HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
INTRODUCTION

Tourism has become common needs of most strata of society. These
promotion activities, promote tourism development has made dramatic changes
in the tourism industry, tourists from aboard to Vietnam and more. Besides,
locaol tourists come mainly from the need for travel, busimess, entertainment, …
also significantly increased. Many hotel group world’s major investment
intoVietnam like Sofitel, Park Hyatt, Inter Continental, Sheraton, … has created a
large play ground, and aggressive than ever.
Thus, the imposition of a marketing strategy is an extremely important task
in the current period and future of the Hoi An beach resort. That is the main
reason for the author selected research topics “Proposing Sales and Marketing
plan for Hoi An beach resort” to help this resort can promote all of it’s strength
before the end of competitive pressure strength from it fierrce rivals from home
and abroad.

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
CONTENTS

I/ Introduction about Hoi An Beach Resort:
1.
2.

3.

History of formation and development:.......................................................3
Business situation:........................................................................................3
a) Organization structure:........................................................................
b) Resort’s facility:.................................................................................4
Hoi An Beach Resort Marketing Situation analysis:....................................4

II/Marketing Strategy:
1.
2.
3.
4.
5.
6.

An overview of competing area:..................................................................5
Competitive analysis of each competitor:....................................................6
Competitive analysis of hotel:......................................................................7
Forecast of future market conditions:.........................................................10
Plans relating to specific marketing strategies and budget:........................12
Selection of measurement and evaluation tools:...........................................

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
I/ Introduction about Hoi An Beach Resort:
1.


History of formation & development:

Historic Hoi An has become a flourishing commercial port town, renowned
for its gracious hospitality.
Four km from the town's ancient quarter, in between De Vong river and Cua
Dai beach, is Hoi An Beach Resort – "An Oasis of Peace Where The River Meets
The Ocean". One of the most established beach resorts in Hoi An, this hotel lives
up to its fine reputation..
The resort is invested by Hoi An tourist joint stock company and came into
operation in 2000.
+ Location:
35 kilometers from Danang International airport
4 kilometers to Ancient Town
2.

Business situation:
a) Organization Structure:

DIRECTOR

C.E.O secretary

Sale
Front House
&
Office Keeping
Marketing

F&B


Human
Safe & Financ
Resouce Security e
s

HOI AN BEACH RESORT SALES AND MARKETING PLAN

Maintenance
&
Engineering

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017

b)

Resort’s facility:

Accommodation consists of 121 luxurious deluxe and Grand Deluxe rooms in
which there are 48 rooms surrounded by the garden, 44 rooms have small garden
with river views and 2 large suites all of which evoke a traditional Vietnamese
village style.
Riverview Suite features a living room, two bathrooms, a mini-kitchen, and
balcony. The well-appointed rooms include balconies with views across manicured
gardens, beach, river and lush paddy fields.
Enjoy snacks or salads at the resort's breezy Sunshine Bar or relish a peaceful
meal on River Breeze Restaurant's waterfront balcony. Spectacular seafood
barbecue parties are held on the nearby beach, and cooking classes are offered to

demonstrate the intricacy of Vietnamese food preparation.
Wide-ranging facilities include two swimming pools, children's playground,
tour desk, beauty salon, fitness centre, and variety of sports equipment for hire.
The resort's conference room includes slides and an overhead projector, LCD
TVs.
A visit to Waterlily Spa is sure to help guests unwind after a jam-packed day
exploring. The spa, based on ancient Vietnamese practices (also known as Au Lac),
uses herbal healing power to leave clients feeling invigorated.
One of the most established beach resorts in Hoi An, this hotel lives up to its
fine reputation..
3.

Hoi An Beach Resort Marketing Situation analysis:
a) The vision and mission

- Vision: "The choice of trust".
- Mission: The mission of Hoi An Beach Resort is to create the highest value for
the customer and employee concentrations.
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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017

b)

Bussiness goal:

Hoi An Beach Resort frequently renew and sustainably develop to become the

premier service provider in Hoi An and the region, aim at human factors, fostering
and exploiting the capabilities of the resources the most effective, gradually
establish corporate culture, contribute to build and enhance the brand image of Hoi
An Beach Resort on the market
c)

Target Marketing:

Providing international quality resort to domestic customers and international.
d)

The orientation Resort:

- Developing sustainably and agreeably the strategic of the unit.
- Exploiting effectively the potential advantages of natural resources, focusing on
the key to attract guests and longer stays.
- Developing of new products suitable for many places than objects.
- Develop and promote the brand of scale and more widely on the international
market.
- Conserving, constructing and developing sustainably the environment and
tourism resources.
- Promoting the traditional and ethnic beauty of the local population.
- Organizing more and greater major holidays of the year.
II/Marketing strategy:
An overview of competing area:
Hoi An is an old town down the Thu Bon River, on the coastal plain of
Quang Nam Province, about 30 km south of Da Nang City. Hoi An used to be
known on the international market with many different names such as Lam Ap,
Faifo, Hoai Pho and Hoi An.
1.


