GROUP 6
LIST OF MEMBERS
No
1
2
3
4
5
6

Fullname
Lê Thị Duyên
Huỳnh Thị Thùy Linh
Trần Thị Ngọc Linh
Trần Xuân Nhược Nam
Đặng Thị Ngân
Nguyễn Hồ Thị Thu Ngân

Student ID
1501015110
1501015256
1501015274
1501015327
1501015332
1501015338


CONTENTS

2

PART 1
CONCEPTUAL FRAMEWORK
1.1 Definitions of innovation
The process of translating an idea or invention into a good or service that creates
value or for which customers will pay. To be an innovation, an idea must be replicable at
an economical cost and must satisfy a specific need.
Innovation involves deliberate application of information, imagination and initiative
in deriving greater or different values from resources, and includes all processes by which
new ideas are generated and converted into useful products.
1.2 Classification of innovation

No
.
1
2
3
4
5
6
7

Classification sign

Classification categories of innovation

Applications innovation

Managerial, organizational, social, industrial,
agricultural, etc

STP stages, which resulted in Scientific, technical, technological, engineering,
innovation
manufacturing, information
The intensity of innovation
Uniform, weak, mass
The pace of implementation of Fast, slow, decaying, growing, uniform, abrupt
innovations
The scope of innovation
Transcontinental, transnational, regional, large,
medium, small
The effectiveness of innovation High, stable, low
Efficiency innovation
Economic, social, ecological, integrated

1.3 Difference between Invention and Innovation
1.3.1 Definition
* Invention

3


The term ‘invention’, is defined as the act of creating, designing or discovering a
device, method, process, that has not existed before. It can be a new process of producing
a product or may be an improvement upon a product or a new product.
Inventions can be patented, as it provides security to the inventor, for intellectual
property rights, and also identifies it as an actual invention. Further, different countries
have different rules for obtaining the patent and the process is also costly.
To be patented, the invention must be novel, have value and non-obvious.
* Innovation
The word ‘innovation’ itself signifies its meaning, as the transformation of an idea

into reality. In the purest sense, innovation can be described as a change that adds value to
the products or services; that fulfills the needs of the customers.
Innovation can be an introduction or development of new product, process,
technology, service or improving/redesigning the existing ones that provide solutions to
the current market requirements.
1.3.2 Key Differences Between Invention and Innovation
The significant differences between invention and innovation are classified below:
1. The occurrence of an idea for a product or process that has never been made before

is called the invention. The implementation of the idea for product or process for
the very first time is called innovation.
2. The invention is related to the creation of new product. On the other hand,

innovation means adding value or making a change in the existing product.
3. The invention is coming up with a fresh idea and how it works in theory. As

opposed to innovation, is all about practical implementation of the new idea.
4. The invention requires scientific skills. Unlike innovation, which requires a broad

set of marketing, technical and strategic skills.
4


5. The invention occurs when a new idea strikes a scientist. Conversely, innovation

arises when a need realized for a new product or improvisation in the existing
product.
6. The invention is concerned with a single product or process. As against this,

innovation focuses on the combination of various products and services.

7. While the invention is limited to research and development department of the

organization. Innovation is spread all over the organization.
1.4 Difference Between Creativity and Innovation
1.4.1 Definition
* Innovation
Innovation is an act of application of new ideas to which creates some value for the
business organization, government, and society as well. Better and smarter way of doing
anything is innovation. It could be the introduction of: New technology, new product line
or segment, new method of production, an improvement in the existing product.
*Creativity
Creativity is the characteristic of a person to generate new ideas, alternatives,
solutions, and possibilities in a unique and different way.
Creativity is the ability to conceive something unpredictable, original and unique. It
must be expressive, exciting and imaginative. It is the mirror of how beautifully a person
can think in any given circumstance.
Creativity is a brainstorming and mind-blogging activity in which a person has to
think beyond his imagination for bringing something worthwhile. It is an activity of
unveiling something which was previously hidden.
1.4.2 Key Differences Between Creativity and Innovation
The following are the major differences between Creativity and Innovation:
5


1. The quality of thinking new ideas and putting them into reality is creativity. The

act of executing the creative ideas into practice is innovation.
2. Creativity is an imaginative process as opposed to innovation is a productive

process.

