Webico proposals ............
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Khanhquang.com
SEO PROPOSAL
TABLE OF
OF CONTENTS
TABLE
CONTENT
1.
WEB STATUS
2.
ONSITE ANALYSIS
3.
OFFSITE ANALYSIS
4.
CONTENT ANALYSIS
5.
PROPOSED KEYWORD
6.
SEO DEVELOPMENT FOCUS
7.
KPI& BUDGET
8.
DEMO
TABLE OF
OF CONTENTS
TABLE
CONTENT
1.
WEB STATUS
2.
ONSITE ANALYSIS
3.
OFFSITE ANALYSIS
4.
CONTENT ANALYSIS
5.
PROPOSED KEYWORD
6.
SEO DEVELOPMENT FOCUS
7.
KPI& BUDGET
8.
DEMO
WHERE
THEY
GO ONLINE
STATUS
WHO THEY
ARE
PAGE RANK
ALEXA RANK
SITE MAP
BACK LINK
0/10
none
Yes
1
WHERE
THEY
GO ONLINE
ISSUE
WHO THEY
ARE
Khanhquang.com site not show up on Google Page Search
TABLE OF
OF CONTENTS
TABLE
CONTENT
1.
WEB STATUS
2.
ONSITE ANALYSIS
3.
OFFSITE ANALYSIS
4.
CONTENT ANALYSIS
5.
PROPOSED KEYWORD
6.
SEO DEVELOPMENT FOCUS
7.
KPI& BUDGET
8.
DEMO
WHERE
THEY
GO ONLINE
Online
Analysis
WHO THEY
ARE
.
WHERE
THEY
GO ONLINE
Online
Analysis
WHO THEY
ARE
.
WHERE
THEY
GO ONLINE
OTHER
PAGE
WHO THEY
ARE
Trang Chu
Gioi Thieu
San Pham
Dai Ly
Tai Ve
Tin Tuc
Webico site not show up on Google Page Search
Because It is new website
Lien He
TABLE OF
OF CONTENTS
TABLE
CONTENT
1. MARKETING ISSUES
2. STRATEGIC ROAD MAP
3. MEASUREAMENT METHOD
4. CAMAIGN TIMELINE
5. KPI& BUDGET
6. DEMO
insight
insight
on
on
Platform
Platform
Task
Task
Target
Target
Communicati
Communicati
Channel
Channel
Media
Media
Digital
Digital
Objective
Objective
OUR STRATEGY
AWARENESS
-- Build
Build Awareness
Awareness of
of Khanh
Khanh Quang.com
Quang.com
‑
‑
‑
Age
Age 35
35 –
– 65+
65+
Location:
Location: Vietnam
Vietnam
Interest:
Interest: Dental
Dental Chair
Chair
ENGAGEMENT
-- Engaged
Engaged Users
Users To
To khanhquang.com
khanhquang.com
‑
‑
‑
Introduce
Introduce Khanhquang,
Khanhquang, a
a dental
dental chair
chair supply
supply
-
-
Webico PR News
Webico Website
Drive views to PR
Drive impression
Banner – news
SEM
GDN
Age:
Age: 35
35 –
– 65+
65+
Location:
Location: Vietnam
Vietnam
Interest:
Interest: Dental
Dental Chair
Chair
LET’S
LET’S khanhquang.com
khanhquang.com design
design your
your dental
dental clinic
clinic
-
Khanhquang website
-
Khanhquang fan page
-
Khanhquang Linkedin
-
Drive traffic to site
Drive engage to fan page
SEM
GDN/Retargeting
FB Ad – Promote Website
TARGET
TO
WHOM
WHO THEY
ARE
Dentist
AGE, 35-45
Vietnam
WHERE
THEY
GO GO
ONLINE
WHERE
THEY
ONLINE
WHO THEY
ARE
Source: FTA Insight
WHAT
THEY
DODO
ONLINE
WHAT
THEY
ONLINE
WHO THEY
ARE
THEY TEND TO RECEIVE INFO THAN OTHERS
Source: EPINION 2013
WHAT
DEVICE
THEY
USE
DEVICES
THEY
USING
THEY GO ONLINE BY DESKTOP AND MOBILE
Source: EPINION 2013
WHEN
ONLINE
WHENTHEY
THEY
DO ONLINE
THEY GO ONLINE DURING THE DAY, MOSTLY 8-10 PM
Source: EPINION 2013
HOW
WE
COMMUNICATION
MEDIA
EXECUTED
- TIMELINE
AWARENESS
Introduce
Introduce Webico
Webico NEW
NEW Web
Web designer
designer for
for small
small
Business
Business
ENGAGEMENT
LET’S
LET’S WEBICO
WEBICO DESIGN
DESIGN YOUR
YOUR WEB
WEB
HOW
HOW
TEXT
TEXT AD
AD
FLASH
FLASH BANNER
BANNER
IMAGE
IMAGE
FB
FB AD
AD
DEMO
OUR PLATFORM
DEMO
OUR RESPONSIBILITY
Create KhanhQuang Awareness
Engaging Users to Khanhquang Fanpage in Facebook and
Increasing Traffic To KhanhQuang Website
TABLE OF
OF CONTENTS
TABLE
CONTENT
1. MARKETING ISSUES
2. STRATEGIC ROAD MAP
3. MEASUREAMENT METHOD
4. CAMAIGN TIMELINE
5. KPI& BUDGET
6. DEMO
DEMO
360 MEDIA CHANNEL
ZING NEWS
Webico
SEM
360 CAMPAIGN
GDN
Note: SEM = 80% Google Paid Search + 20% Coc Coc Paid Search
FACEBOOr AD
TABLE OF
OF CONTENTS
TABLE
CONTENT
1. MARKETING ISSUES
2. STRATEGIC ROAD MAP
3. MEASUREAMENT METHOD
4. CAMAIGN TIMELINE
5. KPI& BUDGET
6. DEMO
HOW
TOOF
KEEP
TRACK PERFORMANCE
TABLE
CONTENTS
PR
Genk REPORT
PROMOTE PR
COC COC
LINK
REPORT
PROMOTE
POST
TEXT AD
OUR REPORT
2 WEEK REPORT, MONTHLY
FB Ads
REPORT
Manager
FINAL REPORT
Adwords Coc
Coc Awords
DISPLAY AD
YOUR
TOOL
CAN TRACK
TABLE
OF CONTENTS
YOU CAN TRACK BY YOUR FACEBOOK INSIGHT TO SEE HOW MUCH
ENGAGEMENT OF USERS ENGAGE YOUR FAN PAGE
YOU CAN TRACK BY YOUR GOOGLE ANALYTIC TO SEE HOW MUCH
SESSION COME TO YOUR WEBSITE
TABLE OF
OF CONTENTS
TABLE
CONTENT
1. MARKETING ISSUES
2. STRATEGIC ROAD MAP
3. MEASUREAMENT METHOD
4. CAMAIGN TIMELINE
5. KPI& BUDGET
6. DEMO
