A
A business that specializes in giving advice on advertising and making ads is an _____
A)
B)
C)
D)

advertising agency
advertisement firm.
advertised company.
advertiser firm.

A company’s sales _____ is how much it wants to sell in a certain period of time.
A) price
sales price: giá bán
B) target
C) charges
D) forecast

sales taget: mục tiêu bán hàng
sales farecast: dự báo mức tiêu thụ bán hàng

A group of customers of similar age, income level and social group is _____
A)
B)
C)
D)

market segment.
market value.
market share.

market place.

A group of people who agree to work together to reach the same objective, it is………..
A)
B)
C)
D)

coalition.
over-confidence.
favouritism.
clique.

liên minh

A good marketer has to do a lot of hard work to get a deep______ of customers’ needs, and
everything that really motivate them.
A) level
B) strength
C) brand
D) understanding

understanding is the noun that match with ‘the needs’

“A person who makes money by starting or running businesses, especially when this involves taking
financial risks”. Match this definition with a correct word:
A) client
B) staff
C) entrepreneur
D) clerk

“A person who is being taught to do a particular job”. Match this definition with a correct word:
A) expert
B) profession
C) leader
D) trainee
“A way to attract public attention”. Match this definition with a correct word:
A) attractions
B) socialization
C) priority
1


D) publicity
An amount of money that is available for advertising during a particular period is called _____
A)
B)
C)
D)

advertisement costs.
advertisement firm.
advertised company.
advertiser firm.

“An electronic system for storing telephone messages”. Match this definition with a correct word:
A)
B)
C)
D)


voicemail
hand-phone
stationery
receiver

“An official record showing that you have finished a training course or have the necessary skills”.
Match this definition with a correct word:
A) education
B) qualification
C) training
D) experience
After she had finished writing the letter, she ……… it out and posted it.
A) burned
B) planned
C) printed
D) squeezed
After several years of slow growth, the economy is showing signs of ……… up.
A) heading
B) marking
C) picking
D) summing

marking up = gain profit

Are you likely to see Sarah any time soon?
Yes, in fact she ______ round to dinner this evening.
A) comes
B) is coming
C) will come
D) is going to come


It is used for future arrangement

As no agreement could be reached, the final decision has been ……… off until next month’s meeting.
A) fallen
B) paid
C) put
D) sold

(hoãn lại)

B
Be quick please. All of our company’s computers have ………
A) broken off.
2


B) broken down.
C) broken.
D) broken up.

break down = out of order

Because of the traffic jam, we had to ………. early.
A) set up
B) set off
C) set on
D) set for
Buick felt that sponsoring Tiger Woods was ……… doing
A) trustful

B) faithful
C) healthy
D) worth
C
Chanel No5 has made extraordinary______ in the cosmetic industry.
A)
B)
C)
D)

achievements
experience
wealth
quality

Choose the verb which does not normally combine with the noun ‘a meeting’
A) To cancel
B) To implement
C) to arrange
D) To reschedule
Choose the verb which does not normally combine with the noun ‘a report’
A) To finish
B) To keep within
C) To submit
D) To write
Choose the verb which does not normally combine with the noun ‘a plan’
A)
B)
C)
D)


To decrease
To stick to
To implement
evaluate

Choose the verb which does not normally combine with the noun ‘a deadline’
A) to meet
B) to arrange
C) to implement
D) to balance
Choose the verb which does not normally combine with the noun ‘a budget’
A) To prepare
3


B) To call
C) To balance
D) To keep within
Choose the word which does not normally combine with verb “to forecast”:
A) Sales
B) A schedule
C) An increase
D) A profit
Choose the word which does not normally combine with the verb “to do”:
A)
B)
C)
D)


A profit
Business
A lot of work
Research

Choose the word which does not normally combine with the verb “to plan”:
A)
B)
C)
D)