3. Creativity can never be measured, but Innovation can be measured.
4. Creativity is related to the generation of ideas which are new and unique.

Conversely, Innovation is related to introduce something better into the market.
5. Creativity does not require money. On the other hand, innovation requires money.
6. There is no risk involved in creativity, whereas the risk is always attached to

innovation.

6


PART 2
ENGLISH ARTICLE
2.1 English article
The World’s most extraordinary homes
Piers Taylor and Caroline Quentin travel to Japan, a country who combines
innovation with traditional design. And with land at a premium here, small is definitely
beautiful. House one is in Izura, on the coast, two hours east of Tokyo. The owner
Hiroshi, a fisherman, lost everything in the earthquake of 2011. His new family home,
high on a hillside, is nothing like a fisherman's hut. It is a beautiful V-shaped building
entirely made of wood with a dramatic design that echos the trees around it. The house is
held high in the air by three large pillars of splayed wooden struts that could flex to
withstand an earthquake.
Next stop is Jikka House in Izukogen. Old friends Nobuko and Sachiko wanted to
create a retirement home for themselves and a cafe for the local community. Nobuko's
son, an architect, came up with five linked tepee-like structures, clad in hundreds of
curved pieces of cedar. Set in woodland and full of quirky decor, Caroline describes Jikka
as a 'fairy-tale' home.
In Japan nine out of ten people live in the city, so Piers and Caroline go to Hiroshima

to see Optical Glass House. Built beside a busy main road, this unusual home is a
peaceful sanctuary. Inside, architect Hiroshi Nakamura designed a giant 13-tonne wall of
optical glass and behind this 'crystal curtain' a beautiful internal garden with trees
stretching up to the sky. Changing light and the shadows of silent passing vehicles add to
the magic of this oasis. For Piers this house is 'a shrine to beauty and silence.'

7


The final property, 'Glass House for a Diver', is on the coast at Etajima. Owner Mr
Haragami gave his architect free rein to design a stunning coastal house. The result is an
all-glass building inspired by the chambers of an ants' nest. But the real twist is the choice
of rough concrete blocks that surround this delicate home - beauty hidden within a brutal
exterior. It is a challenging, glamorous house with spectacular views of the sea from every
angle.
Source: [accessed March 30,2018]

2.2 Vietnamese translation

Những ngôi nhà đặc biệt nhất của thế giới
Piers Taylor và Caroline Quentin du lịch đến Nhật Bản- một đất nước mà người dân
đã kết hợp sự cách tân với thiết kế mang tính truyền thống. Bởi vì đất đai ở Nhật Bản thì
đắt đỏ, quý giá nên những ngôi nhà nhỏ quả là hoàn toàn tuyệt vời. Ngôi nhà đầu tiên ở
Izura, nằm ở dọc bờ biển, cách Tokyo hai giờ đồng hồ về phía đông. Người chủ căn nhà là
Hiroshi – một ngư dân, anh đã mất hết tất cả trong trận động đất năm 2011. Ngôi nhà mới
của anh Hiroshi hoàn toàn khác với túp lều cũ dọc bờ biển, căn nhà mới nằm trên sườn
đồi cao. Căn nhà mới là tòa nhà xinh đẹp có hình dáng chữ V và được xây dựng hoàn toàn
từ gỗ với một thiết kế ấn tượng, dội lại âm thanh của cây cối xung quang ngôi nhà. Ngôi
nhà được xây cao và được chống đỡ bởi ba cột trụ lớn làm từ gỗ to, ba cột trụ này có thể
uốn cong để trụ vững, chịu đựng được cơn động đất.

