1
LE VU NAM IB2012B

ACKNOWLEDGEMENT
To Teachers in Vietnam National University
To Director and all of Officer Staffs in VHP Limited Company
First of all, I would like to express my deepest gratitude to Ms.Pham Huong Trang- my vulnerable
teacher who teaches and support me a lot during my internship.
In addition, I want to thank all staffs of VHP for providing me with an invaluable learning
experience during my time at VHP Company Limited as an internee. It has been a pleasure to work with
the staffs and I have gained much practical knowledge about the Marketing and Sales.
Especially, I sincerely thank for teachers’ guidance, friends and family’s care in the past four years.
I am grateful to you for your help and transfer of precious experience, which will prepare us for
knowledge to get to the life.
Thank all of you, again, for helping to make my internship a rewarding experience.
Your sincerely,


2
LE VU NAM IB2012B

Table of Contents
ACKNOWLEDGEMENT.................................................................................................................................................................1
Table of Contents....................................................................................................................................................................2
2.2Specialized activities:.......................................................................................................................................................13
2.3Function of departments.................................................................................................................................................14
2.4Analyze sales and marketing activities:............................................................................................................................15
3.3. Job discretion.................................................................................................................................................................17
CHAPTER 4: THE PERSONAL EXPERIENCE ACQUIRED THROUGH THE TRAINING COURSE.....................................................21
4.1. Knowledge learned........................................................................................................................................................21
4.2. Skill gained.....................................................................................................................................................................21

4.3. Results achieved............................................................................................................................................................22
4.4. Recommendations and Conclusion................................................................................................................................22
REFERENCES.............................................................................................................................................................................. 22


3
LE VU NAM IB2012B

INTRODUCTION
In the context of global economy, Vietnam is making the biggest effort to keep with rich countries and
become a great nation in the world. Today,with the development of national industrialization and
modernization, trade has played a key role of industry and bring major cultural and economic values to
Vietnam. Vietnam in trading is increasingly developing and plays a big role in Vietnamese economy. This
has resulted in establishing and improving many companies in Vietnam. Among the companies, VHP
Company has its contribution to the development of trading in Ha Noi and it is becoming a trusting trader
of industrial grease products.
As an English-majored student of Vietnam National University, I have an opportunity to study and
work at VHP Company for my internship course. This is a valuable opportunity for me to practice my
English knowledge, communication skill and learn experience and soft skills from every body in the
company. I myself think that the company is an ideal organization that students can collect information
and get valuable experience of work.

CHAPTER 1: A BRIEF DESCRIPTION OF VHP COMPANY LIMITED


4
LE VU NAM IB2012B

1.1. Introduction of VHP Limited Company
Name: VHP Limited Company

Abbreviated name: VHP Co.,Ltd
Address: No 210- G22, Thanh Cong Dormitory, Thanh Cong Ward, Ba Dinh District, Ha Noi City,
Vietnam nation
Tax code: 0101089526
Telephone: 8310912
Fax: 7720463
Owner: Dao Thi Thanh Huong
Date of operation: 17/01/2001
1.2. History of Organization
The precursor is an agent specializing in providing industrial grease products and leasing of
construction machinery since 2000. Previous strong growth trend of the economy in general and the
industry in Vietnam in particular, VHP was founded to meet the deeper needs of the customers.
Established on January 17th , 2001 by Ms. Dao Thi Thanh Huong and Mr.Vu Viet Hoang, VHP is a
limited company with two members and ten employees. Ms.Dao Thi Thanh Huong and Mr.Vu Viet
Hoang are responsible for debts and assets within the capital distributed to the company. Located at No
210- G22, Thanh Cong Domitory, Thanh Cong Ward, Ba Dinh District, Ha Noi, that is a convenient
place for customers to know as well as for trading business.
In 2002, VHP became the exclusive agency imported products from Apar Industries Limited
Company in India.
In 2004, the company continued to be a partner of Exachem Co, LTD from Korea.
In 2010, after nine years operating, the number of employees increased from ten to forty, divided into
different departments in the company.
Up to now, VHP Company has been developing and knowing by a lot of customers in Vietnam and
other countries through fifteen years of operation. At that time, the company has fifty employees who
are very skillful. Moreover, facilities and office equipment are well-prepared and modern.
VHP has 15 years of experience in the distribution of petroleum products and lubricants brand
Mobil, Total, Caltex, Shell, used in industrial plants and residential, etc. The company is customers
choose the reliable partner and long-term stability.
1.3. Mission, Vision and Core Value
VHP Limited Company is a professional company operating legally in the field of importing and

exporting industrial grease in Vietnam and Asian countries.
Nowadays, the VHP has become a distributor of industrial grease in Vietnam. Honored by numerous