A profit
A trip
Information
A conference

Choose the word which does not normally combine with the verb “to estimate”:
A) Costs
B) A price
C) The value of something
D) A report
Clear information is very important to…….…….. your employees clearly, so they know exactly what
you expect.
A) invest in
B) believe in
C) communicate with
D) delegate to
Companies have to come ………new and exciting ideas.
A) on to
B) in to

C) up with
come up with = generate
D) back to
D
_____ did you target your new product at?
A) How
B) Who
C) When
D) What
______did you launch this advertising campaign?
A) How much
4


B) Which
C) Who
D) When
Did you_____ your sales targets?
A) met
B) meet
C) saw
D) see
______ didn’t you contact an advertising agency?
A) How
B) What
C) How long
D) Why
Do they spend a lot_____ advertising?
A)
B)

C)
D)

on
in
for
to

spend st on st

_____ do you write a report?
A) How many
B) How often
C) Who
D) Which
Do
A)
B)
C)

not think you have to do everything yourself. …….tasks………other people
deal/with
invest/in
talk/about

D) delegate/to

(delagate task to S.O = giao nhiệm vụ cho ai)

_____ do you expect people to continue to buy this product?

A) How
B) What
C) How long
D) When
E
Every target group is becoming more______ to the traditional advertising methods, so brands have
to look at different ways to move people.
A) attractive
B) fancy
C) resistant
D) interested
Experts ………. the ……… of the deal at 20 million Euros.
A) estimate/value
5


B) plan/meeting
C) finish/report
D) do/research
G
-George just phoned to say he cannot make it to dinner tonight after all.
-That's the third person to cancel on me. I think I ______ the whole thing off.
A) call
B) am calling
C) am going to call
D) will call
Good. So you all seem to agree…… me……the main points.
A) with/in
B) with/on
C) about/with

D) to/about
Good employees want to develop professionally, so …….……… seminars and courses for them.
A) respond to
B) invest in
C) talk about
D) delegate to
H
Having a _____ curiosity for the customer is one of the keys to successful marketing.
A) functional
B) better
C) wonderful
D) passionate
He may become a good manager. It depends …….his communication skills.
A) to
B) about
C) on
D) in
He tried to call her at work but couldn’t ……… through
A)
B)
C)
D)

get
go
pass
talk

get through = get connected the line


He told them……..
A) invest in a good training course.
B) to invest a goodtraining course.
C) if invest in agoodtraining course.
D) to invest in a good training course.
He ……..a few words about the deal in his talk, but what he………me in the break was more
interesting.
6


A)
B)
C)
D)

said/told
talked/asked
told/said
asked/told

How

are

you

going

to


get

to

Athens?

Everything is already arranged. I ______ from London on the first flight on Friday morning.
A) fly
B) am flying
C) am going to fly
D) will fly
Hurry up, kids. …………..the milk. We got to go now!
A) eat up
B) set up
C) get up
D) drink up

drink up = drink it all

I
I ……… you with the report if you ………
A)
B)
C)
D)

will help/ like
help/ will like
am helping/ will like
help/ are going to like


‘I don’t have a car. Can you give me a ……… to the airport?’
A) coach
B) way
C) lift
D) bus
“I serve customers dinner in a restaurant. After they finish it I bring them the check. Remember to
leave me a tip”. Match this definition with a correct word:
A) A chauffeur
B) A waiter
C) A hostess
D) A doorman
I'm
A)
B)
C)

feeling thirsty. I think I ______ a beer.
am having
have
am going to have

D) will have
I replied my boss that……….
A) my computer wasn’t working properly.
B) my computer weren’t working properly.
C) my computer wasn’t work properly.
7



D) my computer weren’t work properly.
I told you ……… switch off the computer, didn’t I?
A) don’t
B) not
C) not to
D) to not
I've
A)
B)
C)

got a lot of work to do. Maybe I ______ after all. Sorry.
don't come
am not going to come
am not coming

