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<b>FPT UNIVERSITY- CAMPUS CAN THO★★★★★</b>

<b>Group Assignment [MKT202]</b>

<b>TOPIC:Treatment for autistic children project</b>

100%100%

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<b>Cần Thơ, 11/2/2023</b>

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<b>TABLE OF CONTENTS</b>

I. Introduction about the service business...3

A. Overview about the service business...3

B. Identify target customers...4

a) Marketing positioning strategy...5

II. 4Ps Strategy in service marketing...5

A. Product...5

a) Care, conversation and treatment...6

b) Nurse comes home...6

c) Camera system for live monitoring and treatment...6

d) Combined with NHC Vietnam Psychotherapy Center...6

e) Consulting and customer support...6

b) Advertising samples and images...8

c) Discounts and promotions...8

d) Organizing events and seminars...8

e) Public relations and partners...9

III. Customer Interface strategy...9

A. Process...9

B. Physical evidence...11

C. People...12

a) Doctors and experts...12

b) Nursing and caregiver team...12

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c) Family support...13

d) Training and capacity building...13

e) Communication and interaction...13

IV. Customer Relationship strategy...13

V. Conclusion...14

References...15

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<b>I. Introduction about the service business</b>

A. Overview about the service business

Autistic Children's Consulting Center specializes in providing consulting and supportservices for autistic children, operating in the field of service business with the mainservice being consulting and collaborating with psychiatric hospitals. god for treatment.The field of counseling and support for children with mental illness is an important andchallenging service area.

<small>Picture 1: The company's logo</small>

It not only involves providing help and support to children with mental illness, but alsorequires an in-depth understanding of child psychology, treatment methods, and how tointeract with family and society. Put customers and their needs first, listen and understandtheir wishes and concerns to create a tailored and responsive service. Build a strongcommunication campaign to convey the center's message. Focus on introducing thecenter's values, commitments and effective working methods.

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B. Identify target customers

Age: Target customers are children showing signs of autism, especially from 4 to 17years old.

Gender: The center does not limit gender to either male or female. This is important toensure that the service is original and suitable for all target audiences, regardless ofgender. The Center will respect and respond to the needs of each individual we serve,regardless of their gender.

Income level: Suitable for customers with average to high income.

Need: Parents need to know exactly whether their child has autism or want treatmentadvice. Parents will receive information and guidance on how to care for their childrenfor our Center.

a) Marketing positioning strategy

<small>Picture 2: Positioning map</small>

Market positioning strategy is an important part of the business plan of a consulting andsupport center company for children with autism.

<b>Service Focus Strategy:</b>

The Center focuses on providing the best counseling and support services for childrenwith autism. This includes providing diagnostic services, consultation, training, and

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medical and psychological support. The Center pays attention to understanding the needs,age, condition, and level of need. of children with autism.

<b>II. 4Ps Strategy in service marketing</b>

In the case of the consulting and treatment center for autistic children in Can Thocombined with the NHC Vietnam Psychotherapy Center, we can analyze the 4Ps in detailas follows.

A. Product

Consulting and treatment services for autistic children is a relatively new service in CanTho. This service has great growth potential due to the increasing needs of families withautistic children. (TienPhong, 2022)

Main product: The main product is consulting and treatment services for autistic childrenin Can Tho, including:

● Diagnosis and classification of autism levels● Early intervention according to scientific methods● Use medication (if necessary)

Supplementary products:

● Consulting and support services for families of autistic children: including homevisits by nurses, conversational care and medication administration.

● Life skills training service for autistic children

● The camera system is installed to monitor children's actions and gestures andcreate conditions for doctors in Saigon to monitor and provide direct treatment.

a) Care, conversation and treatment

The center provides special care and treatment programs for children with autism at threelevels: mild, moderate and severe.

This program is designed to meet the developmental needs and abilities of each childwith autism and customize treatment accordingly.

b) Nurse comes home

A special element of the center is the form of nursing care that comes to the home afterthe child is diagnosed by doctors at the center.

This service aims to take care of children who receive talk and take medicine asprescribed by the doctor right in a familiar environment, bringing comfort andconvenience to children and their families.