5
LE VU NAM IB2012B

customers from near and far who trust and use of Company products. Along the process of formation and
its development, VHP always remember: "Customer is first - is a leading Prestige". Customer satisfaction
is the pleasure and their honor. Thus, reassured VHP gives customers genuine products, the requirement
for competitive prices and care before and after the sale of thoughtful, committed the most.
• Mission:
-

Supplying products with best quality and good price for partner companies and
customer.

-

Always make the customers satisfied with the service, quality furniture products and
unique premium.

-

Collecting human beings to create and progressive, effective by increasing value for
customers, companies, all members of the company

-

Expanding company’s business


-

Providing rewarding rights and benefits to the staffs to encourage them to create new
values for the customers, the company and the community

• Vision:
-

Becoming the leading provider of industrial grease and efficient services regionally and
globally.

-

Provision of petroleum services.

-

Meeting all customer’s requirements.

• Core value:
-

Efficiency – Best quality in all activities

-

Solidarity – Mutual support and respect, enhancing teamwork spirit.

-


Responsibility – Top care towards customers, partners, community and each staff to bring
them best values.

1.4. Organization diagram
The company has fourty employees. All of departments are well-educated as well as friendly and
enthusiastic. They always try their best to complete assigned task and help me as an internee in sales and
marketing at the company.

DIRECTOR


6
LE VU NAM IB2012B

ACCOUNTING
DEPARTMENT

MARKETING
AND SALES
DEPARTMENT

ADMINISTRATION
AND HUMAN
RESOURCE
DEPARTMENT

TECHNICAL
DEPARTMENT


- Duties of Director: Running all operation of the company, be responsible for the implementation of
rights and obligations of Advisory Council.
- Duties of Accounting Department: Having responsibility to financial reports, P&L, Balance sheets
and budgets
- Duties of Marketing and Sales Department: Be responsible for advertising and guarantee for sales of
the company
-

Duties of Administration- Human resource Department: Measuring the number of positions they fill
and the time it takes to fill those positions

- Duties of Technical Department: Develop construction plan, technical plan for all projects, all type of
vehicles and equipment using for construction, other products to implement in Company.
1.5. Products, market, targeted customer:
• Products:
Industrial grease is one of the key doing business of the Company boasting nearly 15 years of experience,
experienced many ups and downs of the economy. The products of VHP includes:
-

Oil and Fat Industries

-

Lubricating Oils, Lubricants

-

Civil Lubricant

-


Automatic Gearbox Oil Total Fluidmatic.

-

Lubricating Oils Automotive Total Quartz

-

Lubricating Oils Automotive Total Rubia


7
LE VU NAM IB2012B

-

Lubricating Oils Motorcycle

-

Oil Brakes Total HBF 3.4

-

Transmission oil Total Transmission TM

-

Tears Total Turbcool


-

Industrial Lubricant

-

Oil Line Skating Total

-

Cutting Oil Total

-

Industrial gear oil Total Carter

-

Oil Drilling Stone Total

-

Oil Compressor Total dacnis

-

Refrigeration Compressor Oil Total

-


Oil and Fat For Food Industries

-

Hydraulic Oil Total Azolla ZS

-

Thermal Oil Total

-

Oil Circulation Total

-

Turbine Oil Total

-

Industrial Lubricants Total


8
LE VU NAM IB2012B

Turbocool Ready Mix

EPEXA MO 2

• Market:
According to statistics of Customs of Vietnam, 2015, the value of imports of petroleum
products (excluding oil and gas) is about $ 1 billion, including lubricants, additives, base oil and
bitumen. We do not have specific figures for each sector, but noted the drop in volumes and
revenues of all major oil firms in Vietnam, about 12% compared with 2014, but in return there
spectacular growth of domestic oil firms and imports 20%. Therefore, the portion consumed, we
estimate consumption and grease lubricants in Vietnam in 2015 is about 370 thousand tons of
products. No significant increase compared with 2014.


