Sowing seeds: Unexpected journeys through the digital divide
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Sowing seeds
Unexpected journeys
through the digital divide.
http://www.flickr.com/photos/ricephotos/2678931029
iPhone
It’s been an interesting
few years!
Twitter
web 2.0
haptics
Moore’s Law
app store
One Web
Android
capacitive displays
HTML 5
APIs
widgets
augmented reality
smartphones
http://www.flickr.com/photos/kiwanja/3169447879
this is all well and good, but is
any of it trickling down to people
with more limited resources?
including people close to home
http://www.flickr.com/photos/featheredtar/3081108482
“The digital divide refers to the gap between
people with effective access to digital
and information technology, and those
with very limited or no access at all.”
- Wikipedia
so why is technology
(and more specifically mobile) so important?
knowledge
communication
learning
life skills
empowerment
inclusion
support
relationships
community
expression
social
mobility
increasing access to mobile technologies
is one thing but ensuring this technology
is useful depends on many factors
low cost devices
infrastructure
fast networks
cheap data
ecosystem
open platforms
standards
browsers
regulations
usability
local skills
capacity
local content
literacy
electricity
security
challenges
to mobile usage
i’m going to look at three of them
1. low-cost mobile handsets
2.a free standards-compliant browser
3. sustainable and locally relevant services
and information
Access to
1. low-cost mobile handsets
2.a free standards-compliant browser
3. locally-created web services and information
Access to
cheaper and more accessible
than a desktop computer
web content is simple
and cheap to create,
and update
cheaper and more accessible
than a desktop computer
1. low-cost mobile handsets
2.a free standards-compliant browser
3. locally-created web services and information
Access to
1. low-cost mobile handsets
2.a free standards-compliant browser
3. locally-created web services and information
Access to
the most relevant content is local
and the web is an ideal vehicle to
disseminate information
web content is simple
and cheap to create,
and update
cheaper and more accessible
than a desktop computer
Context
A bit of context
number of mobile subscriptions
4,600,000,000
68% of the population at the beginning of 2010 – source: U.N. Telecommunications Agency
number of unique users
3,400,000,000
many people have multiple SIMS especially in emerging economies – source: Tomi Ahonen Consulting
which is *roughly 1/2
the number of people
living here
*2009 estimates put the population around 6.79 billion inhabitants
smartphone sales are rising,
but are still only 17%* of devices worldwide
source: Morgan Stanley, Smartphone shipment share 08-09
Japan
N. America
W. Europe
EEMEA
APAC
Lat. America
0 15 30 45 60
Market share 09 Market share 08
52%
50%
25%
21%
23%
20%
7%
6%
8%
8%
5%
3%
indirect
manipulation
most people, own a mobile that
looks something like this
http://www.flickr.com/photos/kiwanja/3169478287
XHTML MP
browser
(hopefully)
this is still primarily due to cost,
even in developed economies
American smartphone owners
are nearly twice as likely to earn
source: Nielsen
> $100,000 a year
72%
the largest group, at 28% is the $0-$25K category, source: US Census 2005
percentage of American population
with household income < $75,000
1
1.low cost mobile devices
2.a free standards-compliant browser
3.locally created web services
and information
Nokia
Samsung
LG
RIM
Sony Ericsson
Motorola
Apple
HTC
ZTE
G’Five
Others
19%
2%
2%
2%
3%
3%
3%
3%
9%
20%
34%
Nokia
Samsung
LG
Other
Worldwide Mobile Device Sales to End Users in 2Q10 (Thousands of Units, total: 324,556.8)
/> mobile market share in 2010