Ngôi nhà tiếp theo là nhà của Jikka ở Izukogen. Nobuko và Sachiko là những người
bạn cũ của nhau, đã muốn xây dựng một ngôi nhà cho chính họ khi về hưu và một tiệm cà
phê cho người dân địa phương. Con trai của Nobuko là một kiến trúc sư, đã nảy ra ý
tưởng về một căn nhà có kiến trúc gồm 5 tầng liên kết với nhau như hình nón, bao phủ
bởi nhiều thanh gỗ tùng. Caroline miêu tả ngôi nhà Jikka là ngôi nhà thần tiên với thiết kế
quanh co, tinh xảo giữa vùng rừng núi.
8


Ở Nhật Bản, cứ 10 người thì có 9 người sống trong các thành phố, cho nên Piers và
Caroline đi đến Hiroshima để tham quan Nhà kính quang học. Căn nhà được xây dựng
dọc một tuyến đường chính tấp nập, ngôi nhà đặc biệt này là một chỗ trú ẩn yên tĩnh.
Kiến trúc sư Hiroshi Nakamura đã thiết kế bên trong căn nhà một bức tường với 13 tấn
thủy tinh và đằng sau ngôi nhà là khu vườn với nhiều cây cao ngỡ như chạm đến cả trời.
Vẻ kì diệu, bí ẩn của căn nhà này được tạo nên bởi sự thay đổi của ánh sáng và vệt bóng
của các phương tiện di chuyển qua lại hằn bóng lên ngôi nhà. Đối với Piers, ngôi nhà này
là cung điện tôn vinh cái đẹp và sự yên tĩnh.
Ngôi nhà cuối cùng là “căn nhà kính cho thợ lặn” ở bờ biển Etajima. Người chủ sở
hữu căn nhà là ông Haragami, Haragami cho phép kiến trúc sư được tự do thiết kế một
ngôi nhà độc đáo mang phong cách biển. Kết quả là vị kiến trúc sư đã tạo ra một ngôi nhà
hoàn toàn từ kính, được lấy cảm hứng từ kiến trúc của tổ kiến. Nhưng điểm nổi bật thực
sự của căn nhà chính là những bức tường bê-tông vững chải bao quanh, mang dáng dấp
cứng cáp che dấu vẻ tinh tế của ngôi nhà kính. Đây là một ngôi nhà quyến rũ nhưng cũng
vững chải và có hướng nhìn ra biển tuyệt đẹp từ tất cả các hướng nhìn.
2.3 Lessons from this article
"If I have seen further, it is by standing upon the shoulders of giants" said Isaac
Newton. This quote is from a letter written to fellow scientist, Robert Hooke in February
1675. The phrase is understood to mean that if Newton had been able to discover more
about the universe than others, then it was because he was working in the light of
discoveries made by fellow scientists, either in his own time or earlier. In that article, we

also see the same. Japanese constructed their building by combining between modernity
and tradition. In the other words, based on the previous studies, they learn and create the
better things. In the age of globalization, as the world becomes more and more "flat," the
latter has the advantage of advancing faster, if it is able to acquire and successfully use the
vast resources of science and technology, finance in the world. However, choosing from
what, how to succeed depends entirely on the degree of the wisdom of the choice.

9


Another way is to choose the right direction, creative to be able to stand on the shoulders
of giants.
So do the businesses. Take CEO Group for example. With the ability to invest in large
real estate projects but President of CEO Group think that there is no faster way to make
breakthrough and create products meeting the needs of the customer like standing on the
giant's shoulders. Therefore, CEO Group has found and co-operated with leading
designers and operators in the world to develop real estate projects invested in Phu Quoc.
They have been very selective in choosing suitable partners to improve business
efficiency for each project. With Novotel Phu Quoc Resort and Novotel Villas, Accor is
selected because of its French-inspired brand that has a strong appeal to Europeans. While
luxury apartments and resorts Best Western Premier Sonasea Phu Quoc are associated
with the Best Western brand, a management group of the United States. It has helped
diversify the customer, attract and satisfy them.
The second lesson we have learned: one of the most lasting tendency in business is
“back-to-nature”. Like using woods to build the house, designing the internal garden with
trees stretching up to the sky or constructing like the chambers of an ants' nest. In
cosmetic industry, technology and innovation are the keywords for the beauty
compartment.
As long as consumers are concerned with the impact of pollution and a more stressful
lifestyle, they look for innovative skincare solutions with a link to the natural soul of

formulations. Ingredients are therefore merged from other science fields to integrate into
formulas hyper-technological active ingredients.
Two philosophies play the important roles in the success of innovation, and also in
running a business.

