NEWEDlTt0N
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David CottonDavid FalveySimon lfent
www.longman.com
Discussion Texts
Unit 1 Brands
page
6
Unit z Travel
Talk about
your favourite
brands
Discuss two
authentic
product
promotions
Talk about
your travel
experiences
Reading:
Outsourcing
production Financial Times
Words that go with Taking part
in brand and product
meetings
Listening: An interview
with a brand consultant
Present simple
and present
continuous
Reading: Air rage —
Guardian
Listening: A business
traveller’s priorities
Unit 3 Organisation Rank status
page ze
symbols in
order of
importance
! Ski"lls
Reading: Flexibility in
the workplace — Fast
Company
Listening: An interview
with the partner of a
management
consultancy
Writing: e-mail
British and American Making
travel words
arrangements
Talking about the
Caledonia: Solve
the problems of
a leading brand
Work, rest and play:
Choose a suitable
hotel for a seminar
in France
Writing: e-mail
on the
telephone
future
Auric Bank:
Choose the best
way to reorganise
customer services.
Writing: report
Words and
Socialising:
expressions to
introductions
describe company and
networking structure
Noun combinations
Unit q
Change
page
to
Unit $ Money
Discuss
attitudes to
change in
Reading: Change in
retailing
— Financial Times
Rank stressful
situations
Listening: An interview
with a bus1ness
transformation director
general and at
work
Do a quiz and
discuss
attitudes to
money
Reading: Two financial
reports — Financial Times
Listening: An
interview with the
founder of a finance
firm
page g6
Unit y
Cultures
Discuss
authentic
advertisements
Reading: Successful
advertising — Guardian
Discuss good
and bad
advertising
practices
Listening: An interview
with the head
of.planning at an
advertising agency
Oiscuss the
importance of
cultural
awareness in
business
Reading: Advice for
doing
business across
cu1tures
Listening: An
interview with a trainer
in cultural awareness
Revision unit A
page 6z
Witingfte: page *3*Adivi/fte: page igoGramma reference: pagei 5o
Words for describing
change
Past simple and
present perfect
Words and
expressions for
talking about
finance
Oescribing trends
Taking part
in meetings
z
Acquiring Metrot:
Agree on changes
at a company
that has been
taken over
Writing: action
minutes
Dealing
with figures
Angel
Investments:
Choose
company
invest in
a
to
Writing: e-mail
Words and
expressions for
talking about
advertising
Articles: a, an, the,
zero article
Starting
presentation
s
Idioms for talking
Social
English about business
relationships
See also:
the socialcultural
Modals of advice,
game on
pages obligation and
i38
and 39 necessity
Focus Advertising:
Create and present
an advertising
campaign
Writing: summary
Visitors from China:
Plan a visit by a
Chinese
manufacturer
Writing: e-mail
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