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<b><ij </b>

Thanh tra

M l C H I N H

<i>Theo Bq Cong thuong, doanh thu bdn hang Viet ve nong thdn </i>

<i>trong nam dau thuc Men cuoc van dong "Ngu&i Viet Nam uu tien </i>

<i>diing hang Viet Nam" dd dot gan 1.500 ty dong - mot con so mang </i>

<i>nhieu y nghia. Song, theo nhieu chuyen gia kinh te, thi trudng noi dia </i>

<i>vdn chua duac cac doanh nghiep trong nude khai thdc hieu qua. Ben </i>

<i>canh tinh trang hang lau, hang gid xuat hien tren thi trudng, he </i>

<i>thdng phdp luat bao ve ngu&i tieu diing hien con long leo, dich vu hau </i>

<i>mdi cua doanh nghiep chua tot... khien ngu&i tieu diing trong nu&c </i>

<i>da da biet den hang Viet nhung vdn chua coi hang Viet Id "su lua </i>

<i>chpn so 1"... Dd la nhitng thdng tin duac biet den tai Hoi nghi tong </i>

<i>ket 1 nam trien khai thuc hien cuoc van dong "Ngu&i Viet Nam uu </i>

<i>tien diing hang Viet Nam" cua Bd Chinh tri. </i>

T

HEO danh gia cua Vien
Nghien culi quan ly kinh te
Trung UOng (CIEM), dan sd
nUdc ta hien cd hdn 87 trieu ngUdi,
trong dd 70% la dan sdtre. Thu nhap
binh quan dau ngUdi tai Viet Nam da
dat hon myc 1.000 USD/ngUdi/nam,
vdi syc mua lien tue tang qua cac
nam. Tdng cue Thdng ke cho biet, tdc
dp tang tdng myc ban le cua Viet
Nam nhOng nam gan day kha Idn, cu
the nam 2008 tang 31,8%, nam 2009
la 18,6% va nam 2010 myc tang

22%. Ty le tieu dung so vdi GDP cua
Viet Nam cung thupc loai cao so vdi
khu vyc. neu nhU d Singapore, ty le
nay la 55,9%, Thai Lan 67,7% thi d
Viet Nam la 70%.

<i>Nhin lai mot nam M hien cuoc van dong </i>

<b>Hdng noi dang chiem UU the </b>

Nam 2009, trong bdi canh kinh
te Viet Nam va toan cau gap nhieu
khd khan, Bp Chinh tri da phat ddng
cuoc van ddng "NgUdi Viet Nam Uu
tien dung hang Viet Nam" nham phat
huy y chf ty cUdng dan tdc, xay dUng
van hda tieu dung cija ngUdi Viet
Nam, ddng thdi khuyen khich doanh
nghiep nang cao chat lUdng san
pham... Hudng yng cudc van ddng,
Bp Cong thuong vdi chUc nang va
nhiem vu cua minh da trien khai
nhieu hoat ddng nhU quang ba
"Thuong hieu Viet", td chyc cac cudc
thi "Tim hieu hang hda Viet"... nham
tuyen truyen, quang ba hang Viet
Nam va cac thuong hieu uy tin. Ben
canh viec day manh xue tien thuong
mai tai thj trudng trong nUdc, giam
sat, td chUc hang tram dot dUa hang

Viet ve ndng thdn, Bd Cong thuong

da chi dao lUc lupng Quan ly thi
trudng phdi hdp vdi cac cd quan quan
ly nha nUdc tai cac tinh, thanh phd
giam sat hoat ddng nay, nham bao
dam chat lUdng hang hda cho cac dpt
ban hang.

