DVD 6 : VIP Global Leadership Program
 VIP Welcome
- VIP Welcome Video Text 01
- VIP Welcome Commentary Text 11
- VIP Welcome MS Text 19
- VIP Welcome Bonus MS Text 32
- VIP Welcome POV Text 40
 Comfort Zone
- Comfort Zone video text 47
- Comfort Zone Mini Story Text 56
- Comfort Zone POV Text 63
- Comfort Zone Commentary Text 68
 VIP Power Conversations, Power Questions 76
 VIP Surprise Bonus Video Text 92
VIP Lesson Video
Hi, it’s A.J., welcome to the VIP Program, the VIP Global Leadership Program. Now this
is the first lesson set that everyone gets when they join the VIP Program. Of course in
the future I will send you a new set of lessons every month. Once a month you will get
an email from me and the email will be a link to the new lesson page for that month, so
every month you will get something new from me, so welcome.
And what are we going to learn about? Number one, you’re going to learn English
speaking confidence. So you’ll see that there’s a mini-story, a point-of-view story and
an audio commentary in every set. Every month you get that, of course you do. So, no
worries, you’re going to improve your fluency, your speaking, quickly, easily and
automatically. That’s number one.
I want you to feel confident when you speak English. So right now, in fact, you need to
put your shoulders back and I want to see a smile on your face and I want your chest to
be up and I want you to breathe deeply. Remember, we have to change our body that’s
the first step. It’s not the only thing, but it’s the first step to getting more confidence.
When our chin is up, our shoulders are back, chest is up, we’re smiling we have more of

a feeling of confidence, of strength and relaxation. So be sure to do that every time you
listen to English, speak English, and watch my videos always, very, very, very important.
So that’s the first step.
Now you’re going to learn confidence, you’re going to get, you know, new English of
course from these lessons, but also we’re going to learn leadership. Every single month
I’m going to send you audio commentaries and a little video about the topic of
leadership. And sometimes I’ll use that movie technique, I’ll pause and explain.
Sometimes I will just talk myself about a leadership topic.
Today with our first one here I’m going to show you a Tony Robbins’ video. I’ll pause
and explain to help you understand, so we can all become better leaders in our life, with
our family, with our friends, at our jobs and in general.
One note real quick. All of these Tony Robbins’ videos I use are public. I do not use
Tony Robbins’ products. I respect Tony Robbins so much. I have bought so many of
his products. I pay to go to his seminars. I would never use or copy his products. So
these are public speeches. You can find them on YouTube or the Internet or his website
publically. And I want to help you learn and understand Tony’s ideas, because I think he
is a great leader, someone we can learn a lot from.
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So, let me start. This is a speech he gave at the TED Conference. I think that means
technology, education and development, I’m not sure about that. It’s a speech from
2006. I will show you just a small part of it, help you understand it and then I’ll talk
about the topic. Let’s go.
[Plays video]
Okay, so he said I look at life and I believe there are two master lessons, two big things
we must all learn in life.
[Plays video]
Number one is the science of achievement. What’s that? Well that means how to be
successful in your life and it’s a science, right, in your career or job, with money, with
relationships, with health, whatever your goals are, what you want in life. It’s kind of a

science, right? If you want to be a great golf player, well, basically, you have to study
other great golf players. You learn exactly what they do and how to do the grip and, you
know, how to do your swing. It’s a science. You can study it. There are principles for
this that you can learn very rationally, very logically. So there’s the science of
achievement, the science of success.
[Plays video]
So he’s saying almost everyone in this room has mastered it. At this conference it’s
very, very, very successful, wealthy, great people. They all know the science of
achievement. They’re already successful in their lives.
[Plays video]
So he’s saying the science of achievement. That’s how you take the invisible and make
it visible. What’s he talking about? He means you start with an idea, some great idea
then you make it real. You have a dream to have a big company and then you create
the company, really, you make it or you have a dream to have a great, wonderful family.
It’s just invisible, it’s in your head, it’s an idea, but then you actually do it. The invisible,
the idea, becomes something real in the world. That’s the science of achievement.
[Plays video]
So he’s saying how you take your goal, your idea, the invisible, and make it happen in
the world. You make it real, whether it be your contribution in the world, your business,
your finances and money, your family, whatever.
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[Plays video}
Your body, your family.
[Plays video]
So he’s saying the other lesson of life you must master is the art of fulfillment. We have
the science of achievement, becoming successful, becoming rich, great family, great
body, all these things we always think about. That’s the science of achievement, but he
says there’s another challenge, another great life lesson we must learn, the art of
fulfillment. What is fulfillment? Fulfillment really means happiness, right? Happiness is