D) won't come
I've decided that I'm getting too tired. So I ______ work at 5.30 every day next week without fail.
A) leave
B) am leaving
C) am going to leave
D) will leave
I've already decided. I ______ Harry and there is nothing you can do to make me change my mind.
A) sack
B) am sacking
C) am going to sack
D) will sack
“I’d like to finish, if I may”. What do I want to do?
A)
B)

C)
D)

Deal with interruptions
Interrupt
Clarify
Apologise

I wonder ……… the tickets are on sale yet.
A) what
B) when
C) where
D) whether
If we offer you more money, will you stay?
I don't think so but I ______ about it.
A) think
B) am thinking
C) am going to think
D) will think
If I want to thank my host, what should I say?
A) It’s very kind of you, but…
B) What do you like to do in your spare time?
C) Thanks very much for your hospitality
8


D) Interesting
If I want to show interest, what should I say?
A) It’s very kindof you, but…
B) What do you like to do in your spare time?

C) I’ll be in touch soon
D) Really?
If I want to deal with interrupt. What would I say?
A) Could I say something
B) What exactly do you mean by….?
C) Are you saying………?
D) Just a moment, please
If Mr. Jaminson is your guest, then you are Mr. Jaminson’s ………
A) assistant.
B) client.
C) host.
D) employer
If you want to encourage someone to do something, you may offer them a(an) ………
A) priority.
B) salary.
C) incentive.
D) praise.
If you make a ……… you give a talk to people about a specific subject
A)
B)
C)
D)

presentation
delegation
negotiation
discussion

In Russia, a ride in a jet fighter will ……… you ……… $ 18000.
A)

B)
C)
D)

set/back
set/off
set/on
set/to

set sb back = cost

______ is the cost to the buyer of goods or services.
A) Place
B) Promotion
C) Price
D) Product
……… is the construction site? About 3,000 square meters
A)
B)
C)
D)

how big
what
where
it
9


……… is the CEO? He is sitting next to the green window

A)
B)
C)
D)

Who
Is
Whose
Which

______ is a term used when you talk about how and where people buy things.
A)
B)
C)
D)

Consumer behavior
Consumer spending
Consumer profile
Consumer goods

______is a use of celebrities in order to increase the sales and or recall the value of particular brand.
A) Famous brand
B) Commercial
C) Market analysis
D) Celebrity endorsement Đúng
It is important that all companies must produce goods ……… very high quality
A) for
B) in
C) of

D) among
It’s important to have good ……… so that no one gets into a building without permission.
A) guns
B) security
C) tanks
D) guide
It’s our responsibility to ……… the budget. Cross out the wrong verb
A)
B)
C)
D)

collect
prepare
implement
keep within

L
Last week, I had to look…………five clients from Portugal.
A) down
B) at
C) after
D) away

look after = take care of

Linda would like to discuss the report’s recommendations ….... you.
A) to
B) off
C) on

D) with
10


M
_____ market segments has your product been most successful in?
A) How
B) What
C) Who
D) Which
Mark worked in Bangkok for a year, and he is very interested in Thai ………
A) meal.
B) dessert.
C) style.
D) cuisine.

cuisine means style of cooking

Many people have two ………. a day: breakfast and dinner.
A)
B)
C)
D)

meals
dishes
food
courses

Many_____ stories are featured in the films to seduce the moviegoers

A) fashionable
B) young
C) romantic
D) short
_____ money did you spend on campaign?
A)
B)
C)
D)

How much
What
How long
Why

More ……… , they must establish a brand by giving its emotional qualities
A) important
B) importantly
C) importance
D) with importance
“Most important things”. Match this definition with a correct word:
A) initiative
B) fancy
C) priority
D) productivity
Moviegoers may not even be aware of all the examples of product_____ in an average Hollywoodfilm,
but they might remember enough details to boost sales after the fact.
A)
B)
C)