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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
Hoi An has a lot of rivers, arroyos, mangrove palm forest, waterfront,....All
of them is beautiful river landscape.Hoi An is forming three distinct types of
ecological landscapes: high mountains in the West, midlands in the Center and
coastal plain. It’s coast reach 7km with many nice beaches.
Hoi An ancient town is one of the World Heritage recognized by UNESCO at
4/12/1999.
Until 2006, the hotel & resort business market have become an active market,
most of competitor of Hoi An Beach Resort implemented flexible business
strategy, improved quality of service, changed price strategy, increased advertising
through websites , travel agents,...to attract more guest. Now, there are many
resorts by the sea or rivers in Hoi An such as: Hoi An riverside Resort, Hoi An
beach Resort, River Beach Resort, Hoi An Trails Resort,..
According to the MPC. Hoi An (Quang Nam), as of 6/30/2014, Hoi An has
193 organizations and individual business establishments stay with 203, total 4967
rooms room accommodation types (excluding the communes of Tan Hiep Island ),
including 4-star standard rooms or more accounted for 1,898 rooms, 3 star standard
with 956 rooms, the rest are standard rooms 1-2 star and motels, tourist villa ...
Besides, thousands of types of room accommodation is also building,
expected by 2015 will increase the total number of rooms available for visitors is
6393 rooms.
2. Competitive analysis of each competitor:
Competitors Name
Strengths

Victoria Hoi An Beach +Private Beach
Resort & Spa
+Low cost
+High quality of service.
+French, Japanese &
Vietnamese style
+Food for vegetarian.
+3 languages in use
Hoi An Ancient House +The highest value level
Village Resort & Spa
in this area
+Proffessional staff
+Vietnamese traditional
facility style
+Beautiful grass and pool
HOI AN BEACH RESORT SALES AND MARKETING PLAN

Weeknesses
+ Limited room
options.

type

+ the wifi signal oftens
weak
+Far away from ancient
town.
+2 languages in use
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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
Hoi An Silk
Resort & Spa

Marina +Great breakfast
+Hard-to-find locations
+Vietnamese food.
+ Ideally located
+3 languages in use
+Room & Service for
people with disabilities
+Jacuzzi & hot bath
+diet menu
Anantara Hoi An Resort
+ Designed with French, +2 languages in use
Dutch,
Chinese
and
Japanese influences
+ Ideally located
+Staff is very helpful &
friendly
+The room is bigger than
the others
Hoi An Historic Hotel
+ Ideally located
+ No undercover parking
+4 languages in use
+Limousine car for rent

+Children service
+Library

3.

Competitive analysis of hotel: (SWOT)
a) Strengths analysis:

Hoi An Beach Resort is one of the first 4 stars resort in Hoi An. This is member
of Hoi An travel joint-stock company. Thank to units business system, Hoi An
Beach Resort have advantaged in shared management experience and guest
situation. Obviously, History of formation & development of Hoi An Beach Resort
is more longer than the others. So, it can lay up more experience in this major.
The highly appreciated location – Which is not only by the sea but also the
river. So that Hoi An Beach Resort have unique growth potential . Specially, it can
provide more services for satisfy guests.
A grand scale, modern facility: Total of areas is over 2 ha and include 122
rooms, 2 outside swimming pools, a tennis court, conference rooms and restaurant
independently. It’s also have modern facility for water sports.
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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
Experience staff: Managers have a lot of experience and high background in
the hospitality industry. Most of staff have high level, enthusiastic, friendly.
Brand of Hoi An Beach Resort is going up.
b)


Weeknesses:

+ Resort Facility has not reached international standards:
Although Hoi An Beach Resort invested heavily in equipment for each room,
the impact of the climate & beach have an bad influence on it.
To maintain the model tradition houses, the modern equipment isn’t used.
+The professionalism of the service isn’t high:
The Hoi An Beach Resort has various service but it’s service is still not
professional – showing at services provision process and guests relation such as:
guest have to wait too long, some staff still not control their attitude,...
+Human resources have some limitations point: Languages skill or technology
skill of staff still limited
c)

