2
TableofContents
IntroductiontoAffiliateEvolution 4
BloggingIstheNewPPC 5
Promotion 6
SchedulingUpdates 7
CreatePostswithaPurpose 8
MailingList 10
CreateaFreebie 10
ChooseaMailingListProvider 11
EmailOften 12
PreLoadaSeries 13
SetUpaSqueezePage 13
SocialMedia 15
Twitter 15
Facebook 15
Pinterest 16
IncentiveMarketing 16
ChoosingProductstoPromote 17
Don’tBeaProductZombie 18
Final Words 19
3
CopyrightNotice:
©2014IMSuccessCenter.AllRightsReserved.
Thispublicationiscopyrightprotected.Thisisonlyforpersonaluse.Nopart
ofthispublicationmaybe,includingbutnotlimitedto,reproduced,inany
formormedium,storedinadataretrievalsystemortransmittedbyor
throughanymeans,withoutpriorwrittenpermissionfromthepublisher.
Legalactionwillbepursuedifthisisbreached.
DisclaimerNotice:
Pleasenotetheinformationcontainedwithinthisdocumentisfor
educationalpurposesonly.Theinformationcontainedhereinhasbeen
obtainedfromsourcesbelievedtobereliableatthetimeofpublication.
Theopinionsexpressedhereinaresubjecttochangewithoutnotice.
Readersacknowledgethattheauthorisnotengaginginrenderinglegal,
financialorprofessionaladvice.
Thepublisherdisclaimsallwarrantiesastotheaccuracy,completeness,or
adequacyofsuchinformation.
Thepublisherassumesnoliabilityforerrors,omissions,orinadequaciesin
theinformationcontainedhereinorfromtheinterpretationsthereof.The
publisherspecificallydisclaimsanyliabilityfromtheuseorapplicationof
theinformationcontainedhereinorfromtheinterpretationsthereof.
4
IntroductiontoAffiliateEvolution
Haveyoubeenmindlesslyshufflingthroughyouraffiliatemarketingcampaigns
likeazombie,reusingthesameoldbraindeadmethodsagainandagain?Have
youbeensubjectedtodecliningsales,limpcommissionsandlostconversions?
Well,it’stimetofightbackagainstthosestaletacticsanddiscoveraNEWway
tomakemoneyintheprofitableworldofaffiliatemarketing!
Theoldstrategiesaren’tjustoutdated,theyareincrediblydangerous.Notonly
doyourisklosingalotoftimeandmoneybecauseyouraffiliatecampaignsare
designedonabrokendownformatthatsavvymarketershavelongabandoned,
butyourisksomethingfarmorevaluable–yourreputation!
Ifyou’vebeeninvolvedinaffiliatemarketingyoualreadyrecognizethe
importanceofrocksolidcredibility.Whenit’smarketeragainstmarketer
sometimestheonlydifferencebetweenusmakingthesaleoracompetitorisour
reputationforquality,honestyandintegrity!
Ifyou’vediscoveredthatyouraffiliatemarketingjustisn’tworkingaswellasit
usedto,orperhapsitneverworkedthatwellatall,itjustmightbethatyou’re
usingthesamegeneraltacticsthe“uninformed”arestilldependingon The
truthisthosetacticshaven’tworkedinyearsandWILLNEVERWORKAGAIN…
It’stimeforsomethingdifferent;somethingthat’stotallyeffective.
Inthisreport,you’regoingtolearnsomeclevernewtricksthatyoucanuseto
bringyouraffiliatemarketingintothefutureandexplodeyourprofitslike
nothingyou’veeverseenbefore…
Solet’sgetstarted…
TheIMSCTeam
5
BloggingIstheNewPPC
Okay,sobloggingitselfisn’tnew.Infact,
almosteverymarketerhasablogthese
days.Somehavemanyblogs!Buttheway
theyareusingtheirblogsisn’tworkingas
wellasitusedto!Mostofthesebloggers
arejustmindlesszombieswhocontinueto
churnoutthesametiredcontentanduse
thesameoldmarketingmethods.
Doesthissoundlikeyou?
1. Yougetadomainnameandsetuphosting.
2. Youinstallacooltheme,addafewpluginsincludingtheallimportantSEO
plugin,andseteverythinguptorunonautopilot(orascloseasyoucan
possiblyget).