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c) Camera system for live monitoring and treatment

The center installs a camera system to monitor the actions and gestures of autisticchildren.

Through the camera system, doctors at the NHC Psychotherapy Center in Saigon candirectly monitor and provide appropriate treatment based on information collected fromthe monitoring process.

d) Combined with NHC Vietnam Psychotherapy Center

This combination brings significant benefits in terms of expert resources and knowledgefrom NHC Vietnam Psychotherapy Center in Saigon.

Additionally, increasing the ability to respond and provide high quality consulting andtreatment services for autistic children in Can Tho and surrounding areas.

e) Consulting and customer support

The center provides advice and support to customers via phone, email or online.The consultant will answer questions, provide detailed information about the service andguide customers in the process of registering and using the center's services.

<b>We also have the following guarantees:</b>

● Experts specializing in caring for autistic children, including specialists andpsychological counselors with high expertise in this field.

● Training our employees carefully, sending them to the hospital for training everymonth to ensure their skills and professionalism.

● The center is committed to providing quality and dedicated services to autisticchildren and their families.

● Quality of service includes enjoyment of each detailed stage of the care andtreatment program, attention to each child's needs and developmental progress, aswell as ongoing support and advice from a team of experts and staff at the center.

B. Price

We use a competition-based pricing model to price the services we provide.

The price is divided into three levels: 30 million, 60 million and 90 million for 3 levels:Level 1: the patient requests support.

Level 2: the patient needs significant support.

Level 3: the patient is severely affected and needs continuous support.

This reflects the complexity of treatment and consultation required for each case.Prices reflect the quality of service and modern technology used during observation andtreatment.

Pricing basis:

<small>●</small> Children's level of autism<small>●</small> Number of intervention sessions<small>●</small> Type of medication (if any)

C. Place

a) Central location

The center is conveniently located in the central area of Can Tho, for easy access forfamilies with autistic children in the city and surrounding areas.

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Location near residential areas, schools and other health care facilities, making itconvenient to move and access services.

b) Facilities and environment

The center is designed with appropriate consultation rooms and treatment rooms, tocreate a feeling of safety, comfort and support for autistic children and their families.The center environment thoroughly uses the principles of adaptive design and creates aquiet space, helping children feel secure and easily interact with experts.

D. Promotion

a) Advertising campaign

The center uses online social network advertising channels to introduce its services.Advertisements will focus on information about special care and treatment programs forautistic children, home-based nursing care, and camera monitoring and treatmentsystems.

b) Advertising samples and images

Provide professional advertising and image templates, focusing on conveying the center'smessage with attractive images and appeals.

Use realistic images of children being treated to create intimacy and trust with potentialcustomers.

c) Discounts and promotions

The center can offer discounts and promotions to attract new customers and increase theinterest of existing customers.

The center offers special discounts on initial care and treatment packages, or gifts andincentives for customers who use the service for a certain period of time.

Promotion for new customers: 10% discount on service packages when introduced bycustomers who have used the center's services.

Promotion for loyal customers: 5% discount on 1-year service package when using theservice for the 2nd year.

Promotion for organizations and businesses: 20% discount on service packages forchildren from poor and near-poor households.

d) Public relations and partners

The Center can work with non-profit organizations and other relevant partners tostrengthen networks, public relations and brand development.

This public relations and partnership may include cooperation in organizing events,providing professional information and learning exchanges.

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The process of care and treatment for autistic children at the counseling and treatmentcenter in Can Tho combined with the NHC Vietnam Psychotherapy Center is carried outat a convenient location in the city with environments and amenities that meet the needsof children and families. This combination also expands service scope and enhancesservice quality through connection with NHC Psychotherapy Center in Saigon.

<b>III. Customer Interface strategy</b>

A. Process

Specifically, care and treatment for children aged 4-17 years old with autism or somepsychological related diseases. To visually represent our service process throughBlueprinting will help customers understand our service process better. (suckhoedoisong,2016)

<b>First, Identify the service process</b>

We provide customers with consulting and psychological treatment services for childrenwith diseases such as autism. To promote the effectiveness of the service process, wehave 3 forms of service. Services such as online, at home, and at the center to meet theneeds of customers.

