“The comparative survey on the topic of
marriage planning in three countries”
There are no big differences when it comes to getting married, everyone is
serious
 [Research Summary]
1

2

3

4

Most of male respondents think that they should have around $3,000 – 10,000 to cover their
wedding costs
Most of female respondents expected their lovers to have money at least between $3,000-10,000 for
their weddings
More than 40% of Thai people tend to cook by themselves for family, while 57% of Vietnamese leave
culinary to their partners
Vietnamese respondents want to have two children (75.40%), follow by Indonesian (54.60%) and
Thai (52.60%)
Money controller in the household still in charge by female and there are no significant different

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between three countries; Thailand (67.0%), Indonesia (68.0%) and Vietnam (74.6%)

 [Background]
Different countries have their own ways and norms when it comes to having a family. Especially
young generation that they are becoming less concern their traditional way. W&S would like to
know what do the new generation plan about their future wedding and start a family. So we

target our respondents and ask them about their plan.

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 [Research Design]
Research Method

Online Research

Fieldwork Period

1st – 3rd October, 2015

Research Area

Thailand, Indonesia, Vietnam

Respondent Criteria

Who aged above 17 years old

Sample Size

1,500 samples

n

Thailand


Indonesia

Vietnam

1,500

500

500

500

Single

375

125

125

125

Married

375

125

125


125

Single

375

125

125

125

Married

375

125

125

125

Total
Gender / Relationship status
Male

Female

W&S Group provides Digital Marketing Services in the Southeast Asia. With the offices cover
Vietnam, Indonesia, and Thailand. W&S Co., Ltd. (Thailand) under W&S Holdings Inc. (URL:

, Head Office: Bangkok, Thailand, CEO: Mr. Yoshio Fujii)
conducted a survey, aimed 750 males and female over 17 years old in Thailand, in the topic of
“Wedding plan survey in 3 countries”

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 [Details]
Please tell us how much money do you think you should prepare for your wedding?
(Including dowry, honeymoon, and party)? [FA] (n=750 Male only)

Most of male respondents think that they should have around
$3,000 – 10,000 to cover their wedding costs

Male
(Each country n=250)
0.0

Less than 1,000 USD

8.4

13.2

0.0

1,001 - 2,000 USD

24.0


6.0
0.0

2,000 - 3,000 USD

11.2

23.2
36.4

3,001 - 10,000 USD
10,001 - 17,000 USD

4.0

17,001 - 26,000 USD

27.6

9.6

4.8
24.0

0.8
0.0

33,001 - 50,000 USD

0.0


50,001 - 67,000 USD

0.0
0.0

Over 67,001 USD

0.0
0.0
0.0

0

48.8

5.6

1.6

26,001 - 33,000 USD

42.4

2.8
2.0
3.6

10


Thailand

20

Indonesia

30

40

50

60

Vietnam

(Unit: %)

3


Single - Male
(Each country n=125)

Married - Male
(Each country n=125)

0.0

Less than 1,000 USD


0.0
5.6

11.2
11.2

15.2
0.0

1,001 - 2,000 USD

0.0
21.6

26.4

3.2

8.8

0.0

2,000 - 3,000 USD

0.0
8.0

14.4
20.8


25.6
32.8

3,001 - 10,000 USD

40.0
38.4

46.4
49.6

48.0

25.6

10,001 - 17,000 USD

29.6

12.0

7.2

5.6

2.4

4.8
1.6

5.6

17,001 - 26,000 USD

6.4
1.6
4.0
28.8

26,001 - 33,000 USD

33,001 - 50,000 USD

19.2

1.6
0.0

0.0
0.0

3.2
3.2
0.0

2.4
0.8
0.0

4.8


50,001 - 67,000 USD

Over 67,001 USD

0.0
0.0

2.4
0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0

0

Thailand

20

Indonesia

40


Vietnam

60

0

20

Thailand

40

Indonesia

60

Vietnam

(Unit: %)

4


Please tell us how much money do you think your partner has to prepare for the wedding?
(Including dowry, honeymoon, and party)? [FA] (n=750 Female only)

Most of female respondents expected their lovers to have money at
least between $3,000-10,000 for their weddings

Female

(Each country n=250)
0.0

Less than 1,000 USD

9.2

0.0

1,001 - 2,000 USD

16.0

6.0
0.0

2,000 - 3,000 USD

11.2

8.8

22.0
39.6

3,001 - 10,000 USD
10,001 - 17,000 USD

4.0


17,001 - 26,000 USD

2.0

26,001 - 33,000 USD

0.0

50,001 - 67,000 USD

54.0

27.2

6.8

5.6
4.8
18.0

1.6
0.4

33,001 - 50,000 USD

49.6

2.8
2.4


0.8
0.0

6.8

0.0
0.0
0.0

Over 67,001 USD
0

10

20

Thailand

30

Indonesia

40

50

60

Vietnam


(Unit: %)