Oppotunities:

Vietnam is a country with great potential for tourism development : a lot of
landscape Vietnam is a country which has much rich potential tourism with a lot of
beautiful and varied natural landscapes throughout all the country. Thanks to that,
it has been attracting a great number of tourists. Moreover, there were many
miraculous struggles that left magnanimous marks in Vietnam's history which
appeal people who want to study about our history. In particular, Vietnamese
people have the tradition of hospitality. This is one of the factors causing
excitement for visitors.
At the present, the Party and State of Vietnam is always interested in creating
an open environment of investment as well as favorable conditions to encourage
the economic sectors in investing in the tourism field fairly and squarely.
The Party and State have been interested in developing economic and social
infrastructure,
especially transport infrastructure, communication, tourism,

recreation, culture, .. .This interest creates necessary conditions to develop tourism.
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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
The competition in the integration is an opportunity for business enterprises
in the tourism sector to strongly assert and improve themselves and help them have
higher sense of responsibility to improve service quality and diversification of
tourism products to meet the needs of domestic and international markets.
International economic integration is also a chance for Vietnam to access
other countries all over the world about human resources training of tourism at
international level and meet the requirements of the domestic market and keep up
with international level on tourism better.
Political situation continued unstable in Thailand, terrorism in India,
Indonesia ... Tourists will tend to travel more to Vietnam if we have a reasonable
stimulus policy. The year 2009 is the one we hosted the international tourism fairs ATF Hanoi. This is a good opportunity to promote Vietnam tourism.
Moreover, due to the economic crisis, a large number of workers who lost
their jobs take advantage of this time to travel.
d)

Threaten:

H5N1 influenza, foot and mouth disease cause difficulties for the tourism
industry and hotels across the country. Some provinces in Vietnam still have to
suffer these diseases which can spread to other areas. This has made foreign
tourists afraid when choosing Vietnam as a destination. Safety is one of the most
important criteria when traveling by European tourists, especially those are in the
target market of the resort.

The increasing of number of luxury resorts in Hoi An makes competition
becomes fiercer. The competitors are Hoi An Riverside Resort, Hoi An Beach
Resort, River Beach Resort, Hoi An Trails Resort. These competitors are are also
full of modern and luxurious facilities and competitive advantages of their own
compared to Hoi An Beach Resort.
The construction of more and more luxury resorts in Hoi An also means that
shortage of labour who are experienced and skilled, especially in the short term. So
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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
employees of Hoi An Beach Resort can be attracted to places where offer higher
wages and better working conditions.

4.

Forecast of future market conditions:
a. Task enviroment:



Customers & competitors:

As assessed by the travel company, the number of tourists to Hoi An increase
of 23.59% average over the years. In 2014, Hoi An welcomed 2.81 million foreign
visitors. Just three international visitors to Vietnam, Hoi An is a selected first
stopover. This has created favorable conditions for investment in real estate
development in the resort area. A series of projects of real estate investment

property is built and offered to the market in recent times is a testament to the
warming of this product line.
According to real estate experts, real estate and resort will be one of the
attractive investment channel in the next 5 years. Moreover, Association of Real
Estate Viet Nam (VNREA) forecast 2016 will be the beginning of real estate back
resort in Da Nang, Hoi An to the race of the big real estate mogul, promises to
come back and explode in the future.


Clearly, It’s market will bring not only oppotunities but also threaten. The
more guests come, the more competitors. So, the service will be main element
decided success or failure of our resort.

The total number of tourists to Hoi An in 2015 reached more than 2 million,
an increase of 22.43% over the same period. Among visitors to Hoi An in the past
year, more than 876 thousand visitors have stayed back this city, up to 9.98% over
the sam period. While international visitors reached 710 thousand, up 11,27% over
the same period; more domestic tourists reached 166 thousand, an increase of
4.79% over the same period.

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
The asean tourist segment tend to more develop than the others. Specially, the
primarily tourist of Da Nang- Quang Nam are Korean, Chinese, Japanese.
Therefore, Hoi An Beach Resort should concentrate on Korean, Chinese, Japanese
and domestic market. It’s will be a perfect target market.



Distributors:

There are many travel agents and websites are opened day by day. Specially,
the travellers tend to refer in different websites –is one of the cheapest & most
convenience way to advertise & sell. So, we can sell good & service more
convenience and lower cost.
The General Enviroment:
Economic Forces:
b.



