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<b>FPT UNIVERSITY- CAMPUS CAN THO</b>

<b>Can Tho, 10/2022</b>

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Table of Contents

<i>I. Introduction:...2</i>

1. Purpose of this assignment:...2

2. The manager’s biography:...2

2. The information of Vinamilk company:...3

<i>II. Vinamilk CEO Mai Kieu Lien: Female leader with the mindset of 'always innovating'... 4</i>

<i>III. Entrepreneurial Abilities:... 8</i>

<i>Mai Kieu Lien has 3 core competencies of a leader:...8</i>

<i>Business qualities of businessman Mai Kieu Lien:...8</i>

<i>Factors that bring success to Mai Kieu Lien:...8</i>

<i>The skills shown in Mrs. Mai Kieu Lien:...9</i>

<i>Business ethics of businessman Mai Kieu Lien...10</i>

<i>Business style Mai Kieu Lien...10</i>

<i>The core value of Ms. Mai Kieu Lien's business...10</i>

<i>Leadership style...11</i>

IV. References list:... 11

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I. Introduction: 1. Purpose of this assignment

A great manager is someone who can

understand their employeesand help them grow in theirskillsets.

They also need to be able to recognize potential in others, which will help themsucceed in the future. A

good manager will also provide feedback for employees so they know what they need to improve on or

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keep doing well. The role of a manager is vital,

especially in the context of the COVID - 19 situation. Through this article, I have interviewed a manager whoI consider an excellent

manager through motivation,

communication at work, and organizational

I. Introduction: 1. Purpose of this assignment

A great manager is someone who can

understand their employees

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and help them grow in theirskillsets.

They also need to be able to recognize potential in others, which will help themsucceed in the future. A

good manager will also provide feedback for employees so they know what they need to improve on or

keep doing well. The role of a manager is vital,

especially in the context of the COVID - 19 situation. Through this article, I have interviewed a manager whoI consider an excellent

</div><span class="text_page_counter">Trang 6</span><div class="page_container" data-page="6">

manager through motivation,

communication at work, and organizational

I. Introduction: 1. Purpose of this assignment

A great manager is someone who can

understand their employeesand help them grow in theirskillsets.

They also need to be able to recognize potential in others, which will help themsucceed in the future. A

</div><span class="text_page_counter">Trang 7</span><div class="page_container" data-page="7">

good manager will also provide feedback for employees so they know what they need to improve on or

keep doing well. The role of a manager is vital,

especially in the context of the COVID - 19 situation. Through this article, I have interviewed a manager whoI consider an excellent

manager through motivation,

communication at work, and organizational

I. Introduction:

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1. Purpose of this assignment

A great manager is someone who can

understand their employeesand help them grow in theirskillsets.

They also need to be able to recognize potential in others, which will help themsucceed in the future. A

good manager will also provide feedback for employees so they know what they need to improve on or

keep doing well. The role of a manager is vital,

</div><span class="text_page_counter">Trang 9</span><div class="page_container" data-page="9">

especially in the context of the COVID - 19 situation. Through this article, I have interviewed a manager whoI consider an excellent

manager through motivation,

communication at work, and organizational

I. Introduction: 1. Purpose of this assignment

A great manager is someone who can

understand their employeesand help them grow in theirskillsets.

</div><span class="text_page_counter">Trang 10</span><div class="page_container" data-page="10">

They also need to be able to recognize potential in others, which will help themsucceed in the future. A

good manager will also provide feedback for employees so they know what they need to improve on or

keep doing well. The role of a manager is vital,

especially in the context of the COVID - 19 situation. Through this article, I have interviewed a manager whoI consider an excellent

manager through motivation,

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communication at work, and organizational

<b>I. Introduction: </b>

<b>1. Purpose of this assignment:</b>

A great manager is someone who can understand their employees and help them grow in their skill sets. They also need to be able to recognize potential in others, which will help them succeed in the future. A good manager will also provide feedback for employees so they know what they need to improve on or keep doingwell. The role of a manager is vital. Through this article, I have observation and summary of this manager's contribution to the success of the organization. a manager who I consider an excellent manager through motivation, communicationat work, and organizational management.

<b>2. The manager’s biography:</b>

<i><b>Name: Mai Kieu Lien</b></i>

<i><b>Date of birth: 1</b></i><small>st</small>, September 1953

<i><b>Birthplace: Paris, FranceNationality: VietnameseAcademic levels: </b></i>

Studying at Trung Vuong School - Hanoi, during the fierce war years, he had to evacuate to the countryside, studying in the middle of the Red River.

Graduated from University in 1976 in meat and dairy processing in Moscow, Soviet Union.

<i><b>Some achievements:</b></i>

<i>8/1976 – 8/1980: Engineer in charge of condensed milk and yogurt production </i>

division Truong Tho Dairy Factory, Southern Coffee and Milk Company (the predecessor of Vietnam Dairy Company).

<i>8/1980 – 2/1982: Technology Engineer Technical Department of Milk Coffee </i>

Confectionery Factory 1.