3. Youcreateafewpoststogetstarted,plugginginasmanykeywordsand
tagsaspossible.
4. Youmightshareafewpostsonvarioussitesordosomearticlemarketing
togetsomelinksbackforSEO.
5. Thenyousitbackandwaitforthetraffictorollin.
6. Whenitdoesn’t,youlosemotivationandneverpostagain.
Unfortunately,thisiswhathappenstomostaffiliatemarketerswhosetupblogs
withthepurposeofdrivingintargetedtrafficinordertoconvertoffers.
Buttherealityis–blogscanbeincrediblyeffectivetrafficgenerationtools.
Infact,withahighquality,wellstructuredSOLIDblog,youcanliterallyDRIVE
unstoppabletrafficfromallofthemajorsearchenginestoyourblogwhile
ensuringmaximumconversionrates(becausethetrafficisheavilyqualified!).
Soit’snotthebloggingplatformthat’stheproblem;it’stheFORMATthatmakes
allofthedifference.We’regoingtotakealookatsomegreatwaystogoabove
andbeyondwithyourblog;makingittrafficmagnetalldayeverydayto
skyrocketyourprofits
6
Promotion
Oneofthebestthingsyoucandoistopromote
yourbloginsteadofjustexpectingpeopletofind
itontheirown.Youmaynevergetasignificant
amountoftrafficfromsearchenginesunlessyou
takestepstoinformthemyouexist.
Therearemanywaystogeneratetraffic.You
shoulddefinitelydoallyoucantoproperly
optimizeyourblogforsearchengines,butusing
thesealternativemethodscanensureyou’ll
driveacontinuousflowoftrafficwithouthaving
todependonGoogleorothersearchengines.
Beforeyoubegin,ifyouhaveblogsindifferentniches,youmightwanttochoose
adifferentpennametoruneachblog.Thiswillmakepromotioneasier.
Hereareafewmethodsyoucanusetopromoteyourblog:
• Twitter–MakeaprofileonTwitterforwhatevernameyouusetoblog.
Tweetatleastafewtimeseachweek,withmostpostslinkingtoyourblog
posts,especiallyifyouhaveanewsitemtotieintooneofyourarticles.
• Facebook–CreateaFacebookpageforeachblog.Linktoyourblogposts,
butbesuretodosointhewaythatmostencouragessharing.Usevideos
orphotostogetpeopletobemorelikelytoshare.Thisiskey.
• Pinterest–Pininterestingimagesandlinkthemtoarticlesonyourblog
thatcorrelatetotheimages.Thisisespeciallybeneficialforpoststhat
showpeoplehowtodosomething.
• VideoMarketing–Createvideosthatshowpeoplehowtodosomething
orprovideothervaluableinformation.Donotcreate“commercials”unless
theyareextremelyinterestingand/orviral!
7
SchedulingUpdates
Oneofthemostimportantkeys
tosuccesswithablogistoupdate
often.Notonlyisthiscriticaltokeep
searchenginesinterested,it’salso
vitalforkeepingvisitorsinterested.
Theyneedregularcontentcoming
throughtheirRSSfeed,andthey
needtoseesomethingnewevery
timetheyvisit.Otherwise,they
aren’tlikelytokeepcomingback.
Youmaythinkyoudon’thavetimetoupdateregularly.Oryoumayfindyou
quicklyloseinterestinyourblog,becauseitdoesn’tmakemoneyrightaway
andyouthinkitisn’tworthupdating.
There’soneverysimplewaytoavoidthistrap.Scheduleseveralmonths’worth
ofpostsinadvance!Ideallyyouwanttopostatleastonceperweek.Morewould
bebetter,anddailypostswouldbebest.However,onepostaweekisenough.
Ifyouwanttoscheduleayearofpostsinadvance,youwillneed52posts.
Theyneedtobesignificantinlength.200wordblogpostsaren’tenoughthese
days–notforsearchengines,andnotforvisitors.400wordarticlesorlonger
arepreferred.
Yes,itwilltakeabitoftimetocreatethismanyarticles,butonceyouhavethem
createdandscheduled,yourblogwillmostlyrunitselfunlessyouneedtodelete
spamfromyourcommentsoraddbreakingnews.