Recently, the General Statistics Office announced 7/2016 CPI to rise 0.13%
from the previous month. Calculated in the first 7 months of this year, the CPI has
increased by 2.48% compared with the figure 12/2015.
At the conference announced Vietnam's economic report II / 2016 by the
Institute for Economic Management Central (CIEM) held on 26/7 in Hanoi,
experts also forecast third-quarter CPI / 2016 will be approximately 1.31%.
Inflation potentially unexpected developments, because from now until the
end of 2016 there are many factors expected to put pressure on the CPI,
particularly might have complicated coming from exogenous factors such as world
markets and climate change (disturbance on the food market), the UK leave the EU
, Donald Trump wins presidental election,... and endogenous control as the ability
of the central bank money supply and aggregate demand fluctuations. If the
adverse situation, would not rule out the inflation in 2016 exceeded 5% target by
the Government.
The report of The Economist magazine about the situation in Vietnam in 2016
also gave remarks: Pressure Inflation in Vietnam is still hidden in this year.Prices

will increase at a slightly faster pace. Inflationary pressures from the demand side
will also stronger. However, the Economist said that the rate of inflation between
now and 2018 will be moderate

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

Because, the inflation will be moderate so the interest rates will be increase.
The resort will face high pressure about interest. So that, it have to make an
effort to reach high performance.
 Technological Forces:
 Demographic Forces:
 Political and Legal Forces:

After 2020, the rotating labor agreement of ASEAN will be effective .So that
the resorts will have oppotunities to get high experience empolyees with lower
cost. It’s also challenge of the old staffs to try to compete their skills.
State Bank of Vietnam (SBV) has administered interest rates and flexible
exchange rates in line with the macroeconomic situation. Date 12/31/2015, State
Bank of Vietnam issued Decision No. 2730 / QD-NHNN dated 04.01.2016
effective from the publication of the central exchange rate of USD and VND with
the trading band is + / -3%, under which the central exchange rate is adjusted daily,
keep abreast of foreign currency supply and demand in the domestic and
international, exchange rate fluctuations have increased the center, has

decreased.With the way the new exchange rate, after 6 months, the VND / USD on
the market are much lower compared with the end of 2015 and the exchange rate
relatively stable.
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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017


The exchange rate differences will no longer be a burden for bussiness again.
5. Plans relating to specific marketing strategies and budget:

To get high performance, we have to set out a clear and specific marketing strategy.
All of them have to depend on it’s availability.


Target Marketing:

With the explosion of social media, such as Facebook , we’ve been given the
opportunity to market the Hoi An Beach Resort in a whole new direction to a new
consumer. We continue to target international and domestic travelers but, in a
variety of new ways.
•

Target marketing key characteristics for Viet Nam domestic guests:

+Leisure Traveler:
-


Families with children, couples, baby boomers, grandparents vacationing
with grandchildren.
Honeymoon

+Meetings, conferences purpose for medium corporations
+Events: Wedding, party,...
+Household Income: 500$-2.000$
+Top Activities:
-

-

Shopping
Golf and sporting activities
Culture Experience : Hoi An ancient town, Kim Bong Carpenter Village,
Thanh Ha Ceramic Village, or the area having Champa cultural architecture
of Quang Nam,..
Spa

+Average Length of stay: 4 nights
+Transportation: Auto, Air
•

Target marketing key characteristics for International guests:

+ South East Asian, Western Europe
+ Leisure Traveler:
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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
-

Families with children, couples, baby boomers, grandparents vacationing
with grandchildren.
Honeymoon

+Household Income: 1.500$ - 3.000$
+Top Activities:
-

-

Shopping
Golf and sporting activities
Culture Experience : Hoi An ancient town, Kim Bong Carpenter Village,
Thanh Ha Ceramic Village, or the area having Champa cultural architecture
of Quang Nam,..
Spa

+Average Length of stay: 7 nights
+Transportation: Air


On-property:

Activity


Contents

Time

Budget

Advertise on Google Adwords is an From:1/1/2017
Google
online advertising service 1/1/2018
that allows businesses to
have their ads run on
Google’s search results
page. The ads look almost
identical to the normal
search results, with the
only difference being the
small word “Ad” in green.
Google ads will show at
the top and bottom of a
search results page.