9
LE VU NAM IB2012B

Policy import tariff of 5% base oil, additives 1%, about 95% of imported oil products subject to 5%
tax (except for some special kind ester derived from animal or HS code 20% 3403.). All taxable
10% VAT (value added). 2015, Vietnam and ASEAN countries will cut most of 0% import duty,
but we still do not have confirmation on the new tax rates for the oil industry (HS code 2710.19)
for Form D (with source origin from ASEAN countries).
In 2014, the exchange rate between the VND / USD increased by 2% (interbank rate), but
the average exchange rate fluctuations increased by 3.5% with commercial banking.
Unlike a few years ago, the economic industrial zone and business are not only centered
around Saigon and Hanoi, but the industrial park has been established and developed economic
regions such as the Northern Midlands (Taiyuan, Vinh Phuc, Bac Ninh), North Central (Ha Tinh,
Nghe An, Thanh Hoa), Central Central (Quang Nam, Quang Ngai, Binh Dinh) and Southeast
(Saigon, Binh Duong, Dong Nai, BR VT). Therefore, oil consumption may shift regions and
distribution channels here have spectacular growth compared with the provinces / cities of the
country.
Thus, the strategy of expanding consumer markets throughout the country and focused in
the industrial park of the company is reasonable.
The main markets of VHP are Asian countries and domestic market. Products are mainly

imported from India, Korea and China. Otherwise, domestic market is the priority for output
products of the company. In the future, the Southern market is going to be the potential market for
VHP for wholesale and retail activities.

• Targeted customer:
- According to the strategy of VHP, they aimed to agencies in the Central and Northern region in
Vietnam as their targeted customer.
-

Steel Industry: For many years in the steel industry, company provides product oil and grease for
most steel mills of Vietnam Steel Corporation and other steel mills in the country such as Ceran HV
- Calcium sulfate grease and oil multipurpose Cortis circulatory MS.

-

Cement industry: With a wide product range from hydraulic oil, gear oil closed, open gears, multipurpose grease to the heat-resistant grease and expert technical team of experienced, VHP also


10
LE VU NAM IB2012B

provides products for many companies in the Cement Corporation of Vietnam as well as other small
and medium sized companies.
-

The construction industry and the other industries: hydraulic oils commonly used in all industries
and Total Azolla ZS is an excellent solution. Azolla ZS meet HM standard with high performance in
abrasion resistance.

CHAPTER 2: A BRIEF REPORT FOR BUSINESS ACTIVITY OF VHP COMPANY LIMITED

2.1 A brief description of business and production of VHP Company
The process of production and business of the company in the last 3 years are shown in some economic
indicators follows:
Table 2.1: Result manufacturing and business of VHP from 2012 to 2014
Unit: VND
No
1
2
3
4

Target
Sales revenue
Cost of goods sold
Gross profit
Selling expenses

2013
17.148.477.176
16.213.353.330
935.123.846
125.205.000

2014
23.304.622.089
21.640.013.366
1.664.608.720
213.105.050

2015

28.577.670.488
26.264.697.000
2.3123973.480
187.560.500


11
LE VU NAM IB2012B

5

Expense Management

508.604.560

762.100.259

910.852.653

6

Company
Net profit from business

301.314.286

689.403.411

1.214.560.327


7
8
9
10
11

activities
Other income
Other expenses
Profit before tax
Corporate income tax
Profit after tax