Theo danh gia cua Bp Cong
thUdng, cudc van ddng "NgUdi Viet
Nam Uu tien dung hang Viet Nam" da
tao dieu kien thuan Ipi de san xuat
trong nUde phat trien, la cO hoi de
doanh nghiep nang cao uy tin thUdng
hieu vdi ngUdi tieu dung. Sau khi thye
hien cudc van ddng, nhieu doanh
nghiep da cai thien dang ke ve m l u
ma, chat lupng san pham theo tieu
chuan qudc te, dap ung yeu cau cua
ngudi tieu dung nham tung bude thay
ddi hanh vi tieu dung cua ngUdi dan.
Ket qua dieu tra cua nganh chyc
nang mdi day cho thay, sau gan 1

nam thUe hien chUOng trinh tren, da
cd hOn 58% ngUdi trong nUdc quan
tam den hang Viet, trong khi con sd
nay trUdc day chi d mUc hon 23%.

Thdng ke cua Bp Cong thuong
cho thay, doanh thu cua nhUng dpt
dUa hang Viet ve ndng thdn do Sd
Cong thuong cac tinh, thanh phdtd
chyc len tdi gan 1.500 ty ddng.
Rieng Trung tam Nghien cyu kinh
doanh va ho trp doanh nghiep da td
chyc 53 dpt ban hang ve nong thdn
vdi doanh thu dat hon 39 ty ddng...
NhUng ket qua nay cho thay, thUc
hien cuoc van ddng "NgUdi Viet
Nam Uu tien dung hang Viet Nam",
hang Viet dang chiem dupe Uu the
tren "san nha", md ra mot cd hdi Idn
cho cac doanh nghiep trong viec
phat trien thj trUdng npi dia.

<b>Khdng dinh vj the hdng Viet </b>

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I Thanh tra

Uq I C H I N H

Khdng phai ngau nhien ma hien nay, tai cac he thdng
sieu thj Idn nhU: Co.op Mart, Big C, Maximart, Fivimart,
Hapro... san pham ngoai nhap chi con chiem khoang 20
- 30% tdng lUdng hang hda. Theo Thy trudng Bp Cong
thuong Ho Thj Kim Thoa, qua cuoc van ddng, y thye cua
ngUdi tieu dung trong nude da cd nhUng chuyen bien ban
dau, tUng bUde nhan thUe dung dan hon ve kha nang san
xuat - kinh doanh cua doanh nghiep Viet Nam va chat

lUdng cua san pham, hang hda, djch vu Viet Nam. Qua
do, tam ly "sinh hang ngoai" cija mot bp phan ngUdi tieu
dung da tUng bUde dupe day lui, tao dung mot phong each
tieu dung mdi.

Phu nUva gidi tre la hai nhan tdquan trpng trong viec
thuc day sy thay ddi trong thi hieu tieu dung. Neu nhU mot
vai nam trUde, cac san pham my pham, thdi trang, thye
pham ddng hop... hang ngoai luon chiem Uu the, thi den
gid gid da xoay chieu. Rat nhieu ngUdi khi dupe hdi y kien,
da khdng ngan ngai bay td: Hang Viet Nam da xac lap
dupe vj tri cao trong ke hoach mua sam cija hp. Bdi ho
khdng chi lUa chpn hang Viet Nam do ngay cang nhieu
nhung san pham re, dep, tdt, ma con la mot each the hien
tinh yeu dat nUdc. Rat nhieu ban tre chia se: TrUdc day,
hp rat thi'eh mua sam thdi trang "hang hieu" cua nUde
ngoai. Thang luong nao, hp cung tri'ch ra 1/3 de mua sam.
Nhung gan day, sau khi tim hieu ky ve cac san pham
trong nUde, hp bdng nhan ra rang, chinh Viet Nam cung
cd nhung loai "hang hieu" vdi chat lUdng, m l u ma khdng
<i>thua kem hang xuat x(i tU Thai Lan hay trung Qudc, tham </i>
chf cd mot sd loai tuong duong hang chau Au, gia lai re
hon nhieu... Vdi ngUdi ndng thdn, hang Viet Nam cang cd
CO hdi chinh phuc. Nhieu ngUdi cho biet, trUdc day hp
thudng mua ao quan, dd nhya gia dung cua Trung Qudc.
Nhung tu khi tham gia mot Hdi chd hang Viet Nam td chyc
tai dia phuong, hp nhan thay hang Viet tdt, re va an toan
hon. Vi vay, tU hon nCra nam nay, hp khdng chi mua toan
hang Viet cho gia dinh sy dung, ma con van ddng nhieu
ngUdi cung ung hp hang Viet.

