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Simplicity and its application in design

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Simplicity
Complex information
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Simplicity is rare
But what does simplicity mean?

Simplicity means the achievement of
maximum effect with minimum means.
Dr. Koichi Kawana - artist, designer and architect

Something simple works intuitively.
Think of Apple’s famous Mac computer.
Think of Apple’s famous Mac computer.
“It just works!”
Or Google Search.
Despite its vast and complex network of
computers and databases…
…when you want to do a search
all you see is this:
…when you want to do a search
all you see is this:
Simplicity is not simple.
Simple things are made
unnecessarily complicated.
You can complicating
John Maeda, author of
The Laws of Simplicity,


gives some advice on
how to declutter life and
make it a worthwhile
experience.
John Maeda, author of
The Laws of Simplicity,
gives some advice on
how to declutter life and
make it a worthwhile
experience.
Here are 5 of those laws
The simplest way to achieve simplicity
is through thoughtful reduction.
1
When functionality is reduced
without penalty
When functionality is reduced
without penalty
true simplification is realized.
Organization makes a system of
many appear fewer.
2

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