Gdn, khu vffc hd Can Ndm. Giao chi
lieu cu the cho UBND huyen Dau Tie'ng qudn ly
va phdt trien.

Phdt tridn cdc loai hinh du lich mdi: Du lich du
Ihuyen, caravan, du Hch drfdng benh, du Hch lam
dep, du lich vui chdi gidi tti.., Khai thac, phat tridn
manh cdc gia tri van hda am thffc dac sac Binh
Dffdng, cdc gia tri van hda nghd thudt tao ra cac
sdn pham du lich hap ddn du khdch. Giao chi tidu
cu the cho UBND Thanh phd Thu Dau Mdt quan
Iy vd phat trien.

<i>c. Dinh hudng quy hoach khong gian phia Ddng </i>

Quy md khdng gian phia Ddng bao gdm khu

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<b>QUANTRI-qUANLy </b>

vffc dpc theo Iffu vrfc sdng Ddng Nai va Sdng Be
thudc huydn Tan Uyen, huydn Phu Gido.

San phdm du lich chinh gdm: Du lieh sinh thai
vdi cdc loai hinh du lich sinh thai sdng nrfdc, du
lich nghi drfdng, du lich nghi cud'i tuan, du lich
the thao cao cd'p. Cac khu vrfc rfu tidn dau trf:
Khu vffc ven sdng Ddng Nai, khu vrfc hd Dd Ban,
khu vrfc eh lao Riia, cu lao Bach Dang; Phdt trien
cac loai hinh du lich mdi: du lich MICE, du lich
giao due gan vdi du lieh ihrfdng mai, du lieh trdi
nghiem gan vdi du lich homestay day la loai hinh
du lich thdn thidn vdi xa hdi vd mdi trrfdng. Giao
chi tieu eu the cho UBND huydn Tdn Uyen quan
ly va phat trien.

<i>d. Phdt trien cdc tuyen du lich trong vd ngodi linh </i>
<i>- Tuyd'n du lich Hen tinh, lidn khu vrfc: Tuyd'n </i>

du lich theo Qud'c Ip 13; Tuyd'n du lieh theo
drfdng DT 741-742; Tuyd'n du Hch theo drfdng
Hd Chi Minh.

- Cae tuyd'n du lich ndi tinh: Tuye'n du lich
theo dffdng DT 744; Tuye'n du lich theo drfdng
DT 746 - 747.

- Cac tuyd'n du lich drfdng sdng: Gom eae tuye'n
du lich irdn sdng Sdi Gdn, sdng Dong Nai, sdng Bd
vd sdng Thi Tinh.

- Phdt tridn cdc loai hinh du lich mdi; Du lich
cdng nghiep gan vdi du Hch dd thi thdng minh
nham bao vd mdi trrfdng trong dieu kidn phat trien
kinh Id'cdng nghidp, chung tay xay dffng thanh phd'
thdng minh, ehinh quyen didn iff. Lidn kd'l tao san
pha'm du lich viing, lidn kd't theo loai hinh chuyen
de; lien kd't khu vffc gan vdi ede hanh lang kinh te';
Hdn ke't giffa du Iieh vdi cac nganh hang khdng,
dffdng sat, tdu thuyen de tao sdn pham da dang.
Giao chi tieu cu the cho Sd Van hda. The thao va
Du lich qudn ly va phdt trien.

<i>e. Ngudn vdn ddu tu </i>

Nhu cau vd'n ddu trf phat trien nganh Du lich
linh Binh Dffdng de'n nam 2020 drf toan khoang
12.000 ty ddng, trong do nhu cau vd'n dau trf giai
doan 2019-2020 Id 3.000 ty ddng. Td'ng nhu cau
vd'n cho cdc drf an rfu tidn de'n nam 2020 la 9.000
ty ddng. Tdng nhu cau quy dd't ddnh cho cdc dff an
ffu lien den nam 2020 la I.400ha. Cd cd'u ngudn

vd'n ddu tff; Ngudn vd'n ngan sdch nhd nffdc 15
-20%. Cae ngudn vd'n khde 80 - 85%. Giao chi tidu
eu the cho Sd Kd' hoach ddu tff xuc tie'n, xay drfng,
thu but va quan ly.

Ngodi ra, giao trrfc tid'p cho cdc huydn, thi,
thdnh phd' xdy difng, tham mffu va phat tridn hd
thdng san pham du lich dac thu, cdc san pha'm du
lich chinh vd cae sdn phd'm du Hch bd ttd.Giao cho
Sd Thdng tin va iruyen thdng, Sd Khoa hpc, Cdng
nghd vd cdc sd ban nganh khac ket phd'i hdp xay
<i>drfng ban do sd'du Hch, chung lay xay dffng thdnh </i>
phd' thdng minh, chinh quyen dien tff.

