strategic management Neil Ritson
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Neil Ritson
Strategic Management
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Neil Ritson
Strategic Management
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Strategic Management
2nd edition
© 2013 Neil Ritson &
bookboon.com
ISBN 978-87-403-0506-7
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Strategic Management
4
Contents
Contents
1 Introduction 7
2 Why Strategy? 8
3 e Formulation of Strategy 9
4 Schools of strategy 11
5 Levels of strategy 13
6 Process of strategy 16
7 Types of Strategy 24
8 Stakeholder theory 29
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Strategic Management
5
Contents
9 External Analysis 33
10 Internal Analysis 39
11 Integration 44
12 Human resources management HRM 47
13 Culture 51
14 SWOT Analysis 63
15 Generic Strategy 66
16 Managing change 72
17 Growth and Decline 81
360°
thinking
.
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