Vietnam internet shopping review 2012
Bạn đang xem bản rút gọn của tài liệu. Xem và tải ngay bản đầy đủ của tài liệu tại đây (1.24 MB, 21 trang )
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
ONLINE SHOPPING (B2C) IN VIETNAM
REVIEW 2012
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
!∀ # ∃ %
%
& ! ∋( ) ∋(∗%
+ ,− . −
/ ! 0 1%
+ # . &2∀ !
∀ # ∀3 ! 0
1 %
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
+4&56756+&+
6−−58552
5∀
649&5:6;;9,5765
+6&59&<
649&5:6;;9,5765
6;6+&859&<
∋(∗56+466=
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
95!5#−
! ∀#∃
%∃
&
#∃
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
5.58525∀
∋ ( ∋) ∀
∀∃ ∗ + (
∃
,−). ,)
/0∋
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
649&5:6;;9,5765
+6&59&<
> &65765:,9,5765
+?9+96456&&5+65&26&&
> :,9,5;&&+,&5675649&5
:6;;9,5
> 9+&+9&5&9&
> +6645?5&≅9;&+5
> 9+&&+&?5+;&5675;6?+595649&5
:6;;9,
> 7+6577&+5+6&5+97+96
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
&65765:,9,5765+?9+9645
6&&5+65&26&&
(% +5−5
.5955
55
−555
9%
% .5.55
/5−5
5−55
53
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
(5+5−5.5955
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
:,9,5
;&&+,&5675
649&5:6;;9,5
ΑΒΧ
((Χ
((Χ
5∋∋Β
5∋∋Β5∋∋Β
5∋∋Β
+5 65
6
∃Χ
∗ΒΧ
(∋Χ
5
55
5∋(
∋(∋(
∋(
+5 65
6
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
9+&+9&5&9&
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
649&5:6;;9,5765
6;6+&859&<
> 9.!!
> &255
> ∀555−5
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
>
+55.55!5
+55.55!5+55.55!5
+55.55!52
22
2
55−5
55−555−5
55−5
> &25 55 !585−5
> 65555!55
> +5555.!55.5
!%
> 655−555!#5%
9.!!85!55
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
> !−5−! 555
55
∆Ε5+55555!5
5555∃2∗Φ55!
955.5!/5
5.55
!5−!5!5#∀5
53
∀555−5
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
+55.−555#
∆Ε ! ! #
−. #! !
! %
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
?−5−
> +/ ΓΗΧ ! !
. − 0.
−1 −% + ∀ .
− !%
> /5!5#!5−5
555.5!5
−
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
+
59
95
55
5#5
#5
!
95
55
55
#55
∀
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
Social Media Marketing in Vietnam 2012 & Trend in 2013
Growing fast
One of the most important E-Marketing tools
Internet Users love Social Media Services
Spend a lot of times for using Social Media
Networks: Facebook, YouTube; Instagram…
Customers believe on the friends’ comments
Mobile Hardware's very popular
Search Engines Marketing (SEM)
& Search Engines Optimization (SEO): Google
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
!
According to the results of "E-commerce consumer research in
2012" by Visa, it can be seen that 98% of research subjects found
their need for products and services through Internet in the past
12 months. In particular, 71% of them made online purchases and
90% said that they would continue to use this purchase method in
the future.
In addition, many small businesses begin to develop their online
trading activities to look for opportunities as well as update the
sales trend of the potential customers.
Technology development, social networks and mobile devices
contributed to promote trading, transaction and help reaching
more customers. According to experts, E-commerce market will
grow substantially in the future.
Phan
Anh
-
MBA/ Lecturer, E
-
Commerce, VCU | www.phananhonline.com
+∀5!5.5Ι
+∀5!5.5Ι+∀5!5.5Ι
+∀5!5.5Ι
