Three Key Steps in Writing Better Title and Description Tags docx
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Three Key Steps in Writing Better Title and Description Tags:
1. Adhere to character limits
Title tags are critical because search engines not only use them when deciding what a web
page is about, but they also appear in search results as the first line “Title” of your listing. Think
of title tags more as a "Title Keyword Tag" and include keywords that users would likely search
for to find the content on that page. Keep them short and sweet. They are the first thing people
searching for your site will see, and can never be more than Google’s limit of 69 characters,
including spaces.
Description tags are right behind title tags in importance. Each search engine allows for a
specific number of characters (including spaces) to be shown beneath your page title in search
results listings. These bits of your web page that appear in search results are known as
“snippets.” Description tags will often be the text search engines choose to display as your
snippet, and can have a big impact your search traffic. Writing your description tag to be
completely within Google’s limits means you have control over what appears. Aim for one that is
between 100 and 156 characters- so that it both reads well, and fits well.
2. Use Your Keywords
The keywords used in your title and description tells your targeted audience this page is what
they are looking for. Users searching for particular words will naturally first examine page titles,
but if they still cannot determine which site best addresses their needs, they then turn to the
most relevant page descriptions. By placing 1 to 3 keywords into both your title and description
(which will appear in bold in the description tag if they match the search term), you’re assuring
search users that your site isn’t in their results by mistake, but because it’s what they are
searching for. You should always write them, and the page they are on, with 1 to 3 very specific
keywords or key phrases that are also used within the content of that page.
The title and description tags should always be specific to the page they are on and contain key
words or phrases also found in the page heading, and the first one or two paragraphs of that
page. Google compares words and phrases in your title tag and description tag with page
content to be sure they are “relevant.” It will ignore your tags if they are not.
3. Write with flair, but be accurate
Your primary goal is to write something that will entice people to click thru to your website from
your listing in Google. Your tags need to be attention getting, as well as an accurate description
of what users can expect to find on that particular page. One easy way to do this is to have your
title and description tags mirror the opening paragraph of the page they are on, but be shorter:
more concise and more dramatic.
Also see our free eBook SEO In Ten Easy Steps
for more tips on writing great meta tags