10


PART 3
THE VIDEO CLIP “BUSINESS MODEL INNOVATION - THE
SECRET BEHIND AMAZON, SPOTIFY AND TINDER
SUCCESS”
3.1 Video transcript
Why is Amazon such a successful company? How come Tinder disrupted the
overcrowded online dating market and how did Spotify manage to make people pay for
music again? Well, let me give you some quick answers here in the promo video so you
understand what this course is all about. Since the beginning, Amazon based its whole
innovation strategy on constantly disrupting the sales and delivery channels which are just
one part of a business model of a company. They started by disrupting channels for the
book's market. Instead of going to a library to buy and pick up your physical books you
would order them online and get them delivered by post directly to your home. That was
channel innovation and Amazon kept doing this ever since by selling more and more
products online. When they created the Kindle it became yet in use sales and delivery
channel for books. You can both buy and receive books on your Kindle. And now Amazon
is experimenting with drone delivery which is yet another delivery channel and they also
introduce the echo device with Alexa and the dash buttons which are both new sales
channels. So instead of going on Amazon.com to order something you can now tell Alexa
to do it or press your dash button. So both these devices are innovated sales channels. As
you can see, Amazon is mainly innovating in one single area of the business model which
is the sales and delivery channels. Spotify is doing the same but in another area of the

business model which is the revenue models.
If we go back to the CD era you needed to pay a big sum of money for a whole album
even if you only liked a few songs on it. Then Apple came with iTunes and disrupted this
market by allowing people to pay for each song individually. That was the first massive
11


revenue model innovation in the music industry, but illegal downloading was still a big
problem and music revenues were going down. Eventually, Spotify came and proposed a
streaming model where you could listen to music for free but with advertising and the ad
revenue was distributed among artists. So this was once again a revenue model innovation
for the music industry. More and more people downloaded the app, but still it didn't make
enough money for the artists. That's why Spotify later introduced a paid version of its app
without advertising and with better features. So the whole revenue model became what
we call a freemium one. That's when you have both free and paying users and Spotify
managed to reach a stunning 25 percent conversion rate. It seems that finally the music
industry has reached the right pricing and revenue model. So the success of Spotify is
largely based on its disruptive revenue model in the music industry and once again this is
just one block of their business model. And finally tinder dramatically disrupted the
overcrowded online dating industry by innovating on design. Yes, just the design of their
app and service.
Instead of feeling a complex form on an online dating Web site about your body
measurements: eye color, income, interests, etc… to be somehow matched with the
person that corresponds to you. Tinder went all the way back to the roots which is the
looks of a person. Look at a picture. Do you feel attracted to the person you see? Yes?
No? Then swipe right or swipe left. Super easy. And as long as the other person didn't
swipe back at you, you can't contact them. So girls can't be harassed any more and don't
need to filter through dozens of guys writing them and so they are more willing to use the
service. All of this is design innovation both the visual design of the app but also the
design of the service, how it works compared to the competitors and design. It's right here

the value proposition of the business model. Another company which is successful thanks
to design mainly is uber but I'll stop here for now. There are many other areas of the
business model where companies innovate.
Some become successful by innovating on their target customer, others by disrupting
the customer relationships and their marketing strategies. Yet others do it by optimizing
their processes and costs and become much more efficient than most of their competitors.
12


