Creative brief alipo
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Creative Brief: Project ……..
Date
DATE:
PROJECT NAME:
CONTACTS:
Name
Dept
Phone
PROJECT DESCRIPTION:
BACKGROUND:
PARTICIPATING BRANDS:
KEY COMMUNICATION OBJECTIVES AND DESIRED RESPONSE:
Objective:
Secondary Objective:
Desired Consumer
Response:
TARGET AUDIENCE:.
CREATIVE STRATEGY:
Benefit:
.
Support:
Character:
CONSUMER INSIGHT:
EXECUTIONAL GUIDELINES:
PROCESS TIMING:
CLIENT approval to strategy
CLIENT approval to storyboards
Partner/Brand approval to storyboards
CLIENT presentation of rough cut
CLIENT approval of fine cut
Partner/Brand approval of fine cut
Dub and distribute
Airdate
BUDGET: for production and talent (ex. media costs)
APPROVALS:
Account Director ____________________________________
Marketing Director _____________________
Account Executive __________________________________
Assistant Brand Manager ________________