<b>Second, Determine the customer's actions when using the product.</b>

During the treatment process for children, parents need to pay attention to what issuesand attention to the treatment process offered by the center to make the treatment processmost effective. In addition, come up with a schedule for the father, mother, and child tohave more contact with the child so that the father and mother become closer to the child,not a doctor.

<b>Third, Identify potential failure points.</b>

We will closely follow the treatment process to achieve the highest treatmenteffectiveness and limit unwanted failures.

<b>Fourth, Process improvement</b>

After completing a patient roadmap, we will collect reviews from parents of youngchildren, then immediately point out shortcomings and propose a new roadmap toimprove quality. best quality service.

<b>Finally, record the design.</b>

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<small>Picture 3:Step by step process</small>

<small>Picture 4: Blueprinting</small>

<small>- Step 1: Contact customers specifically the parents of children with autism</small>

<small>- Step 2: Receive parents</small>

<small>- Step 3: Create a test for the child's illness level</small>

<small>- Step 4: Provide a suitable roadmap for the severity of the disease</small>

<small>- Step 5: Follow the roadmap</small>

<small>the roadmap and re-evaluate the treatment roadmap</small>

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B. Physical evidence

Landscape layout, service space, color, physical equipment, staff uniform, music, ...Designing the service's physical environment is critical to delivering a better customerexperience. (Khoahoccongnghe, 2021) Here are some key factors to consider whendesigning the service physical environment:

<b>First, Spatial context</b>

Create a space where most children feel comfortable, adaptable, well-lit, control noisethat affects children, and have a private space for children. This space is also a roadmapin the treatment process for children.

<b>Second, Service space</b>

The people we serve are children with autism problems, so we choose a space forchildren to feel safe, have a clear structure, open space, have peace and quiet. Flexibilityin treating children.

<b>Third, Color</b>

For autistic children who have psychological problems, our center chooses color tonesthat are suitable for the child to serve the treatment process well, such as green, blue orlight purple, for the child's brain. Autism can be positively received, helping to improvebehavior.

<b>Fourth, Equipment</b>

To support the treatment process to achieve the best results, we have invested in the bestequipment such as chairs or beds depending on the room, lights, lights, sound equipment,stimulating toys. sensory preferences and communication support devices.

<b>Fifth, Staff uniforms</b>

Regarding uniforms, we always emphasize politeness when communicating with parentsand are appropriate for treatment situations, so we can use flexible clothing to make thetreatment process more effective.

<b>Finally, Scent</b>

To make the treatment process more effective, the scent we chose is citrus scent. This is ascent that can improve mood and reduce anxiety, making us feel more comfortable. Astudy by Japanese scientists shows that the scent of orange oranges makes people happierfor up to 30 minutes.

C. People

a) Doctors and experts

The center has a team of doctors and psychologists with experience and expertise inautism and treating autistic children.

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Doctors are highly trained and updated with knowledge about autism and moderntreatment methods.

Psychologists support children and families in solving psychological and social problemsrelated to autism.

b) Nursing and caregiver team

According to statista, 27% of customers are frustrated by the lack of company’s serviceeffectiveness so we invest a lot in the nurse team. (Statista, 2022).The center has a teamof professional nurses and caregivers, trained to provide the best care for children withautism.

Nurses have knowledge about autism and how to care for children with autism, and havesharp communication and working skills with children.

d) Training and capacity building

The center periodically organizes training courses and seminars to provide the latestknowledge about autism and treatment methods to staff.

Staff is updated with the latest findings and research in the field of autism to ensure thequality and effectiveness of the treatment program.

e) Communication and interaction

An average high school student can have the same level of anxiety as a psychiatric wardinmate in the early 1950s. (Team Leverage Edu, 2023) So communication is key. Staff inthe center are trained to create a positive and trustworthy interactive environment withautistic children.

They use appropriate communication and interaction methods to create understandingand empathy for autistic children, helping children feel safe and confident duringtreatment.

<b>IV. Customer Relationship strategy</b>

Contact and create good relationships with parents: The center should demonstrate aspirit of dedication, thoughtfulness, and sympathy with the child's parents. Be willing tolisten to concerns, opinions, and comments from parents to build trust and show that thecenter cares about children's development and care.

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