5


Single - Female
(Each country n=125)

Married - Female
(Each country n=125)

0.0

Less than 1,000 USD

0.0
9.6
12.0

8.8
10.4

0.0

1,001 - 2,000 USD

0.0
8.0
5.6


24.0
6.4

0.0

2,000 - 3,000 USD

0.0
8.0

9.6
19.2

24.8
31.2

3,001 - 10,000 USD

48.0
49.6
53.6

49.6
54.4
27.2

10,001 - 17,000 USD

27.2


11.2

2.4
4.0

4.0
6.4
5.6
4.0

17,001 - 26,000 USD

4.8
4.0
.8
24.8

26,001 - 33,000 USD

33,001 - 50,000 USD

11.2

1.6
0.8

1.6
0.0

1.6

4.8
0.0

0.0
0.0

4.0

8.8

50,001 - 67,000 USD

Over 67,001 USD

4.8

1.6
0.0

0.0
0.0

0.0
0.0
0.0

0.0
0.0
0.0


0

Thailand

20

Indonesia

40

Vietnam

60

0

20

Thailand

40

Indonesia

60

Vietnam

(Unit: %)


6


Please tell us after you got married, who do you expected to be the main cooker for the family?
[SA] (n=750 Single only)

Thai single males (30.4%) are expected to be the main cooker, while
92% of single Indonesian females planned to be the main cooker

Single - Male
(Each country n=125)

Single - Female
(Each country n=125)

30.4

I will cook

54.4

I will cook

8.8

92.0

4.0

71.2


40.0

14.4

My partner will cook

81.6

My partner will cook

2.4

88.8

24.8

16.8
Family member/ House
maid will cook

12.0
Family member/ House
maid will cook

5.6

4.8

3.2


1.6

10.4
Buy/ eat out

15.2
Buy/ eat out

2.4

.8

2.4

1.6

2.4
Both help to cook

4.0
Both help to cook

1.6

0.0

1.6

0


Thailand

20

.8

40

Indonesia

60

80

Vietnam

100

0

Thailand

20

40

Indonesia

60


80

100

Vietnam

(Unit: %)

7


Please tell us who cook for your family after you get married? [SA)]
(n=750 Married only)

Thai married male (41.6%) are the main cooker at home, and leave a
big gap from Indonesian male (5.6%) and Vietnam (9.6%)

Married - Male
(Each country n=125)

Married - Female
(Each country n=125)

41.6

I cook

30.4


I cook

5.6

8.8

9.6

4.0

40.8

40.0

My partner cook

93.6

My partner cook

81.6

86.4

88.8

9.6
Family member/ House
maid cook


16.8
Family member/ House
maid cook

0.8

5.6

4.0

3.2

6.4
Buy/ eat out

10.4
Buy/ eat out

0.0

Both help to cook

2.4

0.0

2.4

1.6


2.4
Both help to cook

0.0

1.6

0.0

0

Thailand

1.6

20

40

Indonesia

60

80

Vietnam

100

0


Thailand

20

40

Indonesia

60

80

100

Vietnam

(Unit: %)

8


Please tell us where do you plan to live after you got married? [SA]
(n=1,500)

After getting married, Thai males (46.8%) want his wife to move in
his family, while most of females prefer to live separately in their
own house

Male

(Each country n=250)

Female
(Each country n=250)

46.8
In my family's house

27.2
In my family's house

10.0

8.0

42.4

10.8

9.6
In my partner's house

13.6
In my partner's house

4.8

7.2

12.0


32.4

38.4

52.4

In our own house
(Seperated from family)

82.8

In our own house
(Seperated from family)

83.6

43.6

51.2

5.2
Do not know / Not sure

6.8
Do not know / Not sure

2.4

1.2


2.0

0

Thailand

20

5.6

40

Indonesia

60

80

Vietnam

100

0

Thailand

20

40


Indonesia

60

80

100

Vietnam

(Unit: %)

9


Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)

Vietnamese respondents are expected to spend between $101-300
per month and there are no big different between groups
Comparing between Vietnamese respondent

Female / single & married
(Each group n=125)

Male / single & married
(Each group n=125)

9.6


2.4

Less than 100 USD

Less than 100 USD
3.2

3.2

44.0

49.6

101-300 USD

101-300 USD
47.2

37.6

32.8

36.8

301-500 USD

301-500 USD

32.8


42.4

2.4

2.4
501-700 USD

501-700 USD

4.8

2.4

8.8

11.2
Over 701 USD

Over 701 USD

12.0

14.4

0

Male single

20


40

Male married

60

0

10

Female single

20

30

40

50

60

Female married

(Unit: %)

10



Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)

Most of Indonesian male are expected to spend $101-300 per month,
while female are expected to spend $101-500 per month
Comparing between Indonesian respondent

