sách quảng cáo trên facebook hiệu quả tối ưu
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Facebook Remarketing :
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What is Re-Marketing
•
When it comes to sales – you cannot expect any prospect or inquiry to convert into
sales in the first meeting or first contact.
•
We have to followup many times so that we can convert those inquiries into
customers and get sales done.
•
In the same manner – You Posted Ad on Facebook – User Clicked on Ad and visited
your Landing Page or Website.
•
Then User might contact you or fill the opt-in form on your website, etc (Action)
•
But in most cases they will not buy in the first contact point. If he had given you
contact numbers or email address, you can have followups. But what if they leave
your website without taking any action?
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Solution :
Hence in such case we will TRACK
the users who visited our website
using Facebook Pixel Code and
we
will
run
another
Advertisement (ReMarketing) to
those AUDIENCES who visited our
website. These are called Custom
Audiences in Facebook.
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Step - 1
• Go to Ad Manager
• Audiences on the Left Panel
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Step - 2
• Create a Custom Audience
• Select Website Traffic
• Accept Agreement
• Create Web Marketing Pixel
• You will see the code
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Step - 3
• Copy the Remarketing Pixel
Code to your Website’s Head
File or on each and every
pages for which you want to
track users for remarketing.
• Ask your Website Designer to
put this code on your website.
• Put it
</head>
anywhere
before
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Step - 4
• After you add the code to your website > Verify the Pixel Code
• Go to your Website and Press CTRL + U
• If you don’t have a website then go to www.MagnetMarketing.in
• And on the home page press CTRL + U
• You will find the Remarketing Pixel Code
• Check the next slide for Screen Shot
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Go to www.MagnetMarketing.in
And on the home page press CTRL + U
You will find the Remarketing Pixel Code
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In the Next Section we will cover
how to create Custom Audiences
who visited your Website.
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Custom Audience Types
1.
Customer List (Email Addresses, Phone Numbers)
2.
Website Traffic (People who visited Website or a Particular Page)
3.
•
Track the Website Visitors who visited in the last 180 days.
•
You can Include Audiences or Excluded Audiences based on their activities.
•
E.g. Many people visited magnetmarketing.in website but some of them might
have not visited the DEMO Video page which is very much important for me.
•
So I can create a rule – Create a Custom Audiences who visited any page BUT
not visited a specific page i.e. Demo Video Page in my case.
App Activity (Specific Action on App – E.g. Fipkart App Product Visit)
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Example 1
I want to show Ads to those persons who Visited Course Fees Page on my website
because they are mature users and they might buy first.
•
Audiences Tab > Create Custom Audiences > Website Traffic
•
Website Traffic Type > People who visited specific web pages
•
URL Equals – If you want to track single page.
•
E.g. MagnetMarketing.in/Training_Course_Fees
See the Screenshot in the Next Slide
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+91 9558821174
After you created a Custom Audience, it will take few minutes to update. Refresh
the Page after few moments.
You will see the Size of the Audience.
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Now we will Create Ad for Custom Audience (For Remarketing or Followoup)
• We had already learned in the previous module about Creating Ads.
• Just to Ad Manager > Create Ad > Select Objective
• In My case I will select > Clicks to Website >
• And destination URL will be “Course Fees” – so that I can remind them to buy the course
• Now Select Custom Audience we just created in Targeting Group
• See Screenshot in Next Slide
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+91 9558821174
Create Ad (Continued..)
• Then other procedures are same like selecting images, bidding, duration, headline, ad
text and contents, etc. (We had already covered in the beginning of this module)
• Create an Ad.
• Here you have to keep your Budget as “Life Time Budget” instead of daily budget
because your Audience might be too small.
• And also keep the budget only to the extent so that you can reach your custom
audience numbers.
• Your Re-Marketing is good to Go.
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In the Next Section we will cover how to
create Custom Audiences who visited
multiple web pages in a particular section
or group of your Website
Demo Ends
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