SchedulingapostinWordPressissimple.Wheneveryougotocreateapost,look
ontherightsideunderthe“Publish”section.You’llnoticeadateandtimewith
“Edit”besideit.Ifyouclick“Edit”,youwillbeabletosetaspecificdateandtime
foryourposttoappear.
8
Seebelow:
Inordertomakesuresearchenginesdon’tseeyourpostsaspotentialspam,you
willwanttoschedulethemtopostatdifferenttimes.Donotseteachonetopost
atmidnight,anddonotseteachposttogoinonthesamedayoftheweek.This
willhelpsearchenginesseeyourblogasnatural.
CreatePostswithaPurpose
Everypostyoumakeonyourblogshouldserveoneoftwopurposes.Itshould
eitherpromoteengagementoritshouldpromoteaproduct.Mostofyourposts
shouldbeeitherinformativeorentertainingandforthepurposeofengaging
yourvisitorsindiscussion.Thiswillkeepthemcomingbackregularly.Acertain
numberofposts,perhapsbetween10%and25%,canbepoststhatpromotea
productorserviceforwhichyouearnmoney.
Youcanaddaffiliatelinksandotherpromotionallinksinyourengagementposts.
Infact,youshould.Butthepostitselfshouldnotfocusontheproduct.Instead,
theaffiliatelinkshouldsimplysupportthearticleinsomeway.
9
Apurelypromotionalpostwillgoforthehardsell.Thewholepostwillfocuson
sellingtheproduct.Thereareseveralwaystodothis.Belowareafewexamples
ofwaystosellproductsonyourblog.
• Review–Ifyou’veusedtheproduct,youcanofferareviewofit.Make
suretoincludeafewdrawbacksinsteadofsolelyfocusingonpositive
aspectsoftheproduct.Thiswillmakeyourreviewmorebelievable.
• Benefits–Ifyouhaven’tusedtheproductenoughtoreviewityourself,
youcanjustcreateaninformativepostaboutthebenefitsofusingthe
product.Notethatthisdoesnotmeanalistoffeatures.Featuresare
thingslikesize,shape,weight,howmanypagesabookhas,whatcolor
somethingis,etc.Benefitsarethethingstheproductdoesforyou.
Forexample,afeatureofaparticularbookmightbethatitisavailablein
digitalformat.Thebenefitofthatfeaturetothecustomerwouldbethat
itcanbecarriedeasilyonanelectronicdeviceforreadinganywhereand
thatthecustomerdoesn’thavetowaitforshipping.
• News–Ifaproductisafreshrelease,newlyupdated,orhassomeother
majornewsattachedtoit,youcansimplyannouncetheproductasatype
ofnewsarticle.
Thesearejustafewideasyoucanuseforpromotionalposts.Themoreoriginal
yourarticles,themorelikelytheyaretoultimatelyresultinsales.
10
MailingList
Everyoneknowsbynowthe
importanceofhavinganemail
list,butmanypeoplejustdon’t
putasmucheffortintoitas
theyshould.Itbafflesusreally,
thenumberoftimeswehear
someonebitchandmoan
abouttheirinabilitytomake
moneyintheindustryyetthey
haven’tevenbotheredtobuild
amailinglist.
Amailinglistisyourgreatestasset,don’tkidyourself–youwillnevermakeas
muchmoneywithoutone.Amailinglistgivesyoudirectandimmediateaccessto
acustomerbase.Youcannotifythemofproductlaunches,jumpstarttraffictoa
newwebsiteorblogwithinsecondsandsendaswarmofbuyerstoanyoffer,
anywhere–allwithafewclicksofyourmouse(andallentirelyFREE).
Soifyouhaven’tyetbuiltamailinglist,youabsolutelyneedtodoso.Ifyouhave
dabbledinlistbuilding,it’snowtimetotakeitseriouslyandrampthingsupa
notchortwo.Youcouldliterallyliveoffoftheincomeyourmailinglistprovidesif
youfocusonbuildinglistsofbuyers,notsubscribers.
Hereareafewwaystodothat:
CreateaFreebie
Freebiesarecriticalforbuildingamailinglist,becausemostpeoplearen’tgoing
togivetheiremailaddresstoacompletestrangerwithoutsomesortofreal
reasonto.Incentivesareeverything.(Anda5pagereportisn’tgoingtocutit,
anymore.Becausespamissorampantevenamongcompanieswhoclaimtobe
“spamfree”,peopleneedarealincentivetogiveouttheiremailaddress.You
basicallyhavetomakethemanofferthattheycan’trefuse.)