7.000.000
37.050.600
271.263.686
13.563.184
257.700.502

0
46.895.000
642.508.411
32.125.420
610.382.990

36.500.000
75.520.350
1.102.539.977
55.126.998
1.047.412.978


Looking at the table we see data on the situation of business activities of the Company in the last
three years has achieved positive results with good growth between the years.
- Revenue:
In 2014 compared to 2013 increased 6.156.144.910 VND (increased 36%)
In 2015 compared to 2014 increased by 5.273.048.400 VND (22.6%)
This is an encouraging result for the Company. Companies should promote further its competitive
position in the market to create brand increasingly contribute to revenue growth.
- The cost of management of the Company:
In 2014 compared to 2013 increased by 253 495 699 VND (increased 49.85%)
In 2015 compared to 2014increased by 148 752 394 VND (19.5%)
Expense Management Company raised too high. Administration expenses increased to make profit
markedly diminished returns. Therefore, the company must take measures to lower the cost management
in the coming years.
- Profit after tax:
In 2014 compared to 2013 increased by 352 682 488 ( increased 136.85%)
In 2015 compared to 2014 increased by 437 029 988 ( increased 71.5%)
• Strategy:
- Keeping development of business activities and services of the company to maximize sources of
profit to ensure the interests of the shareholders.
- Effectively use of capital in production and trading, accumulation and distribution production,
contribute to the development of the country and the company.
- Improving working conditions, improve incomes and living conditions of workers in the
company.


12
LE VU NAM IB2012B

- To foster and enhance their professional knowledge for personnel member.

- Contribution to the national budget.
- Striving to complete the contract on schedule, quality that brings customer’s satisfaction
- Invest more in equipment and to maintain and attract more profitable contracts reality.

+ Brand Positioning:
Nowadays, VHP is one of the top company in selling industrial grease products with the exclusive
product in Vietnam. Along with the brand name VHP, building up the beliefs and values in customers are
very important to VHP.
+ Brand Development Strategies:
According to Kotler 2005, successful brand will help to develop a new product. So the managers
will follow Brand Extension Strategy to provide new products. Understanding this key point, in around
one year, VHP will keep developing old brand products. In addition to that, VHP will introduce more new
products in the trial versions.
+ New Product Pricing Strategies:
According to Kotler, 2005, there are many ways to set pricing strategies, but setting high price is
affordable with the target market of VHP so high price for high quality product will gain a large market
share gradually. In one year period, considering the price group and the segmentation of VHP, marketskimming pricing strategy will match the objectives of company in 2015.
+ Product Mix Pricing Strategies:
Optional-Product Pricing: For each price of product, customers can choose to buy what they really want
to use.
+ Pricing Approaches
VHP bases on the satisfaction of customer about the products so the price of products will be
decided by the theory of value-based pricing.


13
LE VU NAM IB2012B

2.2 Specialized activities:
• Import activity:

VHP Limited Company is specializing in importing industrial grease from Asian country, especially
from India and Korea. The two main suppliers for VHP are Apar Industries Limited Company and
Exachem Co, LTD.
The quantity of Base Oil 150N is 40,000 KG and of Unitrans-Oil is 118.5 KL for each time importing.
Products are shipped by container ship and oil carrier. Shipment will be affected soonest possible but
not less than 15 days after date of L/C issuing. The goods will arrive Vietnam within 15 days from the
day of Bill of Lading.
• Distribution activities:
VHP provides industrial oil products Buhmwoo – Korean Brand oil industry globally renowned.
Simultaneously, the company also provides industrial grease products of famous brands such as Shell, BPCastrol, Total, Catex, Mobile, ... The oil industry product line we offer include: Oil industrial gears, oil
metal cutting machining, hydraulic oil, compressor oil refrigeration, compressor oil, motor oil, ... etc.

• Marketing and Sales activities:
- Staffs working at Marketing and Sales Department are responsible for creating and disseminating
images, messages, ideas… that best communicate the brand values.
-

Create surveys or capture information of the sales team and customer support (departments closest to
the customer) that may be relevant to enhancing or redirecting the marketing strategies for company.

-

Perform searches and create actions in social networks that help to better understand the needs of
users, in order to convert them into customers.

-

Researching the track trends and monitor competition

• After-sales services:

- Warranty: allows the products to be replaced if it has problems within 3 months after purchase.


14
LE VU NAM IB2012B

-

Advice on how to use the product.

-

Give notifications for the customer when the company has new products.

2.3 Function of departments
• Director:
-

Act within powers: act in accordance with the company’s constitution, and only exercise powers for
the purposes for which they were given.

-

Promote the success of the company: act in the way they consider, in good faith, would be most
likely to promote the success of the company for the benefit of its members as a whole.

-

Exercise independent judgment.: exercise independent judgment and make their own decisions. This
does not prevent them from acting in accordance with the company’s constitution or an agreement

which the company has entered into.