what he’s talking about, the art of being happy, right?
We know that a lot of successful people are not happy. We see famous people all the
time, they have tons of money, they’re rich, everybody loves them, they’re super, super
successful, they have great bodies, they’re super handsome or beautiful, they have a
perfect life we think, but they’re not happy. They have the art of achievement. They do
not have the art of happiness, the art of fulfillment. We need both.
[Plays video]
So he’s saying science is easy. The science of achievement is easy. We know the
rules. The rules are more clear. Like in business, you know, we basically know what we
need to do to make more money. Cut our expenses and market well. It’s very clear,
much more clear. We know the rules. We know the code.
[Plays video]
So he’s saying if you follow those rules, you follow the rules and you do a good job you
get the result you want.
[Plays video]
He’s saying when you know the game you up the anti, don’t you? What’s that? That’s a
slang phrase. To up the anti means to raise your level. It comes from poker, actually,
from betting, but the more general meaning to up the anti it means to raise your level.
You were a beginner then you raise yourself to intermediate. You were intermediate,
you raise yourself to advance. You upped the anti.
[Plays video]
So he’s saying that’s a science. Achievement, success, that’s a science. There are
clear rules, but happiness, fulfillment, that’s an art. It’s less clear what we need to do.
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[Plays video]
So he said why, why is it an art? Why is it different than success? He’s saying because
fulfillment and happiness that’s about two things, appreciation and contribution,
interesting. Appreciation means gratitude. It means being grateful for what you already
have. Achievement, success, that’s usually about wanting more. I want to be more