D)

placement
celebrity
priority
publicity
11


My company …….for employees.
A) spends a lot to training courses
B) spends a lot about training courses
C) spends a lot on training courses
D) spends a lot training courses
My boss asked me………..
A)
B)
C)
D)
My
A)
B)
C)

why my report wasn’t ready.
when my report wasn’t ready.
why my report was ready.
if my report wasn’t ready.
boss is angry because I haven’t quite ……… my sales ……… yet, and she expected it last week
balance/budget

plan/meeting
forecast/increase

D) finished/report
N
Numbers showing how much a company has sold in a period are _____
A) sales target.
B) sales forecast.
C) sales figures.
D) sales prices.
_____ new products did you launch? Were theretwo or three?
A) How much
B) What
C) How many
D) Why
O
Our partner wants to ……… Hanoi before he goes back to Canada
A) take part
B) look around
C) call off
D) run up

(= visit)

P
Problems may be more difficult to solve if you wait too long, so………….them as soon as you can.
A)
B)
C)
D)


deal with
invest in
talk about
believe in

R
Remember that trust is essential. Your staff need a manager that they can strongly………….....
A) respond to
B) believe in
12


C) communicate with
D) deal with
Robert was arguing…….his boss…….taxation
A) about/in
B) with/about
C) about/with
D) to/about
Robert never ……..to my suggestions
A)
B)
C)
D)

listens
communicates
invests
delegates


RBS chose to sponsor golf because it ……… clients in both the USA and Europe.
A) stretches.
B) targets
C) expands
D) aims

target means set up as a goal

S
Sarah invited me round for dinner last night. Her husband is a wonderful ………
A) cooker.
B) chief .
C) cook.
D) chef.
Set of product made by a company is called product _____
A) development.
B) range.
C) placement.
D) launch.
She asked ………..
A) they to agree on adate for their next meeting.
B) them to agree on a date for their next meeting.
C) them agree on a date for their next meeting.
D) them why to agree on adate for their next meeting.
She
A)
B)
C)


doesn’t know about your new book. I think, she ……… what you have written about her
is not to like
is not going to like
has not liked

D) won’t like
She
A)
B)
C)

has bought some fruits, rice and we ……… a big cake this Saturday
are to make
will make
will be made
13


D) are going to make
She said…….
A) should I communicate with colleagues more clearly.
B) I should communicate with colleagues more clearly.
C) what I should communicate with colleagues more clearly.
D) why I shouldcommunicate with colleagues more clearly.
She said that………….
A)
B)
C)
D)


gaining the staff’s trust is important.
how gaining the staff’s trust is important.
if gaining the staff’s trust is important.
whether gaining the staff’s trust is important .

She……..the new sales manager her team needed a training course.
A) said
B) asked
C) told
D) tell
She ………the new sales manager was not very good at motivating people.
A)
B)
C)
D)

said
talked
told
asked

“So what you’re saying is that…..”. What do I want to do?
A) Deal with interruptions
B) Interrupt
C) Clarify
D) Apologise
Smaller companies can improve their ……… by sponsoring golf.
A)
B)
C)

D)

profile
morale
productivity
advertisement

profile = degree of notice ability

Some of our volunteers wanted to get involved ……… the fight against poverty.
A) for
B) in
C) from
D) of
Staff often complained ………the new manager, saying he didn’t believe …….their abilities
A)
B)
C)
D)

about/in
with/in
about/with
to/about
14


T
Taking clients to a golf course to entertain them is a good way to prove that your company is
…………….

A) effective.
B) experienced.
C) wealthy.
D) memorable.
That makes people feel enthusiastic and excited, it is…….
A)
B)
C)
D)

motivating.
motivated.
over- deliver.
over-confident.

‘That was a wonderful dinner, thank you. The food here is so ………!’
A) helpful
B) tasty
C) tasteless
D) boring
The length of time people continue to buy a product is product _____
A) placement.
B) launch.
C) range.
D) lifecycle.
The
A)
B)
C)


forecast says that tomorrow……….. warm and sunny
is
is being
is going to be

D) will be
The boss would like us to predict how much we could sell in the next quarter. He wants us to make
_____
A)
B)
C)
D)

sales forecast.
sales price.
sales target..
sales charges.