<i>2/1982 – 9/1983: Assistant Director, Deputy Technical Director of Thong Nhat </i>

Dairy Factory, Milk Coffee, Confectionery Factory 1.

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<i>7/1984 - 11/1992: Deputy General Director of Vinamilk, in charge of the economic</i>

<i>12/1992 - present: General Director of Vietnam Dairy Products Joint Stock </i>

Company (Vinamilk).

<i>1996 - 2001: Member of the Central Committee of the Communist Party of </i>

Vietnam, term VIII

<i>11/2003 - 7/2015: Concurrently Chairman of the Board of Directors of Vietnam </i>

Dairy Products Joint Stock Company (Vinamilk)

<i><b>Position: CEO Vinamilk.</b></i>

<b>2. The information of Vinamilk company:</b>

Vinamilk was born on August 20, 1976. This is a company established on the basis of taking over 3 dairy factories, left by the old regime.

Since then, when successively awarded the Labor Medal by the State, the title of Labor Hero in the renovation period... Vinamilk has built dairy farms in all parts of the country.Not only developing in the domestic market, Vinamilk also expanded its brand to New Zealand and more than 20 other countries, including the US.

In addition, Vinamilk is also a pioneer brand to open the way for the high-end organic food market in Vietnam, with fresh dairy products that meet USDA standards in the

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Vinamilk is currently the leading enterprise of a dairy processing company, accounting for more than 54.5% market share of liquid milk, 40.6% market share of powdered milk, 33.9% market share of drinking yogurt, 84.5% market share yogurt and 79.7% market share of special milk nationwide.

<b>II. Vinamilk CEO Mai Kieu Lien: Female leader with the mindset of'always innovating'</b>

<i>After 30 years in the position of General Director, Ms. Mai Kieu Lien is the one who created a breakthrough for Vinamilk, helping this business become the most successful and typical case of the equitization process.</i>

In more than 46 years of working at Vinamilk, including 3 decades in the position of General Director, Ms. Mai Kieu Lien is known as a famous leader with the spirit of always innovating and not being afraid of change.

Even at this time, when Vinamilk has gained a great position, this female leader still sets a request to "continue innovating and changing" for Vinamilk to develop stronger and more sustainable.

Nothing is impossible - the spirit that we often talk about "start-up entrepreneurs" has always been clearly expressed during the 30-year journey of Ms. Mai Kieu Lien as

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<i><b>30 years of leadership always with the spirit of creativity-innovation</b></i>

"Creativity is vital" - this quote of hers has always been one of the cultural "DNA"of the country's largest dairy enterprise.

In the message sent to employees at the beginning of 2022, the "captain" emphasized the human factor and the sustainable connection of the team to create success: "The road ahead will be very long. many challenges, whether we can catch up with the recovery momentum and create a breakthrough is for us to decide - with our ownthinking, actions, determination and solidarity, and also not forgetting an important factor. The most important thing is everyone's health and safety."

“Vinamilk has many things to do better, and many things will have to be redone, the three biggest bullet points are Product innovation-Thinking innovation-Process innovation. What is good, I keep, what is not good must change,” said Ms. Lien.

Ms. Mai Kieu Lien has been with Vinamilk since its establishment 46 years ago, successfully taking over and restoring 3 dairy factories that were damaged after the war.

She contributed to making decisions for the "white revolution" to build and develop the raw material area for domestic dairy farming in the 1990s.

Over the next 15 years, Vinamilk established a system of 14 international standard farms across the country, managing a herd of cows supplying more than 160,000 dairy cows, producing 1 million liters of milk per day.

At the same time, Vinamilk has also successfully built a system of 13 modern and international-standard factories in Vietnam.

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<i>Ms. Mai Kieu Lien introduced about Vietnam Dairy Factory to the Prime Minister duringher visit and work in Binh Duong. (Source: Vietnam+)</i>

Not only good at operating and managing, but Ms. Mai Kieu Lien is also known for her business acumen.

She is the founder of many famous Vinamilk product lines and brands such as Dielac, Phuong Nam Star, etc. These are also Vinamilk's "Top" products on the market today and are exported to many countries around the world. gender. Her success story for more than 3 decades as the CEO of Vinamilk has always been associated with creativity and innovative thinking.

<i><b>Fair competition to develop and benefit consumers</b></i>

Sticking with Vinamilk since its establishment, 30 years in the position of General Director, Ms. Lien is the one who created a breakthrough for Vinamilk, helping this business become the most successful and typical case of the stock market. equitization thanks to the spirit of innovation, enterprising, effective business and contributing to the promotion of society, is recognized by experts as a typical enterprise of effective equitization in Vietnam.

For 46 years with Vinamilk, Ms. Lien has always kept her progressive thought: "Healthy competition to create momentum for development and consumers to benefit the most."

Although the socio-economic situation is still affected by COVID-19, Ms. Lien persisted with her growth goal thanks to product innovation, market expansion and improving investment efficiency.

<i>Mai Kieu Lien is the only person to be awarded the title of “Lifetime Achievement” from</i>

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According to her, the success of an enterprise lies not only in business numbers, but also in the values it brings to the community, the country as well as partners, customers and employees. The connection of those factors is also the foundation for Vinamilk to go further on the journey of sustainable development over the years.