Bang each tiep can tryc tiep va thiet thUc thdng

qua cac hdi chp, cac chien djch dUa hang Viet ve
nhung khu cong nghiep, vung ndng thdn, rat niiieu
doanh nghiep trong nUdc da k h i n g djnh va cung cd uy
tin thuong hieu trong ddng dao ngUdi dan. NhUng
thuong hieu nhU sUa Vinamilk, nhya Dai Ddng Tien,
may Nha Be, may Viet Tien, may 10, bdng den Dien
Quang, thUe pham Vissan... da trd thanh lya chon
hang dau cija da sd ngUdi tieu dung.

<b>De hdng Viet tiep tue bay cao </b>

Neu nhu trUde day, hang Trung Qudc chiem the
thuong phong tren thj trUdng Viet Nam vdi m l u ma da
dang, gia re, con mot bp phan phu nU va gidi tre cd dieu
kien thich dung "hang hieu" Au, My de "the hien dang
cap", hang Viet chi dUng d vi tri thy yeu, thi den gid, vi (he
cua hang Viet da dupe cai thien dang ke. Mot trong nhiJng
nguyen nhan quan trpng tao nen sy thay ddi dd la do chat
lUdng va m l u ma cac san pham dupc cai tien, phu hop
hon vdi nhu cau va thj hieu cua ddng dao ngUdi tieu dijng.
Khdng I't san pham "made in Viet Nam" (san xuat tai Viet
Nam) bay gid da cd thuong hieu du syc canh tranh vdi cac
hang ten tudi tren the gidi.

Tuy nhien, chang dudng phia trUdc v i n con rat dai de
hang Viet thUc sU trd thanh sU lUa chpn sd 1 cua ngi/di
tieu dung. Can cd nhung thay ddi Idn trong chinh sach tie'p

can ddi tupng cung nhU nhUng chi'nh sach thich hdp khac
nham md rpng thj trudng la ddi hdi hang dau. Lau nay,
kha nang quang ba thUdng hieu san pham cua cac mat
hang Viet Nam con yeu. Cac doanh nghiep trong nU6c
chUa thuc sU nhan thUc dUdc, vai trd cua khau tiep thi nen
dau tu cho cong tac nay, chUa tUOng xung vdi tam quan
trpng cua nd. Chj Phan Thj Tuyet Huong, can bd Cdng ty
Det may Phong Phu, cho rang: "Cac doanh nghiep can to
chUc nhieu hdi chp, nhieu dpt khuyen mai tap trung vao
ddi tUdng la phu nU va gidi tre. Vdi phUOng thye "mUa dam
tham lau", ngUdi tieu dung se dan cd cam tinh va biet den
nhung thuong hieu Viet Nam". Lay thanh cdng cua Tan
Hiep Phat lam dan chUng, chj HUOng ndi: "Neu biet each
quang ba thi thuong hieu Viet se cd du kha nang de "danh
bat" nhiJng ddi thu Idn den tU nude ngoai, ke ca nhung ten
tudi khdng Id nhU Coca Cola hay Pepsi Cola".

