Marketing about Vinpearl
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Vinpearl: Hotels and Resorts
University of Economic and Finance
Class: Principle of Marketing
Members of group:
1- Nguyễn Ngọc Như Trang
2- Đỗ Thị Tâm
3- Bùi Thị Thanh Tuyền
4-Nguyễn Thanh Hoàng
5-Nguyễn Đức Huy Hoàng
6-Nguyễn Thị Nhu Mỹ
Teacher: Bui Hoang Hang
Video about the Vinpearl:
Click icon to add picture
Introduce:
Vinpearl is one of brand strategy group by Vingroup investment and
development.
Vinpearl brand first appeared in Vietnam in 2003.
In 2011, The extraordinary share holder’s meeting elected the board
chairman Mr. Pham Nhat Vuong, the richest man in VN stock market.
Click icon to add picture
In 2003, Opened 5 stars Hotels Vinpearl Resort Nha Trang with 255 rooms , 17.5
ha. Located at Hontre insland in Nha Trang city.
In 2007, Opened the deluxe Hotels and Resort Nha Trang , raising the total
number of 5 stars standard rooms to 485 rooms.
Click icon to add picture
In 2011, Opened and commissioned resorts Vinpearl Danang Resorts. Located in
the most prime location of Non Nuoc Beach strip – One of the most beautiful
beaches in the planets (Forbes magazine) Resort has 39 large rooms , build by
the France style.
In 2014, Opened 5 stars Hotels and Resorts Phu
Quoc. It has total 300 hectares includes 750 rooms
with the modern entertainments
.
Tangible
PRODUCT
Intangible
INTANGIBLE
1.
HOTELS AND RESORTS
2.
AMUSEMENT PARK
3.
GOLF CLUB
4.
RESTAURANT
5.
MEETINGS AND EVENTS
VINPEARL’S HOTELS AND RESORTS:
Hotels: Standard room
Luxury resorts
Hotels: V.I.P room
Deluxe resorts
PRICE
EXPENSIVE > COST MARKET
COST
EQUAL = COST MARKET
CUSTOMER
• -> WHO CAN PAY FOR PRODUCTS / SERVICES
WHO ?
BIG FAMILY ( FAMILY HAS A LOT OF CHILDREN )
SWEET COUPLE
COLLEAGUES
FRIENDS
THE ELDER
GROUP
TEENAGER
=> In sort , all of them still participate
•
● FAMOUS TOURISM DESTINATION
NHA TRANG
PHU QUOC
PLACE
HA LONG BAY
DA NANG
CAN THO
Vinpearl
Vinpearl
Hạ
Long
Bay
resort
VinpearlNha
Can
DaTrang
Nang
ThoResort
Hotels
resorts
Vinpearl
PhuQuoc
Resort
e.g
AS SPONSORS FOR THE PAGEANT , FOR THE BEAUTY CONTESTS , FESTIVAL , MEETINGS AND EVENTS
+ Final Miss Earth
+ Final Miss World
+ Final Miss Universes
PROMOTIONS
AS PHILANTHROPISTS ( DONATE FOR ORPHANAGE / NURSING HOME )
HANG POSTER ON THE ROAD
ADVERTISING ON THE TV / ENEWS / FACEBOOK ,..
PUBLIC RELATIONS
PERSONAL SELLING
SALE PROMOTION
Brand recognition
Creating and retaining their customers
Identifying real customers
Providing informations
Establish truth
Stimulating the curiosity of customers
:
Target market
can pay for your products ?
WHO
can enjoy your services ?
Investors, successful business and tourists are favorite customers which Vinpearl’s Hotels and Resorts target. Vinpearl’s Hotels and Resorts are considered
the product line has great appeal.
Competitors: decide to victory and defeat within the company.
COMPARISON SOME OF COMPETITORS:
NO
NAME OF PROJECT
OWNER
MANAGAMENT
SCALE
PRICE/
REANTAL PROGRAM
1
Hyatt Regency
Indochina Land
Hyatt Hotels & Resorts
20 ha
Apartment :$200.000-$800.000
174 units
Villas: $1400.000 - $2050.000 includes VAT
27 villas
2
The Costa Hotels and Resorts
Knight Frank and
The Costa
Intercontinental Group
3
Best Western
Hai Van Nam Company
244 apartments
$2100- $25000/ m2
304 rooms
Best Western International, Inc.
41 floors
280 rooms
$2300- $2800/ m2