So this course is about disruptive innovation. If all what I said sounds interesting to you
then go ahead and check out the free previous of these course especially the introduction
to know more details. What we're going to cover it if you are interested in business
innovation and technology. I guarantee that you will love this course.
3.2 Summary
This video is about the secret behind Amazon, Spotify and Tinder success. It showed
you the reason why Amazon became such a successful company, the way Tinder disrupted
the overcrowded online dating market and how Spotify managed to make people pay for
music again. As you can see, Amazon is mainly innovating in one single area of the
business model which is the sales and delivery channels. They created the Kindle, they
are experimenting with drone delivery and they also introduce the echo device. Spotify is
doing the same but in another area of the business model which is the revenue models.
They’ve moved from pay-for-song model to free-with-ads one and finally introduced the
freemium one which is the paid version of its app without advertising and with better
features.
3.3 Lessons from this video clip
This video is about disruptive innovation. Some become successful by innovating on
their target customer, others by disrupting the customer relationships and their marketing
strategies. Others do it by optimizing their processes and costs and become much more
efficient than most of their competitors. Business Model Innovation is indeed a key to
most of the companies’ success. When a company has an innovative culture, it'll grow

easily, despite the fact that the creative process isn't always simple. Tried-and-tested
methods may be reliable, but trying out new things is a worthwhile experiment.
Through this video, we suggest some tips to use innovation to grow your business.
* Approaches to innovation
Analyse the marketplace

13


There's no point considering innovation in a vacuum. To move your business forward,
study your marketplace and understand how innovation can add value to your customers.
Identify opportunities for innovation
You can identify opportunities for innovation by adapting your product or service to
the way your marketplace is changing.
For example, if you're a specialist hamburger manufacturer, you might consider
lowering the fat content in your burgers to appeal to the health-conscious consumer.
You could also innovate by introducing new technology, techniques or working
practices - perhaps using better processes to give a more consistent quality of product.
If research shows people have less time to go to the stores, you could overhaul your
distribution processes, offering customers a home-delivery service, possibly tied in with
online and telephone ordering.
* Planning innovation
Some innovative ideas may just come to you out of the blue. However, you should
have:
-

Innovation as part of your business strategy
A strategic vision of how you want your business to develop - if you dedicate your
time to monitoring trends in your business sector, you can then focus your
innovative efforts on the most important areas.

Innovation will not only improve the chances of your business surviving, but also

help it to thrive and drive increased profits. There are lots of practical ways of assessing
whether your ideas have profit potential:
Assess the competition
Find out who your competitors are and where they operate. Use the Internet and
advertising sources to find out about their products, prices and operating culture. This can
14


give you an overview of their selling points, as well as any areas you might be able to
exploit.
Study market or industry trends
Awareness of the climate in which your business is operating will help you to plan.
You can find a lot of information about your industry on the Internet. Business and
trade magazines will also feature useful articles.
Build a relationship with your customers
It's not enough simply to know who your customer base is. You need to communicate
effectively with them as well.
Communication involves not only listening to their needs but also actively observing
their behaviour around current products and services and generating ideas on how you can
make improvements.
Involve your suppliers and other business partners
Pooling your resources with your suppliers or other business partners will help to
produce and develop creative ideas. Potential partnerships can also be developed through
business networking opportunities.
Next, consider what taking a particular innovative step could mean for your business.
Ask yourself:
-


What impact it will have on your business processes and practices
What extra training your staff may require
What extra resources you may need
How you'll finance the work
Whether you'll be creating any intellectual property that will need protecting
Finally, you should include your vision in your business plan by:

-

Putting down your goals, both long and short term and detailing how you intend to
achieve them
15


-

Linking goals to financial targets, such as achieving a specific turnover by a set

-

date
Reviewing your plan regularly
* Encourage innovation in your business
There are many sources you can use to help generate new ideas for the business.
Suppliers, business partners and business network contacts can all make valuable

contributions to the creative process, as well as providing support and encouragement.
Your employees are also a vital asset in generating innovative ideas.
To get the most from them, you need to create an innovative environment and
encourage creative thinking.

