Cooper crash course persona worksheet
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What are the “Big Ah-ha’s”
Big Challenges & Frustrations
What did you learn that was unexpected or eye opening?
What and who was involved?
What obstacles did they experience with their airline experience? What were some of their big complaints?
Name & Job Title
Quote
Gives us a snapshot of the person and what
they care about
“
2-3 Goals
What did they want to achieve? How did they want to feel?
”
why we do this
Synthesizing stories helps us identify
patterns around common behaviors,
goals and concerns. These patterns help
us identify opportunity areas and envision an ideal experience
cooper crash course: design thinking in 3 steps
