Digital Content: Overview & Strategic
Viewport


Company Overview (Feb. 2012)
Established in 2006, grow up from year 2000.
First mover in social network (2000), online news
and e-commerce (2002)
Main investor: IDG ( International Data Group).
Employees: 1000+ people in Hanoi, Ho Chi Minh
city, and other offices in top 8 cities
Products: 20+ leading products in media, ecommerce and social network markets


Company Overview ( Feb. 2012)
Total traffics
 28 millions unique internet users over 33 millions Vietnamese
internet population (84%).

 1.5 billion page views per month,
 1.6 billion ads impression per day
 5 millions unique mobile users
Business model:
 Online Advertising ( #1 with over 75% market share)
 E-commerce ( #1 with domination in many areas)
 Mobile Content ( Top 5 in general and #1 in modern content like
apps, social games…)
 Virtual Items - Games ( Moving in)
Technology: Mastered essential internet technologies: cloud computing,
cloud storage, parallel processing, high-availability, natural language
processing, P2P…

Products Overview
Muare Rongbay

Enbac

#1

#1

#1

Shopping
forum

Classifieds

E-Market
Place

Solo Mua
(NEW) chung
Online
#1

Retailer Groupon
Model

SohaPay

(NEW)
Payment
Gateway

Dantri

Kenh14

CafeF

Baamboo

#1

#1

#1

#1

AutoPro,
aFamily,
Genk

Financial
Online
Newspaper

Video
Serving


#1

Online and
Teenage
Mobile
Online
General
Newspaper
Newspaper

E-Commerce
VC Mobile

Vertical
contents

Media
Admicro
Monetization Platform

LINKHAY,
TTVNOL,
F319,
SANNHAC,
SOCNHI,
SOHAPHIM
Social
networks


SNs

Transaction based

COMMUNITY
Building the Vietnam first online community in 2000, VC now have 28
million unique visitors/month, about 84% of Vietnam Internet User


Media Products


Media
DanTri.vn:
Gerneral online news

#1

• Number 1 news sites in different important
niche markets: Finance, Teenage, Auto, Hitech, Family.

CafeF.vn:
Financial news & reviews

#1

• 93 Million visits/month

AutoPro.vn:
Automotive news & reviews


#1

Kenh14.vn:
Teen Online Newspaper

#1

Baamboo.com:
Video search and serving

#1

Genk.vn
Website for hi-tech users

#1

aFamily.vn:
Website for family and woman

#1

• Dantri.com –Vietnam’s leading general
online news, and #1 on mobile news

• 20 Million unique visitors/month

• 70% of Vietnam news users
• 550 Million page views/month

• Growth rate: 10%/month


DANTRI.COM.VN – General News
DANTRI:

The

most

popular

Vietnamese online newspapers on

PC and #1 in mobile space.

Page views/ month

: 500 Mils.

Visit/ month

: 80 Mils.

Page views/visit

: 5.51

Avg. Time on site


: 08 mins 09’

Unique visitor/month: 16,7 Mils.

* data is from November 2011


CafeF.VN – Financial News
CAFEF: a channel provides not only
updated and detailed information from
financial markets: stocks, real estate,
banking … but also comments and
specialized analysis from experts. Cafef
bypassed 5 competitors and became #1
in finance website 9 month after lauch
Page views/ month
Visit/ month
Unique visitors
Page per visit
Avg.Time on site
New visit per month
From Hanoi
From HCMC

: 25,312,000
: 5,176,000
: 1.042.000
: 5.01
: 9 mins 30”
: 16,13%

: 45%
: 40%

* All data is from March 2012


KENH14.VN – Teenage News
KENH14 - Leading online newspaper
for Vietnamese teenagers with three

million page views per day, five times
higher than competitor’s statistics,
ranking 17 among top websites in
Vietnam

Page views/ month

: 320 mil.

Visit/ month

: 40 mil.