-

Declare interests in proposed or existing transactions or arrangements with the company.

-

Giving decision about the company’s strategic objectives and policies;

-

Monitoring progress towards achieving the objectives and policies;

-

Appointing senior management;

-

Accounting for the company’s activities to relevant parties

• Accounting
- Keeping an eye on opportunities to save money
- Accounting for and track receivables, including outstanding invoices and any required collection actions,
assuring that customers pay those invoices on time, so a system of friendly reminders is crucial
- Make sure labor, government gets paid
- Measuring the number of positions they fill and the time it takes to fill those positions

• Human resource:

- Maintaining the office files
- Administering employee health, welfare and retirement plans company-wide


15
LE VU NAM IB2012B

- Acting as liaison between employee, insurance providers and to resolve benefit related problems and
ensure effective utilization of plans and positive employee relations.
- Providing administrative support to human resources function as needed
- Ensuring plans are administered in accordance with federal and state regulations and plan provisions are
followed.
- Performing other HR generalist duties as assigned.

• Technical Department:
- Inspect, determine the volume, quality, specification of materials, labor consumption on the basis of
approved technical and economical norms;
- Develop construction plan, safety and sanitation plan for important projects; Guide relevant units to
create and approve construction plan, safety and sanitation plan for small projects.
- Co-ordinate with Sales Department, Project Development Department to prepare document to apply for
bid.
- Guide and inspect subsidiaries about technical work, quality, progress, safety, equipment and sanitation.
- Guide and co-ordinate with subsidiaries to prepare document to check and take over works.
- Management, maintenance, repair, control all the vehicles and equipment in construction in Company.
- Develop plan to repair and purchase equipment quarterly, yearly. Co-ordinate with Sales Department.

2.4

Analyze sales and marketing activities:
In VHP company, salesman are responsible for distributing and assessing the products. After that,


marketers will implement marketing and advertising activities. Nowadays, the company are paying
attention to diversify product to make different choices for consumers. All the decision about products are
made by director department.
Besides product policy, price policy is one of the key point in marketing strategy of VHP. It plays
an important role in the success of strengthening the position of products, competing and gaining revenue
for the company. To achieve the target for increasing ability to compete with other competitors, VHP
made a plan for low price with high quality and exclusive product. To be sure that all the products will be
consumed, staffs in sales and marketing department have to do research thoroughly, appreciate and


16
LE VU NAM IB2012B

estimate exactly demand in the market. Base on the research, the company can choose the equipment with
suitable capacity to avoid wasting labors and machines, reduce the unnecessary fixed cost.
After 6 weeks interning in VHP company, I realize that the advantages in sales and marketing
activities of the company is the best price policy and wide distribution channel. However, advertising
activity is focused lesser and organizational structure of marketing has little coordination to get the best
efficiency.

CHAPTER 3: PURPOSES, SPECIFIC TASKS AND RESPONSIBILITIES OF THE INTERNSHIP
3.1 Purposes of the internship
There are very few courses at university that provide graduates with a specific professional
qualification. It is generally down to me to define and implement my own personal career plans. An
internship can be considerable benefit to me in this respect. Internships will introduce me to potential
future work environments and I will be able to decide whether these meet my career wishes and interests
or not. I can also acquire important supplementary skills during an internship and make contact with
potential future employers.


3.2. Specific tasks and Responsibilities
In VHP, I worked as a trainee in Marketing and Sales Department. As a trainee in this department, my
main responsibilities are:
- Handles correspondence written and handed by supervisor(s) to post, fax, or email, and record
accordingly.
- Duplication and distribution of contracts, memos, and other office documents.
- Assists in market research on competition, market share, projects, pricing and promotions, etc.


17
LE VU NAM IB2012B

- Keeping all the sales records properly and up-to-date so that any information is available as per the
requirement.
- Maintaining a good relationship with the public relations organizations and advertising firms.

3.3. Job discretion
I spent seven weeks on training in the VHP Company. I went to the company 5 days a week.
And my working time table is dependent on the working time table of the company.
Office time
-

In the morning: from 7:30 a.m. to 11:30 a.m.