The description of a typical customer is consumer _____
A) goods.
B) spending.
C) profile..
D) behavior.
The manager…..he was in a hurry. He…….me to ask his deputy.
A) said /told
B) talked/told
C) told/said
15



D) asked/told
The highway to Hanoi is under construction. As a result, the transport links ……… a serious problem
for participants
A)
B)
C)
D)

are going to be
will not be
are getting
to be

The team had to report……their progress…….the manager every month.
A) about/in
B) about/to
C) on/to
D) to/about
They asked him……………..in his previous job.
A) how he dealt to problems
B) how he deals with problems
C) how he dealt with problems
D) how didhe deal with problems
They decided not to ……… through with the deal as it was too expensive
A) get
B) go
(go through = complete)
C) pass
D) talk
They have ……… the meeting for Tuesday 2 p.m. What do you think? Cross out the wrong verb

A) arranged
B) forecast
C) rearranged
D) cancelled
They never……us what happened. In fact, they never…….anything to anyone!
A) said/tell
B) asked/say
C) told/said
D) tell/say
Their sales representative ……… me through how to create an account on their website.
A) got
B) went
C) passed
D) talked

talk sb through = make sb understand

Things people buy for their own use are consumer _____
A) profile
B) goods.
C) behavior.
D) spending.
16


This company is gathering information about what customers want and need at the moment. On the
other hand, it is carrying out a market _____
A) segment.
B) research
C) share.

D) value.
To lose control of yourself because of stress, it is…….
A) to support.
B) to over-deliver
C) to crack.
D) to compete.
To work more or better than other people expect you to, it is……….
A) competitive.
B) motivated.
C) over- deliver.
D) over-confident.
W
We always … ………. on our products, so we can prove that they are the best on the market
A) forecast increase
B) plan meeting
C) do research
D) reschedulemeeting
We are going to visit the Trade Fair. “Are going to’ can be replaced with……………
A) are plan.
B) have plan.
C) plan.
D) are going to plan.
We're going out to a night club. Would you like to come?
I don't think I ______ . I'm a bit tired.
A) am
B) am being
C) am going to
D) will
We have ……… our ………, in other words, we did not spend more money than we received as income
A)

B)
C)
D)

balanced/budget
prepared/budget
estimated/a price
forecast/sales

We have to ……… the ……… for Friday because the CEO is busy that day
A) balance/budget
B) do/research
C) reschedule/meeting
D) stick/plan
17


We ……..the boss we found the project exciting
A) said
B) asked
C) told
D) tell
We look forward to ……… your President to our country.
A) welcome
B) welcoming
C) to have welcomed
D) welcomed

look forward to doing sth


We need to ……… back on spending if we want to make a profit this year
A) call
B) cut
C) set
D) win

(cut back = reduce)

“We will ask them ……… the report”. Cross out the wrong verb
A) to write
B) to prepare
C) to submit
D) to estimate
What are you doing this evening?
I haven't decided. Maybe I ______ for a drink in the hotel bar. Maybe not
A) go
B) am going
C) am going to go
D) will go
What are you doing next weekend? We ……… a new client
A) will visit
B) are visiting
C) having visiting
D) to visit

It is used for future arrangement

What do you want to do when saying: “ Let me read that back to you.”
A) Giving opinions
B) Checking information

C) Finishing a conversation
D) Making suggestions
What do you want to do when saying: “ Sorry, I didn’t catch that”
A)
B)
C)
D)

Checking information
Asking for information
Finishing aconversation
Aplogising

What do you want to do when saying: “ Thanks very much. That was very helpful.”
18


