Data com connect presents josh krafchin how to close cold email advertising leads
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How to Close Cold Email & Advertising
Leads
Tips and tricks
Outbound lead sources
Cold email prospecting
AdWords
Facebook Ads
LinkedIn Ads
Twitter Ads
Outbound leads are usually
Skeptical
Pressed for time
Shopping around
Tough to impress
Hard to pin down
The Bottom Line
1.Know how the lead was captured and react accordingly
2.Respond immediately
3.Create a Virtuous Feedback Cycle Between Sales and Marketing
4.Get expectations in line
Different types of entry point
1.Consultation/contact request
2.Free trial sign up
3.Content sign up
Know your lead source!
Respond immediately
1.Send a calendar invite with the mode of communication
2.Ensure a remind goes out a few minutes prior to the meeting
3.If at any point you don’t hear back, call them.
Respond immediately
Ask questions that help them, not you
1.What are your core success metrics and how are you performing against
them?
2.What is missing or under-performing that, if solved, would make a significant
difference for your business?
3.What would make this call the best use of your time?
Get sales and marketing in sync
1.
2.
3.
4.
5.
Make outcomes and pipeline progress visible to all stakeholders
Make sure the ad creative is transparent to sales
Have open, non-judgmental conversations with direct feedback
Don't be afraid to cut low-quality lead sources
Don't be afraid to work leads yourself
Get expectations in line
Leads from outbound may close less frequently
But some should be closing
Cold email prospecting often beats paid ads
You need to be aggressive (in a nice way)
You have to be at the top of your game
Follow up
Set up a follow up meeting with calendar invite
Send a meeting recap
Answer any and all questions
Drip interesting content
Follow up by all available means, if appropriate
Contact Me
Josh Krafchin
@cleverzebo