-

In the afternoon: from 13:00 p.m. to 17:00 p.m.
I would report my job and the problems of acquisition by myself as follows:

Day no.

WEEK 1

TIME

TRAINING PROCESS
- Having an appointment with the head

1

- Morning: From 7.30 AM to 11
AM

of Marketing and Sales department of
VHP Company, the direct advisor, visiting
around the company and socializing with
everybody in the company.

2

3

- Afternoon: From 1.00 PM to 5

- Reading documents about the company

PM
- Morning: From 7.30 AM to
11 AM

and typing some documents.

- Being given directions about my work.
- Beginning my probation: greeting

- Afternoon: From 1.00 PM to 5

customer, calling and answering

PM.

telephone.

- Morning: 7.30 AM to 11 AM
- Afternoon: 1.00 PM to 5 PM

- Typing document of customers
requirement
- Cleaning table and arranging
documents


18
LE VU NAM IB2012B

- Reading the material about domestic and
international product of the company
- Greeting customers
WEEK 2
- Morning: 7.30 AM to 11 AM

- Typing documents

- Greeting guests and answering

4

5

- Afternoon: 1.00 PM to 5.00 PM

- Translating some Marketing documents
- Photocopying documents for

- Morning: 7.30 AM to 11 AM

departments
- Receiving faxes
- Introducing products to customers

- Afternoon: 1 PM to 5 PM

- Reading documents of company and
translating them.
- Typing the documents
- Answering telephone from customer

- Morning: 7.30 AM to 11 AM
6

telephone.

- Afternoon: 1 PM to 5 PM


- Calling and answering telephone from
customers
- Typing document
- Greeting guests and answering
telephones
- Translating documents

WEEK 3
- Morning: 7.30 AM to 11 AM
- Afternoon: 1.30 PM to 4.30 PM
7

8

- Morning: 7.30 AM to 11 AM
- Afternoon: 1.00 PM to 5 PM

-

Translating documents
Photocopying documents for

customers
Greeting guests and answering
telephones
- Receiving faxes
Translating documents
Delivering fliers
Introducing new products to

customers

9

- Morning: 7.30 AM to 11 AM

- Sending faxes to customers

- Afternoon: 1.00 PM to 5 PM

- Translating contracts with AB limited


19
LE VU NAM IB2012B

company
Typing document of tours
WEEK 4
- Morning: 7.30 AM to 11 AM
10

11

Greeting guests and answering

telephones
- Afternoon: 1.00 PM to 5.00 PM Translating documents
Photocopying documents for


- Morning: 7.30 AM to 11 AM
- Afternoon: 1.00 PM to 5 PM
- Morning: 7.30 AM to 11 AM

12

-

- Afternoon: 1 PM to 5 PM

customers
- Receiving faxes
- Introducing products to customers
- Dealing with customers
- translating document
- Calling and answering telephone from
customers
- Typing document
- Cleaning table and arranging
documents
- Sending and receiving faxes

WEEK 5
- Morning: 7.30 AM to 11 AM
13

- Greeting guests and answering
- Translating documents, typing and

- Afternoon: 1.00 PM to 5.00 PM photocopying the documents for

customers
- Translating document
- Morning: 7.30 AM to 11 AM

14

- Greeting customers and providing them
- Afternoon: 1.00 PM to 5 PM

- Morning: 7.30 AM to 11 AM
15

- Introducing products to customers

- Afternoon: 1 PM to 5 PM

with some information about some
products
- Calling and answering telephone from
customers
- Typing some document for customers
- Translating some files about the
marketing and sales

WEEK 6


20
LE VU NAM IB2012B


- Morning: 7.30 AM to 11 AM
16

- Afternoon: 1.00 PM to 5.00 PM

- Morning: 7.30 AM to 11 AM
17

- Afternoon: 1.00 PM to 5 PM

-

Translating document

-

Greeting guests and answering

telephones
Typing document for the meeting of
the company
Photocopying documents for
customers
- Receiving faxes
- Greeting customers and providing them
with some information about some
products
- Greeting customers and providing them

18


- Morning: 7.30 AM to 11 AM

with some information about some
products

- Afternoon: 1 PM to 5 PM
WEEK 7

19

- Morning: From 7.30 AM to 11
- Afternoon: From 1.00 PM to 4

Photocopying documents
- Calling and answering telephone from

PM

customers
- Typing document
- Greeting guests and answering
telephones

20

21

- Morning: From 7.30 AM to 11
AM.


