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Lecture Business and administrative communication: Chapter 19 - Kitty O. Locker, Donna S. Kienzler

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Chapter 19
Making Oral
Presentations

Copyright © 2015 McGraw­Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw­Hill Education.


Chapter 19 Learning Objectives







LO 19-1 Identify purposes of presentations
LO 19-2 Plan strategy for presentations
LO 19-3 Organize effective presentations
LO 19-4 Plan visuals for presentations
LO 19-5 Deliver effective presentations
LO 19-6 Handle questions during presentations

19­2


Purposes in Oral Presentation


Guides choice of strategy and content





Informative—inform or teach audience
Persuasive—motivate audience to act or
believe
Goodwill—entertain and validate audience

Make purpose as specific as possible
 Not introduction


19­3


Planning Presentation Strategy
 Simplify details, visuals, words, and
sentences
 Make it simpler than written message to
same audience
 Analyze audience as you do for written
message and adapt accordingly
 Think about physical conditions in which
you’ll speak

19­4


Choosing the Kind of Presentation
Monologue—presenter speaks without
interruption

 Guided discussion—







Speaker presents issues audience agreed
to earlier
Presenter serves as facilitator, tapping
audience knowledge

Interactive—a conversation, like sales
presentations
19­5


Adapting to Your Audience
 Don’t seek major opinion
change in one
presentation
 Make ideas relevant to
audience by linking what
you say to their interests
 Show audience that
topic affects them
directly
19­6



Choosing Information






Select information that is interesting and
persuasive to audience
Plan to answer audience’s questions and
objections
Limit to three main points
Show relationship between main points
Link points to audience’s knowledge
19­7


Planning Strong Opening & Closing
Positions of emphasis
 Interest audience and emphasize key
points
 Memorize opener and closer
 Strong opener patterns:


 Startling

statement
 Narration or anecdote

 Question
 Quotation
19­8


Five Organization Patterns






Chronological
Problem-causes-solution
Pro-con
1-2-3
Excluding alternatives

19­9


Planning Visuals
 Create professional image and strong
impact
 Help the audience remember your
points
 Can serve as an outline for your talk

19­10



Designing PowerPoint Slides






Use a big font
Use bullet-point phrases, not sentences
Use clear, concise language
Make only three to five points per slide
Customize your slides

19­11


Designing Prezi
Consider many of the design tips on the
last slide
 Display hierarchies and spatial
relationships
 Use zooming and panning with restraint


19­12


Delivering an Effective Presentation
 Dealing with fear

 Using eye contact
 Developing a good
speaking voice
 Standing and gesturing
 Using notes and visuals
 Involving your audience
 Practicing
19­13


Handling Questions







Anticipate questions; prepare to answer
them
Tell audience early how you’ll handle them
Don’t nod or say That’s a good question!,
unless you say it every time
Repeat question before you answer
Link answer to purpose and points made
Reword hostile or biased questions
19­14


Giving Team Presentations








Introduce each group member
Pay close attention to other members
when they present
Plan transitions
Enforce time limits strictly
Coordinate visuals for coherence
Practice, practice, practice!
19­15



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