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8 Steps to Set up
your Facebook
Remarketing Code
The following 8 step guide has been created to show you how to quickly set up
your digital remarketing code for Facebook.
Your Facebook remarketing code can help you reach people who have previously visited your
website. You can even show these previous visitors ads that are tailored to them based on which
sections of your site they visited. Just give this to your web delveloper or tech guys and they can
put it behind your website to start tracking the people who come from Facebook, to your
website!
1. Once you have set up your Business Manager account at business.facebook.com
you will see this screen. Click ‘Use Power Editor’ in the top right hand corner
2. You will then see this screen, click the green button ‘Create Audience’ on the
right hand side of the screen.
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3. Then select ‘Custom Audience’ from the drop down box.
4. This selection will then appear on your screen.
Click ‘Website Traffic’ to go to the next step.
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5. You will then have the options to select the specifics and create a name