Steps to promote innovation:
-

Make sure you have processes and events to capture ideas. For example, you could
set up suggestion boxes around the workplace or hold regular workshops to

-

brainstorm ideas.
Create a supportive atmosphere in which people feel free to express their ideas

-

without the risk of criticism or ridicule.
Encourage risk taking and experimentation - don't penalise people who try new

-

ideas that fail.
Promote openness between individuals and teams. Good ideas and knowledge in
one part of your business should be shared with others. Teamwork, newsletters and

-

intranets can all help your people share information and encourage innovation.
Stress that people at all levels of the business share responsibility for innovation,
so everybody feels involved in taking the business forward. The fewer the layers of
management or decision making in your organisation, the more people feel their

-


ideas matter.
Reward innovation and celebrate success. Appropriate incentives can play a
significant role in encouraging staff to think creatively.

16


-

Look for imagination and creativity when recruiting new employees. Remember
that innovative thinkers aren't always those with the most impressive list of
qualifications.

PART 4
LIST OF VOCABUALARY

No. Word

English meaning

Vietnamese

Example

meaning

1

at a premium


there is little of it

có số lượng ít nên

Space is at premium

available and it is

giá cả đắt đỏ

here.

difficult to get

Khoảng không ở đây
rất hiếm.

2

fisherman

a person who catches người đánh cá

The fisherman found

fish, either as a job or

a castaway on a


as a sport

desert island.
Người đánh cá tìm
thấy người bị đắm
tàu trên một hòn đảo
hoang.

3

hillside

the side of a hill

sườn đồi

They camped on a
windy hillside.

17


Họ cắm trại trên một
sườn đồi lộng gió.

4

hut

a small, simply built


túp lều

house or shelter

The hut was swept
away by the flood.
Túp lều bị cơn lũ
cuốn trôi đi mất.

5

echo

reflecting of sound

dội lại, vang lại

Henry’s mark about

off a wall or inside a

trust began to echo

confined space so

bitterly in her head.

that a noise appears


Câu nói của Henry về

to be repeated

lòng tin cứ văng vẳng
trong đầu chị một
cách cay đắng.

6

pillar

a large round stone,

cột chống, cột trụ

The staircase winds

metal or wooden post

upwards round a

that is used to

central pillar.

support a bridge, the
roof of a building

Cầu thang xoắn ốc đi

lên quanh một cây trụ
giữa.

7

splay

to be spread out wide làm rộng
18


apart

8

strut

brace consisting of a

thanh chống

bar or rod used to
resist longitudinal
compression

9

flex

bend a joint


uốn cong, làm

When standing for

cong

any length of time,
remember to flex
your knees.
Khi đứng lâu, nhớ co
đầu gối lại.

10

withstand

resist or confront

chịu đựng, trụ

Polar bear can

with resistance

vững

withstand the severe
weather.
Gấu bắc cực có thể

chịu đựng khí hậu
khắc nghiệt.

11

12

tepee

clad

a type of tall tent

lều có dáng hình

shaped like a cone

nón

covered in a

được bao bọc
19

Crowds of people


particular thing

clad in American

rugby shirts.
Rất đông người mặc
áo bầu dục Mĩ

13

cedar

a type of tree

cây bách tùng

He made them of
cedar and white ash,
for those woods
won’t give bad taste
to the maple syrup.
Anh ta đóng các
thùng bằng gỗ bách
tùng và tần bì trắng,
chỉ vì thứ gỗ này sẽ
không làm hỏng mùi
của siro.

14

quirky

a little strange


quanh co, kì lạ

He has a quirky sense
of humor.
Anh ấy có óc hài
hước kì lạ.

15

sanctuary

a shelter from danger nơi trú ẩn

They violented me at

or hardship

my sanctuary.

20


Họ hành hung tôi
ngay chính nơi trú ẩn
của tôi.

16

stretch


the act of physically

duỗi , vươn ra

reaching or thrusting

Shoes will stretch a
bit with use.

out

Giày sẽ giãn ra một
chút khi sử dụng.

