2021

eCommerce Calendar
Stay ahead of the game with essential dates
and insights on how to prepare for peak
shopping seasons.


JANUARY
MONDAY

TUESDAY
28

WEDNESDAY
29

THURSDAY

FRIDAY

SATURDAY

31

30

5

Groundhog Day
is one month away!

Start thinking about
fun promotions for 2/2.

11
COMING OF
AGE DAY - Japan
Stock up on festive
clothing and beauty
products.

18
DR MARTIN
LUTHER KING JR
DAY - U.S.
Celebrate MLK with your
customers by showing
your brand's respect for
history.
Students in
Australia go back to
school soon!
Stock up on school
supplies and promote
"back to school" sales!

DON'T FORGET
Lunar New Year is one
month away!
Start planning your
promotions today!


12

13

19

20

26

27

Get your Aussie
customers to shop on
Australia Day!
Did you know? Australia
is ranked #10 for global
eCommerce sales.

25
AUSTRALIA
DAY - Australia
REPUBLIC
DAY - India

10

15


16

17

21

22
Top Tip
51% of
consumers will pay more
for sustainably produced
products. Try reducing
packaging and use
alternative materials.

23

24

28

29

30

8

EASTERN ORTHODOX
CHRISTMAS
Religious


Your customers are
waiting for those after
new year discounts.

3

Never been more
excited about 2021?
Our calendar tells
you this year's most
important shopping
dates.

9

7

6

Kick off your winter
clearance sale!

2

1
NEW YEAR'S
DAY - Global

4


SUNDAY

14

Valentine's Day is one
month away! Prepare to
charm your customers,
consider optimizing your
digital content strategy
for V-Day!

Did you know?
By 2040, 95% of
purchases are expected
to be made online.
eCommerce is on the up!

President's Day
(February 15th) is one
month away! Sell the
last of your winter stock
before Spring comes
around.

Thinking about
going global?
You're in good company.
76% of sellers have a
desire to expand into

new markets.

31

Football fan?
Whether or not you are,
Super Bowl Sunday is
coming up so celebrate
by throwing in a quick
promotion!


FEBRUARY
MONDAY

TUESDAY
1

FIRST DAY OF
SCHOOL
Australia

2
GROUNDHOG
DAY - U.S.

8
15 Tips to boost
your Valentine's Day
email marketing

campaign!

Remember!
Make this month a
real treat for your
shoppers! Combine
President's Day &
Valentine's Day sales!

15

22

THURSDAY

February Best Buys
Its back-to-back
holidays: Valentine's
Day, Mardi Gras &
President's Day. Make it
a month full of deals!

9

FRIDAY
4

3

2


7

6
SUPERBOWL
SUNDAY - U.S.

12

14

13

CHINESE NEW
YEAR - China

VALENTINE'S
DAY - Global

VIETNAM NEW
YEAR - Vietnam

20

21

26
Top Tip
Prioritize
convenience and

discovery. 66% of
online shoppers choose
a retailer based on
convenience.

27

28

5

6

7

17

18

19

24

25

3

4

ASH WEDNESDAY

Religious

23

SUNDAY

5

11

This V-Day
open your (virtual)
arms to all! Consumers
purchase gifts for friends,
family, & lovers, so
consider your audience.

DEFENDER OF
THE FATHERLAND
DAY - Russia

1

SATURDAY

Cupid is just around
the corner & so is
President's Day!
Don’t forget to plan
your promotions.


Valentine's Day is just
less than two weeks
away! Remind shoppers
time is running out on
special deals!

10

16
MARDI GRAS
U.S.

PRESIDENT'S
DAY - U.S.

Celebrate our
women! International
Women's Day is 2
weeks away. Run sales
that celebrate brave &
extraordinary women.

WEDNESDAY

Did you know?
Weather has a big
impact on online sales.
Fluctuations in weather
shape demand for

consumer goods.


MARCH
MONDAY

TUESDAY

WEDNESDAY

1

2

8

9

Celebrate women!
Prepare your store for
those sales!

INTERNATIONAL
WOMEN'S DAY
Global
LABOUR DAY
Victoria, Australia

15


22
WORLD
WATER DAY
Global

Easter is around
the corner!
Plan ahead and learn
how to boost your
eCommerce sales this
Easter!

