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Tiểu luận Tiếng Anh Tam Dao

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DEVELOPMENT OF Error: Reference source not found NATIONAL
TOURISM
ZONE TO 2020, VISION 2030
1. VIEWPOINTS AND DEVELOPMENT GOALS
1.1. Viewpoints
- Development Error: Reference source not found National Tourism Zone in
accordance with strategies and the overall planning of tourism development in
Vietnam, midlands and northern mountains; the planning of economic development
- social, Error: Reference source not found province tourism; ensure consistency
with strategies, planning development and related fields.
- To promote the highest comparative advantage of geographical location,
climate, landscape, ecology and cultural identity to form the typical tourist, tourist
attraction; simultaneously, closely associated with the major tourist areas in the
province, midlands and mountains northern, to other regions and countries of
ASEAN to form the tours, route travel uninterrupted.
- Investment the focus, focus, mobilize resources for sustainable tourism
development, harmony with the goals of economic development - social, social
security, defense - security, environmental protection and adaptation to climate
change.
1.2. Development Goals
1.2.1. The overall objective
Development Error: Reference source not found National Tourism Zone
become a driving force in tourism development Midlands mountainous northern
system with diverse tourism products, unique, branded and highly competitive,


1
especially for agricultural products characteristics, cultural identity and ethnic.
1.2.2. Specific objectives
- Tourists: 2020 welcomed 3.75 million passengers, including international
tourists reached 10 thousand passengers; 2030 welcomed 5.99 million passengers,


including international tourists reached 50 thousand passengers.
- The number of accommodation establishments: 2020 with 1,840 suites;
2030 has 5,390 suites.
- Total revenue from tourists: 2020 reached 1,419 billion, equivalent to 67.6
million; 2030 reached 5557 billion, equivalent to 264.6 million.
- The share of tourism in local GDP: in 2020, tourism contributed 7.5%;
2030, tourism contributed 10.4%.
- Target employment: 2020 creates 9.9 jobs for thousands of workers
(including 3.1 thousand direct labor); 2030 employs 29.4 thousand employees (of
which 9.2 thousand direct employees).
2.

ORIENTATION

OF

DEVELOPMENT AND

MARKETING

TOURISM PRODUCTS
2.1. Tourism market
- Domestic tourists: Priority develop target markets: Hanoi, Red River Delta
provinces (Vinh Phuc, Quang Ninh, Hai Phong, Nam Dinh, Ninh Binh, Thai
Binh...) and the provinces in the region the northern highlands (Phu Tho, Hoa
Binh, Lai Chau, Dien Bien...); expansion of large urban marketing in the country:
Ho Chi Minh City, Da Nang...; approach and dominate new markets: The Mekong
Delta provinces, Central and Highland.
- International tourists: Focus on developing and strengthening its market



2
share in the traditional target markets: Western Europe (emphasis France,
Germany, England...), North America (emphasis USA, Canada), Northeast Asia
(emphasis Japan, Korea, Taiwan, China), the ASEAN countries. Access to and
exploitation of new markets: Eastern Europe focuses Russia, the Middle East,
India...
2.2. Tourism products
2.2.1. Specific tourism products
Based on marketing and the tourism potential of Error: Reference source not
found, system-specific tourism products of Error: Reference source not found
include:
- Ecotourism: With the eco-tourism tours, picnics; special emphasis on the
development of eco-tourism associated with agriculture as the tour experience at
the base of agricultural production, agricultural products (tea, milk, flowers,
strawberries...).
- Cultural tourism: With the tourists who visit the historic cultural
landscapes; community tours: Visit the village and cultural studies of ethnic
minorities, tourism and food... especially focused homestay tourism forms;
development of tourism products associated with the festival of the local
characteristics: the independence of the Hmong New Year, the traditional festival...
- Tourism: With the resorts and nursing treatment.
2.2.2. The different types of tourism
The different types of tourism is the type of tourism products
complementary to meet the diverse needs of tourists, including: Traveling
Weekend; MICE tourism; tourism and entertainment; Tourist border trade...