successful with English. I want more money. I want a better relationship. I want to lose
more weight. You’re thinking about the future.
But happiness, fulfillment, that’s about being happy and grateful for what you have
already now. I’m so happy for my wife. I’m so happy for my children. I’m happy that I
have this body and that I can breathe and smile and feel good. I’m so happy for my
parents, for whatever you have.
And then number two, the other part of the art of fulfillment is contribution. Contribution
means helping other people, giving to other people, being generous. It’s not with
money so much, but really generous with your heart, generous with your feelings.
Giving and helping and teaching other people, that’s the other part of fulfillment, of
happiness.
[Plays video]
Ah, right? He’s saying you can only feel so much. It means there’s a limited amount
you can feel alone. If you’re alone you can feel a little bit happy, sure you can feel
happy, but when you share with other people, help other people, oh you’re happiness
grows much bigger. It’s an important point.
[Plays video]
Woo, he talks fast, ha? He said so I’ve had an interesting laboratory in which to look at.
You know, what’s the difference in somebody’s life? He’s talking about different people.
So what is he talking about interesting laboratory? Well, he’s talking about his business.
In his business he always meets people. He meets a lot of people with problems,
successful people, people who are not successful, happy people, people who are not
happy.
So this is kind of like a laboratory, right? It means he can go and he can compare and
experiment and try different things and find out what is the difference. What’s the
difference between a very happy person and someone who’s depressed? What’s the
difference between a very successful person and someone who’s not? Tony Robbins is
always looking to find out what is the difference between these kinds of people.
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[Plays video]
So he’s saying, for example, those people you give everything to, they have the
resources. Resources means things you need. So he’s talking about, for example,
somebody who is famous, super rich. They had wonderful, loving parents. Their
husband or wife is wonderful and loving and great and fantastic. Everything externally,
on the outside, seems to be perfect.
[Plays video]
If they want a computer you give them the best computer. If they want love you give
them lots of love.
[Plays video]
You gave them joy, happiness. You were there to comfort them. To comfort means to
make someone feel better. If they feel sad you are there and you help them feel good.
[Plays video]
He says those people, the people who have everything very often and he says you
know some of them I’m sure. You probably know people like this who have everything.
They seem to have everything they need.
[Plays video]
They end up with the rest of their life, they have all of this. They have all of this love,
money, education. A perfect background means great parents, great experiences.
[Plays video]
And they spend their lives going in and out of rehab. It means perfect people with
perfect lives many times especially we see famous people they go in and out of
rehab. What’s rehab? Rehabbing means drug rehabilitation, drug rehabilitation.
So he’s saying they become drug addicts. They need to go to a program, a center, a
rehabilitation center for drug addicts to try to quit drugs. We see this with famous
people all the time. Everybody loves them, they’re rich, they’re beautiful, they had great
parents, everything seems to be perfect, yet they become drug addicts. They have to
go to these hospitals, these rehabilitation centers to try to quit. They quit for a short
time then they go back again. So he’s thinking why, right?
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Most people think oh, if I had more money, if I had more success, if more people love
me, if my body was better, then I would be happy. That’s not true necessarily.
[Plays video]
So he’s saying and then, on the other hand, you meet other people who have been
through, who have experienced, ultimate pain, total, horrible pain.
[Plays video]
Psychological pain, sexual pain.
[Plays video]
Spiritual pain.
[Plays video]
Emotionally abused, so they have sexually been abused, emotionally abused. In other
words their parents or boyfriend or somebody said terrible things to them all their life.
Hurt them physically, hit them; beat them up, terrible, terrible, terrible pain in all of their
life.
[Plays video]
So he’s saying not always, but often those people that had so much pain, later they
become the people who contribute the most to society, who help society the most, who
help other people the most. They become the best, most wonderful, most loving
people, most happy people in the world. Now not immediately, right? It takes a long
time for them sometimes, but often those become the very best people, the people who
had the most pain, why?
[Plays video]
So he’s saying the question we have to ask ourselves, really.
[Plays video]
What is it? What’s the difference? What causes happiness? What causes great
leadership? It’s not tons of money. It’s not lots of success. It’s not everybody loves
you. Clearly it’s not.
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[Plays video]
What is it that shapes us that influences us?
[Plays video]
We live in a therapy culture, right? So he’s saying people think we need to go to some
psychologist and talk about our problems all day.
[Plays video]
He says the culture is there. He says most of us don’t do that, but the culture has this
therapy mentality. In our general, global culture this idea that we need to just talk and
talk about our problems that’s the solution.
[Plays video]
And here’s the big thing, this is the most important idea right here. There’s a mindset, a
mindset, a belief, a deep belief in most of the world that we are our past. The past
equals now, the past equals our future. So many people believe this, right? My past
was terrible; therefore, I am terrible now. My life is terrible now; therefore, in the future
my life will be terrible always. So many people have this belief. It’s not true, not true.
[Plays video]
So he’s saying everybody in this room would not be here. They would not be at this
success convention/seminar if they bought that theory. It’s kind of like an idiom. To buy
an idea means to believe it. If you say I don’t buy that idea, it means I don’t believe that
idea.
So sometimes we use the verb the word “buy” to mean belief, if we’re talking about
ideas. You say don’t buy that idea or I don’t buy that idea. It means I don’t believe it.
So he’s saying most of you don’t buy that idea. Most of you don’t believe that idea that
the past causes me to be how I am in the future.
[Plays video]
But he’s saying most people in the world do believe it. They believe that by biography is
destiny. What’s biography? Biography is your past, your past life. What’s destiny?
Destiny is your future life. The thing most people believe is the biography, the past life,
causes the future life.
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I’m going to stop here with Tony and just talk to you a little bit about this idea, so, so
important. This idea that the past causes what’s happening now and the past causes
the future, it does not! This is one of the beliefs you must change in your life, if you
have it. To be a great leader, to contribute, to be happy, to help your family, to help your
friends, to help the world, to be a better person, everything depends on this changing.
The past does not equal the future. This is a basic Tony Robbins’ idea. It’s a basic idea
for happiness and success. We know it’s not true. We know people who had terrible,
horrible, things in the past. They were abused. They had physical problems, emotional
problems. No money, poor, terrible, terrible lives in the past and yet now they’re so
happy. They’re rich. They’re helping other people. They’re wonderful, great, incredible
leaders.
We also know people in the past who had everything, rich, so much money. They grew
up rich. Their parents were rich. They got love all the time. Their parents gave them
love constantly, everybody always giving them love. Maybe they’re famous. Everybody
knows them and loves them. Physically they’re strong and healthy. They look beautiful
or very handsome. They seem to have everything in the past and yet now unhappy.
They have terrible lives. They don’t love anybody. They’re not helping anyone. They
are terrible, terrible leaders.
So this is important. We must always think about this. It’s so easy to blame now on the
past. It’s so easy to focus on the past. Oh, I’m not good at English, because in the past
my teachers were bad. In the past my school was bad. Maybe that is true. It doesn’t
matter. Forget the past.
Right now you have a better method. Right now you have Effortless English lessons.
Right now you know the seven rules. You know a better way. Forget the past. Your
present and your future can be totally different. You can be a confident English speaker.
You can feel relaxed when you speak English. You can speak fluently, easily and
automatically. You can communicate powerfully. The past is not important. Now is
important and the future.
It’s also about our emotions. If you’re not happy now that’s okay. In my life many times