29
HOLI
India

23

4

10
Did you know?
38% of consumers
won't shop at a site with
unattractive content
and layout. Be sure to
optimize your store's
user experience!

11


17

18

SATURDAY

Spring is near!
Start preparing your
spring strategy today.
Learn why seasonal
sales are great for your
eCommerce business!

SUNDAY

5

6

12

13

One week until
Mother's Day in the UK!
Offer your British
shoppers special deals
on the perfect gift
for mum!


7

14
DAYLIGHT
SAVINGS TIME
U.S. - Host a sale that
expires once the clocks
change!
MOTHER'S DAY
UK

19

20

21

27

28

FIRST DAY OF
SPRING
Northern
Hemisphere

ST. PATRICK'S
DAY - Global


25

24

26

Top Tip
Enhance your
store's content and
design and you'll see
more business!

30
Brace yourself for
the Easter Rush!
Here's what to know
about shoppers on
Easter Day.

FRIDAY

3

Feeling the luck
of the Irish?
St. Paddy's Day is just
two weeks away. Kick off
a promotion for festive
clothing and accessories
to celebrate with!


16
Go for the green!
It's time to send out
last-minute offers on
everything green for St.
Paddy's Day!

THURSDAY

31

PASSOVER
Religious
PALM SUNDAY
Religious

1

2

3

4


APRIL
MONDAY

TUESDAY

29

WEDNESDAY
30

THURSDAY

FRIDAY
1

31
APRIL FOOL'S
DAY - Global

5

6

EASTER MONDAY
Religious

12

13

Did you know?
48% of consumers
prefer to connect with
a company via live chat
than any other channel.


19
Golden week in Japan is
quickly approaching!
Start planning festive
promotions.

26
Mother's Day in the
U.S. is just three weeks
away! Check out these 8
must-try tricks to boost
sales on Mother's Day!

15

14

27

Top Tip
Think about
capitalizing on online
groceries as people
continue to order
online.

22

21


Have you done your
Spring cleaning yet?
Consider these 4 tips to
Spring clean your store.

9

NATIONAL
PET DAY - U.S.

16

17

18

23

24

25
ANZAC DAY
Australia

29
START OF
GOLDEN
WEEK - Japan


11

10

EARTH DAY
U.S.

28

4
EASTER SUNDAY
Religious

How did your Q1 go?
Now's the time to
examine Q1 sales and
see if you need to make
any future adjustments.

Go green for Earth Day!
Discover how to "greenify" your eCommerce
operations and boost
sales!

20

Easter is coming up!
Send out a reminder
to your customers on
special deals.


8
Celebrate our furry
friends! Kick off
special deals for
National Pet Day coming soon!

SUNDAY
3

2
GOOD FRIDAY
Religious

7

START OF
SONGKRAN
FESTIVAL
Thailand

START OF RAMADAN
Religious

SATURDAY

30
ARBOR DAY
U.S.
VICTORY DAY

Vietnam

1

2


MAY
MONDAY

TUESDAY
26

WEDNESDAY
27

THURSDAY

FRIDAY
29

28

SATURDAY

SUNDAY

ORTHODOX EASTER
Religious


LABOUR DAY
Global

3

Did you know?
Mother's Day is the
3rd largest retail
holiday. Here's why
you should run a
week-long campaign!

Get festive for Cinco
De Mayo! Run lastminute promotions
on festive accessories
and clothing!

10

Honor those who
served! Now's the time
to plan your marketing
strategy for Memorial
Day (May 31st).

MEMORIAL
DAY - U.S.
SPRING BANK
HOLIDAY - UK


11

5
END OF
GOLDEN WEEK
Japan
CINCO
DE MAYO
Mexico/U.S.

6

12

13

END OF RAMADAN
Religious

START OF EID AL-FITR
Religious

17

18

19

24


25

26

Run an Amazon store?
Drop your prices on
Memorial Day and create
a winning strategy.

Don't forget!
Reel in your UK
consumers to shop
early for Spring Bank
Holiday on the 31st!

4

31

1

2

Remind the late
bloomers!
Check out these 4 tips
to reach last-minute
Mother's Day
shoppers.
Top Tip

Learn how to
create an effective
email marketing plan
for Memorial Day
weekend.

7

8

14

9

16

15
INTERNATIONAL
DAY OF FAMILIES
Global

21

22

27

28

29


It's not too late!
Remind your customers
about last-minute deals
for Memorial Day!