<i>/ Tdm nhin de'n ndm 2030 </i>

Phat tridn du lich trd thdnh ngdnh kinh te' quan
trong cua ihanh phd' Binh Drfdng, gdp phan chuydn
dich cd eCu kinh id' vd thuc ddy cac nganh lien
quan khde phat trien. Day manh xa hpi hda, huy
ddng mpi ngudn Irfc cd trong nrfdc vd ngoai nrfdc.
Phdt huy td'i da tiem nang, ldi thd' ve du Hch cua 3
khdng gian. Phat tridn bdn vffng theo hffdng
ehuydn nghidp, cd trpng tam, trpng diem va phat
trien ddng thdi ca du lich ndi dia vd qud'c td'. Tffng
bffdc dffa nganh Du lich trd thdnh ngdnh kinh te'
mui nhpn, gdp phan thay ddi didn mao eua tinh
Binh Dffdng. Phan da'u de'n nam 2030, du lich tinh
Binh Drfdng drfde xd'p vdo nhdm cd du lich phat
tridn ttong cd nrfdc va khu vrfc.

Td'c dd tang trrfdng khach du hch binh qudn
trong giai doan 2021-2030 trfdng dffdng 10%,
doanh thu de'n nam 2030 dai khoang 15.000 ty
ddng, td'c do tang trffdng doanh thu binh quan trong
giai doan 2021-2030 tffdng dffdng 15%.

Phat trien ve mdt so san pha'm va thi trrfdng,
phat tridn thffdng hieu va tuydn truydn quang bd,
phat tridn ngudn nhdn lffc va ffng dung khoa hpc,
cdng nghd; tie'p tue dau tff phat trien cac dich vu du
Hch theo kd't hdp 3 khdng gian nham khai thac thd'
manh cua tffng khdng gian, tren cd sd dd phat trien
manh cac san pha'm dac thu, tao thrfdng hidu du
lich Binh Drfdng.

4. Kd't luan

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<b>TAP CHi CONC IHIflfNC </b>

khach vd san pha'm, hieu qua kinh td' cho dau tff
phdt tridn sdn phdm thdng qua mot sd tieu chi nhff:
chd't Iffdng, gia ca, mlu ma, hinh dang san pham,
thai do phuc vu, mffc dp quan tdm cua du khdch
dd'n vdi san phdm, mffc chi tidu dd'i vdi sdn phdm .
Phin loai san pham du lich dae tnflig cua ihanh
phd, dinh vi san pha'm chu lffc, san pha'm bd sung,
san pham thay thd' dd lam can cff phdn bd ngudn
lffc dau tff hdp ly, hd trd cdng tac quy hoach, dinh
hffdng thu hut dau tff nhdm khai thdc td'i da hieu

qua cdc ngudn lffc.

To chffe dan xen eae boat ddng du lieh vdi nhau
phia hdp theo miia, theo srf kidn nham khai thac
hdp ly ngudn lffc, ban ehd' srf qud tai dan de'n suy
Ihodi tdi nguydn, d nhidm mdi trrfdng.

Nghien cffu cac sdn pha'm dae thu, phu hdp vdi
nhu cau thi hie'u cua du khdch. Tap trung vao cdc
khu du lieh trpng diem tao ra cdc san pha'm ddc
dao. Du lieh sinh thai sdng, tham quan, nghidn cffu
tai cac khu du lich nhff khu bdo tdn thien nhien, di
tich, lich sff van hda, tam Hnh... Xdy dffng cdc
tuyen du lieh sinh thdi, khdo cffu trong khu bdo tdn
ndi ket vdi cdc diem du Hch nghi dffdng, tri bdnh
lam da dang, phong phu ede tour du lich.

Cung cd' va nang cao cha't Irfdng san pha'm du
Hch bidn dam bao ldi the' eanh tranh, eoi day la
san pham chu Irfc. San pham du Hch phai da dang
cdc loai hinb the thao va ihrfdng thffc cdc mdn an

dac sdn mang tinb dia phrfdng. Tao lap khu du Ijch
dieu drfdng chffa bdnh sud'i khodng ndng.

To chffe lai khu phd mua sam, phd a'm thrfc ddm
de dap ffng nhu cau du khdch Iffu tru. Loai hinh
ndy da td chffe nhffng khong duy tri, hieu qu^
khdng cao do san phdm qud ngheo nan, triang iSp,
chat Iffdng tha'p va gid cd qua cao. Nang cao chat

iffdng san pham du hch, tid'p tuc xay dffng cac khu
du lich kieu mdu.