I was not happy, but right now I am very happy. Why? Because I don’t blame the past,
I don’t focus on the past. I focus on now. What can I do now to be happy? What can I
do now to be healthy? How can I help other people now? How can I teach other
people now? How can I give more to other people now?
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How can I appreciate what I already have now, my beautiful, wonderful wife Tamoa who
I love dearly? Yes, we have disagreements and problems and different views about
things, but I still appreciate her so much.
I appreciate past girlfriends or people I dated. We broke up and we’re not together
anymore and our lives are totally different, but I still appreciate them. I’m thankful. I’ve
learned something from them. They were still good people.
I appreciate other people in my past. Maybe they didn’t like me. Maybe we had
problems and we argued, but I learned something from them. I can choose to still
appreciate them. Maybe I don’t like them, maybe I don’t want to be their friend, but I
can still be thankful, because I learned something from them. Because of them I
learned and I became a better person. I can still appreciate that.
I can appreciate the problems in my life in the past, because they taught me something.
They made me stronger, they made me better. In the past I was very unhappy about it,
but now I can look back and I see ah, that was a chance to learn, that was a change to
grow. That’s how you need to change.
If you want to be a global leader and you want to confident and you want to be happier
it’s very important to appreciate your problems and appreciate your past, even if it was
bad and terrible, especially the bad and terrible parts. That’s the difference between
people who are unhappy and they are terrible leaders and people who become great,
happy, wonderful leaders.
The great ones look at the terrible things in the past, the pain and they learn something
from it. They appreciate it. They say it was terrible, it was horrible, but I’m thankful
because I learned to care more about other people. It helped me to be more sensitive
to other people. It taught me to be a better person. Or I decided I would never do that

to another person. I was hurt. I decided I would never hurt other people this way. You
learned something from it. It made you a better person.
You need to learn to appreciate that. The experience was bad, yes, but the learning
was wonderful for you. It can make you help other people so much, because of that
pain in the past. We all have pain from the past, but we have a choice. Do we blame
the pain and focus on it and become negative and terrible or do we learn from it and
appreciate the lesson we learned and then use that lesson to help other people. It can
be something small or it can be big, but that’s the point that Tony is talking about. It’s a
very important point for leadership.
So that’s my point for you today with this first lesson for VIP and I will be talking about
leadership ideas in every lesson set every month. And, also, I want you to listen to the
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audio commentary, because I will talk about some of these ideas more in the audio
commentary.
Also, of course, listen to the mini-story lesson and the point-of-view lesson. For your
English listening and speaking those are the most powerful lessons. Listen to those
every day. Shout your answers with your shoulders back, smiling and your chest up.
Strong shouts and answers, strong body, confident. Teach yourself to be confident
every time you listen to English, use English and speak English. Okay?
So I look forward to teaching you and helping you every single month. Thank you for
joining the VIP Program. Together we are going to help so many people. We can start
with our family and friends, we can start with other members in the Effortless English
Club, especially the new members, but then we can continue in all of our life.
Thank you so much. It’s my honor to serve you and to help you. Thank you so much.
Have a wonderful day and I’ll see you again soon, bye-bye.
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VIP Welcome Commentary
Hi, how are you? This is A.J. and this is the audio commentary for our first lesson set

for the VIP Program. Welcome to the VIP Program, by the way. I know I already said
that in the video, but I’ll say it again. Welcome, I’m so happy to teach you. I am just so
excited about you, about this program. And why is that? Why am I so excited about
this? Well, because this whole program is about contribution. This whole program is
about not only English, but using English, using our confidence to help other people, to
contribute to other people.
That’s true leadership in my mind and with English we can be global leaders. That’s the
connection between English and leadership. Because, sure, we can be leaders with our
families, with our friends, with our jobs and inside our local communities and we should
be. But with English, which is the current global language, at least right now, we can
also connect with people in other countries with English and through the Internet and
through, you know, travel. We can connect with people all over the world and so we
can have a global impact with our actions. And we want to have positive impacts, right?
We want to be positive, so let me talk about this.
So this is why I’m excited about the VIP Program, because it’s more than just an English
program. Of course it’s an English program. Of course I’m going to help you improve
your English speaking to speak English quickly, easily and more automatically. Yes,
yes, yes, of course, definitely. That’s why I’m including the mini-stories and the point-of-
view stories, new ones every single month.
And of course you’re going to get some extra vocabulary and pronunciation. All that
stuff, just by listening to this commentary, by listening to the videos. So, yes, all of that,
but the deeper thing is how are we going to use English. I mean even as a native
speaker, how do I want to use English to be a global leader. Meaning how do I want to
use English to make the world better, to help people through teaching, through giving,
through helping other people help themselves, through helping other people, including
you, feel more confident with English and in general.
In fact, before we start let’s do something here. Put your shoulders back, lift your chest
up, take a deep breath and smile, a big, big, stupid smile on your face. This is so
important. My Power English members know this already, that changing your body,
changing your physiology it means just your body movement, your body position by

