DSpace at VNU: Developing distribution channels for Viet Tinh Anh Joint Stock Company to boost the sales of the imported LEGO Toys
Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (82.78 KB, 4 trang )
Developing distribution channels for Viet Tinh
Anh Joint Stock Company to boost the sales of
the imported LEGO Toys
Đỗ Thu Hằng
Khoa Quản trị Kinh doanh
Luận văn Thạc sĩ ngành: Quản trị kinh doanh; Mã số: 60 34 05
Người hướng dẫn: Dr. Nguyễn Thị Phi Nga
Năm bảo vệ: 2011
Keywords. Quản lý tiếp thị; Kinh doanh; Đồ chơi; Phân phối sản phẩm
Content
TABLE OF CONTENTS
ACKNOWLEDGEMENT
ABSTRACT
TÓM TẮT
TABLE OF CONTENTS
LIST OF FIGURES AND PICTURES
LIST OF TABLES
INTRODUCTION
1. Significance of the Topic
2. Literature Review
3. Objectives of the Thesis
4. Scope of the Thesis
5. Research questions
6. Research Methodology
7. Expected Results
8. Structure of the Study
CHAPTER 1: GENERAL THEORETICAL BACKGROUND
1.1. Definition of distribution channels and their functions
1.1.1. Definition of distribution channels
1.1.2. Functions of Distribution Channels
1.2. Operating Distribution Channels
1.2.1. Definition of operating distribution channels
1.2.2. Basic elements of a distribution channel
1.2.3. Step of distribution channel’s management
1.2.4. Selecting the optimum distribution channel
1.2.5. Intermediaries selection methods in a distribution channel
1.2.6. Select distribution approach
1.3. Managing distribution channels
1.3.1. Definition of managing distribution channels
1.3.2. Management in distribution’s workflows
1.3.3. Distribution channels’ conflicts management
1.3.4. Assessing the effectiveness of a distribution channel
CHAPTER 2 THE CURRENT SITUATION OF IMPORTED - LEGO - TOY
DISTRIBUTION CHANNELS AT VIET TINH ANH JSC
2.1. An overview about Viet Tinh Anh JSC and the distribution channels for imported
LEGO toys
2.1.1. An overview about the company
2.2. The current situation of imported LEGO toy distribution channel
2.2.1. Designing distribution channel
2.2.2. Managing distribution channel
2.3. Assessing the effectiveness of the imported LEGO toy distribution channel
2.3.1. The effectiveness of the whole channel
2.3.2. The effectiveness of each member in the channel
2.4. An analysis of the affecting factors to the effectiveness of the LEGO toy
distribution channel
2.4.1. Objective factors
2.4.2. Subjective factors
CHAPTER 3 SOLUTIONS TO DEVELOP DISTRIBUTION CHANNELS FOR VIET
TINH ANH JSC TO BOOST THE SALES OF THE IMPORTED LEGO TOYS
3.1. Business objective and business strategies of Viet Tinh Anh JSC in the coming
years
3.1.1. Business objectives and business strategies of the company
3.2. Suggestions to develop distribution channels for Viet Tinh Anh Joint Stock
Company
3.2.1. Strategic solutions
3.2.2. Specific solutions
CONCLUSION
REFERENCES
APPENDIX
References
Vietnamese
1.
MA. Anh, Ngo Tran Anh, Marketing Management Lecture.
2.
Dr. Ngo Tran Anh and MA. Nguyen Tien Dung , Proposal for Graduation Thesis,
Faculty of Economics and Management, 2006.
3.
MA. Nguyen Tien Dung, Marketing Management Lecture.
4.
MA. Le Thi Phuong Hiep, Business Operation Assessment, Science and
Technology Publishing House, 2006.
5.
MA Ngo Quoc Hung, The development of distribution channels of gold and silver
products in Phu Nhuan JSC, 2010
6.
MA. Phan Van Thanh, Marketing Communications.
7.
Financial Management, Faculty of Economics and Management, 2007.
8.
Trong Hoang and Hoang Thi Phuong Thao, Marketing Management, Statistics
Publishing House, 2006.
English
9.
Chan Kim W. and Renee Mauborgne, Blue Ocean Strategy: How to Create
Uncontested Market Space and Make Competition, Harvard Business School Press
10. Charles W. Lamb, Joseph F. Hair and Carl McDaniel, Essential of Marketing, Jan
1, 2011
11. Eugene Mick Kolassa, James Greg Perkins and Bruce R Siecker, Pharmaceutical
Marketing: Principles, Environment, and Practice, Mar 12, 2002
12. Gary L. Lilien, Arvind Rangaswamy and Arnaud De Bruyn, Principle of Marketing
Engineering, Jul 3, 2007
13. Jennifer Lees - Marshment, Political Marketing: Principles and
Applications, Aug 16, 2009
14. Louis E. Boone and David L. Kurtz, Contemporary Marketing, Jan 3,
2007
15.
16.
2009
Paul Christ, Know This: Marketing Basis, Sep 6, 2008
Philip Kotier and Gary Armstrong, Principles of Marketing, 13th edition, Jan 7,
Websites
17.
18.
19.
iclesnatch. com
http : //www.researchandmarkets .com
www.viettinhanh.com.vn