11
Inotherwords,aleadgenerating,irresistiblefreebieneedstobeofenoughvalue
thatpeoplewouldbewillingtopayforit.Itdoesn’thavetobea100pagebook,
butitneedstohaveexcellentinformationinit,anditcan’tbeanythingpeople
caneasilyfindelsewhere.Infact,itshouldbeexclusivetoyoursqueezeor
landingpage.
Noonewantswhatcanbeobtainedfreelyanywhere&everywhere.There’sno
scarcitybehindthatmessage,nourgencyandnothingspecial.Butifyougive
themsomethingthattheycanonlygetfromyou,andonlyforalimitedtime,
you’llbeabletojamyourmailinglistswithhundreds,ifnotthousandsof
subscribersquickly.
Someideasforfreebiesinclude:
• AqualityeBookinmultipleformats(includemobiledevicesandeReaders
wheneverpossible)
• Freesoftware.
• Exclusivediscounts,coupons&offers.
• Freephysicalgoods(thatmakeforawesomebrandingtools)
• FreetrainingofANYkind(ifithasahighperceivedvalue)suchasUdemy
courses/similartraining,videotrainingpackages,etc.
• Amultipartcoursethatisdeliveredregularlybyemail
(alsocalledaneCourse).
ChooseaMailingListProvider
Okay,soyourmailinglistneedsaplaceinwhichtobehostedandmaintainedand
whileyoucoulddothisonyourownserverswehighlyrecommendgoingwitha
professionalthirdpartytrustedproviderwhowillensurethatyouremailsare
compliantwithantispampoliciesandthatyourlistisalwaysavailabletoyou.
Thereareliterallydozensofmailinglistproviderstochoosefrom,butit’s
importanttoproperlyevaluateeachservicetofindtherightoneforyou.Since
yourmailinglistisn’talwayseasytomovetoanotherprovider(youwillalwaysbe
12
abletoexportyourlistbutthenimportingmayrequirethateverysubscriber
reconfirmtheirrequesttobeasubscriberresultinginlostleads).
ImportantNote:You’llwanttoavoidthefreeprovidersbecausetheyoftenhave
verypoordeliverabilityandtheirtrackingtoolsarepoorornonexistent.
Additionally,thefreeprovidersplaceadsinyourmessages,whichcantake
attentionawayfromyourownads.
Someofthemostpopularmailinglist/autoresponderprovidersinclude:
>>
>>
>>
EmailOften
It’svitaltoemailyourlistoften,butnotsooftentheybecomenumbtoyour
offers.Orworse,theymayunsubscribealtogether.Ontheotherhand,ifyou
don’temailoftenenough,theycouldforgetwhoyouareandendupreporting
youremailsasspam.
Soit’simportanttofindyourmiddleground.Determinewhatyoursubscribers
arecomfortablewithandmaintainaconsistentschedule.Thisisn’talwayseasy
(trustme,weknow!)butyoucanutilizetheautoresponderfeaturesandcreate
emailsthatgooutonautopilot,scheduledwellintothefuture.Ittakesabitof
workwheninitiallysettingupyourlist,butit’swellworthit.Theobjectiveisto
buildarelationshipwitheverysubscriberandtodothisyouneedtobecomea
regularpartoftheirdailylives.
13
PreLoadaSeries
Youmaywanttopreloadaseriesof57emailstobedeliveredeverydayortwo
afteranewprospectjoins.Theseemailsshouldcontaingreatcontentandfewor
NOadsinordertogetpeopletolookforwardtoreceivingyourmessages.You
wantpeopletolookforyourmailandgetexcitedtoseeit!
Atfirst,youdon’twanttopushtoomanyadsonpeople.Instead,concentrate
mainlyondeliveringexcellentcontent.Youcanincludeadsatalatertime,and
thoseadswillbemuchmoreeffectiveoncetheprospecthasbecome
conditionedtotrustyoubecauseofthegreatcontentyou’vealreadydelivered.
SetUpaSqueezePage
You’llneedawaytodeliveryour
freebieofferandthatisusually
accomplishedthroughadedicated
squeezepage.