changing that, changing that physiology, changing your body, you change your emotion
and that even changes your thoughts.
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So we can start with our bodies, so let’s always start with our bodies. Whenever you’re
listening to me, even during the day, try to keep your shoulders back, your head and
chin up, big smile and chest up and deep breathing. Okay? So do that now as you
listen to this commentary. Okay, let’s start with the official topic of the commentary. Are
you ready? Alright.
So you’ve already watched the video with Tony Robbins and I want to talk more about
some of those ideas and about my definition of leadership. It’s important as we start the
VIP Program, which is both an English speaking program and a global leadership
program. It’s important that we all agree and understand and know what I mean when I
say leadership. There are a lot of ideas out there in the world, in business, in politics, in
relationships about the meaning of leadership. What is it?
Well, you know the old idea about leadership was really about being a boss, right? The
leader was the boss and the leader told the people under him and it was usually him, a
man, what to do, right? I’m the leader, you do this. I’m the leader, you do that. If you’re
bad the leader punishes you. If you’re good maybe the leader rewards you. And that’s
really the very kind of old mentality, attitude, idea about leadership.
And, of course, it’s a very old idea. It’s still common, though. I mean it’s an old idea,
but you still find it in a lot of companies. I know in a lot of jobs that I had I had managers
or even the company leaders that had this mentality and it was terrible. I hated it. And
usually when you find an organization, a group, even a family with that kind of leader,
usually there’s a lot of unhappiness, a lot of problems and, really, the group does not
perform at its best ability and it’s not contributing.
So that is not what I mean when I say leadership. It’s not about being a boss. It’s not
about telling people you must do this, if you don’t I’ll punish you. No, forget that. The
kind of leadership I want to talk about and I believe in and what we are going to learn in
this VIP Program every month is called Service Leadership. I believe it’s the highest

level of leadership.
The most powerful kind of leadership is service leadership and service leadership is
really about those two important things that Tony Robbins talked about when he talked
about the art of fulfillment, remember? He talked about the art of fulfillment and he said
there are two keys to feeling happy, to being fulfilled: gratitude and contribution.
Gratitude: it means being thankful and grateful for what you have, even if you have a lot
of problems now.
We all have problems, but there are also always are good things in our life, always, if
we look. If we look carefully we will find good things. Maybe we are healthy. Maybe we
can be thankful. Wow, my body it’s good. I’m feeling good. And a lot of people don’t
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have that. Many people are in the hospital right now, possibly going to die, so we can
feel grateful that we are not in that position and that our bodies are relatively healthy
and strong.
We can feel grateful for people in our lives. We might have some bad people in our
lives. Maybe we do have one of those terrible bosses, you know, but some family or
friends in our life are very good. They’re very generous, they’re loving, they’re kind and
we should not forget that. We should remember them, even when we’re having a lot of
problems in our life. We can improve our own confidence, just by remembering all
these good people, remembering and being thankful for our body and our good health.
We have a lot of opportunities. If you are listening to this it means you are paying for
this every month and that means you have more money than a lot of people in the
world. There are a lot of very, very, very poor people who are suffering, who don’t have
enough to eat right now. I know your mom always said this to you, right? My mom
always said, you know, oh, there are people starving that can’t have food, you know, in
Africa or wherever, you know, in some poor place in America.
But you know it’s true, there are people like that, lots of them, millions of them, millions
of them living in countries where there is war where people are being killed every day.
So if you have enough money to pay for this program be grateful. It’s something to be

grateful for. You can see by just focusing on gratitude you will find more and more and
more good things in your life. And, hey, if you’re happy already now, if you do feel
happy, well guess what? By focusing on these things you’ll feel even more happy!
You’ll start to get super excited.
And that’s kind of what’s happening in my life now. I’ve had very tough times in the past
when I was not happy. Right now I’m quite happy and my life is doing very well and yet
I can get busy and I’m thinking about the business, thinking about teaching. So much to
do and I forget about this gratitude sometimes and it’s so powerful to stop and just think
about it. Oh, I’m so grateful. I’m so happy. My wife is so wonderful and such a good
person with such a good heart. I have such good friends and my family and my parents
were, you know, so good to me. I was so lucky.
I’m so lucky that my business is growing and I’m lucky that I feel so healthy and most of
all maybe I’m so lucky to have such great teachers, to have found them, great people
who have written amazing books that change my life, people like Tony Robbins or Keith
Cunningham who’s a business teacher or Thich Nhat Hanh who’s a Buddhist Monk.
You know all of these people have changed my life so much with their teaching. They
are great leaders. They contributed to me and I am very grateful for that. So we need
to do that. You need to do that and it’s great if you can do it every day, even when you
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have problems or even if you’re very busy, whatever the situation, but just remember
and be grateful. That’s step one of Service Leadership.
And it’s also true if you’re leading a group let’s say in your company if you have a team
you’re working with. You might not be the official boss, but you can still be a leader and
the first way to start being a leader is just to appreciate and be grateful to other people.
Show them you care, right?
Remember we have a code in Effortless English, right? Remember our code of three,
our three codes? Do you remember it? This is something that’s important that we must
share with our new members all the time. As VIP members you’re the leaders of
Effortless English now, so be sure that you remember that code and you always share it