MOTHER'S
DAY - U.S.
VICTORY DAY
Multiple places

20

Celebrate the dads too!
Gear up for Father's
Day. It's just a month
away!

2

1

30

23

MOTHER'S
DAY - France

30


KIEV DAY
Ukraine

3

4

5

6


JUNE
MONDAY

TUESDAY

WEDNESDAY

31

THURSDAY

1

DRAGON BOAT
FESTIVAL - China

21


8

CONSTITUTION
DAY - South Korea

SUNDAY

QUEENSLAND
DAY - Australia

10

9

15
Ready for Father's Day?
Check out this year's
top gift products.

22

29

16
Remind your
shoppers about dad!
Send out a last-minute
reminder about your
promotions.


23

Top Tip
Summer is
a great time to run
a contest or offer a
giveaway as it leverages
your customers' loyalty.

30

QUEENS
BIRTHDAY
Global

INDEPENDENCE
DAY - Philippines

17

24

19

18
JUNETEENTH
U.S.

JD SHOPPING

DAY - China

25

13

12

11
NATIONAL
DAY - Russia

Did you know?
37% of consumers are
more likely to shop for
dad via their mobile
phone or tablet. Be
sure to optimize your
store's site.

6

5

4

Kick off your summer
campaigns! Beat the
heat by testing exclusive
summer offerings.


SUMMER
SOLSTICE
Northern
Hemisphere

28

SATURDAY

Amazon Prime Day is
nearly a month away!
Prepare your Amazon
ranking ahead of time.

7

14

3

2

Feeling that summer
breeze? Read up on
how to prepare your
store for the summer.

WESTERN
AUSTRALIA DAY

Australia
AGONG'S
BIRTHDAY
Malaysia

FRIDAY

FATHER'S
DAY - U.S.

20

WINTER
SOLSTICE
Southern
Hemisphere

26

27
Seeing fireworks?
4th of July is just around
the corner so now's the
time to think BIG on
promotions.

28

1


2

3


JULY
MONDAY

TUESDAY
28

WEDNESDAY
29

THURSDAY

FRIDAY
1

30

Do you hear thunder?
Here's why you should
offer lightning deals this
Prime Day!

6

Milk or Dark?
If you run an online food

business, stock up on the
best chocolate and offer
discounts to celebrate
World Chocolate Day.

12

13

AMAZON PRIME
DAY- Global (TBD)

HARI RAYA
HAJI - Malaysia

20

14

26

27

15

INDEPENDENCE
DAY - U.S.

16


21

28

22

Self-care is a priority!
Promote your best
wellness products all
week long (International
Self Care Day is this
weekend!)

29

11

10
Bonjour!
Honor your French
shoppers by offering
special deals for Bastille
Day ( July 14th).

Just in time for Prime
Day! Check out these
hacks to optimize your
Amazon search rankings.

18


17

Top Tip
Slow summer
sales? Hold a seasonal
contest! Contests boost
engagement and traffic!

EIDUL ADHA
Philippines

Celebrate your friends!
Run a week-long
promotion with special
deals for gifting your
customers' BFF.

9

4

3

2

Did you know?
46% of U.S. households
have a Prime membership
they plan on using for

Prime Day.

BASTILLE DAY
France

19

8

7
WORLD
CHOCOLATE
DAY - Global

SUNDAY

Happy birthday America!
Now's the time to
send out last-minute
reminders about
Independence Day sales!

CANADA
DAY - Canada

5

SATURDAY

NATIONAL ICE

CREAM DAY - U.S.

23

INTERNATIONAL
SELF-CARE DAY
Global

30
INTERNATIONAL
DAY OF
FRIENDSHIP
Global

25

24

31

BUDDHIST
LENT DAY
Thailand

1


AUGUST
MONDAY


August is sizzling!
It's low season so take
time to analyze Q1 &
Q2 to see where you
can improve.

TUESDAY

WEDNESDAY

26

27

2

3

9
ISLAMIC NEW YEAR
Religious

17
INDEPENDENCE
DAY - Indonesia

Labor Day in the U.S.
is just 2 weeks away!
Prep your store now to
get over the summer

slump.

NATIONAL
HEROES' DAY
Philippines

28

Did you know?
Sunny Saturdays
in the summer are
the worst days for
eCommerce.