to 100$ / day
=>100*365 = 36.500$

Advertise on + Viet Nam pocketguide – 1/1/2017
bookguide,
which is provided for 1/1/2018
magazines
tourist in the flights,

airports, restaurants, taxi,..
+free map in the ancient
town
+rack
card
in
the

-> +12.000.000 vnd
~ 600 $

HOI AN BEACH RESORT SALES AND MARKETING PLAN

+500$
+1.000$
+22.000.000 vnd
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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
restaurant and airport
+ Viettravel magazine
Associate to +Connect with some
travel agents famous agents: VietNam
and websites airlines,Vietjetstar,
Saigontourist,
Viet
travel,... to help us sell
goods & services. They’ll
combine

with
their
products to sell.
+Transportation
advertising: taxi pannel,..
+Discount for distributors
in sites:
/> />




Site Tour

Cooperation
Conference

+From 1/6/2017 to ~1.000$
1/10/2017
+From 1/1/2017 to +discount 20% per
1/6/2017
total room sold through
them
+From 1/1/2017 to
1/1/2018

+Visit to Phuket, Thai Lan +In May
4D3N for staffs –Who are
high appreciated in their
job.

+Visit to Sapa 4D3N to +In Winter
connect staffs together
+ Invite some famous
agents in VietNam come +In June
and leisure, use service
such as: Lu Hanh Viet,
Opentour Group, Hoang
Viet Travel, Vietsuntravel,..
+Invite some magazines,
travel blogs come this
resort and supply sleeping
rooms, F&B,..and other
service to they can write

HOI AN BEACH RESORT SALES AND MARKETING PLAN

+ 2.000$/year
+discount 15% per
total room sold through
them

+120.000.000vnd
~6.000$

+100.000.000 vnd
~5.000$
+200.000.000 vnd
~10.000 $

+100.000.000vnd

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
about our resort
+In August
+Invite the embassy of
some country that is our
target marketing visit and
leisure
Training
Staff
Sports

+In May
Train staff regularly to get +Each month
high knowledge, work
together more efficiency &
effectiveness
Provide some new game +1/1/2017
such as: billiards, table
tennis,..

Golf
Packages

This packages include
sleeping room, f&b, goft
service, spa
Down price In the off-season, we down

in off-season price
Gift for guest + Offer guests gift like
flower, beakfast,.. if guest
is staying resort
+Give happy email or
message and give discount
for them



~5.000$

+200.000.000
~10.000$
+5.000.000 /time
 60.000.000 vnd
~3.000$
+billiards
table:
28.000.000 for each
 140.000.000vnd
~7.000$
+table tennis:
10.000.000 for each
 100.000.000vnd
~5.000$

In summer and fall
From October to 30-40%
April

+Guest birthday
200.000 vnd for one
~10$

Off Property:

Activity

Contents

Time

Attracting
investment
resources

Local Goverment shoul Every season
Attract
investment
resources to complete
some
essential
infrastructure
projects
such as counseling centers

HOI AN BEACH RESORT SALES AND MARKETING PLAN

Budget
100.000.000vnd

~5.000$

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017

Festival

Program

Enviroment

and support information
travelers in the old town,
in Cham, tourist port of
Cua Dai, parks, beaches
coastal bathing in Cam
An,..
Local goverment should
maintain The unique
festival program such as
the festival “Cultural
Exchange Hoi An –
Japan”,held
annually
since 2003 in the city of
Hoi An
Local Goverment should
Main tain and develop

Program "Representing
night Hoi An ancient
town of the 20th century"
was performed from
08.09.1998.
Here,
visitors can participate in
many
activities
of
traditional folk culture,
such as playing cards hut,
Chinese chess, chess
village, beating pots and
repartee Dating drilling,
initiated street art poetry,
traditional poetry groups,
opera performances ,
traditional martial arts,
traditional
music
performed, taught folk
singing,
calligraphy,
singing classical music,
chamber music, the night
market, the river drop
lights or music on the
street
Hoi An local goverment

should solve the Cua Dai

From 13/8/2017
to 16/8/2017

1.000.000.000vnd
~50.000$

Since then, more 200.000.000vnd
than 200 old town ~10.000$
night
is
held
periodically on the
14 lunar months.

earliest

HOI AN BEACH RESORT SALES AND MARKETING PLAN

At

least
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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
Beach
disappearing
because of erosion. They

should
build
the
underground
dikes,
underground
bands
jamming, additional sand
shortage

6. Selection of measurement
 On property:

1.000.000.000.000
vnd
=>51 milion dollars

and evaluation tools:

Nowadays, the internet become more and more popular and it also high affect
to our life. Specially, the Internet is the leading source for travel planning
information. So that, concentrating on internet marketing is the right way to
advertise and sell effectively.
+Google is the most popular website to looking up information.
Evaluate How Your Google Ads are Performing: Is It Worth it for Your
Business?