3
3. ORIENTATION TOURISM PROMOTION

3.1. Construction image of the destination
The basic characteristics of Error: Reference source not found tourist
attraction:
- "Error: Reference source not found Plateau"
- "Tea" - plants characteristic Error: Reference source not found Plateau and
"Dairy" - the most common animal species in Error: Reference source not found,
along with "Che" has long been a symbol of the plateau.
- "Cultural identity" unique land of the oldest living of ethnic groups, in
which each ethnic has a culture brings its own unique characteristics are formed
from a long with price cultural traditions to create tourist attraction.
3.2. The strategy for the promotion of tourism
- Focus promotion and propaganda to promote tourism in various forms in
and out of the province on the mass media and in place.
- Especially for foreign markets, Error: Reference source not found need to
pay attention to problems utilizing travel publications such as guidebooks, tourism
magazines, TV channels... to promote the image of Error: Reference source not
found destination.
- The promotion channels priority: the mass media, the broadcast media
specializing in domestic and foreign tourism, events and tourism fairs in addition
to other media such as text rooms travel, travel agents and foreign priorities are
used.
4 ORIENTATION TRAINING OF HUMAN RESOURCES AND
COMMUNITY EDUCATION


4
a. Training of human resources
- Training staff complement of state management of tourism.
- Training of human resources directly to the tourism industry.
- Enhance the professional qualifications and tourism awareness of staff.

- Attractive young human resources and capacities through adequate
remuneration.
- Choose the young staff, have the capacity to train abroad in state funding.
- Upgrade and fostering professional staff for management and employees in
the tourism business.
b. Education community
- Raising awareness of local communities.
- Education fostering knowledge of commercial civilization, civilization
tourism.
- Implement projects to support community development.
5. ORIENTATION FOR ORGANIZATION SPACE TOURISM
The Location, boundary: Error: Reference source not found National
Tourism Zone is located in two districts: Error: Reference source not found and
Error: Reference source not found, Error: Reference source not found Province,
including the tourism center of Error: Reference source not found National
Tourism Zone and areas, tourist attractions other satellites. In which tourism center
of Error: Reference source not found National Tourism Zone has an area of 1,502
ha (Error: Reference source not found district of 920 ha and 582 ha of Error:
Reference source not found), located in the commune of Error: Reference source
not found (Error: Reference source not found District), Error: Reference source not


5
found (Error: Reference source not found district) and Phieng Luong commune
(Error: Reference source not found district).
5.1. Tourism center
The main tourist center will be a tourist cluster nature center focused most
products and services featured on a large scale by Error: Reference source not
found National Tourism Zone serves as the center destination and the which
provides information for tourists as well as providing visitors to the area, satellite

destinations primarily serve visitors. Center's Error: Reference source not found
National Tourism Zone include: 1. Error: Reference source not found ecotourism
Center; 2. Error: Reference source not found Senior Entertainment Center; 3.
Error: Reference source not found luxury resort Center.
a. Error: Reference source not found ecotourism Center
Error: Reference source not found Ecotourism Center is located in Phieng
Luong commune, Error: Reference source not found district and Error: Reference
source not found commune, Error: Reference source not found district. This is a
general tourism concentrated forms of the tourism product as recreation, cultural
tourism, services, accommodation, sightseeing.... Currently this is the functional
areas have detailed plans approved with an area of 442 hectares including
subdivisions: welcoming entrance area; Central lake park; Downtown tourist
reception service; Housing for tourism; Park Resorts farm; Thai ethnic culture;
Ethnic Rural tourism zone (multi-ethnic tourism); Tea garden landscape ecology;
Tourist Area pasture; Experimental gardens and tropical fruit trees; Flower Park
thematic; Park visitors memories of Fame; Icon hills; Residential services.
b. Error: Reference source not found Senior Entertainment Center
Error: Reference source not found Senior Entertainment Center is located in


