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Lecture Business and administrative communication: Chapter 5 - Kitty O. Locker, Donna S. Kienzler

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Chapter 5
Planning, Composing,
and Revising

Copyright © 2015 McGraw­Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw­Hill Education.


Chapter 5 Learning Objectives






LO 5-1 Activities involved in the composing
process, and how to use these activities to
your advantage
LO 5-2 Guidelines for effective word choice,
sentence constructions, and paragraph
organization
LO 5-3 Techniques to revise, edit, and
proofread your communications

5­2


Ways Good Writers Write









Revise first drafts
Write regularly
Break big jobs into small chunks
Focus on purpose, audience
Choose from several different strategies
Use rules flexibly
Finish a draft before editing text
5­3


Four Basic Composing Activities
1. Plan – analyze, gather
2. Write – transform ideas
into words
3. Revise – evaluate, get
feedback, change
4. Edit – correct grammar,
typos
5­4


More About Composing Activities
 Don’t have to do in 1-2-3 order
 Don’t have to finish one to start another
 Don’t have to use all activities for every
message


5­5


Brainstorm, Plan, and Organize
 When content isn’t obvious—





Brainstorm
Free write
Cluster
Talk to audiences

5­6


Writing Good Business and 
Administrative Documents






Closer to conversation
Varies by audience
Contains easy-to-read words,

sentences, and paragraphs
Attention to visual impact
Less formal than academic writing
(except reports)
5­7


Half­Truths about Style
1.
2.
3.
4.
5.
6.
7.
8.

Write as you talk
1/2
Never use I
Never use You
Never begin sentence with And or But
Never end sentence with preposition
Never use sentences with more than 20 words
or paragraphs with more than 8 lines
Big words impress people
Business writing does not document sources
5­8



Ten Ways to Make Your Writing 
Easy to Read
As you choose words—
1. Use accurate, appropriate, and familiar
words
2. Avoid technical jargon; eliminate
business jargon

5­9


Ten Ways to Make Your Writing 
Easy to Read, continued…
As you write and revise sentences—
3. Use active voice most of the time
4. Use verbs—not nouns—to carry weight
of sentence
5. Eliminate wordiness
6. Vary sentence length and structure
7. Use parallel structure
8. Put readers in your sentences
5­10


Ten Ways to Make Your Writing 
Easy to Read, continued…
As you write and revise
paragraphs—
9.Begin most with topic
sentence

10.Use transitions to link
ideas

5­11


Organizational Preferences in 
Writing Style


Good writing varies by organization




Preferred style should be used

When preferred style is bad
Ask about poor examples you find
 Recognize that a style may serve a purpose


5­12


Revise, Edit, and Proofread
Revise – change content, organization,
and tone to satisfy purposes and
audiences
 Edit – change mechanical flaws,

grammar errors
 Proofread – correct typing errors


5­13


Use Feedback


Ask for feedback you want




Approach  Benefits  Tone  Grammar

Heed comments, even if you disagree




Rephrase
Give more details
Document sources

5­14




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