Focusongreatsalescopyforyour
squeezepage.(What?Salescopyon
asqueezepage?)Yes!Youneedto
havegreatcopyinordertoget
peopleexcitedaboutreceivingyour
freebiebecausetheyhavetobe
excitedenoughtobewillingtotrust
youwiththeiremailaddress!
Ifyoucan’thireaprofessionalcopywriter,justkeepthesethingsinmind:
• Headline–Theheadlineisthesinglemostcriticalpartofyoursqueeze
page.Thismustgrabattentionveryquickly!Thiscouldletpeopleknowthe
mainbenefitofyourfreebieorwhytheyshouldjoinyourlist.
14
• Opener–Thisisalittleparagraphofinformationthatgetsthemtokeep
reading.Asingleparagraphisusuallyplentyonasqueezepage.
• Bullets–Next,youneedtoincludeafewbulletpointsthatexplainthe
benefitsofyourfreebie.Bemysterious,butletthemknowexactlywhat
typeofinformationtheywilllearnandhowtheywillbenefitfromthat!
• CalltoAction–Don’tforgettoincludeacalltoaction.Letpeopleknow
whatyouwantthemtodo(asinoptingintoreceivethefreebie).
15
SocialMedia
Evenmorefrighteningto
manypeoplethanemail
marketingisthesword…
socialmedia.Socialmedia
mayseemdaunting,
especiallyifyoudon’t
consideryourselfasocial
personingeneral,butit’s
deceptivelyeasy.
Twitter
Twitterisespeciallyeasy,becausetheylimithowmuchyoucanpost.Twitteris
usefulforlettingpeopleknowwhenyou’vemadeanewblogpostandlinkingto
it,postingquickaffiliatelinks,sharingothersocialmediastuff,etc.
Facebook
FacebookisabitmorecomplexthanTwitter,butitisstillextremelyeasytouse
effectively(althoughitcantakeabitmoretime).Facebookusersareespecially
pronetoclickingthe“like”buttonandthe“share”link,eitherofwhichwillshow
uptopeopletheyarefriendswith.Thisishowthingsgo“viral”online.
TheeasiestwaytomakeuseofFacebookisbysettingupafanpageinyourniche
andthensharingcoolthingsthatarerelatedtotheniche.Thiscouldincludeany
ofthefollowing.
• Memes–Amemeisaviralideathatspreadsonline.Youhaveprobably
seenatleastafewofthese.Somepopularmemesinclude“Ermahgerd”,
“Trollface”and“OverlyAttachedGirlfriend”.Creatingamemeofyourown
isagreatwaytogetalotoftrafficonFacebook.
16
• News–Sharingshockingorexcitingnewsarticlesisalwaysagreatwayto
getattention.Theselinkswillgetpassedaroundalot.
• InterestingVideos–SearchYouTubeforgreatvideosinyourniche.Videos
getpassedaroundveryeasilyandgoviralquickly.
YoucanalsojoinFacebookgroupsinyournicheandusethemtogetyourname
outtoalargeraudience.Justdon’tspamthem!
Pinterest
Pinterestismostlyaboutimages,soyou’llwanttohaveabunchofinteresting
imagestosharethatrelatetoyourniche.Createdifferentpinboardsthat
correspondtodifferentelementsofyourniche,andthenpostvariousimagesto
thoseboards.Pinteresthasalotofpotentialtomakeyourcontentgoviral,sobe
sureyoushareyourpinsviayourothersocialmedia,aswell.
IncentiveMarketing
You’veseenthoseaffiliateofferswherethebonusesseemevenmorevaluable
thantheproductitself,right?Theyareeverywhereforonereason–theywork!
Incentivesaregreatformakingadeal“toogoodtopassup”.
Let’ssayyou’remarketingaweightlossproductthatsellsfor$19.95.Maybeit’s
amonth’ssupplyofaparticulardietpill.Youcouldofferawholepackageof
weightlossguidesandsuchtogowithit,increasingthefullvalueofthat$19.95
producttohundredsofdollars!
Forexample,youmightinclude:
• A100pageguidetolosingweightwithoutcountingcaloriesthatnormally
sellsfor$77.
17
• A50pagerecipebookofhealthyweightlossrecipesthatnormallysellsfor
$17.
• A20minuteworkoutvideothatnormallysellsfor$27.
Thosethreebonusesaloneincreasethevalueoftheproductby$121!
