SMUCKERS
Strategic Plan


SMUCKERS STRENGTH
One of Smuckers greatest strength is to effectively manage their investment in human capital which has contributed to
their continued success. They believe that, “every employee makes a difference.” The company compensate their
employees well by offering great benefits such as: complete healthcare package, employee assistance program (EAP),
disability benefits, life insurance options, 401(k) Savings plan, holiday bonus, tuition costs reimbursement, scholarship
program for employees’ children, adoption assistance, paid vacation, paid holiday and paid personal time off. The
company is also committed to providing equal opportunity to all employees and applicants. Smuckers offers variety of
training; design to enable employees to move up and grow within the company.


WORKING AT SMUCKERS
A Career at Smucker

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Our employees are passionate about preserving and strengthening our unique culture where every employee is proud to work and makes a difference.

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Ours is a simple but effective management approach that has stood the test of time, weathered complex business environments, and evolved with our business through the years.

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 This management approach is rooted in our People Basic Belief. We firmly believe that:

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Every employee makes a difference.

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An inclusive environment and diverse organization strengthens our Company and enables every employee to reach their full potential.

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Highest quality people produce the highest quality products and services.

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Highest business ethics require the highest personal ethics.

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Responsible people produce exceptional results.

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 Our culture is sustained and brought to life every day by the people of Smucker.

 Our Benefits

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Personal well being is a way of life that leads to a more balanced, healthier, and happier you. It is a path shaped by daily choices and it means something different for every individual. Well being is
important because it enables us to perform at our best — both at work and at home.

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Our focus as a Company is to:

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Help employees and their families improve their physical, emotional, and financial well being,

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Care for employees and families by providing the tools and resources to help you actively take responsibility, share in the cost, and make the best decisions regarding your personal well being, and

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Provide programs and resources that are competitive, offer protection, and that respond to the changing needs of employees throughout their careers.

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We believe in the value of investing in an overall environment of health and well being because employee performance and business performance are so closely linked.


HEALTH & WELL BEING
Smucker provides benefit opportunities that are focused on leading healthy lifestyles and that support
the long-term health and well being of our employees and their families. We offer a range of plans that
include benefits such as:

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Heath care (including preventive)
Prescription drug coverage
Dental and vision
Flexible Spending Account (FSA)
Employee Assistance Program (EAP)
Disability benefits
Life insurance options

As part of our focus on well being, we emphasize the need for employees to embrace healthy lifestyles. We offer a variety of on-site programs such as medical resources health fairs, annual health
screenings, and wellness education opportunities. In addition, Smucker is a tobacco-free workplace. To
underscore the importance of leading a healthy lifestyle, we offer a financial incentive for employees
who participate in our healthy lifestyle program.


FINANCIAL WELL BEING
We offer several benefits and resources to help employees plan for an enriched career and achieve a financially secure
retirement.

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401(k) Savings Plan, which matches 100% of your contribution up to 6% of your pay. That means you’ll receive one
dollar from Smucker for every dollar you contribute, up to 6%. The match is invested in company stock.
Holiday bonus of 2% of your base pay.
Employee Stock Purchase Plan, which provides an opportunity to purchase shares of Smucker common stock.
Up to 100% reimbursement of tuition costs for Company-approved college courses.
Scholarship program for children of employees, which awards a $3,000 renewable scholarship to up to ten
recipients each year.
Adoption assistance, which covers up to $5,000 in eligible adoption expenses.

Maintaining Balance Throughout Your Career
 
Smucker believes in providing support to our employees to help maintain balance and quality of life throughout all
stages of our careers. Our employees are offered a variety of benefits that help support work and life balance.
 
All of our full-time employees are provided with paid vacation, holiday, and personal time benefits for time away from
work for rest, relaxation, and the flexibility to care for personal needs. We also provide maternity, paternity, and
adoption leave.
Employee Development — A Culture of Growth


WORK ENVIRONMENT
We seek to create a warm, welcoming environment that facilitates open communication and interaction. Our
facilities provide a sense of community where people will be proud to gather, work, and learn from one
another. We will achieve our vision by focusing on preserving our culture, limiting our environmental impact,
and being socially responsible.
 
At Smucker, our work environment vision is centered on the idea of facilitating communication, community,
and culture. We know open and direct communication with and between our employees strengthens

Relationships and our Ability to Implement. Transparent communication builds trust, and we make
communication a priority with all employees and at all levels of the organization.
 
Relationship building is further supported through day-to-day interactions and the practice of “Management
by Walking Around” wherever practical. At Smucker, a face-to-face conversation is always preferable to
relying solely on a report or an email.
 
We are intentional about referring to both diversity and inclusion. We believe that an inclusive environment
and diverse organization strengthens our Company and enables every employee to reach their full potential.
We also believe that diversity and inclusion lead to better business results.
 
Our approach to addressing business opportunities and challenges is inclusive and drives us to seek a wide
range of perspectives and differing viewpoints. When faced with business opportunities and challenges, we
encourage our organization to ask, “What do you think?”


INTERNAL ANALYSIS

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Strengths

– Being the market leader in fruit jams
– Sold in every grocery store
– A well-established name
– Employee satisfaction
– A well develop supply chain in Restaurants


INTERNAL ANALYSIS


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Weaknesses

– Decline in revenue for 2 quarter by 4%
– Weakness in volume
– Stock shares down 10% from Octobers high of $112.92


EXTERNAL ANALYSIS

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Opportunities

– Co-branding with companies which use fruit filler
– Increase in the market share of the younger consumers
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Contracts with schools

– Offering Sugar-free
– Targeting baby-boomers and Health conscious people
– Gluten Free
– Organic


EXTERNAL ANALYSIS


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Threats

– Competitors’
– Increase prices from growers which lead to less fruit in the products
– Increase prices: coffee, peanut butter…ect
– Substitute spreads such as butter and cream cheese


EXECUTIVE SUMMARY
Smuckers started from the fruit of Johnny Appleseed’s trees, Jerome Monroe Smuckers
was the resident in Orrville, Ohio. From the last 115 years smuckers have been serving to
homes and restaurants. The first fruit that was pressed was cider at a mill he opened in
1897. “Our Purpose of helping to bring families together to share memorable meals and
moments”. We follow our purpose with helping our employees. This is means more to
make high quality products and inspiring our employees than financial performance. Our
key to success is following these few basic steps thank you for a job well done, Listening
with your full attention, looking for the good in others, and sense of humor. We follow by
our employees and to room to grow. Our growth comes from our community.
Our Sustainability Strategy calls for us to create a better tomorrow by focusing on:

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Preserving our culture;
Ensuring our long-term Economic viability
Limiting our Environmental impact

Being Socially responsible


IMPLEMENTATION
of
STRATEGIC PLAN

1) Marketing

– a) Customer Engagement – Hold national taste testing promotions and allow customers
to vote on the newest flavor of fruit spread. Vote using social media (Facebook and
Twitter).

2) MIS (technology, use of new technology)

– a) Internet – Create an online market/website where customers can invent their own
flavor or make personalized fruit spreads.

 

– b) Smartphone App – Create an application that both consumers and business can use
for the ordering process. The app will also aid in the creation/personalization of fruit
spreads. One touch ordering.


CONCLUSION

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Where will the company be 3 years from now:


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Primarily use USA grown produce in fruit spreads.
Further explore and be the front runner for organically grown produce in fruit spreads.
Joint ventures with compliment companies (peanut butter, bread, cream cheese) to produce products
that will appeal to the global market.