<i><b>Making Vinamilk the most potential milk brand in the world</b></i>

With the right development strategy, after nearly 5 decades of development, Vinamilk has not only become the leading dairy company in the country, but also made its mark on the map of the world dairy industry with the 36th position in the group of 50 companies. leading dairy company in the world by revenue (according to Plimsoll, 2021) and the only representative of Southeast Asia on this list.

Most recently, according to Brand Finance's 2022 Food & Beverage industry report, Vinamilk continues to "set a new record" when increasing its brand value by 18%,reaching $2.8 billion, rising to the top position. potential brand position in the global dairy industry.

With a brand with a history of nearly half a century in the market, this assessment is very meaningful as it shows that Vinamilk possesses great potential for further development in the future.

No road to success is strewn with roses. To achieve the above achievements, Ms. Mai Kieu Lien has steered Vinamilk's "boat" through many difficult times, and 2021 is a prime example when COVID-19 has a serious impact on the economy and trade. global trade.

However, Vinamilk has made efforts to maintain revenue growth, surpassing the VND 60,000 billion mark for the first time.

Also this year, Vinamilk is still actively working with subsidiaries and member companies to implement many big projects such as: Hung Yen Dairy Factory, Moc Chau Milk Paradise, Beef cattle project in Vinh Phuc, Launching joint venture business in the Philippines.

Even in the time of COVID-19, Vinamilk still promoted the international business segment with a remarkable growth rate when reaching 7.4% and 10.2% growth in 2020 and 2021 respectively.

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<i>The Moc Chau Milk Paradise project officially started in May 2022. (Source:Vietnam+)</i>

With great contributions to the development of the dairy industry in the country and in the region, Ms. Mai Kieu Lien was awarded the title of Labor Hero in the renovation period (2005), the Labor Medal, First and Second Class (2005). 2006, 2001), was honored in the program Glory of Vietnam - Mark of 30 years of innovation (2017).

She has also been repeatedly voted by prestigious international organizations such as Nikkei, Forbes Asia as one of the most powerful businesswomen in Asia, making outstanding contributions to the economy of Vietnam and the region.

On October 12, on the occasion of Vietnamese Entrepreneurs Day, October 13, Ms. Mai Kieu Lien was also honored as the Outstanding Entrepreneur of 2022, with the bravery to overcome the storm, firmly row, keep the business boat alive. stable industry, recovery of growth and sustainable development.

<i>Mai Kieu Lien received the Excellent Entrepreneur Award 2022</i>.

<b>III. Entrepreneurial Abilities:</b>

<i><b>Mai Kieu Lien has 3 core competencies of a leader:</b></i>

- Effective use of capacity in business- Innovative creative ability

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<i><b>Business qualities of businessman Mai Kieu Lien:</b></i>

She always puts customers first, always cares and serves to the best of her abilityIn the face of all difficulties, she always had an optimistic spirit. This is the qualityas well as a solid basis for the company to always succeed.

She is also a decisive person, flexibly handling situations in a more 'autocratic' style than with a “human rule” bias.

<i><b>Factors that bring success to Mai Kieu Lien:</b></i>

Work hard.

Her business philosophy is that businesses must always build a long-term plan to be proactive in all situations. Then every year, we must review and analyze objective and subjective factors and make decisions in accordance with the marketsituation. In addition, one of the secrets of Vinamilk's "core" success, according to Ms. Lien, if you want to have a leading product in the market, you must always be creative. Creativity is vital. Therefore, she always requires constant creativity in the company. She was so fierce that she once said: "Never let me approve productsthat "people make a lot of money". Must be a new, leading product in the market.”

In the production strategy, she always aims at the goal that Vinamilk must constantly create new products that are beneficial to the health of consumers in order to dominate the market. Specifically, more than 90% of the new products thecompany introduces to the market every year are developed based on her ideas. Bygrasping the situation and making the right and timely decisions, Ms. Lien has helped Vinamilk become a pioneer in meeting the dairy needs of the Vietnamese people and developing the source of raw materials for the Vietnamese dairy industry. In fact, Vinamilk is one of the most successful equitized state-owned enterprises in Vietnam with the second largest market capitalization (about 5 billion USD), with revenue of nearly 36,000 billion VND in 2014. Ms. Lien's biggest hope in the future is that Vinamilk will become a multinational corporationand have large farms to self-supply 40% of raw materials from domestic cows, reducing the import of foreign materials.

<i><b>The skills shown in Mrs. Mai Kieu Lien:</b></i>

<i><b>Creative thinking skills: Going against the trend of creative breakthroughs to find new markets and turn competitors into partners.</b></i>

Breakthrough to find new markets: During the 40-year journey of establishment and development, Vinamilk has left many imprints throughout domestic and foreign markets. Especially in recent years, Vinamilk's activities in the international market have become more and more exciting. Not only by participating in annual fairs and exhibitions, but also by entering more than 42 markets. across all continents, is something that few male businesses in generaland businesses in the same industry in particular can do.

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