6
Phieng Luong commune (Error: Reference source not found district) and Error:
Reference source not found commune, Error: Reference source not found (Error:
Reference source not found district).This is the functional areas to focus on
developing the tourism product advanced entertainment such as high-end sports
(horse

racing,

paragliding,


hot

air

balloon...),

special

entertainment,

accommodation services trade.... Scale Error: Reference source not found Senior
Entertainment Center about 460 hectares, which includes the functional areas:
Amusement park outdoor sports; Sports Area Senior Steppe; Amusement parks
Premium Red Star Lake; luxury hotels area; Resettlement areas combined service.
c. Error: Reference source not found luxury resort Center.
Error: Reference source not found luxury resort Center is located in Error:
Reference source not found commune(Error: Reference source not found district)
and Phieng Luong commune(Error: Reference source not found district. This is the
functional areas to focus on developing tourism products such as luxury resort
mountain resort, nursing treatment... Scale of Error: Reference source not found
luxury resort Center about 600 hectares, which includes the subdivision features:
mountain resort; Area nursing diagnosis and treatment; Error: Reference source not
found park.
5.2 Tourism areas
The important tourist resort of Error: Reference source not found national
tourism zone include:
a. The tourist area Ang village pine forests
The tourist area pine forests Ang village located in Sang Dong commune,
Error: Reference source not found district. This is a tourist area with medium,

serving the needs of entertainment, weekend travel and other services.Now


7
available as detailed plans ecotourism Area pine Ban Ang. Scale of of about 62
hectares, which includes the main items: center; Ethnic cultural village;
Ecotourism Village.
b. The tourist area Error: Reference source not found Waterfall
Error: Reference source not found Waterfall located in Muong Sang
commune, Error: Reference source not found district. This is a potential tourist
exploitation of the natural landscape Error: Reference source not found Waterfall
serve the needs visit, stay, weekend, and cultural activities of tourists. Scale of
includes 50 hectares main items: center services and sightseeing; Villas tourism;
Orchid garden and fruit trees.
c. Downtown Long Sap border trade
Downtown Long Sap border trade located in Long Sap commune, Error:
Reference source not found district is designed to exploit the tourism potential
Long Sap border trade. Scale of of about 10 hectares, which includes the main
categories: commercial center gate; The work items other services.
d. On village five caves Tourism area
On village five caves Tourism area located in Error: Reference source not
found town of Error: Reference source not found district is the spiritual tourism
exploit the tourism potential of the monument hibernation On village five caves
Tourism area, serving the needs of religious and sightseeing tourists. The scale of
about 160 ha including the main items: Site visit; Cultural Tourism Zone of the
village; Spiritual tourism area; Reception and service area; Neighborhood
shopping.
e. Error: Reference source not found Community tourism area
Error: Reference source not found Community tourism area located in Error:



8
Reference source not found commune, Error: Reference source not found district,
the tourist areas of potential exploitation of national culture of the region. The size
of about 20 ha focused construction services for the hospitality and catering
services, accommodation, goods and souvenirs for tourists.
f. Po Cop Forest Ecotourism zone
Po Cop Forest Ecotourism zone located in Error: Reference source not found
commune, Error: Reference source not found district is the Ecotourism exploitation
of the potential of eco-tourism in the region. The scale of about 30 ha focused
construction services for the hospitality and catering services, accommodation,
goods and souvenirs for tourists.
g. Ecotourism zone Error: Reference source not found SUF
Ecotourism zone Error: Reference source not found SUF located in Error:
Reference source not found, Chieng Xuan, Tan Xuan, Error: Reference source not
found commune, Error: Reference source not found District and Chieng Son
commune, Error: Reference source not found district is the ecotourism potential
exploitation of eco-tourism in the region. The scale of about 30 ha focused
construction services for the hospitality and catering services, accommodation,
goods and souvenirs for tourists.
5.3. Satellite destinations system
*. The ethnic groups culture: As a village ethnic people selected to form the
cultural attractions serve the needs sightseeing, study, learn and homestay tourism
tourists. The ethnic groups has the favorable conditions for the development of the
tourist attractions of Error: Reference source not found include: Muong Khoa
village; Na Sai village; Na Coong village; Na Bai village, Phu Mau village; Ang
village; Vat village; Chieng Go village; Co Hao village; Pa Le village; Suoi Lin