- Introducing products to customers

- Afternoon: From 1.30 PM to 4

- Greeting customers and providing them

PM.

with some information

- Morning: 7.30 AM to 11 AM

-

Typing document

-

Cleaning table and arranging

- Afternoon: 1 PM to 5 PM

documents
Having a small party with everybody
in the company.


21
LE VU NAM IB2012B


CHAPTER 4: THE PERSONAL EXPERIENCE ACQUIRED THROUGH THE TRAINING
COURSE
4.1. Knowledge learned
Through 7 weeks of training process at the VHP Company, I got a lot valuable working experience
and soft skills. In my opinion, these precious experiences will help me a lot for my future job. The
following is some of experiences which I gained during this training course.
The first, the training course brought to me the opportunity to use my English knowledge through
communicating with foreign customers and translating many documents. I recognized that my English
was improved so much through practice. I learned a lot of vocabulary, information and knowledge in
business as well as know how to use translation methods. The second, with the guides of my supervisor
and everybody in the company I learned how to photocopy, receive and send faxes. I also had chance to
practice doing something in the office such as delivering fliers, sticking and cutting paper. Although those
look simple, they also gave us difficulties when facing to the real life. For example, I know how to deliver
advertisements effectively while many people. Especially I also learned so many important skills in
dealing with customers and working with staffs. Moreover, in spite of short time of training process, the
internship course at the company makes me feel more confident and patient than before.
4.2. Skill gained
In conclusion, after this practice, I feel grown-up with experience in communication, skills to
solve difficulties gained in sales and marketing department. These experiences, I always had written
recorded carefully as “fund of knowledge” by myself.
To sum up, I have learned many necessary experiences include:
•
•

Gaining experience by applying my knowledge and skills in work related situations.
Gaining the practical real work experience

•


Clarifying my career goals with professionals helps me make a decision if the field is for me or not.

•

Expanding my knowledge by seeing how others problem solve.

•

Establishing a network of contacts, mentors, and references that will be of value for future letters
and support.

•

I also learned some good characteristics like attentiveness, initiative, loyalty, maturity, respect for
confidentiality and discretion, a positive attitude and independence.
I think that the time for my internship course is so short. Seven weeks is too short for us to get
enough experience in working and skills in working environment. So I hope that the time for
internship course should be longer.


22
LE VU NAM IB2012B

4.3. Results achieved
Moreover, the internship has many benefits for me.
Firstly, it provides experience and knowledge for me. Through internship, I get not only get a firsthand experience of these theories, but also learn the applications of these theories in real challenges. Also,
VHP exposure allows me to enhance my knowledge and contribute it to the company in their specialized
fields.
Secondly, it helps me improves my skills. It exposes me to skills, such as oral and written
communication, presentation, leadership, planning, time, and project management.

Finally, doing an internship is a great learning experience in itself. From it, I can identify my
strengths and weaknesses, and use both of them to the best advantage of my future job and company.

4.4. Recommendations and Conclusion
Since the action program will be carried out in the next year, VHP should have some ways to
evaluate the effectiveness of the action plan.
Firstly, VHP should concentrate on the advertising of the new product so the awareness of
customers is the most important thing. The company will set up Customer Awareness Surveys. These
surveys are designed to know the knowledge of customers about the new products so that the company
can adjust its advertising campaign.
Secondly, VHP release the new product in March so the customer’s satisfaction should be
concerned. By carrying out Customer Satisfaction Surveys, the managers can understand more about the
need and want of customers. So VHP can make needed decision to satisfy the customers.
Finally, in term of sales, Annual Reports of the company and Sale figures will be analyzed
carefully. In these reports, we can see the number of actual customers for the new product and the number
of sold products. The company can also compares its performance with the other competitors like VTC or
Gameloft. Therefore, the action plan will be adjusted for the next period.

REFERENCES
1. Financial Statement - 2014, Accounting Department, VHP Company Limited
2. Files and documents from HR Department, VHP Company Limited
3. Websites: Tailieu.vn,…


23
LE VU NAM IB2012B