Thuc te cho thay, cac chUong trinh dUa hang Viet ve
ndng thdn, khu cdng nghiep, khu dd thj, chUOng trinh
khuyen mai, hdi chp, trien lam... da giup ngudi tieu dung
dupe tie'p can trUe tiep vdi thuong hieu, doanh nghiep Viet.
Qua dd, ngudi tieu dung cd du thdng tin de so sanh, danh
gia, tranh hang gia, hang nhai, hang nhap lau. Day la dieu
kien thuan Ipi cho hang Viet phat trien. De tiep tue khang
dinh the manh cua hang Viet, nhieu chuyen gia thj trUdng
cho rang, dieu quan trpng ma cac doanh nghiep c i n quan
tam khdng phai la doanh sd va Ipi nhuan, ma chi'nh la sU
an toan syc khde va tuOng lai cho ngudi tieu dung, cho thj
trudng va nen kinh te Viet Nam.

<i>(]^m tie'p trang 10) </i>

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nanh tra

L^ I C H I N H

sdc tre em, nan pha thai, nan ly hdn...
Can thiet thye trang bj cho gia dinh
hieu biet va ky nang giao due cham
sdc cho thai nhi, tre em va ngudi Idn,
giup dd cac hp ngheo va can ngheo
cd nhung dieu kien can thiet cho con
<i>em 6uac cham sdc, hpc hanh. </i>

Can gan ket cac bp, nganh, cac
hdi, doan the va td chyc cd lien quan
den syc khde va tri tue cua con ngudi
cung chung syc "dem tai dan, cua
dan va syc dan" xay dUng "Gia dinh
hieu hpc - khde manh - van hda"
thanh "Gia dinh bdn tdt"- gia dinh
cham lo thda man tdt bdn nhu cau co
ban cua con ngUdi, vdi nhung thanh
vien bdn tdt:

syc khde tdt: Biet each ty cham
sdc, tu ren luyen, nang cao sUc khde.
Hpc tdt: Biet each tU hpc hanh
sang tao. Cd trinh dp giao due phd
cap theo dp tudi.

Lam tdt: Biet lao ddng, cd nghe.
Lao ddng gidi, cd sang kien, sang tao.
Sdng tdt: Can kiem, lanh manh,
trung thye, nhan nghTa.

"Gia dinh bdn tdt" hdi tu cac
phong trao kinh te-xa hoi Idn cua dat
nude thanh noi con ngudi phat trien
toan dien, tu hpc hanh sang tao sudt
ddi la te bao cua xa hdi hoc tap. Vdi
90% sd hp la gia dinh bdn tdt, ca nude
trd thanh mot xa hdi hpc tap hien dai.
Dat nude ddi mdi dang ddi hdi
mdi can bp, dang vien, doan vien hay
la mot con ngUdi thdng thai, dam
nghT, dam lam, dam sang tao, dam
nhan trach nhiem.

Mdi ngUdi can bp quan ly - lanh
dao cua Dang va Nha nUde hay phat
huy manh me vai trd "Tam guong bdn
tdt", dac biet la ban ITnh dieu hanh
sang tao, van dung va phat trien sang
tao tu tudng va tam gUOng Hd Chf
Minh trong thdi dai toan cau hda - tin
hpc hda cho dan ta thanh ngUdi thdng
thai, dan tpc ta thanh dan tdc thdng
thai, nude ta thanh nUdc cdng nghiep
hien dai theo dinh hudng xa hdi chu
nghTa, giau manh, cdng bang, dan

chu, van minh.l

<i>(Theo Hoi Giao due, CSSKCO) </i>

<i><b>T h u o n g h i e u V i e t . . . (neptiieo trang s) </b></i>

Con ndi lo Idn nhat cua cac
doanh nghiep Viet lai la van de lam
the nao de kiem soat dupe chat lupng
cac san pham ban tren thi trudng.
Theo dng Cao Tien Vi - Tdng Giam
ddc Cdng ty cd phan Gia'y Sai Gdn,
cho du doanh nghiep nd lUe san xuat
ra nhung san pham chat lupng tdt
nhung neu co quan chUe nang khdng
du quyet liet trong viec bao hp nhan
hang, kiem soat chat lupng san
pham, de cho hang gian, hang nhai,
hang gia tran lan thi se vd tinh giet
chet sy ton tai cua cac doanh nghiep
trong nUdc lam an nghiem chinh.