Whenusingincentivemarketing,besureyoukeeptwothingsinmind:
• Theincentiveshouldalwaysmatchthegeneralnicheoftheproduct.
• Theincentiveshouldbesomethingonewouldconsidervaluable,not
somethingtheycouldgetfreeelsewhere.
ChoosingProductstoPromote
Onemajormistaketheaverageaffiliatezombiemakesistochooseproducts
blindlyandpromotethemjustbecausetheylookinterestingorhaveahigh
commission.Don’tdothis!It’satrap!
Thinkaboutit.Asanonlinemarketer,themostvaluableassetyouhaveisyour
reputation.Ifyouruinit,youmaynevergetitback!Ifyoudo,itcouldtakemany
monthsorevenyearstorestore.Andyes,promotingabadproductcanruinyour
reputationevenifyouhaveabsolutelynothingtodowiththeproductitself!
Beforeyoupromoteaproduct,tryitoutyourself.Eitherusetheproduct,orat
theveryleastinspectitthoroughlytobesurethatitisqualityanddoeswhatit
promisesitwilldo.
Also,besurethecompany’scustomerserviceistopnotch.Ifacompanyisgoing
toupsetyourbuyers,theyaren’tgoingtobeyourbuyersforverylong!Theymay
startcomplainingtoyou,andifyoudon’tdosomethingtheyaregoingtobemad
atyou,becauseyourecommendedtheproduct.Inotherwords,iftheycan’tget
arefundfromtheothercompanytheyboughtfrom,theymayexpectyoutooffer
ittothem!
18
It’sbesttojustavoidthathasslealtogetherbyensuringyouonlypromotequality
productsthatwillreallybenefityourvisitors.Never,everjustpromoteaproduct
blindlyandhopeitturnsoutokay!
Don’tBeaProductZombie
Whenitcomestochoosingaffiliateproducts,qualityisvital.However,theactual
productsyoupromotecanbejustasimportant.Forexample,stoppromotingthe
sameoldstuffeveryoneelseispromoting.Don’tbeaproductzombie!
ClickBankproductscanbegreat,butifthat’sallyoueverpromote,youaren’t
likelytogetwealthy.Instead,lookforsomethinguniquetopromote.Findsmall,
individualaffiliateprogramsthatpromoteunusualproducts.
Promotephysicalproductsandnotjustinformationproducts.Sure,infoproducts
haveveryhighprofitmargins.Theycanalsobeatoughsell,becausemany
peopledon’tbelievetheyhaveasmuchvalueasaphysicalproduct.Orpeople
havebeenburnedbylowqualityinfoproductsanddon’ttrustthemanymore.
It’sfinetopromotesomevirtualproducts,howeveraddingsomephysical
productstothemixcangreatlyincreasethechancesthatyou’llfindsomething
thatwillinterestyourlistmembersandblogvisitors.
Ifyoucan’tfindanythinginterestingtopromote,youmightconsidercreating
yourownproduct.Youcanalwaysoutsourcethisifyouneedto.Justremember
tocreatesomethingpeoplewillactuallywanttopaymoneyfor.Youmaybein
theHDTVniche,butnotmanypeoplewouldbewillingtopaymoneyfora20
pageguideonhowtochoosetherightHDTV.Thatmightmakeagreatfreebieto
getpeopletooptintoyourlist,butit’snotagreatproducttosell!
19
FinalWords
Stopbeinganaffiliatezombiemindlesslypromotingthe“nextbigthing”and
usingthesameoldtacticspeoplehavebeenusingforthelastfifteenyears!
WakeupandjointheAffiliateApocalypseandputanendtothosetiredold
methods!Thesenewtacticswillopenupawholenewworldtoyouifyou’re
willingtoputthemintoaction!
Thesestrategieswillwork.Theyareworkingrightnowforthousandsofsuper
affiliatesallovertheworld.They’reworkingdayinanddayoutpullinginuntold
richesforthosewhoaresmartenoughtoputthemintoaction.
Butyouhavetotakeaction…
Startputtingthesestrategiesintoplacetoday,andwithinthenextfewdays
you’llstartseeingadramaticdifferenceinyourbusiness!You’llseemoretraffic
andmoresalesthaneverbefore.Thesooneryougetstarted,thesooneryou’ll
startseeingthekindofresultsyou’vealwaysdreamedof!