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CORIANDER RESTAURANT
1. RESTAURANT DESCRIPTION
2. PERSONAL DETAILS
3. BUSINESS OBJECTIVES
4. MISSION STATEMENT
5. PREMISES
Restaurant Description
6. JOB FUNCTION
7. SERVICES
8. MARKET
9. MARKETING
10. COSTS


Restaurant Description
• Name of restaurant: Coriander Restaurant
• Type of company: Private Company
The Coriander Restaurant will be located 30 Ho Xuan Huong Street.
The restaurant will be wholly owned and operated by Group 6.
The restaurant will service lunch, dinner during the week and weekends
From Monday to Sunday: 8:00 am – 11:00 pm


Personal details


Business Objectives
The primary objectives of the business plan for Restaurant are below:
-To be the premier Vietnam-style restaurant .
-To provide quality meals at reasonable prices .
-To promote Vietnamese cuisine to travelers .




Mission Statement
Our mission is to provide Vietnamese culinary
experience unique and space in harmony with nature.
We will strive to achieve this goal by providing a
source of fresh ingredients.
We always concerned about the interests of the
customers and staff treat each and everyone with
dignity and respect – just like we would at our own
home.


Premises
Some of the restaurant's equipment includes:
•Refrigeration appliances such as refrigerators, cold storage,
freezers, insulated tools.
•Tracking devices such as temperature change, air conditioners,
dehumidifiers, ventilators, etc.


• Cargo equipment and materials such as counters, cabinets,
tables, chairs, etc.
• Dining utensils in restaurants as bowls, plates, cups and cups,
vases, cups, spoons, napkins, tablecloths, etc.


ORGANIZATION CHART
GENERAL
MANAGER


ASSISTANT
MANAGER

CASHIER

CHEF

BEVERAGE
MANAGER

DINING ROOM
MANAGER

ASSISTANT
CHEF

KITCHEN
STAFF

BATENDER

SERVER

FOOD
RUNNER


JOB FUNCTION



The restaurant will employ 35 employees: 1 manager, 1 assistant manager, 1
chef; 1 assistant chef and 8 staffs in kitchen, 14 servers, 4 food runner, 1
beverage manager, 1 bartender, 2 cashier, 1 dinning room manager

.

MANAGER
 Take responsibility for the
business performance of the
restaurant .
•Recruit, train, manage and
motivate staff .
•Maintain high standards of quality
control, hygiene, and health and
safety


ASSISTAN MANAGER



Restaurant assistant
managers run the staff when
the manager is not on duty

• Make sure employees
perform a variety of tasks

BEVERAGE MANAGER:.


• Prepare alcohol orders entire day for
dining and room service.
• Supervise beverage staff working in
bars.
• Ensure every alcoholic beverage
ordered is paid.


BATEBDER

• Serve beverages to Servers

SERVER

• Learn menu items and be able to describe
them appropriately to guests.
• Take beverage and food orders, deliver
beverages and food
• Check-in with guests to ensure that
everything is going well.
• Clear dirty dishes from table.
• Deliver guest’s bill and thank them for
dining at the restaurant.


FOOD RUNNER
CASHIER

• Deliver food to tables

• Clean table
• Receive payment and present
change to customer,
• Make a reservations for
customer.


FOOD AND
BEVERAGE:

The menu is a nice mix between the western, Vietnamese/ Asian kitchen. the
restaurant serves a selection of imported wines, beers, and soft drinks


PARTY: Restaurant will bring an
impressive feast. Service
organizations: the type of reception
Europe, Asian, Conferences,
housewarming, festival,

TEACHING COOKING:
Customer will learn how to cook
Vietnamese dishes like friend Pancakes,
spring roll, fresh a spring roll, special crab
spring roll, western north Vietnamese
noodle, recipes and a Vietnamese cooking
gift to take home.
There are 4 classes every day at the
following times: 8:00 am-10:00 am
Classes size: minimum 1 people,

maximum 4 people.


Tiêu đề

Market
Market description

01
Main customers

03

02

Main competitors

04
Competitive
advantages


Market
-

Market description

Da Nang is increasingly attractive to
tourists, especially foreign tourists
+ 4.6 million visitors, including 1.25 million

foreign visitors (2015)
+ was voted one of the top 10 holiday
destinations

- The demand for enjoying the variety of cuisine
when traveling in Vietnam is gradually becoming a
trend.

In 2016:aims to attract over 5 million

foods not only satiate tourists' hunger but

tourists

also fulfil their experiential needs


Market
Main customers

The
restaurant
serves
Vietnamese
dishes with
fresh
ingredients.
In addition,
the chef will
perform

processing
directly and
customers can
be

Foreign
tourists

Domestic
tourists with
high income

They
will be
ready
to pay
for
meal.


Market
Main competitors
- Over 350 restaurants in Da Nang

Truc Lam Vien Restaurant

Lam Vien Restaurant

Den Long Restaurant



Market
Competitive advantages

- Prime location
- The staff has foreign language skills,
professional service attitude
- Small scale
- Vegetable self-supply and other quality
sources
- Space in harmony with nature, rustic architecture
- Teaching cooking








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