The Mobile Question: Lessons in Design and Strategy for Your Mobile Experience
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The Mobile Question:
Lessons in Design and Strategy for
Your Mobile Experience
?
Mobile
projects
?
?
hello.@jeremyjohnson
#ias10
#TheMobileQuestion
/> /> />pre 2007
(or Bi)
mobile internet
adoption = >12%
Hard time getting adoption
with feature phones and
carriers
pre 2007
today
40% of Pandora users are
mobile - and mobile now has
more sessions (2.5x) than the
desktop site
(now adding 30,000 iPhone listeners a day)
?
A)
B)
far off
/> /> /> />hi
/>It took the iPod 17
quarters to reach 30
million units. The
iPhone did it in 10.
/>
far off
/>little less
“we need to
go mobile ”
“we need an
iPhone app ”