17

oasis

a shelter serving as a

nơi nghỉ ngơi

The garden is created

place of safety or

as oasis of calm for

sanctuary


family members.
Khu vườn được tạo
thành như nơi nghỉ
ngơi êm dịu cho các
thành viên trong gia
đình.

18

shrine

a place of worship

cung điện, đền

hallowed by

shrine?

association with

Chúng ta sẽ đến thăm

some sacred thing or

ngôi đền đó.

person

19


give someone

Shall we visit the

let someone do

để ai tự do làm
21

Don’t give bad guys


free rein to do

something in their

theo cách của họ

own way

free rein.
Đừng để bọn xấu tự
do hoành hành.

20

twist

an unforeseen


điểm đáng chú ý

development

Most of those errors
owing to a peculiar
twist of his mind.
Hầu hết những sai
lầm đều do cái bản
tính hơi lập dị của
anh ta.

21

patent (v)

Obtain a patent for

Có được bằng

The cellular parts

(an invention)

sáng chế

essential for genetic
engineering are
already patented.

Các bộ phận di động
cần thiết cho kỹ thuật
di truyền đã được cấp
bằng sáng chế.

22

implementation

The process of

Quá trình đưa ra

She was responsible

putting a decision or

quyết định hoặc

for the

plan into effect;

kế hoạch có hiệu

implementation of

22



execution.

lực; sự thực thi.

the plan
Cô ấy chịu trách
nhiệm thực hiện kế
hoạch

23

come up with

To suggest or think

Đề xuất hoặc có ý

He came up with a

sth

of an idea or plan

tưởng

great idea for the ad
campaign.
Ông đã đưa ra một ý
tưởng tuyệt vời cho
chiến dịch quảng cáo.


24

Conversely

In an opposite way

Ngược lại

The staff of any
organisation are its
best ambassadors or
conversely may be its
worst.
Các nhân viên của
bất kỳ tổ chức nào là
bộ mặt tốt nhất của
họ hoặc ngược lại có
thể là điều tồi tệ nhất.

25

conceive

To imagine

Tưởng tượng

something:


He couldn't conceive
of a time when he

23


would have no job.
Anh ấy không thể
tưởng tượng được
thời gian khi anh
không có việc làm.

26

brainstorming

An activity or

Một hoạt động mà We need to do some

business method in

một nhóm người

brainstorming before

which a group of

gặp gỡ để đề xuất


we get down to

people meet

nhiều ý tưởng mới detailed planning.

tosuggest a lot of

cho sự phát triển

new ideas for

có thể có.

possible development

Chúng ta cần phải
làm tranh luận động
não trước khi chúng
ta xuống kế hoạch
chi tiết.

27

unveil

If you unveil

Công bố tiết lộ


The company

something new, you

recently unveiled a

show it or make it

test version of its

known for the first

new search engine.

time

Gần đây, công ty đã
công bố phiên bản
thử nghiệm của công
cụ tìm kiếm mới.

24


28

disrupt

to make it difficult


phá vỡ

The bad weather has

for something to

seriously disrupted

continue in the

supplies of food.

normal way

Thời tiết xấu cản trở
nghiêm trọng việc
cung ứng thực phẩm.

29

drone delivery

deliver products by

giao hàng bằng

Drone deliveries

an unmanned aerial


máy bay không

could be cheaper and

vehicle

người lái

faster than deliveries
today.
Giao hàng bằng máy
bay không người lái
thì rẻ và nhanh hơn
việc vận chuyển hàng
hiện nay.

30

freemium

a way of doing

Mô hình kinh

Other sites use a

business, especially

doanh: miễn phí


freemium model

on the Internet, in

(free) các dịch vụ

where some content

which basic services

cơ bản để có được

is free in order to

are provided free of

nhiều khách hàng,

entice people to pay

charge while more

sau đó thu phí các

for premium content.

advanced features

tính năng cao cấp


must be paid for

(Premium).

25

Các giao diện sử
dụng mô hình kinh