Xay dffng cac khu vui chdi giai tri cao ca'p, khu
giai Iri cam giae manh, cac chffdng tnnh bieu dien
nghe thudt, nhac nffdc, cac chrfdng tnnh van hda
d'm thrfc.

Phat trien loai hinh du lich Mice d TP mdi
Binh Drfdng va cac khu dd thi, khu cdng nghiep
phdt tnen. Giff gin va tdn tao cdc Id hdi truyen
thd'ng, dang cai td chffe cae sff kien van hda, ihd
due - thd thao, kmh le', ehinh tri Idn. Khai thac
hieu qud van hda a'm thffc dac sac cua dia
phffdng. Phdt tridn cae lang nghd ttuyen thd'ng,
cdc sdn pha'm Iffu nidm, hdng thu cdng my nghd
mang tinh dac trffng cua dia phffdng. Thdng qua
nhffng sdn pha'm nay, du khach da gidi thidu,
quang ba hinh anh Binh Drfdng.

Phat trien cdc san phd'm du Hch mdi: Ngu ddm
trdn sdng, du lich - du thuyen nham khai thac c6
hidu qud sdn pham du lieh sdng, du lich sinh thdi
<b>midt vrfdn va du Hch Homestay • </b>

<b>TAI LIEU THAM KHAO: </b>

<i>/. Bo Chinh tri (2017). Nglii quyet 08-NQ/TW ve phdt tnen du lich trd thdnh ngdnh kinh te mui nhon. </i>

<i>2. Qudc hdi. Ludt Du lich Viet Nam (2017), NXB Tuphdp. </i>

<i>3. Bo Vdn hoa. The thao vd Du lich (2011), Chien luoc phdt trien du lich Viet Nam de'n ndm 2020, tdm nhin 2030. </i>
<i>4. Cue Thdng ki Binh Duong, nien gidm thd'ng ke 2013-2017. </i>

<i>5. Sd Vdn hoa, The thao vd Du lich Binh Duong. Bdo cdo tinh hinh hoat dong du lich tic ndm 2013 vd phuong </i>
<i>hudng, nhiem vu 2018. </i>

<i>6. Nguyin Minh Tue (chu bien. 2015), Dia ly du lich Viet Nam, NXB Gido due. </i>

<i>7. Phung DUc Vinh ( chu nhiem de tai) (2008), Nghien cUu phdt trien loai hinh du lich MICE tai linh Bd Ria </i>
<i>- Vung Tdu, Trudng Trung hoc nghiep vu Du lich Vdng Tdu. </i>

<i>8. Vien Nghien cUu Phdt tnen Du lich, Bdo cdo Tong the chie'n luac du lich den ndm 2020 </i>
<i>9. Thd'ng ke Vietdata (2013 - 2018), Du lich tai Btnh Duang quan cdc ndm. </i>

<i>10. Mdt soy kien dong gop ciia cdc chuyin gia, chuyen viin vd doanh nghiep kinh doanh du lich. </i>

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<b>QUANTRJ-QUANLY </b>

<b>Ngay nhdn bai: 6/12/2018 </b>

<b>Ngay phan bidn danh gia va suTa chifa: 16/12/2018 </b>
<b>Ngay chS'p nhan dang bai: 26/12/2018 </b>

<i>Thong tin tdc gid: </i>

<b>TS. N G U Y I N T H I HlTCftVG </b>

<b>Giam dd'c Trung tdm Nghd ngliiep va Ho trd doanh nghidp </b>

ORIENTATION OF TOURISM PRODUCT DEVELOPMENT

IN BINH DUONG PROVINCE

• Ph.D NGUYEN THI HUONG
Director, Center for Career a n d Business Support

<b>ABSTRACT: </b>

The article discusses the orientation of tounsm product development in Bmh Duong
Province. The tourism development in Binh Duong Province from now to 2020, vision to 2030
will be in Une with the provincial socio-economic development sttategy. On that basis, Binh
Duong Province needs to have a proper orientation for provincial tourism products to 2020,
vision to 2030, hence related organizations and individuals are able to participate, implement
and supervise the implementation of this orientation. Besides, exploiting the provincial tourism
potential efficientiy and sustainably, the province should pay special attention into provincial
advantages of geographical location, technical infrastiucture system and other comparative
advantages. The orientation of tourism product development of Binh Duong Provmce will be the
strength for the socio-economic development of the Southern key economic region, contributing
to improving the quality of life for residents Hving in Binh Duong Province and meeting social
needs and urban development orientations to help Binh Duong City become a centrally-run city.

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