Share the love with 10
your Chinese shoppers!
Prep some gear for
Chinese V-Day this
weekend.

16

THURSDAY

4

11

SATURDAY


SUNDAY

29

30

31

1

5

6

7

8

INTERNATIONAL
BEER DAY
Global

12

14

13
VALENTINE'S
DAY - China


Feeling the Back-toSchool madness?
Update your stock
with the most popular
school supplies.

18

23

24

25

30

31

1

MERDEKA DAY
Malaysia

Cheers!
Kick off a special sale
for International Beer
Day (tomorrow)!

FRIDAY

INDEPENDENCE

DAY - South Korea

20

Is your store mobile 21
friendly? 30% of
shoppers abandon
their carts due to poor
mobile experience.

22

26

27

28

Don't forget!
29
Aussies celebrate
Father's Day on
September 5th. Prepare
your store for Australian
shoppers now.

2

3


4

5

19

Ready for
Back-to-School?
Learn how to make the
most of the first day of
school.

15

INDEPENDENCE
DAY - India

Top Tip
Consider taking
on dropshipping to
boost your business.


SEPTEMBER
MONDAY

TUESDAY
30

WEDNESDAY

31

THURSDAY

6

7
BACK TO
SCHOOL - U.S.

13

27

Columbus Day is
just 2 weeks away!
Check out some great
Columbus Day email
templates that will get
your promotions sailing.

16

15
MALAYSIA DAY
Malaysia

20
CHUSEOK
(KOREAN

THANKSGIVING
DAY) - S.Korea

9

8

14

Did you know?
High shipping costs are
the #1 reason for cart
abandonment. Consider
finding lower prices.

VIETNAM
INDEPENDENCE
DAY - Vietnam

21

22

10

Continue your back-toschool campaigns!
Make sure to stock up on
everything students need
for the rest of the month!


Need some back-toschool inspiration?
Check out these 67
subject lines to help your
email campaigns!

5
FATHER'S DAY
Australia

12

11

Pumpkin spice
latte please!
The first day of Fall is just
around the corner, start
creating Autumn themed
campaigns!

18

17

It's almost
sweater weather!
Check out these 11 Fall
marketing ideas that will
get your online business
noticed!


SUNDAY
4

3
Don't forget your
shoppers down under!
Now's the time to push
your Australian shoppers
to buy a gift for dad!

INTERNATIONAL
LITERACY DAY
Global

JEWISH NEW YEAR
Religious

SATURDAY

2

1
Get more out of
Labor Day! Read up on
how to make the most
out of the long weekend.

LABOR DAY
U.S.


FRIDAY

START OF
OKTOBERFEST
Germany

Top Tip
Consider
customizing your
product packaging.
72% of shoppers say
they're influenced by
packaging design.

19

23

24

25

26

30

1

2


3

FIRST DAY
OF FALL
Northern
Hemisphere

MID AUTUMN
FESTIVAL
Vietnam

28

29

Feeling spooky?
Halloween is just a month
away! Start stocking
up on your costume
inventory ahead of time.


OCTOBER
MONDAY

TUESDAY
27

WEDNESDAY

28

THURSDAY
29

FRIDAY

SATURDAY

30

4

11

5

Top Tip
Holidays are
just around the corner.
Analyze your numbers
from 2019 & 2020
to prepare for the
shopping peak.

12

COLUMBUS DAY
U.S.


18

19

6
Did you know?
While the official holiday
shopping season kicks
off around Black Friday,
40% of shoppers
begin spending before
Halloween!

7

13

14

Top Tip
Use live chat
to help shoppers buy
faster. 21% of shoppers
are tempted to buy from
a site with live chat.

20

GANDHI JAYANTI
India


Prepare for Mental
Health Day!
Launch a campaign in
which a certain amount
of proceeds will go to
charity.

15

26

27
Bring your email
marketing campaign
back from the dead!
Check out these
spooktacular subject
lines for your Halloween
campaign.

10

9

8

WORLD MENTAL
HEALTH DAY
Global


16

17

23

24

DEFENDER'S DAY
Ukraine

21

22

China's Singles Day
is less than a month
away! Be sure to plan in
advance!

25

3

2

1
Trick or treat!
Check out these 7

Halloween marketing
tactics.

One week till
Columbus Day!
Read up on how to
prepare your store.

