effective cover letter
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Cover Letter
Cover Letters
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Purpose – to draw attention to myself and
my resume
Audience – HR managers or someone
specific. Would have strong knowledge of
the industry and their company. Very busy
people
Brainstorm ideas, organize, prioritize and
then write. It helps you overcome writers
block.
Cover Letter Tips
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Be specific
● tailor your cover letter to the job
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Be directed to a specific individual (if possible)
● Unable to find the specific person, use “Good afternoon” Dear
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Well written
● No spelling mistakes and check grammar
● Not too short or too long
● 3 to 5 paragraphs
State your best qualifications
● Speak the right language
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● conservative and traditional→ more formal and reserved.
● creative and dynamic→ sound more energetic and open.
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Do not talk about salary
Cover Letter Format
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Title
Opening
Body
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Describes your qualifications that are need for the
position → strongest skills and experience
Elaborate on qualifications or that you have some
specific knowledge useful for the company
Closing
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Requests an interview or states intention to call
Cover Letter Format: Title
Mention the Job Position and
Advertisement here
● Don't waste your first sentence talking
about this
“ Re: Applying for Position of Assistant
Manager at Starbucks Korea, as
advertised in Korea Herald
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Cover Letter Content: 5 Tips
1.
2.
3.
4.
5.
Benefit to the company
Knowledge about the company
Specific product, service, department
Match company vision to yours
Be brief about your personality and
feelings
Cover Letter Content
1. Emphasize how you can benefit the
company
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Highlights specifics portions of the resume
Shows how you are relevant to the company.
Example
I would like to join the marketing
department of Starbucks Korea and bring
to your organization my experience of
brand building at L'Oreal, my extensive
leadership skills and my accomplished
creativity.
Cover Letter Content
2. Show you know something about the
company or industry.
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mention 1 or 2 things and connect it to
your skills, vision or interests with the
company
Examples
I love Starbucks coffee. I drink 7 cups of it
every day.
As a regular Starbucks customer, I
appreciate Starbucks leadership role
promoting Fair Trade coffee.
Cover Letter Content
3. Mention a specific department,
product, service that you think you will do
well at
My qualifications and skills are especially
suited to IBM's Server Marketing Team,
especially the Open Source software
range, X-Server series and improving
regional sales strategies.
Cover Letter Content
4. Build your vision into the company's
vision, growth strategies or challenges
I believe my experience will help
maintain and promote the superior
Starbucks brand in the increasing
competitive premium coffee market,
especially in the canned coffee and
suburban retail markets
Cover Letter: Content
5. Be brief about your feelings and personality. This part is
very subjective and hard to prove. One or two words
should be enough.
“I am a strong, energetic and creative person. I have
never lied and always work very hard. Even if it means
not sleeping, I will do it to ensure I get my work done.”
“ I am a hard worker who prioritizes a commitment to
excellence over everything else.”
Cover Letter Closing
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Close strongly
Indicate you want to meet the person
Sound positive, like you are confident
you will get the job and are looking
forward to working there.
Closing: Examples
“ I look forward to speaking with you
personally to discuss your specific needs
and my ability to meet them.”
“A copy of my resume is enclosed for your
review and consideration. If you have an
interest in my background, I would be pleased
to hear from you.”
Schedule for our class
Week 12: interviews
Week 13: mock interview
Week 14: Review
Week 15: Wrap up