9

village; Ta Phinh village; Phieng Canh village; Ca Dac village; Doi village, Pa
Phach village...
*. Points of Culture Historic Monuments: As the historical service of the
sightseeing of tourists. The historical value and has favorable conditions for the
development of the sights of Error: Reference source not found including Vat Hong
pagoda; Tay Tien regiment epitaphs; Historic Monuments Uncle Ho talked with the
people in Error: Reference source not found; historical monuments culture where
Uncle Ho talked with officers, Error: Reference source not foundError: Reference
source not found working soldiers, historical monuments epitaphs 83 Regiment
volunteers Vietnam - Laos; Historic Monuments 64 zone hatred; Historic
Monuments hatred Km 70; Historic Monuments Moc Ly station ; Mieng Cave
Temple...
*. The landscapes points: As the natural scenic value and has favorable
conditions for the development of the sights of Error: Reference source not found
include: Bat cave(Son Moc Huong cave), Pha Luong peak, Ancient tombs cave,
Error: Reference source not found waterfall, Ecology forest Po Cop, Bai Say cave,
Bong village waterfall, Error: Reference source not found waterfall, On village five
caves…
*. The mineral springs: System of Error: Reference source not found mineral
spring quite diverse with the ability to exploit the formation of tourist resorts,
healing and served sightseeing of Error: Reference source not found include: Ban
Bo Mineral Spring; Hua Pang Mineral Spring; Phu Mau mineral spring...
5.4. The system of service centers
a. Service Centre in association with the town of Error: Reference source not
found: An important center on 6 Highway to welcome the tourist flow from the


10
northwest (Dien Bien, Lai Chau, Error: Reference source not found and China...)
and the flow of international tourists through border gate Long Sap (Laos,

Thailand, Myanmar…).
b. Service center mounted district capitals,Error: Reference source not found
District in the future, will be the center flows Eastern to welcome visitors from the
Southeast (Hanoi Market and Northern Delta provinces).
5.5. System tourist route
5.5.1. National Inter tourist route
a. Tourist route Error: Reference source not found – Laos
As a tourist routes connecting Error: Reference source not found with Laos
through Long Sap border gate along 43 Highway. The route from Error: Reference
source not found town through Long Sap border gate and connected to the main
tourist attractions such as the war zone in Laos as Sam Nua (Samneua), the ancient
capital of Luang Prabang (Luang Prabang), chum fields…
b. Tourist route Hanoi - Error: Reference source not found - Laos - Thailand
Development of tourism products such as cultural tourism, historical,
ecological tourism, resort tourism, sports tourism,...
5.5.2. Interregional tourist route
As a tourist routes follow 6 Highway connecting Error: Reference source not
found with Error: Reference source not found - Đien Bien - Lai Chau (in the
Northwest) and Hoa Binh - Hanoi (in the Southeast).
5.5.3. Tourist route in Error: Reference source not found National
Tourism Zone
As tourist routes formed on the basis of Error: Reference source not found


11
National Tourism Zone was connecting center to areas, satellite tourist attractions.
a. Route 1- Error: Reference source not found town- Error: Reference source
not found - Muong Men: is Route formed on the basis of old 6 Highway, 43
Highway, Error: Reference source not found route - Muong Men.
b. Route 2 - Error: Reference source not found town - Error: Reference

source not found - Hua Pang: is Route formed on the basis of old 6 Highway, 43
Highway.
c. Route 3 - Phieng Luong - Error: Reference source not found - To Mua Muong Te - Quang Minh: is Route formed on the basis of old 6 Highway, 43
Highway, 101 route (Error: Reference source not found - To Mua - Quang Minh).
d. Route 4 - Error: Reference source not found town - Error: Reference
source not found town, - Tan Lap: is Route formed on the basis of old 6 Highway
and Error: Reference source not found town – Tan Lap.
e. Route 5 - Error: Reference source not found town - Error: Reference
source not found - Error: Reference source not found: is route formed on the basis
of old 6 highway, route Error: Reference source not found – Error: Reference
source not found.
f. Route 6 - Error: Reference source not foundError: Reference source not
found Town - Phieng Luong - Long Luong - Error: Reference source not found:
formed on the basis of 6 Highway, route Long Luong - Error: Reference source not
found.
g. Route 7 - Error: Reference source not found Town - To Mua - Suoi Bang.
5.5.4. Tourist route on the river
As a tourist routes formation on Error: Reference source not found River