SUNDAY

28

29
BOO!
Hurry up and send those
last-minute Halloween
offers to your shoppers.

The holiday season
is almost here! Conquer
retail's busiest time of
year with some tips and
tricks for a successful
holiday season.

NATIONAL
KANGAROO
AWARENESS
DAY - Australia


31

30
HALLOWEEN
Global


NOVEMBER
MONDAY

TUESDAY

WEDNESDAY

1

2

8
Fun Fact
38% of online shoppers
complete their holiday
gift list in early November.

15

9

FRIDAY
4


3
CULTURE DAY
Japan

ALL SAINTS DAY
Religious

Make your shoppers
feel extra special!
Create a pre-sale buzz
and target them based
on products they've
already purchased.

THURSDAY

DIWALI
India

11

10

11.11 is just two
days away! Get your
promotions ready!

17


22

29
CYBER MONDAY
Global

23
LABOUR
THANKSGIVING
DAY - Japan

30
BONIFACIO DAY
Philippines

24
Don't forget!
Remind your shoppers
to skip those long Black
Friday lines and shop low
prices online.

1

7

6

12


13

14

20
Feel that
holiday spirit?
Christmas is quickly
approaching and now's
the time to plan how
you'll be spreading that
holiday joy.

21

Did you know?
27% of holiday shoppers
spend on average $1,650.
Read this insightful
survey for more
interesting facts.

WORLD
KINDNESS DAY
Global

SINGLES DAY
China

16


SUNDAY

5

VETERAN'S DAY
U.S.

18

Dreidel, dreidel!
The first night of
Hanukkah is almost here
so go ahead vand offer
some special deals!

This Cyber Monday,
Create a sense of
urgency! Create a realtime countdown to your
sales to drive more
conversions.

Singles Day is the
biggest online
shopping event in
the world. Here's
how you should
prepare your store.

SATURDAY


19
INTERNATIONAL
MEN'S DAY
Global

25
THANKSGIVING
DAY - U.S.

26
BLACK FRIDAY
Global

2

27
SMALL BUSINESS
SATURDAY - U.S.

3

4

Black Friday is the
best day for online
deals on electronics.

28
START OF HANUKKUAH

Religious

5


DECEMBER
MONDAY

TUESDAY
29

6
END OF
HANUKKAH
Global

WEDNESDAY

13

7

14

GREEN MONDAY
U.S.

20
Let it snow… with sales!
Surprise your shoppers

with a flash sale right
before the first day of
winter.

27
5..4..3..2..1!
Revamp your sales
campaign's landing pages
and host a countdown to
the new year!

FRIDAY

SATURDAY

1

2

3

Cyber Monday isn't over!
Extend your deals and
offers for late shoppers
to maximize your sales.

Tis' the season.
The winter holiday season
is officially upon us. Be
sure to take care of your

stock in advance.

Over 60% of U.S.
consumers purchase
their holiday gifts online.
Offer shoppers FREE
shipping all month!

8
Top Tip
This holiday
season, consider offering
e-gift cards. Recipients
typically spend 40%
more, meaning more
sales for you!

9

10

15

16

30

It's the most wonderful
time of the year!
Grab your shoppers'

attention with these 4
simple designs for your
eCommerce store.

THURSDAY

Consumers want a
more personalized
experience. 70% say
brands are not
personalizing their
shopping experience
enough.

21

22

WINTER
SOLSTICE
Northern
Hemisphere

28

CONSTITUTION
DAY - Thailand

30


29
10 marketing
strategies to ponder
over the new year
holidays.

RIZAL DAY
Philippines

4

5

11

12

Spread the joy!
Get creative with
your email marketing
campaigns this Christmas
by considering these
strategies.

Shoppers missed out on
Cyber Monday deals?
Remind them about
Green Monday, the
biggest shopping holiday
they haven't heard of yet!


Boost your online
sales with these
5 Green Monday
marketing strategies.

18

19

25

26

17
Don't forget!
Remind those late
shoppers to order now
to ensure delivery by
Christmas Day.

23
Did you know?
Boxing Day brings the
most mobile traffic
to shopping sites as
shoppers return gifts
and look for post-holiday
sales.


SUNDAY

FREE SHIPPING
DAY - Global

24
CHRISTMAS EVE
Religious

CHRISTMAS DAY
Religious

1

31
NEW YEAR'S EVE
Global

BOXING DAY
Multiple

NEW YEAR'S DAY

2


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