Female / single & married
(Each group n=125)

Male / single & married
(Each group n=125)

4.0

4.0

Less than 100 USD

Less than 100 USD
4.0

0.8

55.2

34.4

101-300 USD


101-300 USD
60.0

47.2

22.4

42.4

301-500 USD

301-500 USD
29.6

38.4

8.8

2.4
501-700 USD

501-700 USD

5.6

4.0

10.4

16.0

Over 701 USD

Over 701 USD

8.0

2.4

0

20

Male single

40

60

Male married

80

0

Female single

20

40


60

80

Female married

(Unit: %)

11


Please tell us how much will be your monthly expenditure (after married within 3 years)? [FA]
(n=1,500)

The expected average Thai expenditure after getting married within
3 years is in the range of $501-1,000 and there are no significant
difference between both group
Comparing between Thailand respondent

Female / single & married
(Each group n=125)

Male / single & married
(Each group n=125)

18.4

25.6

Less than 500 USD


Less than 500 USD
16.0

36.8

53.6

66.4

501 - 1,000 USD

501 - 1,000 USD
47.2

63.2

12.8

8.0

1,001 - 1,500 USD

1,001 - 1,500 USD
0.0

18.4

0.0


15.2
Over 1,501 USD

Over 1,501 USD

0.0

18.4

0

Male single

20

40

60

Male married

80

0

Female single

20

40


60

80

Female married

(Unit: %)

12


Please tell us how many kids do you want to have? [SA]
(n=1,500)

Vietnamese respondents want to have two children (75.4%), follow
by Indonesian (54.6%) and Thai (52.6%)

Total
(Each country n=500)
9.8

Do not want to have a child

0.4
1.0

25.4

one child


5.6
11.2

52.6

two children

54.6
75.4

8.6

three children

29.4
10.2

3.6

more than three children

10.0
2.2

0

10

20


Thailand

30

Indonesia

40

50

60

70

80

Vietnam

(Unit: %)

13


Male
(Each country n=250)

Female
(Each country n=250)


7.2
Do not want to have a child

12.4
Do not want to have a child

0

0.8

1.6

0.4

26.8

one child

24.0

one child

5.6

5.6

13.2

9.2


54
two children

51.2
two children

51.2

58.0

75.2

75.6

8.8
three children

8.4
three children

29.6

29.2

7.6

12.8

3.2
more than three children


4.0
more than three children

13.6

6.4

2.4

0

Thailand

20

Indonesia

2.0

40

60

Vietnam

80

0


Thailand

20

Indonesia

40

60

80

Vietnam

(Unit: %)

14


Please tell us which gender do you prefer for your first child? [SA]
(n=1,500)

More than half of every countries’ respondents want their first child
to be a boy

Total
(Each country n=500)

65.6


Male

73.8
55.0

34.4

Female

26.2
45.0

0

10

20

30

Thailand

40

Indonesia

50

60


70

80

Vietnam

(Unit: %)

15


Male
(Each country n=250)

Female
(Each country n=250)
59.2

72.0
Male

76.0

Male

71.6
54.4

55.6


40.8

28.0
Female

Female

24.0

28.4
45.6

44.4

0

Thailand

20

40

Indonesia

60

Vietnam

80


0

Thailand

20

40

Indonesia

60

80

Vietnam

(Unit: %)

16


Please tell us who will control the money in your household? [SA]
(n=1,500)

Money controller in the household still in charge by female and
there are no significant different between three countries; Thailand
(67.0%), Indonesia (68.0%) and Vietnam (74.6%)

Total
(Each country n=500)

33.0

Male

32.0
25.4

67.0

Female

68.0
74.6

0

10

20

30

Thailand

40

Indonesia

50


60

70

80

Vietnam

(Unit: %)

17


Female
(Each country n=250)

Male
(Each country n=250)

16.0

50.0
Male

Male

47.6

16.4
13.2


37.6

84.0

50.0

Female

Female

52.4

83.6
86.8

62.4

0

Thailand

20

40

Indonesia

60


80

Vietnam

100

0

Thailand

20

40

Indonesia

60

80

100

Vietnam

(Unit: %)

18


[About W&S Co., Ltd. (Thailand)]

W&S Co., Ltd. is a digital marketing provider in Southeast Asia under the parent company W&S
Holding, Inc. in Japan. Currently it has three offices cover three countries in Vietnam, Indonesia, and
Thailand, with the largest panelists in Southeast Asia; 370,000 members. Our core businesses are
1) Market research business (both qualitative and quantitative research)
2) Digital marketing business
[For more information, please contact]
Pakawat Wangsanuwat (Business Development Executive)
W&S Co., Ltd.
Contact

18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey
Subdistrict, Klongtoey District, Bangkok 10110 Thailand.

Email



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