12
exploit the tourism potential of water along the Error: Reference source not found
River.
6. Infrastructure systems planning, technical material facilities for
tourism
6.1. Technical material facilities for tourism
6.1.1. Accommodation establishments system
The type of Accommodation establishments including:
- Hotels kinds of 1-3 stars: Distribution primarily in Error: Reference source
not found ecotourism Centre, Ang village pine forest, Error: Reference source not

found town and Error: Reference source not found town, expected to account for
approximately 15% of the establishments staying.
- Types luxury hotels 4-5 stars: Distribution Error: Reference source not
found Senior Entertainment Center, Error: Reference source not found luxury
resort center, is expected to account for about 7% of all accommodation
establishments.- Tourism Villa: Distribution in Error: Reference source not found
ecotourism Center, Error: Reference source not found Senior Entertainment Center,
Error: Reference source not found luxury resort center, Error: Reference source not
found waterfall, expected to account for approximately 15% of the establishments
staying.
- The other types: Includes accommodation establishments in the model of
development in the area homestay, satellite tourist destinations, the service center,
expected to account for approximately 63% of all accommodation establishments.
6.1.2. The other system of material and technical basis


13
6.1.2.1 Entertainment facility system
- The system of area entertainment tourist destinations in the area. Especially
the kind of entertainment is concentrated in Error: Reference source not found
ecotourism Center (forms of popular entertainment) and Error: Reference source
not found Senior Entertainment Center (types of senior entertainment);
- Theme parks in Error: Reference source not found ecotourism Center and
Error: Reference source not found luxury resort center:
- The basis of entertainment services in the service center;
- Special entertainment tourist resort: Development in Error: Reference
source not found Senior Entertainment Center.
6.1.2.2 The basis system of food service
- The basis system of food service focus development in areas at the resort;
- The system of food service establishments in the model of restaurants,

markets cultural, Tourism development in the area of Tourism Service center
(Error: Reference source not found town and Error: Reference source not found
Town).
6.1.2.3 Facilities system for conferences, seminars
Facilities system for conferences seminar with a total of around 5000-10000
seats to focus development in:
- Error: Reference source not found Ecotourism Center
- Error: Reference source not found Senior Entertainment Center.
- Error: Reference source not found Luxury Resort Center
- Service center Error: Reference source not found Town


14
- Service center Error: Reference source not found Town
6.1.2.4 Base system to serve the needs of sports
- The type of premium sports developed at Thao Nguyen sports tourism area;
- The type of service other sports such as tennis courts, golf course,
swimming pool... development at the resort.
6.2. Infrastructure
6.2.1. The transport system
6.2.1.1 The period from now to 2020
The major transport routes should focus on investment include:
a. 43 Highway Route (through Long Sap border gate) be investment
upgraded to grade IVMN, Bn = 7,5m, Bm = 5,5m.
b. Old 6 Highway Route: rientation old Highway 6 be renovated grade
IVMN, Bn = 7,5m, Bm = 5,5m, passage through the tourist areas of urban road
standards, section 22,50 m.
c. Urban routes. 104 (Error: Reference source not found Town – Tan Lap –
Tan Hop): Orientation renovate and upgrade grade VMN Bn = 6,5m, Bm = 3,5m,
through Error: Reference source not found town urban road standards, section

22,50 m.
d. Long Luong Route – Chien Yen: Orientation renovate and upgrade grade
VIMN Bn = 6m, Bm = 3,5m.
e. Error: Reference source not found Town Route - Đong Sang - Chieng
Xuan: Orientation renovate and upgrade grade VMN Bn = 6,5m, Bm = 3,5m.
f. Phieng Luong Route – Error: Reference source not found - Long Luong:


15
Orientation renovate and upgrade grade VIMN Bn = 6m, Bm = 3,5m.
6.2.1.2 The period after 2020 and 2030
Transport lines focus on investment include:
a. Urban routes 102 (Error: Reference source not found – Chieng Son – 43
Highway) and Error: Reference source not found branch lines - Muong Lat:
Orientation renovate and upgrade grade VMN Bn = 6,5m, Bm = 3,5m.
b. Urban routes. 101 (Error: Reference source not found - To Mua - Muong
Te - Quang Minh): Orientation renovate and upgrade grade VMN Bn = 6,5m, Bm
= 3,5m.
c. 43 Highway Route (Phieng Luong - Hua Păng): Orientation renovate and
upgrade grade IVMN, Bn = 7,5m, Bm = 5,5m.
d. Development waterway routes on Error: Reference source not found
River: Focus the construction of a tourist port in Error: Reference source not found
River location Tan Hop, Quy Huong, Quang Minh commune.
6.2.2. Other Infrastructure systems
Other Infrastructure systems in the district according to the general planning
of the provincial and district levels. Internally individual tourist areas are specified
in the planning stages in detail each tourist areas.
7. Identify demand of land use and investment in tourism development
7.1. Demand for land use
It is expected that the demand for land to develop tourism Error: Reference

source not found National Tourism Zone include:
- Total demand for land is 1.939 ha;:


16
- The demand for land for construction of tourist areas1.864 ha;:
- Demand for land development tourism service in the service centers60 ha;::
- Demand for land development traffic works in service of tourism15 ha.:
7.2. The demand Investment for priority projects
7.2.1. The demand investment capital projects priority is 11,970 billion
equivalent USD 570.
a. The period 2020
The demand investment capital period 2020 is 3.570 billion equivalent 170
tr.USD, focusing on the following areas:
- Prepare detailed planning of tourist areas;
- Investment in tourist areas in the system of Error: Reference source not
found national tourism zone first stage consists of Error: Reference source not
found Ecotourism Center; Ang village pine Forest; Error: Reference source not
found waterfall; On village five caves; Error: Reference source not found
Community Tourist Area;
- Investment upgrading of these lines traffic significance for tourism
activities;
- Investment in points of interests, shopping at the ethnic cultural Phase 1;
- The projects supports the development phase 1.
b. Phase 2021 – 2025
Demand for investment period to the year 2021 - 2025 was 4.200 billion
equivalent to 200 tr.USD, focusing on the following areas:
- Investment in tourism areas in the system Error: Reference source not



17
found National Toursm Zone phase 2 include; Error: Reference source not found
Ecotourism Center; Error: Reference source not found Senior Entertainment
Center; Error: Reference source not found Luxury Resort Center; Ang village pine
Forest; Error: Reference source not found waterfall; On village five caves; Error:
Reference source not found Community Tourist Area;
- Invest in upgrading the remaining traffic;
- Investment in the sights, shopping at the nation's cultural phase 2;
- The projects supports the development phase 2.
c. The period 2026 - 2030
Demand for investment period to the year 2026 - 2030 was 4.200 billion
equivalent to 200 million USD: Invest for remaining items.
7.2.2. The main investment capital include
a. Capital Budget: As capital sources from the state budget: Occupying
nearly 4% of the total investment, estimated 442 billion, equivalent to 21 million.
- The central budget: for development projects that have important role of
national programs;
- Provincial budget: for development projects have an important role for
tourism development in Error: Reference source not found National Tourism Zone.
- Budget districts for the projects nature of development assistance;;
- Budget support from the program of the Central Government to support the
projects with an important role for the development of tourism in Error: Reference
source not found National Tourism Zone.
b. Socialization capital:. As capital sources from non-budgetary sources:
accounts for 96% of total investment, estimated at 11,528 billion equivalent to 549


18
million USD.
- Capital investment of domestic enterprises: invest in projects to develop

tourism areas;
- FDI Capital Investments- Investments in projects to develop tourism areas
due to the foreign investors to invest;
- Other Capital: from other capital sources./.



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