with our other members.
I won’t go over all the code right now, but I will talk about the third part of that code,
which is the most important for me and that is we show other people that we care. We
show them we care about them. We care about the other members in Effortless
English. We care about our family and friends. So that’s the first part of service
leadership is just show people you care and that starts with gratitude. Just be grateful
for them, because they’re good people. Even if they have problems, even if they make
you crazy sometimes, show them you care. Show them you’re grateful. If they do
something nice tell them, thank them, just say thank you. It’s so, so easy and yet so
many leaders forget this. Just say thank you.
You can go on the forums every day. Every day you will find people, other VIP
members and leaders, new members, other people who are helping, who are saying
something nice. You can just say thank you. It’s so simple. It’s the first step, though.
Just go on the forums every day, say thank you to someone. If you want to be ever
more powerful, even a better leader, be specific. Say thank you for doing this. Tell
them exactly what they did that you appreciate.
Ken Blanchard, he’s a management person, he wrote The One Minute Manager, he has
a phrase. He says “Catch people doing something right.” That’s what leaders do.
Great managers, great leaders, they catch people doing something right. Usually
bosses, they try to catch people doing something wrong. Parents do this sometimes,
right? They’re always looking and they’re just waiting and then when you make a
mistake they jump and they say oh, you made a mistake! A lot of teachers do this,
unfortunately, which is why I never correct mistakes. It doesn’t work anyway. A lot of
research shows it’s not effective for most people.
But we can do the opposite, instead of waiting until someone makes a mistake and then
saying you made a mistake. They often know it. You can instead wait until they do
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something nice, wait until they do something right and then say good job. That was
great! Thank you or congratulations! That’s service leadership. It’s the first step. It’s

just easy. People are always doing great things all the time.
We can do it with each other as VIP members on our VIP social site. When another
VIP member compliments someone or helps someone, you know, congratulate them.
You can go on the forums and say hey, Inca, you’re so great. Thank you for being so
helpful, for example. Or hey, Jan, wow, you’re always helping people. I notice that
you’re always so friendly and you’re always saying nice things to people. Or hey,
Charlie, you know, I notice you’re always giving, you know, great, interesting information
to people and you’re always writing about such interesting ideas and sharing them and
sharing these cool links with us. Thank you, thank you for doing that.
I mean that’s easy, right? Anybody can do that. You don’t need to be a big boss to do
that. But that’s leadership, that’s service leadership. It’s the first part of service
leadership. It’s the easiest, it’s the most important. You can do this with your children,
with your wife, with your husband, with your friends, at your job. You can do this in
every part of your life every day and certainly I hope you’ll do this on the Effortless
English forums, in our VIP social site. Every chance you get just notice what people do
right. Congratulate them, thank them, be grateful to them.
Alright, so let’s all agree to do this. I need to do this too, because I forget too. You
know I also get busy and crazy with my life. I’m running around doing stuff all the time
and sometimes I forget this, so you can help me remember this. When you do it more
I’ll remember oh, I should do that too, oh. You know? And together we’ll all grow
together and help each other be better leaders, right, true service leadership.
Now then there’s the next step. It’s kind of the next level, it’s a more active level of
service leadership and that’s contribution. So gratitude is more, you know, you’re sitting
and you’re just noticing what’s happening now and contribution is more active. That
means you actively try to help people.
We see this on our forums all the time. Our VIP members are doing this all the time, our
all stars. That’s my nickname for you guys, by the way, you fantastic members who are
always helping people. It’s not an official title, but I just call you my all stars. The all
stars of Effortless English, because you’re doing so much more than most people will
do.

And that’s contribution. What does contribution mean? It means you help other people.
It means someone on the forums has a question, oh, I don’t understand this, and you
answer it for them. I mean that’s so great. It seems like a small thing to some people,
but it’s a big thing, because most people don’t do it.
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Or maybe you don’t want to do that. Maybe you don’t have time to answer lots of
questions or maybe you don’t know the answer. What else can you do? Well you can
just give interesting information on the forums, right? Some oh, I found this cool video
and it’s very positive and it will make people feel happier. Well put a link on the forums
to the YouTube video. That’s contribution. It’s making other people happier. That’s
what contribution is about.
Now, for me, what I see my job with contribution is teaching. Helping other people feel
more confident when they speak English, certainly, that’s my first job, but then I also
want people to feel more confident in all of their life. I want people to feel good about
themselves, strong and relaxed.
When people feel bad, when they feel depressed, when they feel shy, I feel bad. I don’t
like to see it. It gives me pain to see that and so I feel…I mean I want people to feel
good about themselves. I want them to feel confident and happy all the time. I know it’s
impossible for it to happen all the time, but that’s kind of my feeling and my goal.
And so that’s why I’m making all these lessons about these topics. You know I’m
secretly teaching you English, of course, with all the mini-stories and the point-of-view
stories and I’m teaching vocabulary and grammar, but, you know, I want to teach more
than that. You know vocabulary and grammar you can eventually, slowly, learn it from
textbooks, but confidence is more important. Confidence requires fluency, but it also
requires a belief in yourself, strong beliefs, strong physiology, strong body.
There are a lot of parts to that and that is my way of contributing. That’s why I’m always
doing all these videos, webinars and lessons and podcasts and a lot of them are free. I
have to have a business to keep reaching a lot of people and so this VIP Program, for
example, you guys are paying for it. I know that. But, you know, still, I like to do a lot of