Ba t i e u chi' c h o h d n g V i e t
Tuy nhien, theo danh gia cua
cac chuyen gia kinh te, ngoai viec nd
lye tiep thi hang Viet den ngudi tieu
dung, de chiem ITnh thi trUdng ndi dja,
con nhieu viec ma Nha nude, doanh
nghiep can tie'p tue trien khai. Bdi tren
thUe te, van ton tai nhieu van de khien

ngudi tieu dung ehUa the coi hang
Viet la "sU lUa chpn sd 1". Ket qua cua
nhdm nghien cUu Hdi Sieu thj Ha Npi
thye hien trong nam 2010 cho thay,
93% ngUdi tieu dung dupc hdi cho
biet cd yeu cau doanh nghiep bao
hanh khi mua hang, nhUng 3 1 %
ngudi tieu dung dupe hdi khang dinh
doanh nghiep khdng giai quyet khieu
nai cua khach hang ve san pham,
djch vu da cung cap, 45% ngudi tieu
dung dupe hdi cho biet, khi giai quyet
khieu nai cua hp vdi hang hda, dich
vu, doanh nghiep td ra khd chiu...
Ben canh dd, he thdng phap luat bao
ve ngudi tieu dung con Idng leo khien
cac doanh nghiep chua thye su
nghiem tue trong viec bao dam quyen
Ipi cho ngudi tieu dung. Dieu nay da
khien ngUdi tieu dung ehUa that man
ma tin tudng vao cac loai hang hda
cua doanh nghiep, nhat la cac doanh
nghiep trong nude. Theo ba Vu Kim
Hanh - Giam ddc trung tam Nghien
cUu kinh doanh va hd trp doanh
nghiep (BSA): "Khuyen khich dung
hang Viet, nhUng tinh than cua cudc

van ddng khdng he "bai ngoai", ddng
cya ddi vdi hang hda cua nUde ngoai.

Tren thue te, day con coi la nhUng ddi
thu canh tranh de cho cac nha san
xuat trong nUde phai cai tien cdng
nghe, nang cao nang suat chat
lupng, kieu dang, giam gia thanh de
dap Ung ngay cang tdt hdn nhu cau
cua ngUdi tieu dung".

De cudc van ddng "Ngudi Viet
Nam Uu tien dung hang Viet Nam"
dat hieu qua cao, nhieu chuyen gia
cho rang, can cd sy hudng Ung dong
bp ty cac phia: Nha nUdc, doanh
nghiep va ngUdi tieu dung. TrUdc het,
cac cd quan nha nUdc phai coi viec
SLf dung hang Viet la trach nhiem, la
nghTa vu. Ben canh do, Nha nifdc
cQng can cd cd che van ddng cac
don vj tieu dung hang ndi dja trcl
thanh nhung co quan tien phong
hudng ung cudc van ddng cua Bo
Chi'nh trj. Viec nhanh chdng hoan
thien he thdng phap luat bao ve ngu'di
tieu dung vdi che tai xCr phat nghiem
minh cung rat quan trpng nham giup
ngUdi tieu dung dupc bao ve quyen
Ipi mot each chinh dang, qua dd giup
hp an tam hOn khi sCr dung hang noi
dja. Cac chuyen gia kinh te cho rang,
3 yeu td quan trpng giup hang Viet

chiem dupc cam tinh cua ngUdi tieu
dung la gia ca, chat lUdng va djch vu
hau mai. Neu thuc hien tdt dUdc 3 tieu
chf nay, hang Viet Nam se day lui thoi
"si'nh hang ngoai" cua ngUdi Viet
Nam, chiem dupc vj tri xung dang tai
thi trudng ndi dja.H

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