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
An important aspect of advertising on Google is tracking how your ad is
doing. When you are first starting, you should log into your account about once a
week in order to make sure your ad is performing well.
Google will assign a quality score to each of your keywords based on:
•

Expected click-through rate – How likely someone is to click on your ad
after searching for the keyword.

•

Ad relevance – How closely the keyword is related to your ad.

•

Landing page experience- How closely the keyword is related to the landing
page your ad link to.

You can check the quality score of your keywords by clicking on the keywords tab
on your account and hovering over the white bubble in the status column.



So, you can know how many people access your page.

+ The traveller usually visit different websites –which connect with the previous
guest –to read experience and make a choose . It’s the words of mouth advertising

affect like family, friend and colleagues . So that, we decide to Associate to famous

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
travel websites like booking, agoda, ivivu,...to attract their mind, increase
believing and increase the probability is found ->sell more
+The No.3 of the rankings is the magazines and information brochures. It’s also
mean that advertising in the magazines and bookguides, free maps is amazing way
to attract the guest.
+ Connect to the travel agents is the simplest and the most certain to accost guests.
The tour operators will bring guest to us. The fly agents help us to give the rack
cards or the bookguides. If we advertise in the transportation like taxi, it’ll help
increase brand awareness.
+ We invite some famous agents in VietNam come and leisure, use service such as:
Lu Hanh Viet, Opentour Group, Hoang Viet Travel, Vietsuntravel,.. If the bid is
accepted, the hotel will issue the client a contract detailing the agreement made
between the hotel and the client...So that, they will become ours distributors.
+We invite some magazines, travel blogs come this resort and supply sleeping
rooms, F&B,..and other service . Maybe, they can write about their feeling, their
experience our resort.
+We invite the embassy of some country that is our target marketing visit and
leisure.
+ If we celebrate guest memory like birthday, wedding day,..The guest will happier
and more satisfied with us. It’s a WOW Factor help to increase level guest return
with us.
+ In the off-season –which season less guest than the other season. In Hoi An, It’s

usually from October to May. In this season, it’s usually raining and cold. So, the
tourist is less. To attract guest ,we should down –price and have low inclusive.
+The service is one of the most important element. Therefore, We have to make our
goods and services more diversity, exciting.The guests can spend time on it. By the
way enrich sports like billiards, table tennis,..We also have to improve the quality of
the service by training staff, site tours,.. The staff will work-together better and
learn more expertise.

HOI AN BEACH RESORT SALES AND MARKETING PLAN

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017
+The goft pack should be maintained because golfers usually have high
affordability. If we have suitable cost with the same quality than the others. They’ll
choose us.
 Off-property:
Community mobilization, participatory enterprises cultural events, art,..became
regular employment and of TP.Hoi An efficient, contributing to create special
tourism products for visitors.
+ It can be said, the festival has contributed to the special cultural colors for Hoi
An, attracting visitors from all over the world looking on, of which 2015 has
attracted more than 2 million tourists . And Hoi An has won the hearts of many
travelers called “ Festival City” – instead of the confirmation of the success and
vitality that the festival has to offer.
 So that, we should maintain the festival, events, programs like: Cultural
Exchange Hoi An – Japan, Program "Representing night Hoi An ancient town
of the 20th century",..
+ Mr. Nguyen Van Son - Vice Chairman TP.Hoi An said that in the city's budget

situation is still limited, the companionship of the business and the community,
especially the companionship is have most meaning. Local Goverment should
Attract investment resources to complete some essential infrastructure projects
such as counseling centers and support information travelers in the old town, in
Cham, tourist port of Cua Dai, parks, beaches coastal bathing in Cam An,...
 They can improving traffic construction, conserve the old town, bridges, ...or
celebrate more festival.
 Make guests satisfy , increase lengh of stay, make difference.
+The enviroment is the hotest problems around the world. The beach of Hoi An is
facing with serious problem not only Cua Dai beach may disappear but also the
near area. While the beach is one of the main sources to attract tourist. If it
disappear, Tourism will be negative affect. The landslide is also affect the
accommodation establishments next to beach. So the solution is very necessary. If
the beach is rehibilitate, the bussiness activity will not influence.

HOI AN BEACH RESORT SALES AND MARKETING PLAN

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HOI AN BEACH RESORT SALE AND MARKETING PLAN 2017

HOI AN BEACH RESORT SALES AND MARKETING PLAN

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