free stuff, too, articles, all those seven rules emails.
You know, yes, it helps my business, but if no one buys from me, they listen to the
seven rules and they don’t buy ever again from me, that’s okay. I still hope they learned
something and I hope they’ll use those rules to maybe find a tutor or to change the way
they study and I hope they’ll become very successful, confident, fluent, automatic,
English speakers. Even if they never buy from me, I don’t care. I just put it out there. I
know that some people will buy if I just contribute enough, so…
The other thing like with Power English is I want to teach people how to have
confidence and happiness and success in their life and that is my deeper mission, which
is more than just English. So that’s how I choose to contribute. Everybody is different.
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You are different. All of us in the VIP Program are different, so we all have different
ways we can contribute or want to contribute.
Some of us will answer questions on the forums. Some of us might make little lessons.
Some of us might make other people laugh and just feel happier. Some of us might
share useful information. Sometimes someone feels sad or depressed or discouraged
on the forums and we can encourage them and say hey, you can do it, it’s okay.
Everybody feels discouraged. I’ve felt discouraged in the past, but you know what?
You can still do it.
There are so many ways we can contribute within the Effortless English Club and then
beyond in our families, in our companies, in our jobs. There are just so many things we
can do. So, do you believe me? Okay? Are you going to do it? I certainly hope so.
That’s what this is about, service leadership.
So this VIP Program and the Effortless English Club is about service leadership. Not
about being a boss, not about being the big, super expert, it’s about service leadership
and that has two parts. Part number one is gratitude, appreciating people. Showing
people we care, right? The third part of our code is show people you care. Say thank
you. Hey, thank you for doing that or I appreciate you doing that or I notice you’re
always doing this. Just notice people doing things that are right and that are good.

Compliment them, thank them.
That’s the first part of service leadership and the second part of service leadership is
contribution. It means giving something. Now that can mean kind words or information
or teaching or answering questions or giving encouragement and support. There are so
many ways to do it.
So that’s it. That is our leadership model, our leadership system, our leadership belief
here in the VIP Global Leadership Program. That’s what I call it. That’s the full name
the VIP Global Leadership Program. It’s an English program, yes, but it’s about much
more. It’s about becoming a leader and having an impact, touching all of the world;
your local community, absolutely, yes; your family, definitely, but the whole world, too.
And remember, it’s about service leadership, which has two parts: gratitude; showing
people we care and number two: contribution; giving something back, helping people
some how.
So I hope you’ll do that. I hope you’ll do that on our forums, the Effortless English Club
forums with all our general members. There’s so much you can do there. We have so
many new members every day and they want some contact. They want someone to
say hello. They want to make friends. They want some help. They want to be
encouraged. You can always do that, it’s such an easy way. You can go to the forums
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and say nice things to people. Notice when other people are helping. And you can go
to our VIP social site and also compliment people, notice people, encourage people.
And then you can do it in your life and you can do it so many other ways. So go forward
and practice service leadership. That’s what we’re about.
Now of course you will be getting new commentaries, new lessons, new mini-stories,
new point-of-view stories, new videos from me every month. Once a month I will send
you an email with the link to the new lessons and commentaries and programs for you
the VIP member and I’ll do that once a month every month. Sometimes I might even
give you some free bonuses, some little surprises. We’ll see. But definitely once a
month every month you’re going to get something new, so use it.

First of all, listen to those lessons every day so that you get the English. That’s our first
step. You must improve your English speaking and be a confident English speaker, but
then, number two, also practice the ideas so that you grow and grow and grow more
successful in your personal life and also more successful as a service leader.
Alright, I’ll see you again next time, next month. Bye-bye and have a wonderful day.
Thank you so much for joining me in this program. This program is so important to me.
You are so important to me. Together we can help all of the world and we can make the
world a better place and we can help individuals, groups, countries. We can have a big,
big impact. I’ll see you again, bye-bye.
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VIP Mini-Story Text
Hello, this is A.J., welcome to the first mini-story for the VIP Global Leadership Program.
Shall we start? Okay.
* * * * *
There is…no, let’s do the past tense. There was a rich, successful and handsome
man.
What kind of man was there?
A rich, successful and handsome man.
Who was the rich, successful, handsome man?
Well the rich, successful, handsome man was…Brad Pitt. Brad Pitt was the rich,
successful, handsome man.
But Brad Pitt had a problem.
What was his problem?
Well his problem was that he was unhappy. Brad Pitt was rich, successful and
handsome…he was rich, successful and handsome, but he was not happy.
Who wasn’t happy?
Brad Pitt. Brad Pitt wasn’t happy.
Was he happy or was he unhappy?
Of course, he was unhappy.