Visitor/month

: 9.6 mil.

Avg.Time on site

: 10 mins 30‘


* All data is from February 2012


GENK.VN – Hi-tech News
GENK – Leading hi-tech and mobile news and

reviews

Visits: 5.941.032 /month
Pageview: 29.498.074/month
Unique visitors: 2.112.102
Page/visit: 4.98
Time on site: 6‘12”
New visit: 30%

* All data is from February 2012


AFAMILY.VN – Family News
AFAMILY: Leading family and woman website.

Visits: 5.002.083 /month
Pageview: 22.488.162 /month
Unique visitors: 596.712
Page/visit: 4.5
Time on site: 6,5'
New visit: 33%

* All data is from February 2012



AUTOPRO.VN – Car & automobiles news
AUTOPRO: The leading e-magazine
for car & bike lovers and users in
Vietnam.

Visits: 1.100.000 /month
Pageview: 4.400.000 /month
Unique visitors: 600.000
Page/visit: 4
Time on site: 4'
New visit: 45%

* All data is from February 2012


BAAMBOO.COM VIDEO SEARCH & SERVING
BAAMBOO offers vertical search engines including
Mp3, Video, Film, Dictionary... Baamboo is now #1
in Video searching and serving in Vietnam
Strongly pours energy in search engine technology,
cloud computing-storage, especially Vietnamese
language processing, Baamboo help VC gains
leading experience in mastering technologies and
building large, scalable, cost effective systems

Page views/month
Visits/month


: 60 Millions
: 11 Millions

* All data is from March 2011


SOHA Digital Contents


SOCNHI.COM – Children portal
SOCNHI is number 1 and growing
website of safe and interesting

playground for children in Vietnam
#1 in providing children contents in
Vietnam

Page views/ month
Visit/ month
Avg.Time on site

: 39,6 Mil.
:
3,4 Mil.
: 21 mins 09’

* All data is from January 2012


SOHA PHIM: On-demand Movie

Soha Phim: Vietnam #1 on-demand
Internet movies & tv show streaming
6000 movies in databases

Page views / month : 80 Mil.
Visit / month
: 13.6 Mil.
Avg.Time on site
: 18.23 mins

* All data is from October 2011


SANNHAC.COM – Music social network
SANNHAC.COM: The first and most
popular network for people who love
singing and music, Sannhac has
outstanding features like karaoke and
music studio online…

Page views/ month
Visit/ month
Avg.Time on site
Male/ Female (%)

: 18 Mil.
: 2,4 Mil.
: 12 mins 26‘
: 45/55%


* All data is from Januaray 2012


Technical System Statics
• Over 90 TB in/out data daily: Static data streaming.
• Up to 20Gbs throughput.
• Advertising Platform: Over 1 billion records daily, peak 1.6
billion records per day.
• Advertising Platform: Over 25K internal requests/s.
• 18 Hadoop nodes.
• 15 storage nodes, up to 160TB of store space .


Divide & Conquer Strategy
• Single product puts company in a dangerous
position. Some reasons:
• Anything on net can disappear in 5 years
• Vietnam market is too small for an ambitious
company with single product (or even with a couple
of products)
• Uncertain political environment

• Build (more than one thing) for last
• But you cannot do everything at once  choose
the best one you can conquer


Fast & Furious Implementation
• “Life is short, life is much shorter on the net” 
• If you find an opportunity today, 3 months after

can be too late. So:
• Do it fast, furiously
• Put all the best resources you have to get it
done
 In VCCorp, best people are all moving from
project to project


Digital Content In A “Not Too Far Future”
• Content will be still the king, but what content?
• Editorial content: still good as long as it has
true value
• User-generated content: not a hype any
more, marketers love it
• Mobile content: it will be main stream for
sure but how we can monetize it?
• We cannot predict future, so bullet-proof strategy
should be: Open eyes and disrupt yourself


Thank you!