Industry analysis (edited)
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Note: - Medium: M
- Low: L
- High: H
COMPANY HISTORY
Masan is a fish sauce and instant noodles trading company that sells to Russia market, mainly serving
Vietnamese people since 1996. Forerunner of Masan Group Joint Stock Company is Masan Maritime
Corporation (MSC) established in November 2004 with business registration number 0303576603. Masan
Group has registered the procedure of Public Company and officially became a Public Company from
October 16, 2009.
OPERATION:
The company provide and target t develop 4 customer segment including:
-
Food and consumer: Masan Consumer, Masan Beverage and Masan Meat-life
Banking: 20% capital of Techcombank
Mining: Masan Resources
Outlook of Industry:
As a multidisciplinary corporation, Masan's market is very large, including food, consumer, resources and
banking.
+ Food&Consumer: Vietnam is currently considered as one of the markets with potential consumption of
food and beverages. In terms of growth potential, the food and beverage industry currently accounts for
about 15% of GDP and tends to increase in the near future.
+ Resources: Vietnam has up to 40 categories from energy minerals, non-metallic minerals, construction
materials to metallic minerals but most of them have not large reserves and scattered. This causes many
difficulties in the mining industry.
+Banking: Vietnam is ranking 3rd in Asia in most attractive banking markets. In 2019, the results of
banking industry still positive although the bank’s credit growth target was lower (14%), and the credit
squeeze in risk areas.
Industry Life cycle: In the period of 2014 - 2017, the annual growth rate (CAGR) of the Top 500 largest
private enterprises (multidisciplinary enterprises) in Vietnam reached 21.8%; The top 5 groups of
industries in 2018 are finance; food, beverages, cigarettes; construction, construction materials, real
estate; steel and telecommunications, informatics, information technology. These 5 groups accounted for
64.2% of revenue and 75.5% of profit after tax of private enterprises.
Regulatory Issues
+Food&Consumer (H) According to Decree 15 on food safety and hygiene, and a strong shift from preinspection to post-inspection requires Masan to have stricter post-inspection measures. Opening markets
with EU through EVFTA to promote production and export of consumer goods from June 30, 2019
+Resources (M) In order to meet the needs of national construction and development, the Government
reviews the master plans for each type of mineral; have a plan to rationally exploit and use minerals for
the immediate and long-term development of the country, avoid rampant exploitation, export of
unprocessed raw minerals, etc. to waste resources. and destabilizing social order.
+ Banking (H) The State Bank of Vietnam is more evident in its role of regulating credit when the
intervention is controlled and still maintains the market nature; the situation of bad debt settlement is
accelerated; increase charter capital of banks.
BARRIER TO ENTRY AND LEVEL OF COMPETITION: (M)
- With Food & consumer industry (M): Because of the increasing of consumer’s demand of clean and
organic foods, even with higher prices, also large capital to develop technology, it would create struggles
for new entrants. Moreover, through signing FTAs, Vietnam has the potential to export foods. There are
now relatively strong reputable, competitive, and leading enterprises in the market.
- With banking industry (M): There are currently 9 licensed 100% foreign-owned banks, doubling in the
past 2 years. More and more competitions happen to balance the stable situation: increase interest rate,
online services, … between foreign and domestic banks.
- With resources (H): Vietnam become exhausted rapidly natural resources. Moreover, most of market
share belongs to our nationhood is China. However, the price of raw materials is increased, this going to
be promising sector in the future.
=> Barrier for new company to enter Vietnam’s multidisciplinary field and level of competition are
assessed as medium. They require businesses operating in each sector to also be specialized, even niche
markets need very professional distributors. Multidisciplinary companies need to focus on the strongest
areas of the business. In this way, businesses can create strength to compete in the market