A) Giving opinions
B) Checking information
C) Finishing a conversation
D) Making suggestions
What do you want to do when saying: “ What about the new range?”
A) Making suggestions
B) Asking for information
C) Finishing a conversation
D) Inviting
What do you want to do when saying: “ Did she say when she’d like to meet?”
A) Giving advice
B) Asking for information
C) Asking questions formally

D) Making suggestions
What do you want to do when saying: “ I think that’s everything”
A) Giving opinions
B) Asking for information
C) Finishing a conversation
D) Making suggestions
‘What would you like for your main ………, smoked tuna or steak?’
A) dish
B) food
C) meal
D) course
What time do we have to be at the airport?
Well the plane ______ at 10.05.
A)
B)
C)
D)

leaves
is leaving
is going to leave
will leave

When he was at Oliver’s flat yesterday. Martin asked if he ……… use the phone
A) can
B) could
C) may
D) must
When I say “Can you tell me about any interesting places to visits?”. What do I want to do?
A) Make excuses

B) Make conversation
C) Show interest
D) Thank your host
When one person or group is treated better than others in an unfair way, it is………….
19


A)
B)
C)
D)

favouritism.
clique.
coalition.
over-confidence.

When employees are satisfied, they work more effectively, so…………..their need without delay.
A)
B)
C)
D)

respond to
believe in
communicate with
deal with

When someone has a lot of knowledge and experience, we say they have ………
A) expert.

B) specializing.
C) expertise.
D) talent.
When you think you are better or more important than other people, it is……….
A) motivating.
B) motivated
C) over- deliver
D) over-confident.
When you inform customers about products and persuade them to buy, you are trying to _____ your
products.
A) advertise
B) buy
C) discontinue
D) promote
When I rang Tessa sometime last week, she said she was busy ……… day
A)
B)
C)
D)

that
the
then
this

When I say “It’s very kind of you, but another time perhaps”. What do I want to do?
A)
B)
C)
D)


Make excuses
Make conversation
Show interest
Thank your host

When I say “Can you tell me about any interesting places to visits?”. What do I want to do?
A) Make excuses
B) Make conversation
C) Show interest
D) Thank your host
Where did they advertise_____ new range?
A) its
20


B) theirs
C) their
D) ours
Why have you bought all that paint?
I ______ my bedroom in the next week or so.
A) redecorate
B) am redecorating
C) am going to redecorate
D) will redecorate
Why did you turn ……… their job offer? Don’t you want to work for them?
A) off
B) down
C) with
D) into


(turn down = refuse)

‘Well, I’d like to book a ……… for three at 19.30 tomorrow evening.’
A)
B)
C)
D)

table
room
meal
service

Would you like a drink?
Oh thank you very much. I ______ a gin and tonic please.
A) have
B) am having
C) am going to have
D) will have
Would you like a drink?
Oh thank you very much. I ______ a gin and tonic please.
A) have
B) am having
C) am going to have
D) will have
Y
You don't seem very happy in your job.
No, in fact I ______ as soon as I can get a new one.
A) leave

B) am leaving
C) am going to leave
D) will leave
_____ you expecting better sales figures?
A) Did
B) Were
C) How
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D) Would
_____ you like to talk to our Marketing Manager?
A) Do
B) What
C) How long
D) Would
_____ you read my quarterly sales report?
A) What
B) Were
C) When
D) Have
You don't seem very happy in your job.
No, in fact I ______ as soon as I can get a new one.
A) leave
B) am leaving
C) am going to leave
D) will leave
……… you arrive at Noi Bai airport, someone will pick you up.
A)
B)

C)
D)

As soon as
For
Although
Since

Your staff will often have good ideas and suggestions, so…..….. what they have to say
A) communicate with
B) respond to
C) listen to
D) delegate to
Your sister in-law has just come here. Why don’t we ……… her ……… tonight? There are a lot of
night clubs in the Old Square.
A) look/ at
B) bring/ back
C) take/ out
D) get/ out

( take sb out = hang out)

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