In fact, Brad Pitt was miserable. Miserable means super unhappy; very, very
unhappy.
Who was totally miserable?
Brad Pitt, of course. Brad Pitt was totally and completely miserable.
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Was he super happy?
No, he was not super happy. He was miserable.
Was Brad Pitt rich?
Yes, he was rich. He was super rich.
Was Brad Pitt successful?
Yes, he was super successful!
Was he handsome?
Oh yeah, he was super handsome. He was super successful. He was super rich.
So what was his problem?
Well, he was miserable. He was super unhappy.
Brad Pitt had everything in his life externally. Externally means outside himself.
He had a beautiful wife.
Did he have an ugly wife or a beautiful wife?
He had a beautiful wife, Angelina Jolie. His wife was beautiful.
What kind of wife was she?
She was a beautiful wife and he had lots of money. He was rich and he was famous
and successful, but he was unhappy. He was miserable.
Why was he miserable?
Well, he didn’t know. He didn’t know why he was miserable. He thought and he
thought and he asked himself, why am I so unhappy? Why am I so miserable?
What did he think about?
Well, he thought about the question: why am I so unhappy? Why am I so miserable?
Every day he asked himself this question.
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How often did he ask himself this question?
Every day he asked himself this question.
Who asked himself, why am I so miserable?
Well, Brad Pitt, of course.
Was Brad Pitt handsome?
Yes, he was.
But how did he feel?
He felt totally miserable.
Why did he feel totally miserable?
We don’t know.
Did Brad Pitt know why he felt totally miserable?
No, he didn’t. Brad Pitt didn’t know.
So, he was living in L.A.; so at that time, maybe one year ago.
At that time, one year ago, where was he living at that time?
Well, at that time, when he was totally miserable, he was living in Los Angeles, in L.A.
At that time, when he was totally miserable, where was Brad Pitt living?
Well, he was living at that time in L.A.
Was he living in New York at that time or was he living in L.A. at that time?
Well, at that time, when he was totally miserable, he was living in L.A.
Who was living in L.A. at that time?
Brad Pitt. Brad Pitt was living in L.A. at that time.
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When was he living in L.A.?
When he was totally miserable. When he was feeling totally miserable. When he was
feeling totally miserable, well, about a year ago, he was living in L.A.
So he was living in L.A. and he thought why am I miserable? Why am I
miserable? Why am I miserable? Why am I so totally miserable? And then he
thought maybe it’s because I live in L.A., hum.

So what reason did he think of?
Well, he thought of this reason. Hum, maybe it’s because I’m living in L.A. or maybe it’s
because I live in L.A.
Why did he think he was miserable?
Well, he thought, maybe, that he was miserable because he was living in L.A.
Who thought this?
Brad Pitt. Brad Pitt thought maybe I’m miserable because I am living in L.A.
So, what did Brad Pitt decide to do?
Well, obviously, he decided to move. He decided to leave L.A.
Where did he decide to go? Did he decide to go to México, to Mexico?
No, he didn’t decide to go to Mexico.
Did he decide to go to Europe?
No, he didn’t decide to go to Europe.
Why not?
Well, he wanted to go to a beautiful, colorful place with mountains.
What kind of place did he want to go to?
He wanted to go to a beautiful, colorful place with mountains.
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When did he want to go to a beautiful, colorful place with mountains?
Well, immediately, as soon as possible. As soon as possible Brad Pitt wanted to leave
L.A. and go to a beautiful, colorful place with mountains.
And who wanted to go to a beautiful, colorful place with mountains?
Brad Pitt, of course.
And so he decided to go to Nepal, to Nepal.
Which country did Brad Pitt decide to go to?
Well, Brad Pitt decided to go to Nepal.
Ah, Brad Pitt decided to go to Nepal. Now did Tomoe, my wife, did she decide to go to
Nepal?
No, no, no, Tomoe did not decide to go to Nepal.

So where was Tomoe living at that time, about a year ago?
Well, at that time she was living in Osaka, Japan.
So about a year ago who was living in Osaka, Japan?
Tomoe. Tomoe was living in Osaka, Japan, about a year ago.
And at that same time who was living in L.A.?
Well, Brad Pitt. Brad Pitt was living in L.A. at that time, about a year ago.
Where was Tomoe living?
In Osaka, Japan.
And where was Brad Pitt living at that time?
Well, at that time, Brad Pitt was living in L.A.
Where did Brad Pitt decide to go?
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